Could you also please incorporate law review articles in your references. The reference list should contain 8-10 respectable sources such as reliable publications and .edu, .gov websites; Wikipedia cannot be used. Introduction · Advertising as a tool for representing company’s personality; · Legal regulations of advertising then and now (a brief history of governmental regulations of advertising); · If there is a strict set of regulations and laws why advertising scandals even occur? (ambiguity) The main topic of the paper is to showcase the role of language in advertising and describe the potential legal consequences that may occur when using language incorrectly. Arguments (paragraphs): 1. Consumers often confuse legality with ethics; not all ethical issues can be regulated legally · Discuss the concepts of puffery, reasonable consumer, misleading advertising deceptive advertising; · Commercial exaggeration is legal and it is not possible to legislate against emotional appeals; · Consumers sometimes take company’s tagline or claim too literally; 2. Governmental and industry self-regulative laws are very complex and can be misinterpreted by the company · Discuss FTC and advertising standards; · Failure to define correctly product’s or service’s category sometimes lead to legal issues; · A high lack of clarity for digital advertising since many laws were written prior to the spread of computers and Internet; 3. A very minor number of marketers and advertisers resort to violation of industry self-regulations and use of unethical tactics. · Tough competition puts pressure on companies and forces them to create eccentric campaigns to break through the clutter; · Industry is actively fighting the advertising fraud; For the following court cases examples it is needed to refer to the actual court documents in addition to the articles: Discuss the following court cases and incorporate in the context of the essay. 4. Whole Foods sued over false advertising of sugar in goods http://www.foxnews.com/food-drink/2015/07/14/whole-foods-sued-over-false-advertising-sugar-in-goods.html 5. Red Bull Will Pay $10 To Customers Disappointed The Drink Didn’t Actually Give Them 'Wings' http://www.businessinsider.com/red-bull-settles-false-advertising-lawsuit-for-13-million-2014-10?r=UK&IR=T 6.Naked Juice Class Action Lawsuit Settlement Over Health Claims Means $9 Million For Consumers http://www.huffingtonpost.com/2013/08/28/naked-juice-class-action-lawsuit_n_3830437.html Conclusion Running head: Critical thinking Critical thinking 2 Critical thinking Dennis Byrd UOPX Critical Thinking and Decision Making Bridget Peaco 4/3/2017 Critical thinking is one of the most powerful tools which is used in evaluation and objective analysis of a scenario so as to form a judgment. It utilizes intellectual concepts, skillful conceptualization, synthesis, application, assessment and evaluation of issues before making a decision. A good example from by expe.

1. Could you also please incorporate law review articles in your
references. The reference list should contain 8-10 respectable
sources such as reliable publications and .edu, .gov websites;
Wikipedia cannot be used.
Introduction
· Advertising as a tool for representing company’s personality;
· Legal regulations of advertising then and now (a brief history
of governmental regulations of advertising);
· If there is a strict set of regulations and laws why advertising
scandals even occur? (ambiguity)
The main topic of the paper is to showcase the role of language
in advertising and describe the potential legal consequences that
may occur when using language incorrectly.
Arguments (paragraphs):
1. Consumers often confuse legality with ethics; not all ethical
issues can be regulated legally
· Discuss the concepts of puffery, reasonable consumer,
misleading advertising deceptive advertising;
· Commercial exaggeration is legal and it is not possible to
legislate against emotional appeals;
· Consumers sometimes take company’s tagline or claim too
literally;
2. Governmental and industry self-regulative laws are very
complex and can be misinterpreted by the company
· Discuss FTC and advertising standards;
· Failure to define correctly product’s or service’s category
sometimes lead to legal issues;
· A high lack of clarity for digital advertising since many laws
were written prior to the spread of computers and Internet;
3. A very minor number of marketers and advertisers resort to
violation of industry self-regulations and use of unethical
tactics.
· Tough competition puts pressure on companies and forces
them to create eccentric campaigns to break through the clutter;

2. · Industry is actively fighting the advertising fraud;
For the following court cases examples it is needed to refer to
the actual court documents in addition to the articles:
Discuss the following court cases and incorporate in the context
of the essay.
4. Whole Foods sued over false advertising of sugar in goods
http://www.foxnews.com/food-drink/2015/07/14/whole-foods-
sued-over-false-advertising-sugar-in-goods.html
5. Red Bull Will Pay $10 To Customers Disappointed The Drink
Didn’t Actually Give Them 'Wings'
http://www.businessinsider.com/red-bull-settles-false-
advertising-lawsuit-for-13-million-2014-10?r=UK&IR=T
6.Naked Juice Class Action Lawsuit Settlement Over Health
Claims Means $9 Million For Consumers
http://www.huffingtonpost.com/2013/08/28/naked-juice-class-
action-lawsuit_n_3830437.html
Conclusion
Running head: Critical thinking
Critical thinking 2
Critical thinking
Dennis Byrd
UOPX

3. Critical Thinking and Decision Making
Bridget Peaco
4/3/2017
Critical thinking is one of the most powerful tools which is used
in evaluation and objective analysis of a scenario so as to form
a judgment. It utilizes intellectual concepts, skillful
conceptualization, synthesis, application, assessment and
evaluation of issues before making a decision. A good example
from by experience is when the business wanted to introduce a
service used in the business operations. A critical decision was
to be used so as to determine is a new service were to be used
this is not clear, or the standard service used to be modified. I
used to this concept to make a decision that a new service is to
be used as the medication of the old service might bring more
issues that will take more of the resources in the business this is
not clear (Ennis, 2011).
The importance of critical thinking includes:
Decision making: critical thinking plays an important role when
it comes to making an informed decision since the tool analyzes
all the areas that are necessary before making decisions.
Higher achievement: the tool ensures the best achievement since
there will be no mistakes on the decisions that are made in
business. It also leads to best decisions that will bring more
benefits to the business.
Communication: an essential element that brings success in
business is the effective communication, and critical thinking
enhances this element since it involves many parties before
making any decisions (Garrison, 2012).

4. Problem-solving: it plays a role in problem-solving since it
dissects the entire situation and thus giving a deeper
understanding before making the decisions that will address the
problem at hand.
In my decision on the service in the business, I enable me to
communicate with most of the people, and thus we made the
best decision which was the best and thus led to the higher
achievements of the organization this is not clear. It is because
of the benefits that critical thinking attaches to the decision
making and gives most of the business a tool which ensures
success in their operations. This concept enables me to
understand more of the problem and thus opening up my mind
such that I could see future projections.
Critical thinking is applicable in most of the environment, and
an example is my current job where a decision on resource
allocation is paramount, and this is the objective of the
organization this is not clear. Critical thinking will allow me to
involve most of the parties here in the organization,
communicate effectively and this makes the best decision that
will lead to the success of the entire organization this is not
clear (Paul, 2014).
Individual Assignment: Critical Thinking Memorandum
Purpose of Assignment
The memorandum explains what critical thinking is and how the
student has previously applied critical thinking to a business
decision. For this memorandum; the student demonstrates the
benefits of critical thinking and how it can be useful in future
decision-making for their current job or one in their selected
career path.
Grading Guide

5. Content
Met
Partially Met
Not Met
Comments:
The student explained critical thinking.
X
Critical Thinking was explained.
The student provided an example from personal experience of
critical thinking applied to a business decision.
X
An example was not clearly provide how critical thinking was
applied to a business decision.
The student discussed the importance and benefits of using
critical thinking.
X
You did not clearly discuss the importance and benefits of using
critical thinking as required.
The student related the importance and benefits of critical
thinking to the example provided.
X
You did not clearly relate the importance and benefits of critical
thinking to the example provided.
The student discussed ways they might use critical thinking in
their current job or chosen career path.
X

6. You did not clearly discuss ways that you might use critical
thinking in your current job or chosen career path.
The paper is 350 words in length.
X
You were over the word requirement.
Total Available
Total Earned
7
3.75/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
X
Please ensure to follow APA formatting guidelines in regards to
indentations.
Intellectual property is recognized with in-text citations and a
reference page.

7. X
Please ensure to properly cite in text format the reference page
correctly.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
X
I will address the next three sections. Please ensure to proofread
prior to submission as there were a few sentences that were not
clear and were wordy that caused them to not flow together.
Sentences are complete, clear, and concise.
X
Rules of grammar and usage are followed including spelling and
punctuation.
X
Total Available
Total Earned
3
2.5/3

8. Assignment Total
#
10
6.25/10
Additional comments: Hi Dennis – Please ensure to review the
Course Syllabus for assignment requirements. You spent time
discussing definitions of critical thinking versus hitting on the
components of the assignment and how critical thinking applied
to your business decision in your reflection memo. Please
ensure to ask questions for clarification as needed.
References
Ennis, R. (2011). Critical thinking.
Garrison, D. R. (2012). Critical thinking, cognitive presence,
and computer conferencing in distance education. American

9. Journal of Distance Education.
Paul, R. &. (2014). The Miniature Guide to Critical Thinking-
Concepts & Tools. The foundation for critical thinking.