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Digital strategy

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Digital strategy

  1. 1. Digital StrategyLauren Winship
  2. 2. Target Audience Key Performance Indicators Big Idea Tools and Tactics Budget SummaryAgenda
  3. 3. Public Mainlyages 16+ WomenTarget Audience
  4. 4. GoogleFacebook Twitter AdwordsKey PerformanceIndicators
  5. 5. Become Increase Promote the Most Used Holiday Positives Pharmacy SalesBig Idea
  6. 6. HolidayPartnership with Campaign “Your Social Media Hallmark Hallmark Holiday Outlet Ads Starts Here”Implementing Big Idea
  7. 7. Tools and Tactics
  8. 8. Google Adwords • Keywords • Increase Sales/Online CPC Facebook • Promote Holiday Campaign • Increase Sales/Brand Recognition Twitter • Paid Advertising • Increase Sales/Brand RecognitionTools and Tactics
  9. 9. Digital Agency:250/hr X 5day Adwords: Facebook: work week = $10,000 X 4 $100/day x $50/day x weeks = 31 days = 31 days = $40,000 $3,100 $1,550 $44,650 Budget
  10. 10. Final Budget
  11. 11. CVS will start a holiday campaign through Dec. Goals: increase sales, become most used pharmacy, reach target market CVS will use Adwords, Facebook, and Twitter for campaign outlets CVS will partner with Hallmark for promotionsSummary

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