Businesses can understand their customers better and offer them what they expect. But, in the age where customer is always on the go, having technology or just data is not enough. Businesses are already using software such as CMS/DXP (Sitecore) and CRM (Salesforce) to offer digital experiences to customers.

1. Sitecore & Salesforce
Integration

2. Understanding Sitecore and Salesforce Integration from Customer Perspective:
A website is the entry point for a customer. They expect a unified customer
experience on the basis of data they have shared in their buying journey (with
sales, marketing, ecommerce and other divisions) across all digital touchpoints
and in-store purchases.
Sitecore & Salesforce
Integration
When Sitecore and Salesforce are integrated,
customer data seamlessly flows between the two
platforms. Businesses can have a single view of each
customer which makes it easy to personalize
customer data.

3. Understanding Sitecore and Salesforce Integration
from Sales and Marketing Perspective:
As businesses who commit to offer seamless user experience to their audience, it is
important to understand how sales and marketing functioning changes with the
integration of DXP and CRM:

4. 2-Sales Enablement: Lead
Management
1-Connected Customer with
DXP+SFMC/ Sales Cloud
3-Data and Behavior-Driven
Personalized Campaigns

5. Personalized Customer Experience through Technological
Innovations
Salesforce With technology, businesses can understand their customers
better and offer them what they expect. But, in the age where customer is
always on the go, having technology or just data is not enough. Businesses
are already using softwares such as CMS/DXP (Sitecore) and CRM
(Salesforce) to offer digital experiences to customers. While both focus on
organizing data, the former manages content and the latter is responsible
for nurturing customers

6. One. Two. Three.
How Sitecore and Salesforce would work together
Prospects visits our
website (CMS).Signs-up
for newsletter (Lead
tracked in
Salesforce),opens the
email every week.
Put the product
information on our website
with a special Link
(CMS),and messages the
people who have been
subscribed for more than 3
weeks(SFMC + email API)
Gather consumer
behavior data on who is
subscribing to which
letter and for how
long ,along with
location data
(Sitecore CMS)

7. Five. Six.
Personalized emails
with catalogue and
discounted offers
(CMS and Email
studio)
Build the pipeline and
nurture prospects
(Sales cloud)
Four.
Segment customers basis
the beahvior and history
in SFMC. We know our
interested prospects and
we target them with
WebAds (CMS) &
SocialAds (Social Studio)

8. Reach out to us,
we’re here to help!
Learn more about Sitecore and Salesforce
integration, feel free to reach out to us at
marketing@altudo.co and we will connect
you to our experts.