2. Overview
Purpose
The purpose of the Escape is to combine
luxury living and lifestyle. We want to create
self sustaining communities that offers the
best advantages that money can buy for a
middle class situation, but also reaches into
upper-class. Many apartment properties
charge excessive rates to make profits, and
provide the minimum to the living
experience. Escape will give everything we
have at a cost effective rate, and secure
residency for the long run.
About Us-
Escape will be the name of the management
company of Luxury Communities. We are
providing prestigious services within our
community to give our residence a sense of
investment.
Mission Statement-
Create an atmosphere that gives you the sense
of home, and to provide unparalleled service
while making this possible.
3. Space and Postioning
• Due to fair housing laws my service is to be applicable to all
races, genders, age, and etc. This makes my service sought after
by a general population that is in need of an apartment that
accept our rates.
• I am looking to make an entrance into the 78258 area in San
Antonio known as Stone Oak. There are currently 8 listed
“luxury” apartments in this area according to Zillow.
• Connecting the needs and removing the driving.
• Competitors in the area are Pegasus/Greystar as the more
prestigious, and Westdale/Capital at the lower end of luxury
apartments
• We will be striving to attack Pegasus/Greystar entry price, but
with the added benefits of discounts with businesses towards
our residents.
4. Product & Place
• Product
-Here at Escape we are offering you a chance to leave behind your
current living, and to take part in a community that offers only
perfection.
-We take pride in these luxury apartments from the marble
countertops to the garden tubs in your backsplash enhanced
bathrooms. The direct access garages will leave you with a sense of
home ownership that you will not see anywhere else. Escape your
current living, hidden fees, and lackluster surroundings to enjoy an
enhancement in your quality of life.
• Place
Due to this not being a product that you can sell through a retailer, I
believe using locators and locating search engines is your best option
of visiting your service.
Licensed real estate agents with firms can help bring in traffic from
leads that they are getting as long as they are aware of your apartment,
and trust that you bring something for their clientele that they can not
get anywhere else.
Offering higher locator payout upon locators having people lease with
you also helps with locators spending the time in visiting your property
with their clients. Locating search engines like apartments.com,
apartmentlist.com, and Zillow.com can help bring online traffic into
your online presence. Generally you have monthly payouts on this
services or payouts per lease.
Having a leasing platform online will also be very beneficial for the
“Online Window Shoppers”
5. Price
• The best way to help get a pulse on desired pricing will be to
both profit margins, and having the leasing office take part in
Market Surveys to trade current occupancy numbers, traffic,
and leases with surrounding apartment complexes.
• By doing this Market Survey we will be able to generate the
Market Value (MSRP) in the surrounding area.
• We will factor into the pricing our benefits that we will be
giving to our residents in regards to the discounts they will
receive at certain businesses in the area. Ex. Percentages off at
HEB, Car Washes, Local Eateries, and etc.
Forecasting
-350 Units on property averaging a base rent of $1500
-Rent Revenue will be 6,300,000 with .5% delinquency included.
-We will be looking to increase rents at a each lease cycle of 2.5% with costs
electrical costs decreasing overtime with the green energy (Solar) being
installed after applying profits to infrastructure.
6. Promotion
• Typical Signage and Banners while building
community
• Promoting Via Social Media prior to leasing up
community
• Resident and Business promotion will be a heavy
hitting factor after the community has been
established. Loyalty programs with residents will
create a high appeal to those that are looking for the
extra benefits. Businesses that we are partnered with
will have our properties ads in public view.
• Website will act as a hub for viewers to access to see
3D Models of floor plans, and to act as a leasing and
resident portal.
7. Summary
• Subscription Service. I want your
organization to see this as the first step
into subscription service living.
• This is where many service industries are
heading (Netflix, Lifetime, Amazon
Prime, Etc.), and beating the generic
apartment communities to the punch will
pay dividends in the long run.
• We want communities to become local
hubs where businesses flock to, and help
create it’s own ecosystem.
Editor's Notes
-Go over the purpose while adding that Escape is a COMMUNITY. The word apartment is not apart of our vocabulary.
-Selling the experience as a complete package, and not as simply just an apartment
-Rolling out the alpha community in the 78258 area due to relative experience in the area
-Go over the spectrum of competitors in the area with the Zillow map.
-Mention the entry prices being affordable to the lower end luxury management, but having the price building and quality that reflects Greystar/Pegasus.
-Point out that our luxury prices will considering the benefits of community discounts that residents will receive from our marketing team securing business relations locally.
Emphasize that the product is an overall package with added services that will not be found anywhere else.
HEB, Lifetime, and Taco Cabana’s will treat our residents with employee discounts with the business relationships secured by marketing team.
Having the direct access garage is the highlight of the product outside of modern luxury in the apartment.
Market Surveys will be accurate tools to really dive into what the area is doing for their customers and prices.
MSRP will be essentially the Market.
Pricing will also be slightly increase to standards due business relations and customer discounts with these relations.
Revenue expectancy will be at a constant growth overtime with the 2.5% growth every cycle.
Added services will be calculated upon the response of having them added by residents.
Businesses that we have relationships with will advertise that they are giving discounts to our residents in hopes that these discounts urge others to join our residents to live with us.
Resident’s will be advertising to their friends with simply their lifestyles. There friends will be jealous of their discounts, and access to added services they do not have at their apartment complex.
We are getting ahead of the curve
An entry level into living subscription
Subscription service is loved among millennials, so this is a business of the future
