MGMT4308 CASE STUDY PROJECT ONE INSTRUCTIONS “The CEO Who Saved a Life and Lost His Job” Project Tasks Please write an 8-10 pages’ long essay analyzing and discussing the following topics following the order of Tasks 1 to 6: 1. Task 1 (5 points): Summarize the case. Length suggestion: 1 page. 2. Task 2 (15 points): Identify (list) the ethical issues that have arisen in this case. Please offer some details about each ethical issues (e.g. including what’s occurred, who’s affected, etc.). Length suggestion: 1 page. 3. Task 3 (20 points): Identify (list) all of the stakeholders of the company (i.e., Chimerix) in the case, and discuss each of their viewpoints (e.g., needs, desires, concerns, costs, benefits, power, etc.). Length suggestion: 1-2 pages. 4. Task 4 (20 points): Explain in detail which of the stakeholders should be involved and helpful to solve the ethical issues that have arisen in the case, and why, given their viewpoints. Length suggestion: 1-2 pages. 5. Task 5 (20 points): List all of the ethical theories and principles (i.e., 14 ethical principles under the part “Principles of ethical conduct” from Page 241 in Chapter 8 of the textbook) that are appropriate for solving the ethical issues in this case. Explain in detail why each principle is appropriate for solving the particular ethical issue. Length suggestion: 2 pages. 6. Task 6 (20 points): Using certain ethical theories and principles to recommend a plan of action for the company that will help the company (i.e., Chimerix) remain competitive and avoid such problems in the future. Explain the expected positive and negative consequences of the plan of action you recommend. Length suggestion: 2 pages. 7. You will be given 5 bonus points for sending your draft to writing center to improve your writing quality.  writing center tutoring service is free but reservation is needed. URL: Writing Center website Guidelines and Requirement 1. The length of your essay is about 8-10 pages (double-spaced, 12 pt “Times New Roman” font, 1-inch margins, excluding exhibits and references) in MS Word format. 2. Submission deadlines: 1 a. You need to submit your complete draft by March 17, 2019. b. Final submission due: April 28, 2019 11:59 PM through TurnItIn submission. Please submit your final paper a few days before the deadline so that you can have time to revise if the similarity rate is high. You can have multiple submissions but only your last attempt will be graded. 3. Before you start, read the instructions and the case twice . You should also read the other files in the project one folder (on Blackboard) too. 4. You should not conduct outside research for the case analysis. In other words, you should pretend that you are facing exactly the same situation and information presented in the case. 5. Your answer should be specific to the six tasks specified above and follow the order to organize your analysis. Please keep in mind that those topics ar.

1. MGMT4308
CASE STUDY PROJECT ONE INSTRUCTIONS
“The CEO Who Saved a Life and Lost His Job”
Project Tasks
Please write an 8-10 pages’ long essay analyzing and discussing
the following topics following the order of Tasks 1 to 6:
1. Task 1 (5 points): Summarize the case. Length suggestion: 1
page.
2. Task 2 (15 points): Identify (list) the ethical issues that have
arisen in this case. Please
offer some details about each ethical issues (e.g. including
what’s occurred, who’s
affected, etc.). Length suggestion: 1 page.
3. Task 3 (20 points): Identify (list) all of the stakeholders of
the company (i.e., Chimerix)
in the case, and discuss each of their viewpoints (e.g., needs,
desires, concerns, costs,
benefits, power, etc.). Length suggestion: 1-2 pages.
4. Task 4 (20 points): Explain in detail which of the
stakeholders should be involved and

2. helpful to solve the ethical issues that have arisen in the case,
and why, given their
viewpoints. Length suggestion: 1-2 pages.
5. Task 5 (20 points): List all of the ethical theories and
principles (i.e., 14 ethical
principles under the part “Principles of ethical conduct” from
Page 241 in Chapter 8 of the textbook) that are appropriate for
solving the ethical issues in this case. Explain in detail why
each principle is appropriate for solving the particular ethical
issue. Length suggestion: 2 pages.
6. Task 6 (20 points): Using certain ethical theories and
principles to recommend a plan of action for the company that
will help the company (i.e., Chimerix) remain competitive and
avoid such problems in the future. Explain the expected positive
and negative consequences of the plan of action you
recommend. Length suggestion: 2 pages.
7. You will be given 5 bonus points for sending your draft to
writing center to improve your writing quality. writing center
tutoring service is free but reservation is needed. URL: Writing
Center website
Guidelines and Requirement
1. The length of your essay is about 8-10 pages (double-spaced,
12 pt “Times New Roman” font, 1-inch margins, excluding
exhibits and references) in MS Word format.
2. Submission deadlines:

3. 1
a. You need to submit your complete draft by March 17, 2019.
b. Final submission due: April 28, 2019 11:59 PM through
TurnItIn submission. Please submit your final paper a few days
before the deadline so that you can
have time to revise if the similarity rate is high. You can have
multiple
submissions but only your last attempt will be graded.
3. Before you start, read the instructions and the case
twice
. You should also read the
other files in the project one folder (on Blackboard) too.
4. You should not conduct outside research for the case
analysis. In other words, you
should pretend that you are facing exactly the same situation
and information
presented in the case.
5. Your answer should be specific to the six tasks specified
above and follow the order to
organize your analysis. Please keep in mind that those topics are

4. actually interconnected. You need to integrate your answers into
a report with smooth logic and internal consistency. You are
suggested to use appropriate sub-titles to make your paper
easier to follow.
6. The analysis must be professionally written. Don’t use bullet
or lists. Write your answers in complete sentences. Please
conduct spelling check, grammar check, and virus-check before
submission.
7. Avoid laundry lists. Focus and organize your analysis. Look
for frameworks from the readings or the textbook that help you
organize and present your analysis.
8. Consider ‘turning the question’ into the beginning of your
answer. That is, if the question is, “What are the key issues?”
begin your answer with; “The key issues” (
include
or
are
). This may seem simplistic, but is a very effective way to help
you focus your answer on the question(s) asked and to earn full
credit. Don’t repeat the entire question in your answer.
You need to highlight the names of the ethical principles in
your paper.
Please follow APA format for your writing (URL: APA Format
website ). Indicate any

5. references you cited in your report. The references list does
NOT count for length
requirement purpose.
11. Not following instructions would result in point deduction.
Grading Standards and Rubrics
In grading your written assignments I use the following
standards.
1. Rigor of analysis: You should use the appropriate frameworks
from the class that are germane to the problem.
2. Logical consistency: Your writing should be logically
consistent from the beginning to the end.
3. Depth of analysis and practical implications: Before making
your own argument, consider alternative explanations and
solutions. Then try to justify your argument or identify the
situations under which some solutions are working better than
others.
4. Clarity of writing: Papers should be addressed to a
managerial audience. This means that you should outline
carefully, write clearly and concisely, and use appropriate
tables and graphics to support your argument, if necessary.
Please see attached page for the rubrics used in our course
assessment.
2

6. Academic Honesty
1. The University’s policies related to academic honesty will be
strictly enforced.
2. Your work on this assignment must be entirely your own.
Your
final
submission is
subject to the similarity check by Turnitin.com (with the
submission link available in the project folder later). A
submission with 20% or higher similarity rate will receive a
failing score.
3. Situations in which 2 or more students are alleged to have
been involved in a conspiracy to cheat will be referred to the
Provost and/or Academic Council as discussed in the Student
Handbook.
4. By completing and submitting this assignment, you
acknowledge that you have read, and have agreed to, the above
rules relating to Academic Honesty.
Summary Example:
This case discusses poor
ethical reasoning
and
decision making
by managers at B.F. Goodrich after brakes it designed failed

7. 1968 test flights. In 1969, a former B.F. Goodrich employee,
Kermit Vandivier, accused B.F. Goodrich of falsifying test
reports in an attempt to quickly secure an Air Force contract
rather than accurately report the brake failures and redesigning
the brakes. If he had not decided to become a
whistle blower
, prompting calls for a government investigation, B.F.
Goodrich’s ethical misconduct could have endangered many
lives. This case also discusses the company’s
corporate culture
which prompted the managers to engage in unethical actions.
This is a good summary (or
identification of the ethical dilemma
) because:
1. It answers the questions: Who? What? Where? When? Why?
as shown below.
2. It is concise (101 words, including 4 “B.F”s). It summarizes
the key points without
repeating the case (101, not 1001 words).
3. It uses correct business and ethics terminology such as
ethical reasoning, whistle
blowing
, and
corporate culture
.
4. It is fact-filled and avoids extraneous information such as:

8. “I
feel
they should have learned to tell the truth when they were
children”.
Your feelings and what the managers learned, or did not learn,
as children are not
relevant facts in the case. It’s not a case in child development.
This case discusses poor
ethical reasoning
and
decision making
by managers at B.F. Goodrich after brakes it designed failed
1968 test flights. In 1969, a former B.F. Goodrich employee,
Kermit Vandivier, accused B.F. Goodrich of falsifying test
reports in an attempt to quickly secure an Air Force contract
rather than accurately report the brake failures and redesigning
the brakes. If he had not decided to become a
whistle blower
, prompting calls for a government investigation, B.F.
Goodrich’s ethical misconduct could have endangered many
lives. This case also discusses the company’s
corporate culture
which prompted the managers to engage in unethical actions.
Who (did what)?
What (exactly didthey do)?
Where? When?

9. Managers at B.F. Goodrich engaged in poor ethical reasoning
and poor ethical decision making.
The managers falsified test flight data about B.F. Goodrich
brakes (i.e. lied). Falsifying data put lives at risk.
Corporate offices.
Mr. Vandivier blew the whistle in 1969. B.F. Goodrich falsified
reports following 1968 tests.
Why?
B.F. Goodrich managers wanted to quickly secure a
government contract.
SUMMARY EXAMPLES TO AVOID:
Example 1: Needless verbosity, or 1001 words to say little or
nothing.
Conscience is the awareness of a moral or ethical aspect to a
person’s conduct with the urge to prefer right over wrong.
Everyone has a conscience. We have free-will. Knowing what is
right and what is wrong, however, is determined by our
conscience. In our world today we have seen many individuals
making the wrong decisions and this is due to not listening to
their conscience. Looking at consciences from a business
perspective we can look at history and see that there have been
many business men and women who have ignored their
consciences and in return they have had to face the
consequences.
Goodrich Co. is a prime example of employees in the corporate
world not listening to their. Magazines were claiming that

10. Goodrich was a major American Corporation and in fact they
were. Goodrich had plants operating in many states across the
United States and even in foreign countries, but, we will look
into depth at a not so impressive one story building in Troy,
Ohio........
Example 2: Repeat the case verbosity, or the answers must be in
there somewhere
Today, B. F. Goodrich Co. is what we like to call “a great
American company.” It has operations in the United States and
Canada, Brazil, and Europe. However, in 1967 the company
faced an ethical challenge as they positioned their bottom line
before the safety of U.S. soldiers. In 1967, LTV Aerospace
Corporation requested bids on wheels and brakes. Goodrich lost
LTV’s purchases previously for near a decade and now
submitted a bid that was doing the job at a near loss so LTV
could not turn it down. Goodrich previously lost LTV’s
business due to a flawed brake, so they anticipated providing
LTV with a four disk brake weighing only 106 pounds, which
was the lightest probable weight. Although bidding at a loss to
constitute for their past fault is an example of good business
ethics, they did expect to profit eventually. This would mean
Goodrich would have any future business for replacement parts
on the brakes for this aircraft and in turn, create a better bottom
line for the company. John Warren, a graduate of Purdue was
named project engineer for the A7D, and he, assigned Searle
Lawson to produce the final production design...........
(THIS EXAMPLE ALSO SUFFERS FROM POOR GRAMMAR
AND STYLE. USE GRAMMAR- CHECKING AND SPELL-
CHECKING SOFTWARE.)
Example 3: Repeat the textbook verbosity, or show the
professor I read the textbook while writing 1001 words.

11. Business ethics is defined as the study of good and evil, right
and wrong, and in the case of business, just and unjust actions.
To be ethical in business means to adhere to certain ethical
customs, such as supporting truth telling, honesty, protection of
life, respect for rights, fairness, and obedience to law (Steiner
189). Ethics plays a part in all aspects of life, be it in everyday
social life, be it in volunteer organizations, or be it in business
life. Society has progressed as a whole to encompass ethics in
all aspects of life. The case of B.F. Goodrich Co. shows the
ethical dilemma between employees and management over the
deliberate alteration of experiment data...
(THIS EXAMPLE ALSO SUFFERS FROM IMPROPER
CITATIONS.)
NOTE:
Although there are different standards (e.g. APA, Chicago,
etc.), in general, to cite a book, please use “(Author or authors,
year published)”. Underline the book title if you want to cite the
name of book in text. For a quotation, please use “(Author or
authors, year published: p. XXX)”.
Example 4: Off-track verbosity or I don’t know so I’ll write
about something else.
When thinking of business ethics, most people would associate
the meaning of business ethics with the ethic in terms of
understanding the difference between wrong and right. But in
reality without looking in a dictionary for these two words, can
mean something totally different depending on the person. And
what I mean about that is that even though business ethics and
ethics are presumed similar by definition with the only
difference being that one surrounds business in general one
cannot presume that there the same. Ethics deals more with a

12. single persons feeling or thoughts on a particular issue while
Business ethics deals with a number of individuals that share
different feels, opinions and thoughts that revolve around
what’s best for the business of company’s regardless sometimes
of whether it’s wrong or right. And this case is a prime example
of the differences between ethics and business ethics...
(THIS EXAMPLE ALSO SUFFERS FROM POOR GRAMMAR
AND STYLE. USE GRAMMAR- CHECKING AND SPELL-
CHECKING SOFTWARE.)
Example 5: Generality and verbosity number 1, or sort of
discuss the sort of general problems, kind of, like.
Ethics in business is an essential element for keeping customers
as well as employees safe, both physically and legally.
Sometimes it can be hard for employees to uphold ethical
standards. This may be especially true for young or new
employees. When the new young employee feels there is no one
to turn to, or when senior management is trying to avoid the
negative consequences of admitting a mistake. The chain of
command at Goodrich is to blame for this huge mess brought
about by one faulty brake system. Each member involved is
connected to each other and as the issue is brought to each
member of the corporate ladder, they fail one by one to uphold
any sort ethical integrity for the company. They each seemed
to use the “don’t ask don’t tell” policy. In the end some sort of
justice is brought to the situation, although if justice was upheld
from the beginning could Goodrich avoided all the
embarrassment of having bad publicity and calls for a
government investigation?...
(IT NEEDS TO BE MORE CONCISE AND PRECISE IN
GETTING TO THE
WHO, WHAT, WHERE, WHEN, WHY.

13. )
Example 6: Taking the case too personally, or I wish I was
studying psychology and feelings.
Reading about this case really bothered me. It just really got to
me because sometimes bosses force you to do something that
you know is wrong by threatening the thing that you need or
wants. There is a way to stop this from happening but
sometimes it can only hurt you even worse. That is by going
over you bosses head to there superiors, but there is an order
you must go in. If they refuse to listen to you and make you do
something that you know is wrong...
(IT NEEDS TO FOCUS ON THE CASE. IT’S NOT ABOUT
YOU. GET MAD AND VOTE. ALSO USE SPELL-CHECK).
Example 7: Making the case personal or I wish someone wrote a
case about me
I believe I am an ethical person with strong morals, principles
and values. As children, we are taught the difference between
right and wrong. I certainly know that my parents tried to teach
me the difference, and I believe that most of us are taught
morals, principles and ethics. All parents want their children to
grow up to be ethical adults. As college students graduate, they
are excited to begin working in the field of their choice. When
the college graduate realizes that the company they are working
for is not ethical, they are disappointed and even discouraged to
continue working there...
THIS CASE NEEDS TO FOCUS ON THE CASE. IT’S NOT
ABOUT YOU, OR YOUR PARENTS, OR HOW EXCITING
MANY PEOPLE ARE WHEN THEY GRADUATE, ETC.

14. Example 8: Using overly strong language or injecting your
personal beliefs
The main ethical issue presented in the B.F Goodrich case “Why
Should My Conscience Bother Me?” is one that involves the
deliberate falsification of important test data and statistical
information, regardless of the cost, in order to keep a business
deal. Certain B.F Goodrich employees were prepared to do
whatever was necessary to cover up mistakes and avoid the
blame for those mistakes. The potential damage to stakeholders
as a result of these actions is undeniable. When employees at
B.F. Goodrich decided to fake tests and falsify information,
they were setting the company up for certain public failure. B.F.
Goodrich executives made it clear at the beginning of the case
that they wanted to make the best brake possible regardless of
cost because they had a reputation to uphold and a business
relationship to repair with LTV. When certain employees failed
to act ethically, the reputation of B.F. Goodrich was certain to
be compromised...
THIS CASE NEEDS TO AVOID USING OVERLY STRONG
LANGUAGE SUCH AS THE
“UNDENIABLE”, “IT IS CLEAR”, OR “CERTAIN”.
PRECISELY STATING THE
WHO, WHAT, WHERE, WHEN, AND WHY
IN THE CASE WILL ACCURATELY PRESENT THE
POTENTIAL
PROBLEMS.
EXAMPLE: GAMESHOW VERBOSITY 1
OR LET’S SEE IF I CAN JAZZ THIS UP A BIT

15. Take a marred reputation, an experienced stubborn engineer, a
young, spirited engineer and we have the ingredients to a recipe
for moral disaster in the making. The year is 1967 and it has
produced a lifetime opportunity for B.F. Goodrich to reprieve
themselves from the bottom of the pit to a more than qualified
client...
EXAMPLE: GAMESHOW VERBOSITY 2
How can the safety of millions be brushed aside just to pad
hundreds of people’s pockets? I mean, after all, what is the
price of an innocent human beings life? B.F. Goodrich was
faced with this ethical dilemma in 1967. First allow me to give
you a small yet meaningful history of B.F. Goodrich and this
situation presented in 1967...
OR LET’S SEE IF I CAN JAZZ THIS UP A BIT
(THESE TRY TO
MARKET
THE CASE AS IF IT WILL BE SHOWN ON TV.) (AND WILL
NEED TO ATTRACT ADVERTISERS)1.
Stake olders are t ose affected by an organization’s operations.
Alt oug definitions vary, stake olders are often designated as
groups rat er t an as individuals. In ot er words, for t e sake of
analysis, managers and employees are usually grouped toget er
as stake older group, rat er t an focusing on a particular
manager or employee, alt oug some cases will focus more on t e
individuals involved. Similarly, customers or stock olders as a
group are usually t e focus of analysis, rat er t an an individual
customer or t e individual

16. stock older.
T e most important t ing to remember is t at most organizations
ave similar
stake olders suc as stock olders, customers, employees,
suppliers, creditors, unions, trade associations, government and
non-governmental organizations (NGOs), taxpayers,
communities, religious groups, t e environment, and even future
generations may be legitimate stake olders. It is mostly t eir
interest in t e organization and/or t eir influence on t e
organization t at c anges!
In ot er words, w en you read a case, you may not always read
about all of t ese
stake older groups specifically, but t at doesn’t necessarily
mean t ey can be ignored in your analysis. A good stake older
analysis will consider as many current, or potential future stake
olders as possible. For example, NGOs may not be mentioned in
a particular case, but if t e company decided to c oose a course
of action or project t at could arm t e environment, NGOs w ose
goal is to protect t e environment are quite likely to quickly
target t e business.
Sometimes stake olders are also categorized as market or non-
market depending upon w et er or not t ey ave direct business
dealings wit t e organization, or as primary or secondary stake
olders. T ese categorizations can be useful at times, but may
also interfere wit a good analysis if one assumes, often
incorrectly, t at nonmarket or secondary are synonymous wit
unimportant. T ey are not synonymous and suc assumptions
about stake olders s ould be avoided.
T e first goal of a good stake older analysis is to identify t e
stake olders w o ave, or are likely to ave, a stake in an

17. organization’s operations. T at is, t ey are, or t ey are likely to
be affected, by an organization’s operations now or in t e future.
T e next step in a good stake older analysis is to determine t e
interests of eac
stake older, or w at t ey want and/or expect from t e
organization. Also, t e analysis
s ould consider w en and if t e interests of different stake olders
may converge or diverge. T is often leads to a greater
understanding of w ic stake older groups mig t
c oose to join toget er to exert influence over t e organization t
roug coalitions or ot er efforts, or to a greater understanding of
w ic stake older groups mig t become active, if t ey ave been
inactive.
T e next step in a good stake older analysis is to identify t e
level of influence or t e power of eac stake older group. Some
groups may ave economic power, ot ers groups mig t ave legal
power, w ile groups suc as NGOs often ave t e power of moral
suasion backed up by activists w o can boycott or take ot er
actions against an organization.
In conclusion, at a minimum, a good stake older analysis seeks
to identify w o are t e most important stake olders, w at are t eir
interests, w at is t ere ability to influence t e organization, and
w at stake olders mig t form alliances or coalitions, and if so,
under
w at circumstances. T e ultimate goal in a good stake older
analysis is to elp an organization better understand its stake
olders so t at it can develop better strategies t at will more
likely be supported by its stake olders.

18. T is is only a summary of stake older analysis, please be sure to
read t e textbook for more information on stake older groups
and stake older analysis. In future classes, you mig t also learn
more about various ways to create ‘maps’ to better analyze
stake older groups, interests, and powers.