GharDo! is a mobile app that aims to bridge the gap between the large supply of vacant homes and high demand for rentals in India by connecting landlords and tenants. It uses algorithms and data analytics to recommend rental options based on users' preferences. The app is free to use initially but will later offer premium features for a subscription fee. It aims to list over 1 lakh rental properties across major cities in its first year and generate Rs. 1 crore in revenue. The opportunities in the residential rental market are large due to rapid urbanization but establishing trust remains a key challenge.

1. GharDo!
Rent your dream home.
On your mobile.
From Anywhere
To Everywhere.

3. Residential rental market in India is valued at $20
billion, and ever increasing.
More than 11 million houses are lying
vacant/unsold , and there is a definite demand for
reasonable, standard homes for rent.

4. Urban, 13.5
Rural, 0.8
Vacant, 5.7
Residential Rental Market : Sector-wise breakup
*figures in $ billion
There exists a big gap between demand and supply due to
‘trust deficit’ faced by landlords, unreasonable conditions put
on tenants and a low rental yield.

5. GharDo! will bridge this gap by
connecting Landlords and tenants
via technology.
Using advanced algorithms and big
data analytics, prospective tenants
will be recommended many
options and homes as per their
preferences.
The app will provide a platform for
landlords to list their properties
and reach a wide market, and
finally result in the right match
with both the landlord and tenant
in agreement .

6. App working
• App will be based on
freemium model, with
advanced features unlocked
after a subscription fee.
• People can register either as prospective tenants or landlords, and put up their
requirements and preferences including price, location, no. of rooms, parking
space, etc.
• Algorithms and Data analytics will give back recommendations that are more
probable to pique interest and result in a successful arrangement.

7. • Users can login via their facebook
accounts or email address.
• The app will have a database of rent
options and properties all over India
and is free to register.
• Prospective tenants can use the
app’s chat feature for talking and
inquiring details on listed rent
options.
• Premium version of app will
enable contact info to be visible
and priority bookings on rent
options.

8. • Core Competencies
• Strategic Assets
• Market Overview
• SWOT Analysis
• Competitors
• Target Market

9. • Large number of listed rental properties. Unbeatable choices for users.
• App is free to use(mostly).
• Background checks on listed properties and prospective tenants to ensure
safety.
• Saves time and effort.
• Provide a platform for users to connect and find homes, all from their
phone screen.

10. Strategic Assets
• Large database of rental
listings .
• In-app advertisements.
• Preferential search options
for registered users .
Advertising and Communication partners are other strategic assets that will
gain in value as the company grows over time.

11. • The market is huge ( $20
billion) and ever increasing.
• Only major rival at present is
RedGiraffe.com .
• Untapped opportunities –
only major metros have
been penetrated ,and only
sparsely.
• Huge shortage of rent units
in Urban areas
• Unique opportunities and
challenges.

13. • Huge untapped market .
• Niche product.
• Free apps always attract users.
• Fast, effortless, reliable .
• Will take time to establish
brand image and overcome
trust issues with rentals.
• Listings need to be verified-
another time-consuming
work.

14. Residential rentals in India are a $20 billion market and still growing, as people
move to cities and towns.
• IMF survey revealed a shortage of 19 million units in urban area housings .
• 2011 census revealed over 11 million vacant homes in urban India .
• Urban rental market is worth $13.5 billion .
• Clearly, there is a huge gap between supply and demand .
The opportunities are endless. But so are the challenges .

15. • RedGiraffe.com , a British startup has gained ground in NCR
region and is backed by the UK govt.
• Landlords are hesitant to rent out their apartments due to
unverified tenants and ‘Squatters’ .
• Low Yield rate(1-3%) is another major problem plaguing the
industry.

16. • Housing.com
• RedGiraffe.com
• QuikrHomes
• Makaan.com

17. • Age group : 16-60 years
• Mostly consists of working professionals with transferable jobs
• Students who need to relocate for better study opportunities
• Fresh college graduates

18. • To become India’s leading
residential rental portal within 5
years.
• 10,000 downloads in first 3
months
• 5 lac downloads in first 2 years.
• Listing of atleast 1 lac rental
options across major cities in 1st
year.
Revenue Targets : Rs 1 crore in 1st year
Rs 5 crore by 3rd year

19. • Providing a platform for users to scroll through and find the rental house of
their dreams, and connecting them real-time with landlords via app
chat feature.
• Database of target customers to be maintained and lured via online
promotions and Ads.
• Collaborate with communication partners and create brand equity .
• Focus on excellent customer service will keep customers coming back ,
and bring their friends too.

20. • Customer Value : Reliable, excellent customer service, verified listings .
• Collaborator Value : Niche market and product, growth and expansion
opportunities, access to database, co-branding opportunities.
• Company Value : fast-paced, growth-oriented work atmosphere, huge
expansion opportunities, good ROI

21. • Product : Will be downloadable for free from Google Play store .
The app will feature a special chat feature to let users interact and finalise deals
between themselves .
Premium version of the app will be made available to all users for the initial 6
months.
After that, some of the features will be removed from the free version.

22. • Services : The company will provide a 24/7 helpline and
chatbots to help resolve and questions or issues the user might
have.
For a minimum cost , Users will get access to several advanced
features like access to priority listings and verified landlords and
rentals.
A proprietary algorithm and Data analytics will match services for
prospective tenants and landlords .
24/7 call centre personnel, real-time transparent transaction history
and dedicated relationship managers will deliver an excellent
experience to the customer.

23. Tagline :
From your mobile phone. To your dream home. GharDo!
Values : Easy, Reliable, Modern.

24. PRICING
• The fully-loaded app will be available for
free for a period of 6 months after the
launch.
• After 6 months free users will be locked
out of some features which will be
available only for registered users.
• One-time registration charges of Rs 199,
granting access to full features for an year.
• Landlords who want to list their properties
will also have to register, but only at Rs 99
per year.

25. • Social media promotions
• Blogs
• Company website
• Google Ads
• Promotional campaigns and Ads
• Featured emails

26. • Hire android developers and make a well-designed, easy to use
App with multiple features .
• Gain investment from banks or startup funds to collect the seed
capital and arrange funds for marketing, customer support, app
development, etc.
• Ad campaign to boost brand recognition online and to attract
customers in large numbers.

27. Process
Schedule
Designing an Marketing channel
(4 weeks)
Developing Pricing Strategy
( 2 weeks)
Product Strategy
(3 weeks)
Market Research
(8 weeks)
Market Positioning
(4 weeks)

29. Created by Abhishek Parashar
(HBTI K )
During a marketing
management internship under
Prof. Sameer Mathur
IIM Lucknow
DISCLAIMER