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The deck we used to raise $270k for our startup Castle

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entercastle

Castle (entercastle.com) is a Detroit-based real estate startup that lets rental owners put their properties on autopilot. In April 2015, we closed a $270,000 angel round using this deck. Questions? Comments? I'd love to hear from you. Email me at max@entercastle.com.

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entercastle.com • @entercastle • angel.co/castle
Rental property owners want to make money without the work of being a landlord.
Currently, owners have two bad options: DIY Landlording (80% choose this) • Cheap, but lots of work • High potential for error • Owner must live near property Property Management Company (20% choose this) • Easy, but expensive (~25% of profits) • Low transparency • Notoriously poor customer service
The solution: Automate landlording through software and on-demand labor.
How It Works We find, screen, and onboard tenants, collect rent, and coordinate maintenance. Owner enjoys passive income.
The Castle Web App Owners • Occupancy, maintenance, and legal info • Financial data and analytics Tenants (coming soon) • Pay rent • Report maintenance issues entercastle.com/demo
Owners save 40% with Castle. $79/mo$130/mo Traditional Property Management Castle • 10% of rental income + fees • ~25% of the average owner’s profits • Flat fee of $79/month • ~15% of the average owner’s profits
Our early traction has been exciting. January 1 soft launch in metro Detroit; 4 units February 1 20 units Today 49 units
And we have some great ways to grow. Registered Rental Lists We can obtain rental owners’ names and contact information from city governments and market to them directly. Freemium Tier We’ll let landlords use some of our software for free. When they graduate to full-service management, we’ll be the natural choice. Auto-Responders We’re writing scripts that automatically reach out to landlords looking for help on Thumbtack, BiggerPockets, and other forums. Tenants We’ll allow tenants to sign up first, then use them to bring their landlords on board.
Competition Current competitors: traditional property management companies 200k property management companies in the U.S. 180k employ fewer than five people 4 have a national presence Could become competitors: Pillow Property management for your Airbnb; could expand. Cozy Software for landlords; could add on-the-ground services.
Our team: Venture for America Fellows who’ve already built a successful business together. In 2013, we bought an abandoned mansion in Detroit and turned it into a hacker house for other entrepreneurs. Along the way, we’ve been covered in Fast Company, Time, and Re/code.
Today • 49 units • Partially automated • Metro Detroit Milestones January 2016 • 300 units ($23k MRR) Summer 2016 • Launch in market 2 January 2017 • 2,000 units ($158k MRR) Summer 2017 • Launch in markets 3, 4, and beyond
entercastle.com • @entercastle • angel.co/castle

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The deck we used to raise $270k for our startup Castle

  • 1. entercastle.com • @entercastle • angel.co/castle
  • 2. Rental property owners want to make money without the work of being a landlord.
  • 3. Currently, owners have two bad options: DIY Landlording (80% choose this) • Cheap, but lots of work • High potential for error • Owner must live near property Property Management Company (20% choose this) • Easy, but expensive (~25% of profits) • Low transparency • Notoriously poor customer service
  • 4. The solution: Automate landlording through software and on-demand labor.
  • 5. How It Works We find, screen, and onboard tenants, collect rent, and coordinate maintenance. Owner enjoys passive income.
  • 6. The Castle Web App Owners • Occupancy, maintenance, and legal info • Financial data and analytics Tenants (coming soon) • Pay rent • Report maintenance issues entercastle.com/demo
  • 7. Owners save 40% with Castle. $79/mo$130/mo Traditional Property Management Castle • 10% of rental income + fees • ~25% of the average owner’s profits • Flat fee of $79/month • ~15% of the average owner’s profits
  • 8. Our early traction has been exciting. January 1 soft launch in metro Detroit; 4 units February 1 20 units Today 49 units
  • 9. And we have some great ways to grow. Registered Rental Lists We can obtain rental owners’ names and contact information from city governments and market to them directly. Freemium Tier We’ll let landlords use some of our software for free. When they graduate to full-service management, we’ll be the natural choice. Auto-Responders We’re writing scripts that automatically reach out to landlords looking for help on Thumbtack, BiggerPockets, and other forums. Tenants We’ll allow tenants to sign up first, then use them to bring their landlords on board.
  • 10. Competition Current competitors: traditional property management companies 200k property management companies in the U.S. 180k employ fewer than five people 4 have a national presence Could become competitors: Pillow Property management for your Airbnb; could expand. Cozy Software for landlords; could add on-the-ground services.
  • 11. Our team: Venture for America Fellows who’ve already built a successful business together. In 2013, we bought an abandoned mansion in Detroit and turned it into a hacker house for other entrepreneurs. Along the way, we’ve been covered in Fast Company, Time, and Re/code.
  • 12. Today • 49 units • Partially automated • Metro Detroit Milestones January 2016 • 300 units ($23k MRR) Summer 2016 • Launch in market 2 January 2017 • 2,000 units ($158k MRR) Summer 2017 • Launch in markets 3, 4, and beyond
  • 13. entercastle.com • @entercastle • angel.co/castle