Mobile Computing And Social Networking Essay

Mobile Computing and Social Networking Essay
Mobile Computing and Social Networking Compare and contrast monitoring of patient vital signs
using mobile computing technology to in–patient visits to the doctor's office or hospital.
 As most of the patients carry mobile devices, they understand the ability to monitor vital signs
using mobile computing in real–time and saves time instead of visiting a doctor's office or hospital.
Patients can understand vital signs, and they can visit the doctor at a person's discretion or otherwise
can take over the counter medication.
 Although doctor's office or hospitals provide patients with instructions, they are not able to
provide patients with accurate information about the disease but using mobile computing
technology, patients can get ... Show more content on Helpwriting.net ...
 As the patient's data saved on the server, the physicians and nurses can view the data from mobile
devices, which helps to increase their efficiency.
 Using the mobile computing technology, doctors can view a patient's lab results real–time and
analyze the patient's condition instead of using the traditional method of receiving the lab results.
 Physicians can view the patient's medical history and records from anywhere in the world, which
allows to take care of the patients more proficiently.
 Using mobile computing devices in the hospital reduces the space in the hospitals, can
accommodate more patients and helps to reduce the cost on the extra space.
 Mobile computing devices creates less clutter and lower costs while delivering more services
more efficiently.
 Mobile computing technology minimizes paperwork and reduces errors. All the data regarding the
patient's medical and billing records stored in the database servers.
 Mobile devices consume less energy than the desktops, workstations that help to save on the
electricity bills.
 Mobile devices have more functionality and connectivity than traditional phones.
 Using the mobile application, improved emergency admission process.
 Mobile scanner helps the pharmacist to scan prescription drug container to identify the drug, the
number of pills or units remaining in the bottle.
 Disadvantages of mobile computing technology to monitor patients
 Security
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Current Trends Of Data Mining
Current Trends in Data Mining
Sardor Khodjaev
I. INTRODUCTION
Data itself is useless, until it is mined and transformed into a valuable source of knowledge
discovery. Due to its conversion into useful information, data mining has become the leading source
being used in many fields worldwide. "Data mining is based on complex algorithms that allow for
the segmentation of data to identify patterns and trends, detect anomalies, and predict the probability
of various situational outcomes."[1] Many organizations from healthcare to multimedia and more
are relaying on data and getting developed through the use of it. Regardless of how, data warehouse
changed its rhythm and dimension in terms of measurements such as: variety, volume and velocity.
Today, one can see the current trends of data mining in different fields such as social networks,
healthcare and businesses. As data mining is giving the opportunity for those fields to get advanced,
"Big Data" is also opening up new doors within itself as the new trends emerge.
However, "Big Data" suggests something more than just an analysis of huge volumes of
information. The problem is not that the organizations create high volume of data, but the fact that
most of them are presented in a format consisting with traditionally poor structured form of database
such as: a web–based magazines, images, videos, text documents, machine code and geospatial data
. All of these are allocated in a distributed storages, sometimes even

Online Community Building: The Case of DC Urban Moms
Audience research has often been associated with semiotics, cultural studies, audience reception
studies and ethnography research. What it used to be taken as a one–way information flow process
has recently been considered a transmission belt between the senders – as the starting point that
forms our individual perceptions reflected in our actions, thoughts, and conversations – and the
receivers. The emergence of blogs and social media platforms has encouraged scholars to ponder
whether the idea of the audience still implies a passive community. In addition to the role of blogs,
online discussion forums have also expanded the dimensions of audience theories in terms of
enhanced user interaction and participation that advances many–to–many communication. With
online forums, traditional journalistic gatekeeping is largely subsided; anyone can post or respond to
a topic without prescreening of the messages. However, one may argue that audience building is a
rather different process than community building in the context of online groups as we often discuss.
In marketing communication, audiences are constructed as customers in the metaphorical sense, yet
in the socially connected media environment where we all inhabit, individuals establish connections
based on common interests and consuming habits. It seems as though there should be a more
prosperous existence of audience as a community, bridging its consumerism function and group
identity. To further our understanding of

Impact Of Marketing On Internet + Era Essay
First of all, write down four main parts, that are the new impact of marketing ways in Internet + era,
the discussion of tourism promotion strategies on social network and the innovation form of Internet
+ tourism, in the end, it is conclusion.
About the first part, it will introduce the characteristics of the Internet + times, the rise of social
networks, as well as the impact of both on the new means of marketing. The internet + times have
three characteristics: First, it is cross–border integration. (黄楚新et al.,2015:6),they believe that
internet +plan' s external characterization is Internet + traditional industries and deep objectives is
industrial upgrading + economic transformation. Second, it is reshaping the structure; the Internet
has broken the traditional tourism industry structure that are original social structure, economic
structure and cultural structure. Third, it is innovation–driven, using the Internet to change self–
revolution and innovate. Moreover, Social media began in 1971, and now has developed very well.
Since 2008, social media has combined with internet and has been booming on the Internet, the
dissemination of information has become a vital part in people browsing the Internet. Constantinides
(2014:42) said that social media is an interactive medium, unlike broadcast media, is created new
technologies that can meet the needs of social interaction, which is different from the web2.0. In
addition, with the development of the Internet and the rise

Marketing Analysis : Gree, Inc.
INTRODUCTION
GREE, Inc. is a Japanese company, founded in December 2004 with headquarters located in the
Roppongi Hills Mori Tower in the district of Roppongi in Tokyo. Gree is a manufacturer of social
gaming for different mobile and gaming platforms (Cotton, 2011). In addition, Gree offers a
platform for developers at which developers can create new games and market it to the consumers
by paying a proportion of their income to Gree (Cotton, 2011).
PROBLEM STATEMENT
The case is based in the year 2012 when Gree was facing the problem of global expansion. Gree
needs to make its games much more receptive for the international audience following expansion
out of Japan. Secondly, Gree needs to assure its shareholders that the company's ... Show more
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The service includes, but is not limited to, the usual functions of social networks, such as social
gaming, the browser games, blogs, and fortune–telling. After establishing its strength in the afore–
mentioned area, in 2010, GREE, Inc. opened its service on iPhone and Android. The source of
revenue consisted primarily of sales of advertising and sales of paid services (Fields & Cotton,
2011). The company has also partnering with Square Enix for the distribution of four games on its
mobile platform, including a new episode of the flagship franchise of Square: Final Fantasy X Gree,
as well as a new version of The World Ends with You. Also, the company announced a partnership
with Tencent at the same time acquiring American mobile gaming platform OpenFeint.
EXTERNAL ANALYSIS
The mobile game industry is in the worst state in the past few years. This is because bargaining
power of customers is at all times high (due to availability of unlimited free gaming options), the
degree of competitive rivalry is intense (due to lowering of barriers to entry by iPhone Store and
Google Play) and suppliers' power is moderate (Fields & Cotton, 2011). The main problem of
almost all modern mobile games is to find a sustainable revenue model.
However, the huge growth of the industry compensates for a majority of the challenges faced by the
industry. Mobile games today represent a huge industry that affects the way of life of not

How Cool Is Interpreted By Black Jazz
This essay will identify and examine what cool is and the ways in which the notion of cool is
interpreted, reflected and exploited in the entertainment business. Each of these areas will be
addressed individually. The early meanings of cool were described primarily as anti–caring, pro–
drug and anti–authority. The notion of cool originates from a slang used by black jazz musicians and
within the last 30 years; the term cool has evolved towards a subculture and the concept of cool is
mainly related to today's youth culture (Runyan, Noh & Mosier 2013, p. 323). It is used to identify
something as up–to–date, stylish or innovative. Thus, based on a persons emotions or feelings about
objects or ideas and if we relate it to people, "cool becomes more ephemeral; a status of sorts"
(Hamley 2014). Researchers discovered that "the dominant perception of coolness is revolving
around social desirability and generic semi–gentrified traits" (Nye 2012). The notion of cool is
frequently changing and it is not developed by a personality trait, more a group perception (Gerber
2012). The term cool is often used in marketing to young consumers. Their buying behaviours can
affect the success or failure of a new business (Runyan, Noh & Mosier 2013, p. 326). Businesses
often express autonomy through advertising headlines and slogans: Stereosonic ("Summer is
coming"), Apple ("Think Different") and Disneyland ("The happiest place on earth") because young
consumers have a desire to enhance

Advantages And Disadvantages Of Social Networking Marketing
This article is about to seek a marketing opportunities for social networks such as benefits and
threats that social marketing holds. It also discussed about what opportunities that future have for
social networks especially to mobile social networking. Moreover, potential for businesses to
succeed assimilated in marketing mix if entrepreneurs use social networking marketing for
advertised and selling their products online. Social network can be mean as a sites that can helps
users to communicate, share information about same interests, discussing topics, review, comments
and rate products or services, etc.
The popularity of online social networks had biggest effects on the marketing strategies handled by
the companies nowadays and also Web ... Show more content on Helpwriting.net ...
In order to establish the products in social network, there will be one person who in charge to
control the website and communicate with the users and communities. A mobile handset
advertisement means that businesses can promote their products or services via mobile devices
through social network such as Facebook and MySpace.
If there is an advantage, there will be also disadvantages of using social network marketing. The
disadvantages or threats of social network marketing are such as economic downfall, ethics and
third party advertisement platforms. For economic downfall, social network marketing has suffered
its share with the economy that can be up and down in domestic and global. Business should be
careful with invasion of user privacy regarding to ethics of using social network. In addition, social
networking sites have been authorized to share user data with third party advertisers.
As a conclusion, throughout the years social networks have become more popular for people to use
this social network to share information, business purposes and meet new people, etc. Besides that,
social network have become a platforms for business to sell their products and services as it can be a
strategic e–commerce plan. Therefore, businesses should take these opportunities to expand their
products and services and also their customer

The Evolution Of Advertising And Advertising
The Evolution of Advertising
THE EVOLUTION OF ADVERTISING
Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we
look; while watching television, listening to the radio, riding on the bus and even walking around
your school campus. It seems like the whole world is being flooded by advertisements.
Advertising techniques have changed and along with it, the impact they have on each individual's
mind. While there are some similarities between the different kinds of advertisements we see today,
there are also many differences. Advertising has also become more unethical than it was in, let's say,
the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just
pull the target audience in by entertaining them while selling them a product.
The techniques companies use to sell their products have changed so much in the past 50 years.
Every company has to adapt to the changing times. An example of this is that in the 1950s,
companies had to find a way to appeal mostly to stay–at–home wives because they were the ones
who were home all day listening to the radio while doing chores or watching the commercials
between their soaps. In the 1970s advertisements had to change and find some way to appeal to an
increasing amount of feminists while alluring homemakers also. They have to go along with the
changes. In 1994, a new form of advertising and getting products and services into the world was
discovered:

Models For Diffusion Of Innovations Among Potential Adopters
Models for diffusion of innovations among potential adopters have been recently used to study the
life cycle of new products and to forecast first–purchase sales. Those models are useful for
managers as decision aids to create and perform strategies to maintain the profitability of new
products across their life cycle. Bass (1969) pioneered this area of research with a model for
diffusions of new products under peer pressure via word–of–mouth. This model distinguished two
parameters: innovation and imitation. Later, Chatterjee and Eliashberg (1990) provided a
microeconomic version of Bass's model that included interactions among potential adopters and the
formation of beliefs.
In Chatterjee and Eliashberg's model, potential adopters were risk averse and used the price and
their perceptions about the innovation's performance as inputs for utility functions. Thus, with
Bayesian methods, potential adopters updated parameters with information from past adopters. Our
model also focuses on informational influence on adoption of new products. However, we modified
Chatterjee and Eliashberg's model of beliefs formation and individual choice by taking into account
the possibility that influences take place only among consumers who are connected in a social
network.
The objective of this article is twofold. First, we seek to determine how global parameters of the
social network, such as average path length and clustering, affect diffusion processes. Second, we
attempt to identify early

Project Report On Production Project
➢ Production Project
The proposal of the production project is to design an official website for the Independent Record
label, titled A production by Big money then produce music for the website, mix and master to
sound professional, then get the music prepared for the website.
During the progress of creating the website it was decided to design something that relates to the
author, which would be useful for the author career path. The production project will benefit the
author to develop and understand more about the music Industry business and social networking.
The purpose of chosen to design an official website, produce the music for the website is because
helps to develop production skills as music producer, also to learn the process of been an
businessman in the music Industry, to promote the independent record label and expand (broadcast)
the music and career as music producer by using social networks such as: Soundcloud, Facebook,
Twitter and LinkedIn, YouTube, doing official advertising etc.
The strategies used to achieve the progress of the official website are:
1. Learn how to use the HTML hosting website software, therefore I can edit and upload files to the
website theme (template) make changes to the website daily. The positive point about learning how
to use the software is the experience that I gained by doing it. The negative point is the time was too
short to learn how to use HTML code, is such complex software acquires time.
2. Choose the music

The Dangers Of Social Network
Social network is an important invention in the world. Also, it is necessary for human's daily life.
The social network improve the people's relationship, make people closer with their friends or
family. There are more than millions of user using social network per day, and browsing the
websites. For example, Facebook, Twitter, LinkedIn, Pinterest or Instagram (Top 15 Most Popular
Social Networking Sites 2014). They are the most popular social networking sites in 2014. The users
can share their life style, type some comments to others, or make new friends. It should be a
wonderful way for communication if people use the social network correctly. The purpose of this
essay is explain the dangers of social network. Also, we will discuss this topic from hegemony,
power, capitalism and resistance. The social networking sites can be the best advertising for the
companies. The companies give the money to the social networking site's company, then the social
networking site will public the advertising (Catalano, C 2010). Every users can watch, some of them
might interested the products. Finally, the brands can be achieve their purpose of sales. But there are
too many brands around the world (Catalano, C 2010). Every brands want to make an advertising in
the social networking sites. Too much advertising are an obsession for the social network users. The
users might get the advertising emails every day and the online advertising might be an automatic
video in the webpage. In fact,

Internet Advertising : Ethics And Ethical Issues In Online...
By adapting new approaches, promoting has ventured into new era to recognize the recent
worldview in business named "online advertising". Turban (2010) states that internet advertisement
is a way to promote product with help of internet to target and deliver marketing messages to
consumer. In new era, it is an usual way to publicize the product by internet marketing because it is
an easy and better style to promote as compare to other styles. Due to advancement of technology,
most organization want to launch their product through online advertisement, so that user can easily
access everything online. Despite the merits, "online advertising" is associated with some ethical
issues. This essay will argue regarding issues such as privacy of consumer's data, targeting children
and teenager with pop–up advertisements and junk e–mails. There should be secure storage space to
store consumers data as well as they should ban the pop–up advertisements and junk e–mails.
Online marketing has a few issues which roaming around security such as major data breach, spam,
fishing, unification of social media, criminal identity theft etc. In the world of online advertising
many organization and surfers facing this problem. The advancement of technology that made
internet an important marketing tool but due to this, risk to consumer's data rose rapidly. According
to EPIC alert (2000) chances of the privacy risk become higher when customer shop online because
they have to provide their

Cyworld Marketing Case Analysis
Cyworld Case Analysis
Market Segmentation Cyworld's market can be segmented many different ways using various
factors to create the segments. Cyworld can demographically segment its market using statistics
such as age, sex, and country. This can be done by breaking down Cyworld's users based on
male/female, current country of residence, and then further grouping the users into age categories of
13–18 years old, 19–29 years old, 30–39 years old, etc. Cyworld can gain information on its market
by further segmenting its users based on specific aspects of the website, such as activity level,
purchases, and the amount of connections. For activity level segmentation, Cyworld would
categorize users based on the amount of times he/she signs ... Show more content on
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Valuation of User Types for Cyworld Between the Cyworld user classifications of an active user, a
user who spends a lot of money on the site, and a user with a lot of connections, the most valuable to
Cyworld is an active user. An active user is a Cyworld member that signs–in to his/her profile on a
consistent basis, multiple times per week. This type of user creates the most opportunities for
Cyworld to produce income in various ways. Active users are "the ones who engage more with the
system, who are more likely to interact with advertising, who are more likely to spend money on
virtual goods and currency" (O'Sullivan, 2011). A user who spends a lot of money on Cyworld is
valuable, but their value to Cyworld is limited to only the purchase of items. If purchasing items
goes out of style and becomes an infrequent occurrence, this type of user brings about little value to
the website. A user with a lot of connections, or a member that has a lot of virtual relationships with
other members, comes in at a close second in terms of value brought to Cyworld. This type of user
brings about a higher possibility of purchasing items for their various connections, as described
previously, but just because a Cyworld user has a lot of connections does not mean that he/she
actively uses the website. A user with a lot of connections that never, or rarely, signs into Cyworld
contributes little value to the website. High user activity levels allow Cyworld

Essay Social Networking Within The Company
Social networks such as Facebook and MySpace are known to connect people with long lost friends
and family. It has also been known to connect people with similar interest together. The knowledge
of social networking makes it easier for companies as a whole to benefit from the advantages of
social networking. Businesses are starting to use business social networks such as LinkedIn and
Ryze to acquire potential clients and other businesses with the same interest. Business social
networks can be very beneficial to a company, by helping potential clients decide whether they are
interested in the company's services and assist employees on need to know information on the
company without a delay. The advantages include but are not limited to, ... Show more content on
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According to Computer Weekly, "Knowledge is the life–blood of all businesses, and is arguably one
of the few business assets that will not depreciate during a recession" ("Opinion and Letters" 6). A
client is more probable to buy a product from a salesman that can answer most of the client's
questions concerning the product. An employee can lose potential clients by not understanding the
product or the services provided by the company. Social networks can keep employees from giving
false or old information to a client or potential client. Social networks can be used to conduct human
resource task for employees also. Employees will be assessable to old pay check stubs and W2
information through a simple search. Employees will also be able to send information quickly and
safely to a direct department. Social networks are the best way to find and create new contacts.
Businesses hire a staff of telemarketers to acquire potential clients. Telemarketing can turn a
potential client to a non–client. Most people do not what to be bothered with telemarketers and most
times do not listen to anything a telemarketer has to say. Social networks are a better option to
networking for businesses. It allows potential clients to come to the companies that interest them.
Marshall Lager states in his article "Social Networking: Getting in Touch the CRM Way", "A social
network allows you to easily search your

Facebook Case Analysis
Facebook (FB) has been dominating the social network industry since its birth in 2004. It was one of
the first social platforms that aimed to connect people all over the world together. FB has been
successful in establishing its competitive advantage relying in its network effect and its ability to
catch up with the competition.
As depicted on Figure II, FB has strength points that include: its long history and its access to global
markets over a short period of time, that enabled it to lock in a wide base of users that find it too
costly to switch to other networks that don't provide a strong motivation for switching especially
that FB has a strong ability for imitation and integration that led to a growing advertising revenue
from different advertisers that find FB to be a great source of data that they can use for segmentation
and targeting. FB weakness points are: its high dependency on advertising revenue, its high
dependency on games applications revenue and concentration of ownership in the hands of its
founder, Mr. Zuckerberg, that seems to be so innovative and successful. However, it is a reason why
long term investors may worry because there is no guarantee of the continuous of the long–term
success given a single control over a public company. On the external trend, FB has an opportunity
to increase its base of mobile users due to the increase of people logging in on–the–go in
comparison to computer users. FB has an opportunity to expand using social commerce by

Does Communication Improve The Development Of Social Network?
Does Communication help in the Development of Social Network?
Communication is one of the most important and dynamic areas in the world we live today (Bailey
20). Over the last few decades, communication drastically changed to fit into the modern era of
technology and it could be argued that technological advancements have greatly affected the way
communication is conducted today. As communication and information travel faster and faster, the
world has become smaller and smaller. Social media has arguably changed the way communication
is done drastically. At first, communication was made through the use of mails, through a landline
telephone, and through letters (Bailey 23). However, the last decade or so has seen communication
be dominated by text messages, voice messages, and instant messages. However, the most
prominent means of communication today are the social network sites like the Facebook, Twitter,
LinkedIn, WhatsApp and other social networks (Bailey 30).
The Internet has revolutionized communication significantly, where most of these social network
tools are operated. Such redefinition of communication by the social networks has had a massive
impact on a number of areas, and the basic rules and norms of communication have been altered
especially between businesses and their audience (Hamelink 25). The proliferation of social
networks must have been precipitated by some factors. Technological advancements and of course
the continued changes in livelihoods could

Causal Layered Analysis Of A Globalisation Artifact
Assessment 2 – Causal Layered Analysis of a Globalisation artefact:
"Frontline – Generation Like Social Media Documentary" (Youtube video) (Frontline, 2017)
Introduction
With the advent of widespread technology and increasing use of social media platforms globally,
social media is becoming one of the most influential and inevitable contemporary communication
tool. Some even consider it to be the biggest shift since the Industrial Revolution. There is a real
shift in communicating with consumers. Consumers are becoming marketers. When kids like
something online, it becomes part of the identity that they broadcast to the world. Today, we have, as
what is termed in the video – A generation of 'likes'. Teens are telling the world what they ... Show
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According to 2016 Nielsen Social Media report: "Thirty–nine percent of heavy social users believe
that finding out about products and services is an important reason for using a social network"
(Casey, 2017). Besides, as per one survey carried out by the Deloitte firm, more than half of the
respondents ranked "reviews from people within their social media circles" in their top three
influencers (Taylor, 2016).
Social causes/ Systemic views
Digging a little deeper to look at the systemic causes – the analysis of why people hold to these
views reveal some interesting information. The analysis level elucidates that for the above–
mentioned litany: youngsters' quest for identity through social media, was triggered because social
media is easily available and accessible. It is cheap and almost free. It is the simplicity factor. There
has been the technology boom and networking is on the go. Besides, according to a report done by a
US market research company, there are now more mobile devices on the planet than people – 8.6
billion devices vs. 7.3 billion people (Connected–uk.com, 2015). Mobile phones companies are
offering 24hours connectivity with attractive phone packages. There is also the herd mentality
(greenfinch, 2017) and peer pressure – because people are craving for fame, attention, popularity,
social validation and inclusion. They seek relationships with others to express their feelings. This
has led to "FOMO"

Walmart, Amazon, and Ebay: Who Will Dominate Internet...
CHAPTER 9 Review Question Assignment
1a Name and describe four business trends shaping e–commerce today.
There are many different business trends shaping e–commerce today. For one, ecommerce remains
the fastest growing form of commerce when compared to physical retain store, services, and
entertainment. Another trend is that the online demographics of shoppers broaden to match those of
ordinary shoppers. Also, small businesses and entrepreneurs continue to flood through the e–
commerce marketplace, often riding on the infrastructures created by industry giants and
increasingly taking advantage of cloud–based computing resources. Lastly, pure e–commerce
business models are refined further to achieve higher levels of profitability, ... Show more content
on Helpwriting.net ...
In this model, a Web site generates revenue by attracting a large audience of visitors who can then
be exposed to advertisements. In the sales revenue model, companies derive revenue by selling
goods, information, or services to customers. In the subscription revenue model, a Web site offering
content or services charges a subscription fee for access to some or all of its offerings on an ongoing
basis. In the free revenue model, firms offer basic services or content for free, while charging a
premium for advanced or special features. In the transactions fee revenue model, a company
receives a fee for enabling a transaction. Lastly, in the affiliate revenue model, Web sites send
visitors to other Web sites in return for a referral fee or percentage of the revenue from any resulting
sales.
3a How do social networking and "the wisdom of crowds" help companies improve their marketing.
Social networking helps companies improve marketing because they link people through their
mutual business or personal connections, enabling them to mine their friends for sales leads, job
hunting tips, or new friends. "The wisdom of crowds", it is argued that a large number of people can
make better decisions about a wide range of topics or products than a single person or a small group
of experts. It helps improve marketing by suggesting that firms should consult with thousands of
their customers first as a way of establishing a relationship with them and to better understand how

Effects of Social Networking on Business Growth & Development
CHAPTER ONE
introduction
The advent of the Atomic or Space Age has focused attention on the specific approach to business
decision making. In no field of management has this been more pronounced than in the field of
marketing. Following naturally from the more advanced technologically progress and higher
standard of living in Canada, the United States and other developed economies, scientific marketing
has made greater strides in North America than if has anywhere else in the world.
The changes have been swift and far–reaching. The dynamic characteristics of the North American
economy have been fully demonstrated in what has been aptly described as a "marketing
revolution", equaling in importance the industrial revolution of a ... Show more content on
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AN OVERVIEW OF CONSUMER BEHAVIOUR
Dr. Iheanyi C. Achuma: When we look into the market place, it is not always easy to tell what is
happening, let alone why. It is easy for consumer to get lost among all the complex inter–relations of
the market.
As the leisure time becomes more important, the society getting more dynamic and unpredictable,
attitude towards work, goods and services change, the word "consumption" itself is being
reinterpreted. It is enough to see chills running up and down the procedures of goods and services.
The shock waves that originate with product failures or dissatisfied consumers is ill wind that does
nobody any good. The effects of such shock waves are bound to radiate throughout the entire
economy and society.
The question then is can't this situation be avoided or controlled? The answer is fairly simple but
economically important. Consumption is a fundamental part of every economic and social system
and changes in consumer behavior have varying implications for the whole society. Consumption
patterns reflect the personality of the individual. Fundamental institutions are not left out because a
great deal of consumption takes place through the family. Consumption and society are related in
some other ways too. Consumption is in part culturally determined and thus can be held up as a
mirror of society. The things

Social Media Informative Speech
Informative Speech Outline Template
Your Name: Michelle Piercy
COMS 101 Section ___
Date Due: 2/13/2017
Organization: Topical Pattern
Audience analysis: Social networking is a thriving industry because as technology continues to
evolve, the world is too, and soon everything will be computer operated. Social networking not only
is a way to keep up with the constant demand of technology, but it also provides an easy way to
make a profit.
Topic: Social Networking
General Purpose: To inform (see p. 98)
Specific Purpose: My audience will learn the significance of being a social networker in today's
computer–centric world. They will obtain knowledge on its history and the many uses social–
networking provides.
Introduction:
Attention–getter ... Show more content on Helpwriting.net ...
Social websites are relevant today because of the constant demand on technology. Due to this
technology revolution, many people are silenced because nobody writes letters anymore. People
barely engage in verbal conversations nowadays. Most interactions amongst people in today's
society is handled through emails, texts, blogs, and phone calls. Therefore, social websites give us
our voices back by allowing us to gain instant access to people. This instant access is vital because it
gives us a sense of community that could not be reachable in today's society with all the distractions,
also it could not be reached before social networks were invented because there wasn't too many
options in regards to communication. For example, When Michael Jackson first died, so many
people took the dreadful news to Twitter that the social network blacked out and the site crashed. It
was unfortunate that the site crashed, however, being able to broadcast important, current and
historical events, and witnessing billions of people from all around the world share their experiences
and feelings towards the event to bring closure is very powerful and would not have been possible if

it weren't for social networking. Another event that was captured online and brought closure to the
world was when the London bombing of 2016 took place. This was a sensitive time, so sensitive
that people from all over the world, not just London, were posting pictures that had the London flag
colors filtered into the photo. These filtered photos were a symbol of love and sorrow for the city of
London and showed those victims that they are not alone and that someone does

Linkedin: Corporate Strategy: Linkedin
Corporate strategy Since its beginning, the company LinkedIn adopted a corporate strategy that was
following a scope of integration along all the different lines of developments (product, market and
value chain); on the value chain side it followed a structure of vertical integration, on the product
side it only provides one service that therefore doesn't leave any room for specialisation, and finally
on the international market aspect (also called geographical) its export activities followed also in
this case a scope of integration rather than specialisation. For what concerns the business model of
the company, Linkedin has revenues from three different business units: talent solutions, marketing
solutions and premium subscription. These different sources of revenues created a moderate–to–
high level of diversification within the company, using a ... Show more content on Helpwriting.net
...
It also creates a potential to attract new users and upgrade satisfied free users to premium
subscribers. Since a large chunk of revenue is contributed by advertising, and the marginal cost of
adding new users is low, the additional revenue generated will support the added costs and the
model thus will thrive. This aspect is called the network effect, perfectly exploited by LinkedIn
thanks to its 400 million and more users. The network effect represents also the primary source for
the operational relatedness of the diversification strategy adopted by the company, which uses the
network of people (in this case is seen as an activity) created as the primary input for all its business
activities, thus creating economies of

Online Advertising As An Advertising Medium Essay
1. Introduction
The rapid growth of information technology has enhanced the importance of online advertising. The
importance of the Internet as an advertising medium has generated a lot of attention in recent years.
With the growth of internet usage from few years, increase the trend of shopping online (James et al,
2016). Nowadays, many companies are more concerning about how to attract customers to increase
their revenue and become a leader in competitive market. So they move towards online
advertisements as many people spend more time for suffering on internet. Moreover, online
advertising become popular in early 20th century in United States. It changed the dimension of
growth and competition between online marketers. However, there are some challenges which
customers have to face while doing online shopping such as there is lack of reliability (Parul, 2016).
Each year many websites are created to cater and organized the rising demand of online services
which include online shopping. This is the comfortable means of shopping in terms of saving time
and comparing many things at one place. At first, when this trend came into existence, it is not so
popular and it was only seen in some developed countries. But the increase of usage of internet, the
trend of online shopping has increased among various countries.
2. Objectives
The objectives for our research are as follows:
To study the relationship between consumer buying decision and online advertising
To analyse

Social Network Analysis : Approaches, Challenges And...
Social Network Analysis: Approaches, Challenges and Mining Data
Divya Sanjay Mittal (Under the guidance of Prof.Yong Ge)
Department of Computer Science University of North Carolina at Charlotte
dmittal1@uncc.edu
Abstract – Social network data mining is an active research area in various disciplines, majorly
sociology. Social media serves as a source of information for millions of people. People use social
networks to receive information, share information about various subjects. Large amount of data is
generated as dependency on these networks increases. The data that is being generated is raw data.
The data has to undergo pre–processing, analysis after which data can be interpreted. The raw data
has major computational problems which are– size of data, noise in data, and dynamic nature of
data.
The focus of the report will be the challenges faced by mining social network data, approaches to
solve these challenges by various graph based analysis methods.
Introduction
People are frequently influenced by the information provided to them. There is a need to analyze the
relationships and ties between various such entities in various disciplines. Comprehending the
relationships between entities forms the basis for Social Network Analysis. Social networks are
graph structures which represent interactions amongst people or entities.
While there are multiple analysis techniques that have been used in Social Network Analysis, the
present day techniques are not very effective

Social Networks And The Internet
Social networks and the use of them are becoming increasingly common in today's globalizing
world. Facebook, Instagram, Twitter, Tumblr and other social media networks have become fixtures
in our culture and have become a part of the lives of its everyday users. The Internet, in part, has
allowed social media networks to establish a way to transfer, store, and share private information
about those that use it. This information can shared with other corporations and governments which
can then be used to track, monitor, and create a perfect agent of the user. The private information
shared can typically be done without knowledge of the user, but with the consent given under the
"terms of service agreement" on the initial sign up. Privacy ... Show more content on
Helpwriting.net ...
In this ever evolving technological world, social networks and the laws surrounding them are
extensively out of date. An article published by Duke Law & Technology Review, published in
2014, entitled, "Reasonable Expectations of Privacy Settings: Social Media and the Stored
Communications Act" exemplifies the essential need of additional and modernized laws. The article
refers to the specific regulation known as the Stored Communications Act passed by Congress in
1986. The article states the goal of the (CSA) is "to provide additional protections for individuals'
private communications content held in electronic storage by third parties" (Borchert, Pinguelo and
Thaw 36–37). The difficulty with this is that minimal updates have been made to this law since its
passing nearly 30 years ago. Additionally, the law has "...language specific to the technology of
1986, courts today have struggled to apply the SCA consistently with regard to similar private
content sent using different technologies" (Borchert, Pinguelo and Thaw 38–39). What is more
troublesome is that today's technology can no longer correlated to the technology of 1986. Further
arguments towards stricter and enhanced laws is furthered pressed in the article when the original
intent of "SCA" was to be the framework of an ever evolving protections for individual's privacy
rights with third parties. This regrettably

Internet Advertising Should Be Banned
Annoying Internet Advertisements
Like any other day, Mark was researching quietly at his work. Suddenly, a loud swooshing sound
disrupted the silence. It was a commercial advertisement about toilets. His coworkers all turned to
look at him. He quickly clicked the cancel button to avoid this unexpected disturbance. That
moment, Mark felt so awkward and embarrassed. Unwelcome advertisements not only make people
uncomfortable, but also disrupt their work and study. Mark's situation is only one of the many
annoyances and problems that internet advertising can cause people. Internet advertisements should
be banned on all public websites. Some of effects of internet advertising are on impulse buying, and
a real nuisance is interruptive of activities, and which has harmful consequences on children's
growing up.
Internet advertising has a bad influence on people. It causes people to buy things out of impulse. For
this reason, internet advertisements should be banned. Online advertising makes people become
greedier, always wanting own things they do not need or use. Recently, I had a bad experience with
impulse buying. I usually do not eat hamburger. However, I bought one for lunch last month (my
first time in 3 years), out of an impulse. What happened? Well, a short film of attractive hamburger
advertisement kept popping on my laptop screen while I was watching a favorite show on the
internet. I could not resist, so I tried one. Right after I ate the burger, I regretted,

Heidi Roizen Case Final Submission
Heidi Roizen MBUS 803 – Strategy I – Dr. Tina Dacin Q.1 – Using the assigned readings, provide
an analysis of Roizen's network. What kinds of networks does Roizen build? What do they look
like? Heidi Roizen has built herself a very strong rainmaker network (Exhibit 1). This type of
network combines the clique network and the entrepreneurial (constellation) network to create a
network optimized for performance impact (Dacin). A clique network is built based on similarities
such as expertise or proximity. Clique networks (Exhibit 1 – coloured nodes) are beneficial for
finding like–minded individuals but don't scale well across job functions and industries. The
entrepreneurial network (Exhibit 1 – empty nodes) is built based on fostering ... Show more content
on Helpwriting.net ...
Having a large network as well as holding the venture capitalist responsibilities puts Heidi in a
position where there is the potential for conflicts of interest to arise. This could happen through
funding a member of her network or placing a member of her network in a Softbank funded venture.
Even if she doesn't take any of these actions for pure personal gain they can be perceived that way
should a situation sour. This could undermine the credibility factor that plays a large role in holding
her network together despite its dependence on weak ties (Pfeffer). Q.3 – What steps did Roizen
take to develop her network? To maintain it? Heidi began developing her network as soon she left
school. With no reputation she first had to build an emotional connection with the hiring manager at
Tandem to get in the door. Effective persuaders have a strong sense of their audience's emotional
state and they adjust their tone accordingly (Conger). Heidi did that in hitting it off with the hiring
manager and landing the job. She then shifted her attention to making important relationships work
(Pfeffer) by finding common ground with the CEO in her role as a disseminator of information at
Tandem. This started her pattern of building reciprocal relationships whereby the other party felt
obligated to repay her for assisting them in some matter (Cialdini)

Advantical Analysis: Porter's Five Forces Analysis Of...
Porter Five Forces analysis of Facebook: Threat of New Entry: Threats of new competitors or new
entry is difficult is not an order for the cost to setup site or company, but on the one hand that
Facebook the largest company in the social networks in the world, and claimed to be the largest
share of the market in this area, and receiving a billion active user each month, that the presence of
real rivals is very difficult in the social networks and access to a suitable place in this market, or
access to the region where Facebook arrived or nearby, but therefore is on competition strong
between Facebook and other sites, the only networks that got to the point or close to Facebook is
Twitter which work hard and difficult to get to appear near Facebook position, the new networks
appear eventually die after period of time because of the small number of users or lack of revenue of
money to keep alive. The availability of developer and programmer are not high to get staff but need
staff with experience in this field to develop some software that are not used in the internet with new
features, and needs for software engineers which is low to find who they can develop like
algorithms programs that of example targeting users with Adv. And some features on this software.
... Show more content on Helpwriting.net ...
Because of the large numbers are including the feature based on the experience they possess and
their willingness to acquire more of experiences in the future. Since social networks depends mainly
on programmers and developers of systems and data centers, which are available in large, access to
programmers and data centers have cost less and thus reduce costs for companies because of their
existence

Impact Of Social Media On Real Estate Business
Introduction
Real estate is a strong indicator of the economic state of a nation. For this reason, matters of
regulation often come into consideration when the cost of housing in a nation is questioned. While
actual forces of demand and supply prevail in almost all markets across the globe, the ability to
increase market scope comes as an added advantage. Where sale of houses, business premises and
accommodation facilities is the business, there are many factors that can aid in the development of
better business prospects. However, no country in the world has yet solved their housing problem.
There is always a demand for more or better housing thus a market is always available for real estate
developers. With advertising becoming expensive however, cheaper alternatives have made the
business more vibrant. Such alternatives have been availed on social media platforms. However, this
technology has had its pros and cons. Here is a look at the impact of social media on real estate
business.
Internet of things
In the year 2000, the development of search engines hit its peak. With the world connected to the
internet, the acronyms www and .com became popular across the globe. It was known as web 2.0.
Since the development of the internet framework by the United States military, research on
Advanced Research Project Agency Network (ARPANET) project to secure communication
between officers in distant lands advanced. Tim Berners–Lee had invented the World Wide Web
almost a decade

Unifox Is Google Certified Adsense Partner
3.1 Google Adsense
Unifox is Google Certified Adsense Partner. Adsense is the simple way to earn money by displaying
targeted ads to ones online content. With Adsense, one can show relevant and engaging ads to
his/her website visitors and even customize the look and fells of ads that match to the website.
3.1.1 Methodology of Adsense
The core idea of Adsense is very simple, Google offer an online program that publishers can join
called AdSense. AdSense places ads on publishers' online properties, like their website content and
search pages. These ads are coming from Google's advertiser base. The money advertisers pay for
showing their ads through AdSense is split between the publisher and Google. Thus, the system of
advertising through Adsense depends on 3 parties, they are: users, advertisers and publishers.
Google is in the middle and acts as a broker, an agent whose task is to make all three key parties
happy.
3.1.2 User Interface of Adsense
In this section, there is a short description of the web interface publishers utilize to control all
aspects of AdSense.
Home: Monitor and manage your account
The first thing after sign into the account is the Home tab, including an overview page of account
performance. The Home tab is also where an individual can access payment information, messages,
account settings, and additional resources. A snapshot of home tab is given below. Figure 3.1:
Adsense Home tab
The overview of the page is the default view of account, containing

Marketing Through Social Media Essay examples
Widely adopted by the general public then by companies, the Internet fast imposed itself to become
the archetypal media in terms of communication and search for information in all the domains today,
and it is true whatever is the position of each in the society.
With the development of the Web 2.0 which made Internet participative, the Internet users are now
capable of expressing themselves, interacting, and giving their opinion onto everything (products,
services, brands, companies, cultural property) and on everybody, via multiple platforms on Internet.
To criticize a restaurant on Cityvox, to note a seller on eBay, to denounce the actions of a brand or a
company via a viral video on YouTube, to support a candidate for an election, to ... Show more
With social networks, companies can develop direct interaction with their customers and above all
they can create online word of mouth with the tools providing by social networks.
The relation brand–consumer changed aspect. The brands have to watch henceforth what people say
of them on these social media and to begin the dialogue with their consumers to make sure to keep a
good "e–reputation" and to enter a relational optics with their customers. But they can also benefit
from these digital social networks to try to create consumers' community on–line "ambassadors"
around them, to federate them and to develop loyalty of them thanks to a communication and
specific tools.
It is advisable, at first, to draw up a report of the uses of the Web 2.0, then it is essential to identify
what a social network is. Finally, an analyse of the personal and organisational consequences will be
made out.
I. Web 2.0 emergence and participative Internet.
The Web became social and participative. It plays a role more and more important in the funnel
buying, because it is frequent that customers try to make good deals by using a price comparator, by
going on a site of e–commerce offering the best prices, or by consulting the opinion of Internet users
about a product to facilitate the choice, in particular for strongly implied purchases which

Effects of Advertising Essay
Every day, the average person watches three hours of television, reads between five to ten
magazines or newspapers, and listens to the radio for five hours (WOW). While doing this, a part of
what he experiences are advertisements that come on at an average of every ten minutes. These
advertisements are usually used to persuade the costumer to buy something. They also might be
used for the listener to do something that the advertisement is asking. Sometimes these
advertisements can be hidden messages between or in television programs. This paper is a serious
investigation in educating the reader about the effects of advertisement. This investigation will
include looking at how advertising began, the actual purpose of advertisement, the ... Show more
This printing press idea quickly spread throughout Europe and later to the Americas (YouHis2).
Afterwards, around the 1700s, when the use of newspapers began to be an everyday publication,
advertisements started being printed in them, even if the advertisements were simple at the time.
Newspapers became the first medium to be conquered by advertisement. In 1721, Benjamin
Franklin founded the Pennsylvania Gazette, the second newspaper made in the Americas. What was
special about it is that it had pictures accompanying the ads to help the people understand better
their product, which was the difference with his close relative, The Boston Gazette, which had
pictureless ads (YouHis3). Since the eighteenth century, most newspapers have relied on
advertisements for part of their profit, and they have been developing advertising bit by bit.
Following the example of the newspapers, radio programming began using advertisements. These
advertisements were very slow and repetitive sonnets that companies used to get people to know
their products. These advertisements started in the late 1800s, with their lengths being fairly short.
They never extended past a minute. To compensate for the brevity of the ads, companies would
repeat the same ad many times between radio programs.
Then, the invention of television came along. Advertisements on television captivated everyone's

Social Media Marketing : A Social Network
That could cost up to millions of dollars just for the expense of promoting the product. Traditional
marking campaigns as well involve television, radio and print sources while Internet is easier and
inexpensive. While creating a profile on one of the hundreds of social media sites cost absolutely
nothing. It has been recorded that as of 2014, "Facebook has over 30 million businesses with actives
pages on the social network" (Ha, 2014). Social media marketing can be helpful company that is
struggling with money because instead of spending costly amount of promoting the company they
can now focus further on the product. Social media marketing still takes up a good amount of time,
although it allows the consumers to find additional information concerning a company or product by
simply "following" or "likening" a social network page. Social media is exceedingly beneficial for
the business by being cost efficient letting free network pages to be made to further marketing
campaigns. Social media networks additionally offer inexpensive and further direct advertisements
for businesses on their websites of cost–per–click marketing. Facebook is the most popular social
media website for social media marketing (Jain, 2012) and businesses favor this network from its
cost effect advertisement. Facebook recently released the statistic that they have passed the
milestone of having 1.23 billion active users' on the network (Protalinski, 2014). Social media
marketers take advantage of

The Strategy Of Zynga Is A Social Game With The Support Of...
Summary
Zynga was the leader in the social game with the support of Facebook. The demographic
representation of the social games extends to women and elderly. The lack of creativity of Zynga
pushes the consumer away. This decline is also due to the fact Zynga had failed to change its
strategy toward the mobile platform. Zynga relies its sales on virtual goods, which are very limited
and difficult in the mobile environment. A lack of diversity to another social network and its
subordination to Facebook was also an issue. Zynga's relationship with Facebook, which imposes
the use of Facebook credits on its application, causes the collapse of the organization. Moreover,
Zynga was object of competition from different players
The strategy of Zynga is offer free games in order to sell virtual goods by exploiting the marketing
possibilities of the games. In this perspective, Zynga uses Facebook as the social media platform to
access data from different users.
Question 1
Despite its dependence on Facebook, Zynga would be a good marketing platform. First, Zynga has
300 million active users. Thus, Zynga controls large and diverse geographic and ethnic users that
extend to women and elderly. The company has the ability to target and segment customers. For this
reason, Zynga relies on data analytics to increase and retain online gamers. In consequences,
marketers will profit the same data analytics to increase sales.
In contrast, players do not like ads, and advertisement will be an

Assignment 4: Case 4-1 “Sears Goes Zwinky for Tweens and...
Assignment 4: Case 4–1 "Sears Goes Zwinky for Tweens and Teens"
Sears Goes Zwinky for Tweens and Teens
Prof. Karen Mountain
Marketing 510 Consumer Behavior Feb 27 , 2013
Introduction Consumer behavior is an issue of concern amongst consumers and relevant authorities.
Sears is the company that is constantly changing its advertising techniques to gratify the
requirements of clients. The company targeted markets are teens, and the ... Show more content on
Helpwriting.net ...
2.Discuss clothes shopping from a family decision–making standpoint, including parent–child
dynamics and determine the dynamic that Sears is attempting to influence by using social network
sites.
Sears offers diverse fashionable clothes to clients and to the wider targeted market. Consumer
behavior in the purchase of the clothes is different amongst clients because of demographic
features present in the society. Families prefer shopping for Sears' clothes to other clothes
produced by other companies. This because it offers descent clothes like maternity clothes that
are relatively affordable and are designed according to an individual's taste. Secondly, the
company presents a range of clothes to Christmas shoppers. Families round the globe highly
uphold festivities period, and Sears provides clothing solutions during these periods. The
designs for manufacturing clothes in the company differ among the younger and older
generations. The dressing gap between the parents and kids is bridged because the clothes

provide an interaction avenue between them. This is because there are no noticeable differences
in the clothes a parent and kid wear; thus there is no conflict brought about by perceptions of an
individual's dressing mode. The mode of dressing between the younger and older generation is
bridged by the dressing modes brought by Sears' clothes. This is because the social and online
scenes provides a

E-Business
Facebook Social Media Network Mission and Vision:
The mission of the Facebook social media network seems logical and obvious to the users of the
Facebook platform...
"Facebook's mission is to give people the power to share and make the world more open and
connected."
Additionally, when the Facebook IPO was launched on the NASDAQ stock exchange, founder
Mark Zuckerberg posted a vision statement of sorts on his own Facebook profile page which
describes more about Facebook's vision, and value to the Facebook user...
"People use Facebook to stay connected with friends and family, to discover what's going on in the
world, and to share and express what matters to them."
Facebook SWOT analysis
Strengths
1. Integration with ... Show more content on Helpwriting.net ...
Currently Facebook has more than 600 million users who use Facebook through mobile devices.
Despite that this group makes 60% of all Facebook users, the mobile advertising only accounts for
only 14% income for the company. Facebook has an opportunity to create a platform that could be
used to display ads for mobile users and increase firm's income. 2. Expansion to China. Easing
government regulations and newly elected government may open a way for Facebook to enter
China's social networking market. Until then, Facebook should prepare itself for such an entry. 3.
Diversify sources of revenue. Facebook heavily relies on advertising on its social network as a
source of income, but with being the number 2 website in the world and more than 1 billion active
monthly users, Facebook could exploit other opportunities to attract the money. 4. Open Facebook
marketplace. With so many users and extensive coverage of the world, Facebook is well positioned
to open Facebook marketplace. If successful, it would bring more revenues than the advertising,
thus boosting company's growth and future prospects.
Threats
1. Increasing number of mobile internet users. Currently Facebook has more than 600 million users
who use Facebook through mobile devices. Despite that this group makes 60% of all Facebook
users, the mobile advertising only accounts for only 14% income for the business. If the company
will be unable to monetize

For Targeting New Customers, What Are the Advantages and...
Module 4 Assignment 1: Discussion – Mission Statements Lex Adams Marketing Planning &
Strategy Think about an online social media network like Facebook or LinkedIn. For targeting new
customers, what are the advantages and disadvantages of using these social networks compared to
search engine advertising? Provide specific examples of products that lend themselves more to
social networks as compared to search engine advertising. I am going to use the quote, "it takes a
village" and put into the context on how social media sites such as Facebook and LinkedIn can
influence a consumer's values, decision making, and preference. For example, Facebook has
morphed into a global, networking site where people with similar and different ... Show more
According to Facebook: 1) over 800 million active users and more than 50 percent log onto
Facebook on a daily basis; 2) average user has 130 friends; 3) average user is connected to 80
community pages, groups and events; 4) nearly 900 million objects (pages, groups, etc,) that people
interact with; 5) around 75 percent of Facebook users are outside of North America (Facebook,
2011). With these staggering statistics in regards to social network usage, it makes sense for
companies to try and capitalize on the social media wave through social media optimization. Social
Media Optimization (SMO) has become more and more popular for companies to target new
customers. Social media provides people and companies with the ability to: 1) participate and
become active in discussions; 2) communicate with peers and also with companies by being able to
express their opinions; 3) build trust between companies and their target; 4) form communities
between users and companies who have similar interests (Casmer, 2011). The use of SMO goes
hand–in–hand with Kotler's

Essay about The Evolution of Advertising
THE EVOLUTION OF ADVERTISING
Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we
look; while watching television, listening to the radio, riding on the bus and even walking around
your school campus. It seems like the whole world is being flooded by advertisements.
Advertising techniques have changed and along with it, the impact they have on each individual's
mind. While there are some similarities between the different kinds of advertisements we see today,
there are also many differences. Advertising has also become more unethical than it was in, let's say,
the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just
pull the target audience in by ... Show more content on Helpwriting.net ...
You agree to something that is supposed to be "free" but once you give them your credit card
number they will start charging you for something that was supposed to be free all along; when you
go back and check the fine print, you realize you were supposed to pay for your "free trial". The
same goes with products you buy in the store, they promise you one thing but when you get home
and open the package, you find that it's very different to the product they advertise on TV or the
radio.
There have been many advertising techniques over the past 50 years or so, but one of these changes
is the adaption of ads to the shifting mind sets of people over time. An example of this previous
statement is Folgers® Coffee. In the 1960s Folgers® launched an entire series of commercials
which were demeaning towards women. The husbands in the commercials always had something
witty and humiliating to say about the wives' coffee, in one of the commercials the husband even
goes on to say that the secretaries at his office made better coffee; the wives, sad and defeated,
talked to a friend about the problem, prompting the friend to suggest she use Folgers®. The
commercial always ended with the husbands' approval and the wives feeling satisfied for attending
to their husbands' needs and wants.
This set of commercials, like many in the 60s, was obviously aimed at the

Social Networks Before The Internet
Social networks Old and New Merriam–Webster describes social networks as "a network of
individuals (such as friends, acquaintances, and coworkers) connected by interpersonal
relationships" (Social Network 1) There are many people these days who, when they hear social
networks they think of the Internet but there are many different types of social networks that were
around before the Internet was even invented. Social network existed long before the internet and
there are several similarities as well as differences between social networks before and after the
Internet. Two examples of social networks before the internet are the telegraph and the newspaper.
The telegraph allowed for people to communicate from thousands of miles away from each other.
Although it was not as advanced as other machines now it was still a network of individuals
speaking to another network of individual simply to keep in touch. Much like modern day social
networks people using the telegraph came up with their own language almost allowing for them to
communicate easier. For example, in order to save money some people would end a telegraph with
stop instead of a period and everyone knew what it meant. Telegraphs lasted for a long time as they
were so effective, but eventually when the telephone became more accessible many people turned to
that instead of telegraphs simply because they wanted to hear the other person's voice.
Another example of a social network before the internet is the newspaper.

Mobile Computing And Social Networking Essay

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