Many coaches struggle with defining their target market and even their coaching niche. This presentation will ask you to answer relevant questions about who you feel you want to serve and in what capacity. At the end of this presentation exercise, you should have clarity.

1. Learn a 5-step process to create the voice
of your customer and drive authentic
traffic to your coaching practice.
Kim Gray, My First Coaching Client

2. 1. What is she struggling with?
2. Can you look her in the eye?
3. Do you know what she is
saying?
4. What does she need help to
change?
5. Why are you the best coach
for her?

3.  What is her frustration
with her life?
 Where in her career does
she want to go?
 Why is her marriage not
working?
 What would she like help
to change?

4. What is she
struggling with?

5.  Listen – can you hear her?
 Talk to her – what voice
would you use?
 Comfort her – what could
you share to ease her fears?
 Reassure her – how do you
feel you can help?
 Find her – what does she
look like?

6. What would you
tell her if she were
sitting across from
you?

7.  “I have to return to work and
can’t find a decent job.”
 “My husband got laid off and
my marriage is falling apart.”
 “My company is downsizing
and I’m too old to change
careers.”
 “I just got a health diagnosis
and I need help coping with
the changes.”

8. What are the voices of
despair that are
running around in her
head?

9.  What are 5 ways that you
could transform her life?
 Show her how to set reachable
goals
 Help her develop skills to
improve her marriage
 Give her strategies to get a
better job
 Help her discover her true self
and passion
 Listen and guide her journey to
recovery

10. What is the change
that she would like
you to help her
achieve?

11.  Have you walked in my
shoes?
 Did you experience a similar
transformation?
 Can you tell me your story?
 Have you helped others
overcome similar obstacles?
 Why are you the best coach
for me?

12. Why are you the
best coach for her?

13. 1. What is she struggling with?
2. Can you look her in the eye?
3. Do you know what she is
saying?
4. What does she need help to
change?
5. Why are you the best coach
for her?