Aditya Birla Online Fashion (ABOF) is an Indian e-commerce store launched in 2014 that sells apparel, footwear, and accessories for men and women across 500 cities in India. ABOF utilizes Amazon Web Services like EC2 instances and databases to run its IBM WebSphere Commerce Suite and enable online shopping across devices. The site also offers personalized features like a style quiz and 3D trial room to enhance the customer experience.
1. Work Environment Paper
Work Environment Paper
Good communication skills are imperative for organizations to carry out in an attempt to maintain
outstanding performance from employees and management. Every workplace is unique in terms of
their diversity profile therefore, is it vital for organization to create and execute creative
communication methodologies that will enable organizations to develop a community rather than
just your average run of the mill work environment. For example, active listening, collective goal
setting and consistent training are all examples of tools in which organizations can effectively use to
promote and execute effective communication within the workplace. So how well do individuals
within an organization communicate with each ... Show more content on Helpwriting.net ...
Secondly, building and maintaining effective teams is a time consuming and sensitive process
particularly in business. Research shows there are a number of key reasons why team building
fails... They include the inability of the team or the organization to establish clear goals... the
inability by the team to clearly define its own roles within the team, and poor leadership of the team
or the organization (Wildblood, 2005). FACS Group Inc is an organization that is structured on team
building and working as a team. For example, the management team or leaders work on three
different levels. First, a group of associates are assigned, as a team, to a supervisor. Secondly, each
supervisor along with his or her teams is managed under an assigned manager. Lastly, each
management team reports to the director of the department. Through this process, effective team
building and interpersonal communication, allows FACS Group Inc the opportunity to further
develop and become more competitive. In addition, FACS Group Inc collectively intentionally
create team–based structures which require individuals to be more adaptable and form or re–form
work relationships quickly and smoothly (Prager, 1999).
The methodology of effective team building is best explained through organizational models,
communication and result–oriented processes. For example, organizations my chose to use different
guidelines in an attempt to
... Get more on HelpWriting.net ...
2.
3.
4.
5. Rhetorical Analysis Of A Professional Document
RHETORICAL ANALYSIS OF A PROFESSIONAL DOCUMENT
Introduction
In reference to the 100A assignment sheet for the rhetorical analysis, a rhetorical analysis is a
written work that focuses on analyzing and understanding a published article. In this assignment,
students will get opportunities to develop their writing and improve deep analytic skills to
identifying rhetorical strategies that writers will use to achieve the purpose of a well–written
document. The audience for this analytical paper will be my classmates, professor, and the
committee members of the 100A.
To begin with, rhetorical strategies are techniques which writers use in their article to assert and
persuade the audience about a specific point. These techniques can include narratives, descriptive,
and cause and effect. Using these strategies, a writer is able to introduce the topic and provide
examples in order to achieve their purpose, which could be a variety of different things.
In the following rhetorical analysis, I will analyze "Cloud Computing for Increased Business Value"
by Abdulaziz Alijabre. Alijabre received his Doctorate degree in Computer Science and Engineering
from the University of Bridgeford and is currently a CEO of System security solution company.
Alijabre has written numerous articles and "Cloud Computing for Increased Business Value" was
written in January 2012. This article gives a perception of how using cloud computing can be
beneficial and yet create obstacles in business. The
... Get more on HelpWriting.net ...
6.
7.
8.
9. Taking a Look at AWS Cloud Services
AWS provides encryption for the login information of the users. The encryption is provided through
Key–Pair. The Public key, Private Key together form a key pair. The public key would be used for
encryption (passwords) and the private key would be used for decrypting the data.
The creation of Key Pair is well explained in the launching of EC2 instance (Amazon, n.d.)
3.6 AWS services:–
AWS offers lot of cloud services for the developers based on their need right from virtual servers to
the Mongo DB databases. All the services offered by the AWS are accessible even in the mobile
devices with the help of android and ios console apps.
The following are all the services that are offered by the AWS.
Figure 6: AWS services
From the available services, the most central and well–known services are Amazon EC2 and
Amazon S3. Cloud community uses S3 and EC2, to store the documents and host the servers that
are required.
3.6.1 Amazon S3:
Amazon Simple Storage Service (Amazon S3) is one of the storage and content delivery system
offered by the AWS. (Amazon, http://aws.amazon.com/documentation/s3/, 2014)
AWS can be used to store, retrieve large amount of data at any given time, anywhere from the cloud.
Amazon S3 features:
Store objects up to 5TB in size.
Read and write entire objects.
Every object has unique developer assigned key
Collect object into buckets.
Every object has unique URL.
Full Control of access rights.
Eventual consistency data model.
S3 terms
... Get more on HelpWriting.net ...
10.
11.
12.
13. Rhetorical Strategies
According to the 100A assignment sheet for the rhetorical analysis, a rhetorical analysis (R.A.) is a
type of writing which evaluates a well written document of a writer. In this assignment, students will
get opportunities to improve their writing and develop deep analytic skills to identifying rhetorical
strategies that writer will use to achieve the purpose of a well–written document. The audience for
this analytical paper will be my classmates, professor, and the committee members of the 100A.
Rhetorical Strategies are techniques, such as narrative, descriptive, and cause and effect that a writer
will use in their article. Using these strategies, it will help the writers introduce the topic and will
provide examples to achieve their purpose. ... Show more content on Helpwriting.net ...
There are several advantages of using Cloud Computing, for example: "To begin, businesses can
have lower cost computers for users." Alijabre explains that cloud computing can be very beneficial
for the businesses. Moreover, businesses will bring great amount of profit into their company, and it
will be easy to use it. Alijabres goes on to provide several examples why cloud computing is better.
One of of the most important reason why companies are moving towards cloud computing is the
lower cost of the system. "To begin, businesses can have lower cost computers for users." He
explains that small business will not need computers that are high performance based. Business can
get less expensive computers and store all of their data online instantly, without having them to
worry about the space in a
... Get more on HelpWriting.net ...
14.
15.
16.
17. Essay about ICS 241 Exam 2
ICS–241
M. Bauer
Exam Two
1. Create a binary search tree from the following data which is as balanced as possible.
No leaf node should be more than +/–1 level from any other leaf node. Note: Do not just create a
tree from the data encountered in the following order. 78.2, –35.1, 48.2, 12.9,
–14.7, –86.1, 17.4, 92.7, 38.4, –2.8
17.4
–35.1
–86.1
48.2
–14.7
12.9
38.4
–2.8
78.2
92.7
A
B
C
D
G
18. E
H
I
L
M
J
N
2. Perform a postorder traversal of the tree depicted above.
Traverse its left subtree.
Traverse is right subtree.
Visit the root of the tree.
G, L, H, D, B, M, N, I, E, O, J, P, K, F, C, A
3. Evaluate the following prefix notation expression:
* – * 3 ... Show more content on Helpwriting.net ...
Draw a digital logic circuit for the expression:
8. Find a minimal expansion of
1
1
xz
1
1
1
+ y z + xz
9. Let G = (V,T,S,P) be the phrase structure grammar with V={0,1,A,B,S}, T={0,1}, and the set of
productions P consisting of: S → 0AB, S→ 1B, A → 1B01, B → 100.
19. €
€
€
a. Either show that 0110001001 belongs to the language generated by G or explain why it does not.
It is "not" possible to show that 0110001001 because we are looking for a string that
"starts" with a "0" and ends with a "1". Since we can only use production S with starting state S →
0AB, the string created that will not end with a "1" but always will end with a
"0".
S → 0AB → 01B01B → 0110001100
b. Either show that 1100 belongs to the language generated by G or explain why it does not. We can
show that 1100 belongs to language generated by G by using production S with start state S→ 1B to
be:
S→ 1B → 1100
10. Draw a finite state machine (with output) represented by the following state table.
State
s0 s1 s2 s3 s4
f(0) s1 s2 s2 s0 s3 f(1) s3 s4 s1 s4 s0 g(0)
0
1
1
0
1
g(1)
1
0
1
0
0
0,0
S0
0,1
S1 1,0
1,1
1,1
S2
24. Product Placement
Journal of Management and Marketing Research
Product placement effectiveness: revisited and renewed
Kaylene Williams California State University, Stanislaus Alfred Petrosky California State
University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr.
Southern Connecticut State University ABSTRACT Product placement is the purposeful
incorporation of commercial content into noncommercial settings, that is, a product plug generated
via the fusion of advertising and entertainment. While product placement is riskier than
conventional advertising, it is becoming a common practice to place products and brands into
mainstream media including films, broadcast and cable television programs, computer and video ...
Show more content on Helpwriting.net ...
(Panda, 2004; Cebrzynski, 2006) That is, product placement in popular mass media provides
exposure to potential target consumers and shows brands being used or consumed in their natural
settings (Stephen and Coote, 2005). Ultimately, the product or brand is seen as a quality of the
association with characters using and approving of the product placement, for example, Harold and
Kumar on a road trip to find a White Castle, Austin Powers blasting into space in a Big Boy statue
rocket, Will Ferrell promoting Checkers and Rally 's Hamburgers in the NASCAR comedy
Talladega Nights, MSN appearing in Bridget Jones ' Diary, BMW and its online short films,
Amazon.com 's Amazon Theatre showcasing stars and featured products, Ford and Extreme
Makeover, Tom Hanks and FedEx and Wilson, Oprah giving away Buicks, Curious George and
Dole, Herbie and VW, Simpsons ' and the Quik–E–Mart, Forrest Gump and the Bubba Gum Shrimp
Co. restaurants, Jack Daniels and Mad Men, and LG phones in The Office, just to name a few. In
addition, Weaver (2007) gives numerous examples of
Product placement effectiveness, Page 2
Journal of Management and Marketing Research product placements related to tourism, for
example, the film Sideways promoting wine tourism in California's Napa Valley, the Ritz–Carlton
hotel chain selling Sealy mattresses on the Internet, Holiday Inn Express selling Kohler's Stay Smart
shower head, Showtime and HBO in
... Get more on HelpWriting.net ...
25.
26.
27.
28. Case 7,8
Discussion Question–pg. 549–551 Case 7 Ahold: The Biggest Supermarket Retailer You Have
Never Heard Of 1. What are the advantages and disadvantages of the growth strategies pursued by
Ahold, Carrefour, and Wal–Mart? Ahold Global Expansion (1970's–Spain, Portugal, United States;
1990's–Central Europe, Latin America, Asia) Pro: High penetration in U.S. market. Con: Low
penetration in its mother continent. The profit margin for Ahold's U.S. division is 5.7 percent, while
the profit margin for the European division is only 3.9 percent of sales. Pro: High international
experience. 34 years since the first acquisition in the United Sates, Bi Lo. Pro: "No other European
retailer has been as ... Show more content on Helpwriting.net ...
| Wal–Mart & Carrefour's Centralized Decision Making |Advantages |Disadvantages | |Top–down
Control. |Risk is great if the top of the organization becomes | |Uniformity of activities. Obviously
when centralized, the |incapable of leading the organization. | |activities will be either in the hand of
one individual or a few |Employees also will feel less motivated to perform for the | |one but under
his (one) direct, control. This will result into |organization as they will not have an avenue for
sharing | |uniformity of activities and thereby ensuring uniform decision and|their ideas on how to
improve the organization. | |uniform process. |Lack of secrecy. Secrecy in a centralized set up cannot
be | |Quick decision making. |maintained as the orders and
... Get more on HelpWriting.net ...
29.
30.
31.
32. “the Differences Between Art and Design Lie Not so Much in...
"The differences between art and design lie not so much in how they look as in what they do"
Michael Brady How far do you agree with this statement? NAME: KWOK MING TSUN (CYRUS)
STUDENT ID: KWO09280548 CLASS: 16 TUTOR: MARK UNWIN SUBMIT DATE: 4/11/2009
Since people started to debate the differences between art and design, there have been two different
conclusions. For example, if you have an armchair but is only for decoration, would you say it is a
piece of furniture or a piece of art? Are they synonyms in their appearance or practical purpose?
How would one separate these two closely related objects? Many of those who debate this topic
argue that art and design differ in appearance; however, I feel art and design differ in ... Show more
content on Helpwriting.net ...
Furthermore, if a design offers no functionality, it would be conveyed as a piece of art. Such as a
patterned vase or a classic harp are only decorated. "If a piece of furniture has no function, it could
equally be argued that it is not a piece of furniture in the first place" (Banard.M, 2005: pp.173).
There is another side to the argument, however. Design can sometimes be considered a piece of art.
"It has now reached the stage where 'artists' such as Donald Judd are mentioned in the same breath
as the 'designer' James Dyson and where a piece of furniture can be said to become a piece of art"
(Banard.M, 2005: pp.173). Before it became a piece of art, Tracey Emin's 1999 art installation "My
Bed" was merely a piece of furniture for her to sleep. This means something can be a piece of art or
a design even though they have the same extend appearance. Furthermore, paintings can usually be
found in interior design, besides those painted on the wall, they are same appearance with paintings,
which are displayed in a museum. As well as sculpture, the interior designers in the seventeenth
century used to put sculpture into their design. For example, the Charlottenburg Palace in Munich,
there were full of sculptures decorated on the wall. Given these argument, would one say it is a part
of interior design in a museum, or is it a piece of art that separates from the interior design? That is
why it is
... Get more on HelpWriting.net ...
33.
34.
35.
36. Case Study Of Aditya Birla Online Fashion
The Aditya Birla Online Fashion (abof) store, founded in 2014, is Indian conglomerate Aditya
Birla's initial venture into e–commerce., abof provides apparel, footwear, and accessories for men
and women, with delivery and customer care services established for 500 cities across India. The
business has designed the abof web store to display attractively on mobile devices, and provides a
3D "trial room" that enables customers to input body dimension data and see how clothing items
look on them. The website also provides a style quiz to help personalize the service it provides to
customers.
Aditya Birla ruled out running the abof online fashion store in an infrastructure comprising physical
servers, storage, and networks in an on–premises or ... Show more content on Helpwriting.net ...
Amazon Elastic Compute Cloud (Amazon EC2) instances run the IBM WebSphere Commerce Suite
that enables customers to shop on an ABOF website compatible with fixed or mobile devices, or
using an ABOF mobile application.
An IBM DB2 relational database that runs e–commerce store–related datasets also runs in Amazon
EC2, while a MySQL database that manages datasets for an in–house–developed logistics
management system runs in Amazon Relational Database Service (Amazon RDS).
Amazon Simple Storage Service (Amazon S3) stores content such as product images and videos,
while Amazon CloudFront improves the website's performance by distributing content to users with
low latency and high data transfer speeds. Aditya Birla also uses Amazon Elastic Block Store
(Amazon EBS) to store Amazon EC2 instance and web server logs.
The business is reaping the rewards of using AWS Support and has an Enterprise support plan to
address any issues that arise with its infrastructure. "We haven't experienced any major problems,
but if we do we know we can be confident that AWS will provide a fast, technically skilled
response," says
... Get more on HelpWriting.net ...
37.
38.
39.
40. Import Usage Of Import Importation
import re import sys from sys import stdin x = 0 stringList = [] nameMaster = [] streetDictionary =
{} def intersection_check(seg1, seg2): xseg1d = seg1[0][0] – seg1[1][0] xseg2d = seg2[0][0] –
seg2[1][0] xd = (xseg1d, xseg2d) yseg1d = seg1[0][1] – seg1[1][1] yseg2d = seg2[0][1] – seg2[1][1]
yd = (yseg1d, yseg2d) def newdet(e, f): return (e[0] * f[1]) – (e[1] * f[0]) division = newdet(xd, yd)
if division == 0: return "No Intersection" else: dcheck = (newdet(*seg1), newdet(*seg2)) xintersec =
newdet(dcheck, xd) / division yintersec = newdet(dcheck, yd) / division if ((xintersec>seg1[0][0]
and xintersec>seg1[1][0]) or (xintersec>seg2[0][0] and xintersec>seg2[1][0])) or ((xintersecseg1[0]
[1] and yintersec>seg1[1][1]) or (yintersec>seg2[0][1] and yintersec>seg2[1][1])): return "No
Intersection" else: return round(xintersec, 2), round(yintersec, 2) def on_seg(p1, p2, c): vecprod =
(c[1] – p1[1]) * (p2[0] – p1[0]) – (c[0] – p1[0]) * (p2[1] – p1[1]) if abs(vecprod) !=0 : return False #
scalprod = (c[0] – p1[0]) * (p2[0] – p1[0]) + (c[1] – p1[1])*(p2[1] – p1[1]) if scalprod < 0 : return
False length2 = (p2[0] – p1[0])*(p2[0] – p1[0]) + (p2[1] – p1[1])*(p2[1] – p1[1]) if scalprod >
length2: return False return True def point_on_seg(coor1, coor2, vertex1, vertex2): if
on_seg(vertex1, vertex2, coor1) and
... Get more on HelpWriting.net ...
41.
42.
43.
44. Brand Extension Success Factors
Brand extension success factors
Problem definition and objectives
In a highly competitive environment, organizations are convinced that the launch of new products in
order to stratify the need of consumers can lead to an increase the success of a company. The
strategy of launching new products can be successful but it remains some risks. Indeed, the
launching from 30 to 35 % of new products has failed. Because of some factors like the high level of
advertisement costs and the increasing competition, it becomes more and more difficult to introduce
new products on the market.
A strategy to reduce these risks that becomes more and more popular is to follow a brand extension.
Indeed, this strategy gained grown since 1984. In the USA, ... Show more content on
Helpwriting.net ...
"Image": The brand image is the factor that influences the consumer's behavior regarding the new
category of product under the evaluation of the core brand image. We're talking here about the
global perception of brand personality.
"Credibility": reflects the standing of the extended product in terms of price, quality, customers
services,...
"Leverage": is the typical properties owned by a brand that gives a competitive advantage to the
brand extension in its new category. We could also include in this section the "Transfer" factor
which is the ability of a brand to transfer experience and skills to the brand extension.
If we consider that a brand extension has to be spread on these axes regarding consumer's
expectation, we can extract some statement from those definitions and construct some basic
principles for a successfully brand extension.
First of all, a brand stretching has to be logical with consumer's expectations. The extended product
must fit with the brand's categories of existing products.
Secondly, parent brands must own some distinctive properties that give a competitive advantage to
the company. Those attributes are not necessary to be exclusive ones but have to be important in the
new category.
Finally, the brand image has also a decisive impact on consumer's perception of an extended
product. People tend to identify themselves to the personality of a brand. If these characteristics are
well shared
... Get more on HelpWriting.net ...
45.
46.
47.
48. Advertising and Behavior Control Essay
In the article "Advertising and Behavior Control" there were many arguments for and against
advertising. The first and the biggest problem Robert L. Arrington has against advertising is
"puffery." The reason/reasons why Arrington has a problem with puffery is due to the fact that the
seller makes exaggerated, or suggestive claims about a product. His overall argument on puffery is
that it isn't just "bragging" but it is bragging that is designed to persuade you to want the item or
product being sold. The bragging goes so far as they convince the viewer (of the advertisement) they
need the product. Puffery ultimately leads to manipulation, exploitation, and control over what
people think of the product. Although Arrington has reasons ... Show more content on
Helpwriting.net ...
These are just a couple of the arguments for and against advertising, and Arrington continues with
many more thought provoking and legitimate arguments. All in all, Arrington makes claims for and
against advertising, and eventually comes to the conclusion that he does not know what is right. If
advertising is indeed good or bad as he says on page 289 "I do not pretend to have the answer. I only
hope that the above discussion, in showing some of the kinds of harm that can be done by
advertising and by indicating the likely limits of this harm, will put us in a better position to grapple
with the question." In my own opinion I don't think that advertising should be controlled anymore
than it is now. My reason for thinking this way is because products are made to be sold and along
with that products are also made
... Get more on HelpWriting.net ...
49.
50.
51.
52. Coffee Republic -Marekting Communications Plan
1. Executive Summary
Coffee Republic was founded in 1995 by Bobby and Sahar Hashemi, who noticed a market gap
where they could sell their high quality product at an affordable price to customers wishing
something more than just regular coffee and fast food offered by other high street chains(Hashemi S,
2001). At first the product was marketed in the UK only, but with the development of the brand, the
company has managed to enter markets internationally in countries such as Saudi Arabia, United
States of America, Romania, Ireland etc. Since Coffee Republic is not a typical coffee shop chain,
but operates under three brands simultaneously: Coffee Republic, Coffee Republic Deli and
Republic Deli, it is essential also to ... Show more content on Helpwriting.net ...
The company will have to start selling not only a great quality coffee but also add variety by
offering a selection of meats, cheeses and other gourmet foods, but also provide not too complex
lunch service, a few seats and tables for the sit–down lunch crowd and take–out catering options
including for example cold meat and cheese trays. What is more, the company will have to re–
consider the location of their units. The ideal location for delis and coffee shops is in office districts,
industrial malls and mall food courts, where the targeted audience of white collar workers could be
approached.
3. Overall Creative Theme
In order to gain the attention of 21–35–years–old white collar workers, relying on public transport,
the message, that Coffee Republic will desire to deliver will have to be innovative and convincing.
The general theme will have to remind the target audience of mouth watering food and delicious
coffee available only in Coffee Republic retail units. Since the segment targeted is a group of young
and middle aged people, probably aware modern fashions and newest trends, the clear statement of
modernity will also need to be depicted along with an image of greatest value and high quality food
and coffee available at an affordable price. The general creative idea would be to use more
aggressive slogans that the target audience would find encouraging and at the same time robust.
Slogans like: Have it OUR way!; Wake up to a smell of
... Get more on HelpWriting.net ...
53.
54.
55.
56. Visual Media, Allegorical Consciousness, and Postmodern...
Visual Media, Allegorical Consciousness, and Postmodern Culture
I think many of us would agree that we are living in an era of transition: generally, from one phase
of modernity to another; more specifically, it is harder to say. Let's ask ourselves for a moment how
this sense of change might guide the rhetorical study of visual media. Of the many possible answers
to this question, there are two I want to put on the table.
The first consideration is that the study of visual media is likely to be occurring at all, or in a
particular form, because our society now is moving beyond those media to other communication
technologies. Here I am applying an observation from the history of communication: We know that
the study of the forms ... Show more content on Helpwriting.net ...
Not surprisingly, the study of meaning quickly became articulated through terms such as "symbol"
that could work in both verbal and visual media, while subsequently verbal and visual terms have
become interchangeable as we referr to all manner of practices as "discourses" and "read" a limitless
range of artifacts, or at least "gesture" in that direction.
And now we find ourselves amidst the study of visual media, visual cultures, visual literacy, etc.––
which is more, by the way, than previous investigations of the individual visual arts, which always
arise soon after their moment of origin. I can't help but wonder if, once again, the study of
communication is caught in a slightly retrograde enterprise. Are we focusing on the visual because
we are already under the influence of a successor technology? If so, isn't it likely that our account of
visual rhetorics is itself already bearing the stamp of a post–visual mode of perception or cognitive
style, or that if it is not, it won't last once such an account emerges? One more time: could it be the
"successful" account of visual media is likely to be the one that also works with its successor
medium? If so, then we need only specify that successor. To suggest how this logic might play out,
if the successor medium is interactive computing generally and the internet/web practices currently,
then our account of visual rhetorics will be likely to feature interaction
... Get more on HelpWriting.net ...
57.
58.
59.
60. Essay about The Complex Process of Selecting a Pair of Shoes
The Complex Process of Selecting a Pair of Shoes
I plan to prove that the majority of people that invest money into footwear do so because of style.
People usually don't choose a pair of shoes because of comfort, color, or any other means at all.
They usually base their decision of purchasing a pair of shoes on style. There are three tools that I
will use during this experiment that will help me out. These tools will be comprised of surveys,
interviews, and observations. Through survey's I will have a sheet of paper with approximately eight
questions on it. These questions range from the subjects personal preference when it comes to
purchasing a pair of shoes. Whether they do it for comfort, style, color, work related, price, or ...
Show more content on Helpwriting.net ...
Wearing footwear such as boots, tennis shoes, sandals, etc. are very important pieces of clothing in
every person's life. Without them everybody's feet would hurt very badly, and become extremely
sore due to the fact of all the elements that harm them. It's interesting to me that out of the hundreds,
and hundreds of different types of footwear hwy people choose what they do. I used a survey with
eight questions on it. I distributed my survey to twenty–eight people. The results were very
interesting because there were so many questions on it that it narrowed down the reasons of why
people choose their pairs of shoes. I had participants of all ages, gender, and race. I figured that it
was the best way to get a wide variety of opinions, through a different variety of people. I also went
to the mall, and spent about an hour hanging around the store Finish Line. I sat on the benches and
just watched all of the mall shoppers walk by. All I could do was just notice and take notes of what
people were wearing when they walked by. The kinds of things that I noticed were color, brand
name, and type of shoe it was. I wasn't there for very long but I feel that I saw enough to make my
conclusion from my observation. Finally I talked to three people to further answer some question
that weren't on my survey. I chose them because I figured that they
... Get more on HelpWriting.net ...
61.
62.
63.
64. Unilever, Frigo
Unilever, the company.
Unilever was founded in 1930 as result of the merger of the Dutch company Margarine Unie and the
English company dedicated to the manufacture of soaps, Lever Brothers.
The Unilever business grew and new ventures were launched in Latin America.
In April 2000 it bought both Ben & Jerry 's and Slim Fast.
The company is multinational with operating companies and factories on every continent (except
Antarctica) and research laboratories.
The company is said to promote sustainability and started a sustainable agriculture program in 1998.
Covalence, an ethical reputation ranking agency, placed Unilever at the top of its ranking based on
positive versus negative news coverage for 2007.
In 2010, Unilever and EVGA ... Show more content on Helpwriting.net ...
To alter this would be done with advertisements of people bundled up in winter clothing eating the
product and would be accompanied by a slogan that communicates the following: "it's never too
cold to eat a [insert brand name]" or "there is never a better time than now" or "life is yours, grab it
by the stick". Of course, all would be accompanied by images that seek to change the summer
association.
2nd Alternative: Brand image accompanied by one language
This would involve keeping everything the same between all cultures. One name, one image for
everyone – much like Starbucks or McDonalds does. No matter where in the would you go you will
always have the same name with the same image.
3rd Alternative: Create Global image
Within this options we will examine different methods in going about this. But the basic idea will be
one image on all package. The fallowing will also be discussed in a manner that reflects not only the
idea of creating a global brand but the individual problems in some markets such as dull packaging.
The overall goal would be to create a brand image and place that on all the packaging.
3rd Alternative (I): Full scale launch.
This would involve changing all the packaging that is perceived to be "less than dynamic and cold",
create packaging that does not communicate "out of date" feelings and
... Get more on HelpWriting.net ...
65.
66.
67.
68. Storage Management : The Issues, The Options And The Solution
Storage Management – The Issues, the options and the solution Till the last Century, business
strategy was an outcome of low transactional costs and monopoly of propriety products. The
strategies based on these two fundamentals worked well because reducing transactional cost lowered
the operating cost of business whereas the propriety product and experience retained an edge over
the competitors. The evolution of Big Data not as a technology but in essence the 3Vs(Volume,
Veracity and Velocity) coupled with reduction in transactional cost has changed the way businesses
need to strategize. This data although wide–spread across the globe is still connected. Thus its
potential need to be harnessed to produce much more focused and accurate analysis. The focus has
also shifted from mundane traditional fault reporting systems to intelligent systems which provide
analytics. The need is to use analytics to proactively identify hardware faults and configuration
issues before they occur and cause incidents. Storage systems are an important component in this
setup. IT storage systems need to be enabled with powerful management capabilities to improve the
efficiency amid this rapid growth. Cloud storage services provide one such capability and can be
used as a possible solution. The Cloud storage services provide the following features as defined by
National Institute of Standards and Technology: on–demand self–service, resource pooling, rapid
elasticity, broad network access and
... Get more on HelpWriting.net ...
69.
70.
71.
72. Providing Users Hassle Free Media Streaming Using The...
CHAPTER: 1 INTRODUCTION 1.1 PROJECT SUMMARY The purpose of this project is to
provide users hassle free media streaming using the buffer consideration the bandwidth available to
user and to give user(s) personalized recommendation based on their previous activities. The media
(High resolution) uploaded into cloud input bucket will be converted to a number of different links.
Each link will have a format of the video. Each link will be again converted into different
resolutions. The user can access the uploaded data through their application or website. The website
or application will take into fetch the user bandwidth information and figure out the format and the
resolution most appropriate for them and feed it back cloud to bucket from where application or
website will fetch it and stream it to user to enjoy. Users can enjoy various functionalities of this
project like, liking the video, commenting and ratings on the video, and also a feature where user
can view a video offline. Also some basic features like playing, pausing and fast–forwarding the
video will be available to user. User will create an account in the application or the website which
can be linked to the various platforms like Facebook & Google. Also users will get trending
recommendations based on data mining. Description of each video will be provided in the page.
Users can share the videos on various social media websites like Facebook, twitter, Google+, etc.
1.2
... Get more on HelpWriting.net ...
73.
74.
75.
76. Essay about Cloud Computing
ABSTRACT Cloud computing is defined by Cearly and Phifer in their case study titled "Case
Studies in Cloud Computing" as "a style of computing in which scalable and elastic IT–related
capabilities are provided ' as a service' to customers using Internet technologies". Cloud computing
services had been provided by major vendors such as Google, Amazon, Microsoft, IBM, Hewlett–
Packard, and others for business computing until recently when Apple Corporation announced
iCloud for consumers. Therefore, cloud computing is now available for businesses as well as
consumers. Read the case study titled, " Ericsson", located here, about Ericsson cloud computing.
Case Study 2: Cloud Computing
Cloud computing has made company information ... Show more content on Helpwriting.net ...
All failures must be tolerated or repaired by the system without any downtime" (Amazon Web
Services, 2012). In terms of storage, S3 demonstrates it meets the 4 requirements mentioned before.
RightScale can be used as a tool to manage cloud infrastructures. It provides transparency among all
levels of the infrastructure, which can include multiple servers across one or more clouds. "With
RightScale, you remain in complete control every step of the way with total visibility into all layers
of the cloud infrastructure. This transparency gives you the power to avoid lock–in because you
choose your own development language, development environment, software stack and data store"
(Amazon Web Services, 2012). The needs of the company will determine the amount of services and
applications required.
Examine the security concerns for cloud–based services and make suggestions to cope with these
concerns. There are several security concerns that must be reviewed an addressed when selecting a
vendor that will provide and host the cloud computing service. One major concern is user access
control. Due to the availability of cloud computing anywhere with the internet it is important to
make sure sensitive data is not accessed by unauthorized personnel. To address this issue, "Ask
providers to supply specific information on the hiring and oversight of privileged administrators,
and the controls over their access" (Brodkin, 2012). Data
... Get more on HelpWriting.net ...
77.
78.
79.
80. The Role of in-Film Advertising in Promoting the Sales of...
THE ROLE OF IN–FILM ADVERTISING IN PROMOTING THE SALES OF A BRAND
ABSTRACT
Introduction:
Cinema gives a powerful environment in which to advertise. The film being shown virtually
identifies the target audience and makes it very easy to schedule and buy advertising spots to match
brand message to potential consumers. Better still, the audience is completely captive and in a
receptive frame of mind as they wait to be entertained. A well organized media plan based closely
around the films being shown can be a highly effective way of communicating brand messages to a
willing audience. In–film advertising is very much alive and kicking.
Hence we have formulated the following hypothesis:
'In–film advertising helps in promoting the sales of ... Show more content on Helpwriting.net ...
LITERATURE
RESEARCH DESIGN
The research design technique used is the hyposthesis–testing research studies.As we wanted to
study the relationship between the two variables used in the hypothesis, one being (influence) of in–
film advertising and second (its effect) on promotion of sales of the brand.
TITLE
Role of In–film advertising in promoting the sales of the brands.
RESEARCH QUESTIONS
RESEARCH PROBLEM
The past four to five years has seen an tremendous increase, in the use of in–film advertising.
Movies such as delhi 6, dhoom 1, Don, Aisha , Tees Maar khan etc have visibly made the use of in–
film advertising. No matter if the movie belongs to a big banner or a small banner, whether it is a
81. thumbs up or a super flop, companies have vigorously used this technique, to advertise their brands
and thus increase their visibility. The question arises as to what makes them invest crores of their
funds into this field, is it actually helping them to promote sales? Has it in fact helping to build up a
brand image? And also, if ever it is not converting the prospective customers into customers, what is
the reason behind it's failure?
RESEARCH OBJECTIVES
The objectives of conducting the research are as follows
1. To find out whether people known what in film advertising is?
2. To find out whether the viewers are able to recall the brands being showcased in the movie?
3. To find out whether it is increasing the visibility of the
... Get more on HelpWriting.net ...
82.
83.
84.
85. I Am An Ambitious Artist
There is one thing for certain I know, when I think about what I'm going to do when I get out of
school and it consists of having a business. Another thing I know for sure is that I want to go into
Graphic Design. My degree is going to be in Graphic
Design, I want to do the advertising and do the designing for my business. Designing is something
that I enjoy doing and hopefully I can make a business that makes me cheerful doing what I like.
I decided to work on advertising for my business because of a lot of reasons. My work is enjoyable
and appeals to the senses. I am an ambitious artist and I am gaining recognition towards my designs
and I already have people who are buying my work. The value of my work will increase in time as
my work ... Show more content on Helpwriting.net ...
The first book is The Creative Business Guide To Running Graphic Design Business published by
Cameron Foote The book explains the reasons why developing a business plan can ensures that the
planning process is taken seriously, and it can increase its overall effectiveness. It can set a long–
term strategy setting a business as trying to have a successful business, I have to be proactive and
attempt to shape their markets, rather than reactive, showing there markets to shape them. (Foote,
28)". In the book it explain on how what your business consist of.
Most outside readers wont know, and will form the wrong imitations unless you're specific (Foote
32)". My goal is to offer the city with a social, entertaining, atmosphere of JL Designs and to stay a
step ahead of the competition through a representative service provision. Whatever you dreams are
and you dare to bring it to us, we will create it for our customers. That will be my slogan for my
business, people of all ages and backgrounds will arrive to take pleasure in the unique, upscale, and
modern atmosphere that JL Designs provides. The book also explains a guide about the principals,
the organization, staff, the series provided, the market, the sales activity, the competition, and the
opportunity. In order for me to create my business I have to have a team effort, which means
teamwork,
... Get more on HelpWriting.net ...
86.
87.
88.
89. Stefan Sagmeister Accomplishments
Stefan Sagmeister is a renowned contemporary graphic designer and typographer. Stefan Sagmeister
is of course known for his work, but also the establishment of the famous design firm, Sagmeister &
Walsh. He is known for is risqué and interesting designs. Some of his most recognized designs can
be seen on the album covers of OK go, The Rolling Stones, Pat Metheny, Lou Reed, Aerosmith and
David Byrne.
Stefan Sagmeister was born on August 6th, 1962 in Austria. Interestingly, upon graduating high
school Sagmeister initially enrolled in an engineering college. However, Sagmeister changed his
mind and instead began to invest in his earlier interests in graphic design that began when he was
fifteen. When Sagmeister was fifteen, he worked for a left–wing ... Show more content on
Helpwriting.net ...
In 1999, he was commissioned by AIGA where he designed one of his most famous designs–lecture
posters. In this poster, Sagmeister's torso is photographed. All over his body are details of a speech
cut into his skin using an exact knife, an idea that came from the name of the speech, 'Cutting Away
Modernism'. This famous poster really helps to illustrate how polarized Sagmeister's work is in the
eyes of the public. This poster is famous for drawing attention and causing a split between people
loving or hating it. On one side, people believed this poster was an unconventional way of depicting
a message. People thought this kind of design would negatively encourage others, and normalize
self–harm. However, others praised this project by Sagmeister. People thought this work truly
showed the sacrifices Sagmeister would make in order to render the pain he was trying to emulate.
Reflecting on this project, Sagmeister said, "...we tried to visualise the pain that seems to
accompany most of our design projects. Our intern Martin cut all the type into my skin. Yes, it did
hurt real
... Get more on HelpWriting.net ...
90.
91.
92.
93. Dan Houser
Topic: Dan Houser General Purpose: To introduce Specific Purpose: To introduce Dan Houser Main
ideas: 1. State who Dan Houser is 2. What he has accomplished 3. State what he is known for
Introduction: Hello ladies and gentlemen. Today I have the honor of introducing a man who has
influenced the lives of many through the questionable art form of video games. Originally, it was not
Dan Houser's intention to become a game designer, but over time he became fascinated with
storytelling. Dan's brother, Sam, was working for a music label that was trying to branch out into
games, and Dan was allowed to join. Eventually their game, Grand Theft Auto, was released. The
sales were marginally good, but the label lost too much money and decided to sell
... Get more on HelpWriting.net ...
94.
95.
96.
97. Swot Analysis : Dropbox 's Service Essay
INTRODUCTION
Based on the personal frustrating experience of transferring files between devices, Drew Houston
founded Dropbox in 2007. The company was later launched to the public in 2008. The
downloadable application provides a service to sync, store and share files across platforms (personal
computers, smart phones, tablets, laptop) over the internet. Although Dropbox was a late entrant to
the highly competitive online backup and storage service space, its "freemium" pricing strategy
provides a very flexible option for the users enables Dropbox successfully differentiates itself from
rivals at the time. Currently, Dropbox 's service is available in 200 countries and 19 languages has
about 70 percent of its 300 million users outside of the U.S.
ANALYSIS
As a start–up company, Dropbox showed a good example of "lean" business model by making the
best out of the applicable resources at hand. First of all, they applied to Y Combinator program that
provides up to $20,000 of seed capitals as well as mentoring, workspace, and connections to other
advisors and investors with only 2%–10% of the company's common equity. Secondly, to avoid the
need for infrastructure investment, they used Amazon's Simple Storage Service (S3) cloud storage
platform. And lastly, they decided to take the "go–to–market" strategy as a way to penetrate into the
market, instead of the traditional costly business development strategies.
Unlike traditional product development process executed by huge
... Get more on HelpWriting.net ...
98.
99.
100.
101. The Comics As New Form Of Communication
Reenvisioning Comics as New Form of Communication It is a truth universally acknowledged that
as man has evolved into a more complex being, the appearance of pictures has gradually been
replaced by words. As children mature, they are often encouraged to read lengthy novels as opposed
to comics, which are deemed to be childish and simple. However, this denies them the potential that
comics can offer in terms of communication and creativity. In his graphic essay, Show and Tell,
comic artist Scott McCloud encourages the youth to utilize the benefits comics offer as a new form
of expression. By presenting examples of how words and pictures can be harmoniously used and by
identifying elements of comics that can enhance communication, McCloud is able to successfully
argue for the importance of comics as new mediums for literature and creative expression. In
addition, Hillary Chute's essay, Comics as Literature? Reading Graphic Narrative, further elaborates
on the unique characteristics of comics that can amplify expression, such as manipulating
temporality. Furthermore, "Why Teach with Comics" by Jennifer Haines illustrates how comics can
be used to widen the potential audience of writer and how they can improve the way people learn. In
modern society, comics are viewed as lowbrow, simple constructions of words and images, which
are primarily used for recreation. Although some progress has been made in familiarizing
... Get more on HelpWriting.net ...
102.
103.
104.
105. Essay about Maus: A Survivor's Tale
Maus: A Survivor's Tale, by Art Spiegelman, tells the story of his father's survival in Auschwitz
during the Holocaust, as well as about Art's relationship with his father, brought out through the
interview process and writing the two books. The subject matter of the two books is starkly
juxtaposed with the style in which it was written, that is, it is a graphic novel. In most simple terms,
the story is told in a sort of comic, with characters represented as animals based on their race or
nationality (Jews are presented as mice, Germans as cats, Poles as pigs, and Americans as dogs).
While the cartoon had once been reserved for rather childish and light subject matter, Spiegelman
has brought it to a whole new level as a medium capable ... Show more content on Helpwriting.net
...
The two pages begin with a frame where Art Spiegelman as the cartoonist (we know it is the Art as
the cartoonist, partly due to the scene, but also in great part due to the use of masks rather than the
complete animal metaphor used throughout the rest of the novel) is being interviewed by a pair of
dogs, as specified earlier, signifying Americans. The characters are standing upon this pile of mice
corpses with flies buzzing around them. As the frames continue, Art Spiegelman is further accosted
by different groups of people. Following the dogs, a man wearing a cat mask begins to interview Art
about the criticism he has been receiving in Germany. After the man in the cat mask, a person in a
mouse mask asks him about Israel. Following the person in the mouse mask, another person appears
in a mask that is trying to make a business offer, but the type of animal that is represented is
indistinguishable. Also in this frame, the image of Art begins to shrink as he sits in the chair. In the
following two final frames on the first page continue, Art's image shrinks even further until he is the
size of a small child. It is even seen that he is acting like a small child as he begins to cry. On the
next page the frames begin again, but all the people that were previously interviewing him have
disappeared. However, in the corner of the first frame, there is a fly still buzzing around. Then in the
next frame, Art makes further commentary about
... Get more on HelpWriting.net ...
106.
107.
108.
109. How The Various Media Represent Places And How They...
Essay 2015
TOU 1011
Module Leader: Aram Eisenschitz
Karolina Kalinowska
Year 1
Topic: Examine, using examples, how the various media represent places and how they construct
images. What issues do you think are brought up by such an examination?
Advertising is a form of marketing communications, in which the effort taken by the sender to
provide him with a high range of control over the message reaching its destination. Advertising,
depending on the media used, can act in an integrated way or selective word, picture and sound. At
the same time the mechanism of interactions advertising tool makes it particularly suitable for the
implementation of quality communication purposes is therefore justified its use in the process of
image. Appreciate the usefulness of this tool, among others, commercial enterprises, social
organisations and more often the city.
Cities are competing products on the market. Achieving competitive advantage occurs through
properly formulated and implemented development strategy, taking into account the strengths and
weaknesses of the area and the opportunities and threats in the environment. A special feature of any
city is its brand, name, crest, logo, history and present, historical monuments and modern
achievements, the works of nature and man, the atmosphere and finally the residents themselves.
City brand, covering everything creates a given city and at the same time meets the needs of
different segments, represents an important strategic tool
... Get more on HelpWriting.net ...
110.
111.
112.
113. Cloud Computing
Cloud Computing
CIS 500
August 28, 2012
Introduction The world is turning to cloud computing to manage data. Businesses are at the forefront
of this new trend with companies such as Google, Amazon, Microsoft, and others leading the way
by providing these services. What exactly is cloud computing? According to Turban &
Volonino (2011), cloud computing is Internet– based computing in which shared resources (such as
hard drives for storage) and software apps are provided to computers and other devices on– demand
(p. 48).
The author will explain in this case study how Ericsson benefitted from using Amazon Web Services
(AWS) in terms of cost reduction, automated software updates, remote access, and on–demand
availability. The ... Show more content on Helpwriting.net ...
Security Concerns for Cloud Based services In this burgeoning world of cyber criminals, it is
imperative that companies address cloud computing security with their providers as they entrust
their data to them. One of the biggest concerns with using cloud computing is the threat of a data
breach or data loss. How do businesses combat that threat? According to Modis.com. (n.d),
"Reputable cloud providers will offer security solutions like firewalls, secure login and data
transfer" (p. 7). Though some companies will be worried about the cost of paying for enhanced
security, it is imperative that this issue is incorporated into the cloud computing agreements. By
addressing this issue upfront, the costs can be mitigated to a certain extent. A simple way to provide
another layer of security is to require stronger password protocol of all users. Another security issue
conducting penetration tests (pentest) for evaluating the
security of the cloud computing system. As stated in Gwu.edu. (2010), "We must be able to
conduct a pentest in a cloud computing environment without triggering a response
from the provider or causing loss of service for our company as well and any of the multitenant
customers" (p.6). It is imperative that cloud computing vendors have the pentest as a part of their
tool box to offer perspective clients. According to gwu.edu. (2010), Amazon has published a policy
that includes a procedure for customers to conduct a pentest.
... Get more on HelpWriting.net ...
114.
115.
116.
117. Fast Forward Through The Dada, De Stijl And Constructivist...
Fast forward through the Dada, De Stijl and Constructivist movements and we hit a brick wall of
boring, conservatist design again–until David Carson barrels right through it, of course. Originally a
teacher of all subjects for grades seven through twelve, he enrolled in a two week graphic design
workshop at the University of Arizona, which influenced to this sociology major to change careers
that would lead him to become the primary designer for the 1980's Grunge movement, though he
states that the movement was happening regardless of him for technology was already advancing
forward. The Grunge movement in graphic design, much like the Futurist's take, was about breaking
away from the societal constraints of "you cannot do that with ... Show more content on
Helpwriting.net ...
He works with whatever limited materials that are given to him and going by his own intuition and
interpretation of what he was seeing before him, he creates his designs. "A big part of what I do has
to do with composition...The [idea] is to have a total use of all the elements in order to come up with
solutions.... I am using my intuition, trying to express things I am reading in the way that makes the
most sense to me. It is an important distinction to make that I am not trying to find 'what it is they
want" (Blackwell 133–134). It was never about making something pretty, ugly, or hard to read––he
simply wanted the photographs he was using and the text to look more interesting while still
communicating effectively and eliciting an emotional response from the viewer. Carson has a
saying: Don't Mistake Legibility for Communication (Figure 7). As he broke the barriers for design
with the magazine Ray Gun (Figure 8), which he had total freedom with, he was constantly critiqued
that his work never communicated well, if at all. A famous example of this is the article he designed
for Ray Gun on the musician Bryan Ferry, where Carson set the font for the piece entirely in Zapf
Dingbat, for he found the article itself dull and boring (Figure 9). As Carson says in his Ted Talk, the
entire article is there, and you could translate it into something readable, "but it's really not very well
written; it...wouldn't be
... Get more on HelpWriting.net ...
118.
119.
120.
121. Essay about Negative Effects of Media Violence on Children
Americans have felt a growing uneasiness from the growing problem of youth violence with teens
from the ages of twelve to eighteen. It is a controversial subject that is an increasingly rising with
families and the in the government. Some people believe that the reason behind this national
problem is because families are no longer a united unit and are not home to take responsibility of
watching their children. There are others who believe that it is the influence of the media and
technology. The issue this paper will examine whether youth violence has risen from unattached
parenting or because the lack of censorship and influence of the media. Through the presentation of
documented support, it will be shown the rising rate ... Show more content on Helpwriting.net ...
in
Benedict 2). Youth violence is an overwhelming problem as realization occurs on the horrifying fact
that children are killing other children. Sixteen year old honor student Derrion Albert from
Chicago was attacked on his way to school at the bus stop. A mob of teens attacked him and clubbed
him in the head with a piece of wood, pushed him down and stomped on him. The beating was fatal
and five suspects were charged ranging from ages 14 to 19. And this was all recorded on video with
a cell phone (Billitteri 1).
Attorney General Eric Holder said about Albert's murder "Youth violence isn't a Chicago problem,
any more than it is a black problem or a white problem. It's something that affects communities big
and small, and people of all races and colors" (qtd. in Billitteri 1). Education
Secretary Richard R. Riley also adds that on average 16,000 violent crimes or thefts occur near or
on a school campus every day ("As Youth Violence" n. pag.).
In Louis Harris's poll for Harvard University School of Public Health shares the facts of 1 in every
10 children ages 10 to 19 say that they have been shot or have fired a gun at someone else. Forty
percent knew someone who was injured or killed in gunfire. And another 59 percent said that they
have easy accesses to a gun ("As Youth Violence" n. pag.).
... Get more on HelpWriting.net ...
122.
123.
124.
125. Dee Van Zyl Research Paper
Q: Dee Van Zyl, it is so wonderful to meet such a striving artist today.
A: Thank you sir, I am happy to be here to speak about my retirement.
Q: Such a shame that you have to leave your work in visual arts, what do you think is next for you
in your retirement?
A: Well, I can't say that I actually retired from art. Art is something I have always done as a hobby,
but, I was lucky enough to make money off of an activity that I love to do.
Q: Why would you want to retire from earning an income off of undertaking what you enjoy?
A: As I very much appreciate making beautiful illustrations, the benefit became the issue, which is
making money. In time, I realized how much stress was pressured onto me for me to finish new
pieces of art every week. For me to have a ... Show more content on Helpwriting.net ...
The two met in university which eventually led to their marriage, in South Africa. Ultimately, with
my father being a highly trained doctor, they decided that they will be more successful in Canada,
where healthcare offers greater pay. After living in Winnipeg for a few years, I was born! From
Winnipeg, we continued to Red Deer, which is where my sister entered the world three years after
me. Finally, we ended in Rocky Mountain House, where we had two houses before settling into a
cottage that we would live in for 10 years.
Q: And then you went on to Okotoks?
A: Correct. I left when I was 13, leaving everything I had ever known behind me. It was a big
change but it has generated success.
Q: After all of this change from South Africa to Okotoks, where did you decide to continue your
journey?
A: After graduating Strathcona Tweedsmuir School, I continued to go to the Royal College of Art
which is located in London in The United Kingdom. It has the reputation of being one of the greatest
colleges to attend for art and design and I was very fortunate to be able to be
... Get more on HelpWriting.net ...
126.
127.
128.
129. Rhetorical Analysis Of ' Cloud Computing For Increased...
In reference to the 100A assignment sheet for the rhetorical analysis, a rhetorical analysis is a
written work that focuses on analyzing and understanding a published article. In this assignment,
students will get opportunities to develop their writing and improve deep analytic skills to
identifying rhetorical strategies that writers will use to achieve the purpose of a well–written
document. The audience for this analytical paper will be my classmates, professor, and the
committee members of the 100A.
To begin with, rhetorical strategies are techniques which writers use in their article to assert and
persuade the audience about a specific point. These techniques can include narratives, descriptive,
and cause and effect. Using these strategies, a writer is able to introduce the topic and provide
examples in order to achieve their purpose, which could be a variety of different things.
In the following rhetorical analysis, I will analyze "Cloud Computing for Increased Business Value"
by Abdulaziz Alijabre. Alijabre received his Doctorate degree in Computer Science and Engineering
from the University of Bridgeford and is currently a CEO of System security solution company.
Alijabre has written numerous articles and "Cloud Computing for Increased Business Value" was
written in January 2012. This article gives a perception of how using cloud computing can be
beneficial and yet create obstacles in business. The author examines specific types of businesses that
will benefit from
... Get more on HelpWriting.net ...
130.
131.
132.
133. The Global Branding of Stella Artois Essay
The Global Branding of Stella Artois*
Synopsis
Interbrew had developed into the world's fourth largest brewer by acquiring and managing a large
portfolio of national and regional beer brands in markets around the world. More recently, senior
management had decided to develop one of their premium beers, Stella Artois, as a global brand.
This case examines the early stages of Interbrew's global branding strategy and tactics, enabling
students to consider these concepts in the context of a fragmented but consolidating industry.
Discussion Questions
1. Does it make sense for Interbrew to develop a global brand?
Table 1 – Pros and Cons of Global Brands
The case for a global brand The case against a global brand ... Show more content on
Helpwriting.net ...
Interbrew's strategy has focused on developing urban centers as markets rather than the more
traditional view of countries as markets – what are the pros and cons of this approach?
Table 3—Cities versus Countries as Markets
Advantages of focusing on cities Risks of focusing on cities
Promotional spending is more efficient in densely populated areas Large numbers of people are not
considered despite the fact that people outside the major urban centers may make up the majority of
the national population
• large national sales would be slower in coming
Fashion trendsetters tend to live in urban centers Economies of scale in a particular country may be
more difficult to achieve
Easier to focus on the target market
Distribution is simpler
3b. What would Interbrew have to do to succeed with Stella in the major urban market closest to
where you live? Will these requirements vary very much between major cities?
134. The objective of this question is to engage students at a more personal,
... Get more on HelpWriting.net ...
135.
136.
137.
138. The Experience Of Missing Someone For S3's Protocol
Context:
The experience of missing someone for S3 occurred within the context of leaving her father and
boyfriend in the United States, to spend a semester in Ireland.
Tone:
The tone in S3's protocol is one of initial excitement mixed with trepidation, however, when she
arrived in Ireland, her mood changed to feeling alone, empty and overwhelmed. The tone was
sorrowful. Her protocol ends on a more positive note, though still with mixed emotions while she
endeavored to see her experience as a positive one.
World:
S3 experiences two different worlds in her protocol. The first is her country of origin, the United
States, which she perceives as familiar, safe and friendly, where her father, boyfriend, family and
friends live. ... Show more content on Helpwriting.net ...
However, her view of herself changed after the first day or so, in Ireland, where she began to see
herself as alone, disheartened and empty. She felt exhausted and sorrowful and sensed a hostile and
angry world around her. She describes feeling like a burden to others and disconnected from people
in both countries.
Body:
There are a few instances where S3's experiences a relationship with her body. When she was at the
airport leaving for Ireland, she writes how she experienced a fluttering of her heart due to the
excitement she felt. Furthermore, she had butterflies in her stomach and, "could barely sit still."
while she waited for the flight. S3 also talks about the need for physical comfort from those she left
in the United States, demonstrating part of the experience of love for S3 is through her body and
physical contact. S3 also describes how her longing for her family and boyfriend back home felt like
a physical hurt and left her exhausted. She explains how she heard a dark and sorrowful soundtrack
in her mind that played, "louder than [her] real life." Finally, when she saw her boyfriend at the
airport when he went to visit her in Ireland, she explains how her heart raced to catch up with her
ecstatic mind.
Time and Space:
In her protocol, S3 explains how time passed by faster than usual for her when she was began to
look for her boyfriend at the airport in order to ensure she made his scheduled time of arrival,
though she could not find him. She also
... Get more on HelpWriting.net ...
139.
140.
141.
142. Benefits of Communication in the Movie, The Doctor Essay
The Doctor The movie "The Doctor" is a good example of how communications in the health field
work to benefit not only the patient, but the doctor too. In this movie, the main character, also
known as Jack McKee, is a heart surgeon. The movie begins by showing how McKee's attitude
towards his patients tends to be inappropriate. Jack jokes about his patients and laughs at their
concerns. His home life is also a struggle; his relationships with his wife and son are falling apart.
The movie takes a turn when Jack becomes suddenly ill. He begins coughing up blood. He meets
with a specialist by the name of Lesley. Tests reveal that Jack has a serious tumor on his vocal cords.
He has now become the patient. He begins treatment but the results ... Show more content on
Helpwriting.net ...
Jack does not know how to listen to his patients and their feelings. Jacks ineffective ability to think
of another person's feelings reflects on the people that surround him. This all changes when Jacks
diagnosis of a tumor on his larynx turns him into the patient. His long waits in the waiting room and
endless paperwork cause him to be frustrated. He is now the person needing empathy. Although he
is a doctor at the very hospital where he receives treatment, he begins to see first–hand how his lack
of empathy towards people and patients can make a person feel. It is when Jack meets brain cancer
patient June, that he begins to feel his first thoughts of empathy. He not only begins to have empathy
for June, but he starts to sympathize with his own condition, feeling slightly sympathetic for
himself. His listening and behavior take a turn, for the better. It has taken him being terminally ill
and meeting a terminally ill friend to start directing his attention and feelings towards others. He
begins to relate with Junes illness and his own. This causes him to realize how much he has taken
his wife and son for granted, and just how hard it is to get someone to understand how he feels. He
realizes he is at a point in his life that he needs the people around him. Soon after they meet, June
loses her battle with cancer. The feelings that Jack take with him after June's death cause him to
realize his inability to
... Get more on HelpWriting.net ...
143.
144.
145.
146. Dropbox it just works
Case Question 1 – DropBox 1. Dropbox is a late mover in a crowded space. What opportunity did
Houston see? Specifically, what are the key elements of Dropbox 's current business model?
Houston saw the opportunity to build a product which would allow the users to upload their work
and synchronize them immediately. Houston came up with this idea as he felt the need of this
product by himself by forgetting his USB stick as he wanted to work in the bus. So Houston decided
to start and develop a prototype of his idea. This prototype would allow its users to upload their files
and use as much data space as needed. Regarding the business model Houston and Ferdowsi
invented some several key elements in their product. One of the first key ... Show more content on
Helpwriting.net ...
Houston figured out that his potential users, which would be his target group, where already
technically adept but that due to the simplicity of the product and expansion of the internet it could
rapidly grow. So his following key element was the realease of a single version for all users and
using the "Trojan Horse" strategy to expand. To earn revenue Dropbox used the Freeware model
which means that 2GB were given free and the additional
... Get more on HelpWriting.net ...
147.
148.
149.
150. A Different Kind of Holocaust Essay
Art Spiegelman's Maus is a renowned comic book that won a Pulitzer Prize. The book was
published in two parts, Volume I: "My Father Bleeds History," in 1986, and Volume II: "And Here
My Troubles Began," in 1991. It was later integrated into one single volume. The book told
Spiegelman's desire to write about his father's experiences during the Holocaust, as well as the
experiences themselves. There had been numbers of Holocaust books over the decades, but Maus is
different among all. After reading numerous Holocaust books, they become repetitive, because most
people are aware of the tragic event. Maus offers not only the tale of the Holocaust, but stories about
its victims, and the next generation as well. Its distinction was already ... Show more content on
Helpwriting.net ...
Also, this showed the race hierarchy; mice are considered as vermin, they are inferior to cats, which
was how Nazis viewed Jews. Cats hunt mice, the same way Nazis wanted to kill all Jews. These
characters of their nationalities were drawn identically in the book, such as Art and Vladek. They
did not have differences in looks except Vladek had glasses; other than that, they looked exactly the
same. By Spiegelman making all people within a nationality look alike, it showed the equality they
all shared. Along with the usage of animals, the colors of the comic are black and white. It has an
emphasis on the color black, to stress the tragedy of victims' lives during the Holocaust. For
example, in part two, chapter two, Jews' bodies were colored with black lines to show their burns as
the gasoline were colored white (Spiegelman 232). The color black is also predominate throughout
the entirety of the book, especially when Jews arrived at camp Auschwitz. For example, in chapter
two of part two, only the faces and hands of the Jews were white, the building and the ground were
black (209). Spiegelman's usage of black and white create the eerie sense as it should be for such an
event. With depictions of nationalities and the element of black and white, there were images,
dialogues, and commentaries from Vladek as he told the story. In the book, there were also maps of
Poland and camps, along with diagrams of hideouts for
... Get more on HelpWriting.net ...
151.
152.
153.
154. The Cloud Of Cloud Computing
We have all been touched in some way shape or form by the cloud. The history of the cloud dates
back as far as the 1950s. Back then, a mainframe was so big it took up an entire room. It required a
massive amount of space, and electricity which generated superb amounts of heat. These computers
were standalone, meaning that the data was held solely with that device. In response, they developed
"time sharing" methods, which allowed multiple users to share access to data and CPU time.
Nowadays, this concept of "time sharing" is the premise of cloud computing. The next major event
in cloud computing history occurred in 1969, when J.C.R. Licklider developed the Advanced
Research Projects Agency Network (ARPANET). His desire was that someday all ... Show more
content on Helpwriting.net ...
This isn't strictly for companies and organizations. If you use any kind of social media or online data
drive, you 're already using the cloud; you just may not realize it. Accessing programs that run on a
remote server are accessed by but not stored on your computer is cloud computing. Cloud
computing involves three major premises: Software as a Service, Platform as a Service, and
Infrastructure as a Service. Software and Platform as a Service describe the business model of users
logging into a centralized hub to access their software products. Users open their files and software
only while online, using only their web browser and passwords. It is similar to the idea of
mainframe terminals, but cloud computing involves a much larger "cloud" (network) of processing
computers at the center. Cloud–based applications–or software as a service (SaaS)–run on
computers in the cloud that are owned and operated by others. These computers connect to users'
computers via the Internet and, normally, a web browser. There is no software to purchase, install,
update or maintain. This is handled by the service providers. By using the internet browser,
applications, and data are accessible from any connected computer. Because access is through the
web browser, data is in the cloud. This prevents any data from being lost if there is any issue or
problem with the
... Get more on HelpWriting.net ...
155.
156.
157.
158. A Short Note On Network Enhancement Requirements For A...
Intertrode company has determined that the current security countermeasures are insufficient due to
increasing number of physical connections which are unauthorized to the company 's network. so, as
the previous network designers we have to implement more security countermeasures which are
helpful for the present situation of the Intertrode company. 1.1. Network Enhancement
Requirements: As part of this, we have to implement the following security measures to help remedy
this issues: 1). Implement IP security to exclude a node which is out of the domain to being contact
with the server that is in the domain network. But, if members of managerial group want to contact
that node, they should have access to that server. 2). Traffic to and from the server should be
encrypted using IP security. 3). Configure the windows advanced firewall to restrict the TCP/UDP
ports which are not used by the clients and servers by using GPO. 4). Clients should have access to
the cloud storage. By using Cloud Berry third party application we have to configure local talos
machine to AWS S3, Amazon cloud storage service. 2. Domain and Server Isolation: Generally the
ease of access that allows users to access resources in the network whenever they want from almost
anywhere, at the same time it allows malicious programs such as viruses and worms, and malicious
users to attack computers or resources in the network with that same ease.
... Get more on HelpWriting.net ...