analysis of two businesses

1. EFFECTIVE PUBLIC
COMMUNICATION
COM 10303
ASSIGNMENT 3: ORAL PRESENTATION
LECTURER: P.THIVILOJANA

2. GROUP MEMBERS:
DARREN SIA HANG YIN ( 0318253 )
LEE YIH ( 0318340 )
LOVIE TEY YIQING ( 0318155 )
LOW EN HUEY ( 0317889 )
SIMPSON CHIN JIUNN YIH ( 0318154 )
MODULE :
EFFECTIVE PUBLIC COMMUNICATION ( COM 30103 )
[Session] August, 2014

3. COFFEE SHOP

4. COFFEE COTTAGE
@SS15
WHEELER’S COFFEE
@GEORGETOWN

5. COFFEE COTTAGE
LOGO TAGLINE
‘Let's get catfeinated
and be different!’

6. LOCATION
ADDRESS :
1-1, Jalan SS15/8A, 47500 Subang Jaya, Selangor, Malaysia

10. BIOGRAPHY OF TEAM LEADER
NAME : ALEX
AGE: 18 YEARS OLD
EDUCATION : SPM 2013
WAITING FOR APPROVAL OF
SCHOLARSHIP TO STUDY IN
UNITED STATES

11. ABOUT COFFEE COTTAGE
GENRE : THEMED CAFE -
CAT CAFE
YEAR OF ESTABLISHMENT :
MARCH, 2014
OPERATING HOURS:
WEDNESDAY - MONDAY
(CLOSED ON TUESDAY)
12PM - 12AM

12. OWNERSHIP
PARTNERSHIP
OWNED BY 4 BUSINESSMEN

13. MISSION
TO BRING IN THE UNIQUE
CULTURE FROM OVERSEAS

14. ORGANISATIONAL CHART
OWNER
OWNER OWNER OWNER
TEAM LEADER
MANAGER
STAFF STAFF STAFF STAFF STAFF

15. TARGET MARKET
YOUNGSTERS ( UNIVERSITY
STUDENTS )
PET LOVER

16. COMPETITORS
ESPRESSO LAB
SITUATED NEXT TO COFFEE COTTAGE

18. ENVIRONMENTS
WERE
UNORGANISED
CHALLENGES
CATS TEND TO
FALL SICK EASILY
LIMITED
CHOICES OF
BEVERAGES

22. NATURE OF BUSINESS
• FOOD AND CATERING

23. NATURE OF BUSINESS
NUTELLA LATTE CHOCOLATE
TOP SELLER
CRUNCHY
NUTELLA
RED VELVET
CAKE
THAI MILK TEA

24. NUTELLA LATTE

25. THAI MILK TEA

26. PRODUCTS
• TEA LEAVES FROM FAMOUS TWG

27. UNIQUE SHOP
STRATEGIES
USED
ANIMAL
INTERACTING
ENVIRONMENT
HUGE VARIETIES
OF FOOD AND
BEVERAGE

28. STRATEGIES
• ANIMALS INTERACTING
ENVIRONMENT

29. STRATEGIES
• ANIMALS INTERACTING
ENVIRONMENT

30. FUTURE PLANS
1. RENOVATE
HAVE A STRONGER FEELING OF “ CAT
ATMOSPHERE ”
2. CHANGING FURNITURE

31. WHEELER’S COFFEE
LOGO TAGLINE
‘The bicycle is a simple
solution to some of the
world’s most complicated
problem’

32. LOCATIONS
ADDRESS :
NO 67, LOVE LANE, 10200 , GEORGETOWN , PENANG

36. BIOGRAPHY OF ONE OF THE
OWNER
NAME : STEVEN
AGE: 30 YEARS OLD
EDUCATION : USED TO
STUDY INFORMATION
TECHNOLOGY

37. ABOUT COFFEE COTTAGE
GENRE : THEMED CAFE -
BICYCLE CAFE
YEAR OF ESTABLISHMENT :
12 JUNE, 2014
OPERATING HOURS:
9AM - 10PM ON WEEKDAYS
9AM - 12AM ON WEEKENDS
CLOSED ON EVERY
TUESDAY

38. OWNERSHIP
PARTNERSHIP
OWNED BY 2 BUSINESSMEN

39. MISSION
TO PROMOTE CYCLING
CULTURE

40. ORGANISATIONAL CHART
OWNER
TEAM LEADER
MANAGER
OWNER
STAFF STAFF STAFF STAFF STAFF

41. TARGET MARKET
STUDENTS
TOURISTS
YOUNGSTERS

42. COMPETITORS
LOVE & LATTE
LOCATED AT CORNER.

43. COMPETITORS

44. COMPETITORS
GREENTOWN CAFE
SITUATED NEXT TO WHEELER’S
COFFEE

45. COMPETITORS

46. FULL OF CAFE
CHALLENGES
INCREASED IN
INGREDIENTS’
PRICE
LACK OF
WORKERS

47. NATURE OF BUSINESS
• A COFFEE SHOP SELLING COFFEE ,
BAKE GOODS AND FOOD

48. NATURE OF BUSINESS
• TO PROMOTE BICYCLE CULTURE

49. NATURE OF BUSINESS
• PROMOTE HEALTH BENEFIT OF
COFFEE
• IMPORTS COFFEE BEAN FROM JAWA
• PROVIDE BIKE RENTAL, DART
MACHINE AND EVENT HOSTING

50. NATURE OF BUSINESS
TOP SELLER
TOFFE NUT
LATTE
DELUXE
TIRAMISU

51. TOFFE NUT LATTE

52. DELUXE TIRAMISU

53. STRATEGIES
USED
PROVIDE SET
LUNCH DURING
WEEKDAYS
DRAWING
BESIDE CAKE
PROVIDES
OTHER SERVICES
: BIKE RENTAL,
DART MACHINE,
HOSTING
EVENTS
INTERESTING INTERIOR
SETTING

54. FUTURE PLAN
HOPE GOVERNMENT
CO-OPERATES WITH
COFFEE SHOP TO
ENHANCE TOURISM
PROMOTE
ABOUT COFFEE
FOCUS ON
QUALITY OF
COFFEE

55. WAYS TO
SUSTAIN
PROVIDES FRIENDLY
AND COMFORTABLE
ATMOSPHERE
UNDERSTAND
THE CURRENT
TREND
KNOW THE
COMPETITION
PROVIDES
ENTERTAINMENT

56. REFERENCES
Socially Awkward (2014, Aug 6). #crazycatlady at coffee cottage ,ss15, Subang Jaya. Retrieved From the Socially
Awkward website: http://yuenpuiyan.blogspot.com/2014/08/crazycatlady-at-coffee-cottage-ss15.html
Journey of My Life (2014, June 24). Wheeler’s Coffee @ Love Lane, Penang.Retrieved From Journey of
My Life website: http://khuichingg.blogspot.com/2014/06/wheelers-coffee-love-lane-penang.html