How Gokaldas Exports transformed 75 cross-functional managers

1. How Gokaldas Exports transformed
75 cross-functional managers
An enParadigm
TM
client story

2. enParadigm
TM
Gokaldas Exports Ltd. is one of India's largest manufacturers /exporters of apparel.
With 25 manufacturing units and a workforce of 30,000 employees, they currently
manufacture and export over 2 million garments a month, and have an annual
turnover of $200 million. Their global customer base covers USA, Europe, Latin
America, Middle East and India and service almost all major brands.
2 senior leaders from Gokaldas
Exports participated in an enParadigm
Open Program and recommended an
in-house intervention.
They needed a cross-functional
perspective for mid-level managers to
help them take ownership, track their
decisions’ financial impact, and
compete in a volatile market.

3. enParadigm
TM
IMPACT
“The workshop makes you think like an entrepreneur.”
“Cross-functional aspect has improved a lot; I now relate very well to how other functions work.”
“I have seen his involvement in business decisions as he now understands the consequences of
delayed decisions. I can rate him 95% higher on his overall performance.” (Participant’s manager)
SOLUTION
Develop perspective by letting participants run their own
company and take risk-free decisions – while using the results
to debrief and drive required insight
NEED
A cross-functional perspective for mid-level managers to help
them take ownership, track their decisions’ financial impact, and
compete in a volatile market
6months
TARGET AUDIENCE
- Mid-level managers
- Across all functions
- Average experience: 12 years

4. enParadigm
TM
A cross-functional perspective
Exploring new avenues to improve revenues and strengthen the company’s market position, Gokaldas Exports decided to focus on its
middle managers. They decided that these managers needed a cross-functional perspective of business, to drive ownership, aligning each
department with overall objectives, tracking RoI and revenue impact, and thriving in a volatile market with price-cutting competitors.
Ownership and alignment
Managers needed to take ownership of
their projects, and also align their
function with overall company goals
Track revenue & ROI impact
They also needed the impetus (as well
as acumen) to track the financial
impact of their daily decisions
Volatile market, price-based
competition
They needed to imbibe all this within the
context of their market & competitors

5. enParadigm
TM
Intervention structure
Meetings with the leadership helped
identify typical concerns that their
customers had
Inputs from every individual participant, as
well as their reporting managers, helped
identify specific strengths and gaps
2-day Simulation Workshop
A 6-month implementation analysis
helped ascertain the level of retention
and implementation
(Summarized in this document)

6. enParadigm
TM
Experiencing the big picture
Played top-management roles and ran a
simulated business
Took critical decisions and traced outcomes to their
root causes
Acquired tools and techniques to align
different functions to overall company goals, and deal
with market / competitor concerns

7. enParadigm
TM
Business impact (1 of 5)
A holistic view of business, and the
criticality of their role in the company
Better decisions through clear
visibility of financial impact
Better market and competitor
responses
Methodology
Participants were individually asked to list out the actions and improvements they had executed in the 6 months after the program, with
insight gained from the program. This data was vetted and approved by regional managers in most cases.

8. enParadigm
TM
Business impact (2 of 5)
“Earlier we never used to go beyond costing, now we do product-wise profitability.
We refused an order for shirts recently as we could not compete there, instead we
went for fulfilling the order for bottoms. This was a key takeaway from the
workshop.”
- Anandan
GM - Merchandising
“I have attended finance programs earlier but this was much more impactful,
well presented with a great flow.”
- Prabhas Kashyap
GM - Planning, Coordination & Operations

9. enParadigm
TM
“It was very helpful. We are now able to negotiate better to reduce the cost
impact.”
- Manikandan Sankara Pandia
Senior Manager - Sourcing (Fabric)
“I now understand P&L statements and balance sheets better and have
direction for cutting competition - create your own market with a unique
product.”
- Kanthasamy A
Manager - Sourcing (Fabric)
Business impact (3 of 5)

10. enParadigm
TM
“It was a really good opportunity to understand entrepreneurship virtually. In
fact, there is no fear of losing money inspite of taking huge risks - which is not at
all possible in real life.”
- Sandeep M
Manager - Merchandising
“I have seen his involvement in business decisions as he now understands the
consequences of delayed decisions. I can rate him 95% higher on his overall
performance.”
- Anandan G
GM - Merchandising and Sandeep’s Reporting Manager
Business impact (4 of 5)

11. enParadigm
TM
“I had planned to focus on the capacities of the supply chain by planning in
advance and availing better prices while buying. I have been able to work on
all of these. Had a productive discussion with my team about getting vendors
from emerging markets so that we can have price advantage. I faced
challenges in the beginning but I am confident that I can meet my goals
eventually.”
- Mahendran Rajendran - Sourcing (Fabric)
Business impact (5 of 5)

12. enParadigmTM
We are a company of business experts and IIM Ahmedabad alumni,
helping senior leaders transform themselves through simulation-based
programs with measurable business impact.
© 2015 enParadigm Knowledge Solutions LLP. All rights reserved . All client collateral is the property of the respective companies.
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