SlideShare a Scribd company logo
1 of 58
Sensing
+
Selecting
+
Perceiving
=
Seeing
Color
Color: Objective
Color: Comparative
Color: Subjective
Form
Shapes
Depth Cues
Depth: Space
Depth: Size
Depth: Color
Depth: Lighting
Depth: Textual Gradients
Depth: Interposition
Depth: Time
Depth: Perspective
Depth: Illusionary Perspective (trompe l’oeil)
Depth: Geometrical Perspective
Depth: Conceptual Perspective (multiview)
Depth: Conceptual Perspective (social)
Movement
Apparent movement/persistence of vision
Graphic movement
Implied movement
Composition
Introduction to Visual Literacy
Introduction to Visual Literacy
Introduction to Visual Literacy
Introduction to Visual Literacy
Introduction to Visual Literacy
Introduction to Visual Literacy
Introduction to Visual Literacy
Introduction to Visual Literacy

More Related Content

What's hot

Media language charlie hooper
Media language  charlie hooperMedia language  charlie hooper
Media language charlie hooperCharlie Hooper
 
Media language lesson one
Media language lesson oneMedia language lesson one
Media language lesson onecigdemkalem
 
VISUAL SEMIOTICS AND CULTURAL CRITICISM
VISUAL SEMIOTICS AND CULTURAL CRITICISM VISUAL SEMIOTICS AND CULTURAL CRITICISM
VISUAL SEMIOTICS AND CULTURAL CRITICISM krishnadk
 
The “Denotation” and “Connotation” of Image/Graphic Analysis
The “Denotation” and “Connotation” of Image/Graphic AnalysisThe “Denotation” and “Connotation” of Image/Graphic Analysis
The “Denotation” and “Connotation” of Image/Graphic AnalysisYaryalitsa
 
Functions of visual_language
Functions of visual_languageFunctions of visual_language
Functions of visual_languageakeka
 
Narrative for Q1(b)
Narrative for Q1(b)Narrative for Q1(b)
Narrative for Q1(b)Liz Davies
 
Visual language 1eso
Visual language 1esoVisual language 1eso
Visual language 1esoakeka
 
Media languageeeeee
Media languageeeeeeMedia languageeeeee
Media languageeeeeeBecky Brodie
 
As media studies 1.2 introduction textual analysis and semiotics
As media studies 1.2 introduction textual analysis and semioticsAs media studies 1.2 introduction textual analysis and semiotics
As media studies 1.2 introduction textual analysis and semioticsKBucket
 
Gaming to Understand: How games might help carers support loved ones in palli...
Gaming to Understand: How games might help carers support loved ones in palli...Gaming to Understand: How games might help carers support loved ones in palli...
Gaming to Understand: How games might help carers support loved ones in palli...Games for Health Europe
 

What's hot (20)

Media language charlie hooper
Media language  charlie hooperMedia language  charlie hooper
Media language charlie hooper
 
Media language lesson one
Media language lesson oneMedia language lesson one
Media language lesson one
 
Mise en scene and semiotics
Mise en scene and semioticsMise en scene and semiotics
Mise en scene and semiotics
 
VISUAL SEMIOTICS AND CULTURAL CRITICISM
VISUAL SEMIOTICS AND CULTURAL CRITICISM VISUAL SEMIOTICS AND CULTURAL CRITICISM
VISUAL SEMIOTICS AND CULTURAL CRITICISM
 
SECTION A media language
SECTION A media languageSECTION A media language
SECTION A media language
 
Semiotics: A Short Introduction
Semiotics: A Short IntroductionSemiotics: A Short Introduction
Semiotics: A Short Introduction
 
Semiotic analysis
Semiotic analysisSemiotic analysis
Semiotic analysis
 
The “Denotation” and “Connotation” of Image/Graphic Analysis
The “Denotation” and “Connotation” of Image/Graphic AnalysisThe “Denotation” and “Connotation” of Image/Graphic Analysis
The “Denotation” and “Connotation” of Image/Graphic Analysis
 
Digital Storytelling
Digital StorytellingDigital Storytelling
Digital Storytelling
 
Semiotics
SemioticsSemiotics
Semiotics
 
Media language social
Media language socialMedia language social
Media language social
 
Semiotics
SemioticsSemiotics
Semiotics
 
Functions of visual_language
Functions of visual_languageFunctions of visual_language
Functions of visual_language
 
Narrative for Q1(b)
Narrative for Q1(b)Narrative for Q1(b)
Narrative for Q1(b)
 
Imagery (1)
Imagery (1)Imagery (1)
Imagery (1)
 
Visual language 1eso
Visual language 1esoVisual language 1eso
Visual language 1eso
 
Media languageeeeee
Media languageeeeeeMedia languageeeeee
Media languageeeeee
 
As media studies 1.2 introduction textual analysis and semiotics
As media studies 1.2 introduction textual analysis and semioticsAs media studies 1.2 introduction textual analysis and semiotics
As media studies 1.2 introduction textual analysis and semiotics
 
Semiotics
Semiotics Semiotics
Semiotics
 
Gaming to Understand: How games might help carers support loved ones in palli...
Gaming to Understand: How games might help carers support loved ones in palli...Gaming to Understand: How games might help carers support loved ones in palli...
Gaming to Understand: How games might help carers support loved ones in palli...
 

Viewers also liked

Typography Primer | ADOBE
Typography Primer | ADOBETypography Primer | ADOBE
Typography Primer | ADOBEAlberto R
 
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)Shawn Calvert
 
Gestalt Theory for Visual Design
Gestalt Theory for Visual DesignGestalt Theory for Visual Design
Gestalt Theory for Visual DesignJodie Nicotra
 
The 'Aha' Moment: How Great Designs Play With Our Psychology?
The 'Aha' Moment: How Great Designs Play With Our Psychology?The 'Aha' Moment: How Great Designs Play With Our Psychology?
The 'Aha' Moment: How Great Designs Play With Our Psychology?Logo Design Guru
 
Using Gestalt Theory in Visualizations and Presentations
Using Gestalt Theory in Visualizations and PresentationsUsing Gestalt Theory in Visualizations and Presentations
Using Gestalt Theory in Visualizations and PresentationsGavin McMahon
 
Color: Psychology vs. Perception
Color: Psychology vs. PerceptionColor: Psychology vs. Perception
Color: Psychology vs. PerceptionAyesha Ambreen
 
Gestalt Laws and Design
Gestalt Laws and DesignGestalt Laws and Design
Gestalt Laws and Designchelsc
 

Viewers also liked (9)

Iconology form
Iconology formIconology form
Iconology form
 
Typography Primer | ADOBE
Typography Primer | ADOBETypography Primer | ADOBE
Typography Primer | ADOBE
 
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)
 
Gestalt Theory for Visual Design
Gestalt Theory for Visual DesignGestalt Theory for Visual Design
Gestalt Theory for Visual Design
 
The 'Aha' Moment: How Great Designs Play With Our Psychology?
The 'Aha' Moment: How Great Designs Play With Our Psychology?The 'Aha' Moment: How Great Designs Play With Our Psychology?
The 'Aha' Moment: How Great Designs Play With Our Psychology?
 
Using Gestalt Theory in Visualizations and Presentations
Using Gestalt Theory in Visualizations and PresentationsUsing Gestalt Theory in Visualizations and Presentations
Using Gestalt Theory in Visualizations and Presentations
 
Color: Psychology vs. Perception
Color: Psychology vs. PerceptionColor: Psychology vs. Perception
Color: Psychology vs. Perception
 
Gestalt Laws and Design
Gestalt Laws and DesignGestalt Laws and Design
Gestalt Laws and Design
 
Semiotics for Beginners
Semiotics for BeginnersSemiotics for Beginners
Semiotics for Beginners
 

More from Antonio Lopez

Ecomedia Literacy: Green Design for Media Literacy Education (NAMLE-19)
Ecomedia Literacy:Green Design for Media Literacy Education (NAMLE-19)Ecomedia Literacy:Green Design for Media Literacy Education (NAMLE-19)
Ecomedia Literacy: Green Design for Media Literacy Education (NAMLE-19)Antonio Lopez
 
The Ecomedia/sphere: Technology as Ecomedia
The Ecomedia/sphere: Technology as EcomediaThe Ecomedia/sphere: Technology as Ecomedia
The Ecomedia/sphere: Technology as EcomediaAntonio Lopez
 
Intro to PR for Food Security: JCU-FAO Workshop
Intro to PR for Food Security: JCU-FAO WorkshopIntro to PR for Food Security: JCU-FAO Workshop
Intro to PR for Food Security: JCU-FAO WorkshopAntonio Lopez
 
Infographics for Food Security: FAO-JCU Workshop
Infographics for Food Security: FAO-JCU WorkshopInfographics for Food Security: FAO-JCU Workshop
Infographics for Food Security: FAO-JCU WorkshopAntonio Lopez
 
Food Security Discourses: FAO-JCU Workshop
Food Security Discourses: FAO-JCU WorkshopFood Security Discourses: FAO-JCU Workshop
Food Security Discourses: FAO-JCU WorkshopAntonio Lopez
 
Cartoons and Animation
Cartoons and AnimationCartoons and Animation
Cartoons and AnimationAntonio Lopez
 
Visual Theories: Sensory and Perceptual
Visual Theories: Sensory and PerceptualVisual Theories: Sensory and Perceptual
Visual Theories: Sensory and PerceptualAntonio Lopez
 
Ways of Seeing: Constructing Visual Culture
Ways of Seeing: Constructing Visual CultureWays of Seeing: Constructing Visual Culture
Ways of Seeing: Constructing Visual CultureAntonio Lopez
 
Media Literacy for Teaching English
Media Literacy for Teaching EnglishMedia Literacy for Teaching English
Media Literacy for Teaching EnglishAntonio Lopez
 
Greening A Digital Media Course
Greening A Digital Media CourseGreening A Digital Media Course
Greening A Digital Media CourseAntonio Lopez
 
Greening the Media Literacy: Towards A 21st Century Pedagogy
Greening the Media Literacy: Towards A 21st Century PedagogyGreening the Media Literacy: Towards A 21st Century Pedagogy
Greening the Media Literacy: Towards A 21st Century PedagogyAntonio Lopez
 
Environmental Discourses in the Media
Environmental Discourses in the MediaEnvironmental Discourses in the Media
Environmental Discourses in the MediaAntonio Lopez
 
Greening Media Literacy Brussels
Greening Media Literacy BrusselsGreening Media Literacy Brussels
Greening Media Literacy BrusselsAntonio Lopez
 

More from Antonio Lopez (20)

Ecomedia Literacy: Green Design for Media Literacy Education (NAMLE-19)
Ecomedia Literacy:Green Design for Media Literacy Education (NAMLE-19)Ecomedia Literacy:Green Design for Media Literacy Education (NAMLE-19)
Ecomedia Literacy: Green Design for Media Literacy Education (NAMLE-19)
 
The Ecomedia/sphere: Technology as Ecomedia
The Ecomedia/sphere: Technology as EcomediaThe Ecomedia/sphere: Technology as Ecomedia
The Ecomedia/sphere: Technology as Ecomedia
 
Intro to PR for Food Security: JCU-FAO Workshop
Intro to PR for Food Security: JCU-FAO WorkshopIntro to PR for Food Security: JCU-FAO Workshop
Intro to PR for Food Security: JCU-FAO Workshop
 
Infographics for Food Security: FAO-JCU Workshop
Infographics for Food Security: FAO-JCU WorkshopInfographics for Food Security: FAO-JCU Workshop
Infographics for Food Security: FAO-JCU Workshop
 
Food Security Discourses: FAO-JCU Workshop
Food Security Discourses: FAO-JCU WorkshopFood Security Discourses: FAO-JCU Workshop
Food Security Discourses: FAO-JCU Workshop
 
Graphic Design
Graphic DesignGraphic Design
Graphic Design
 
Cartoons and Animation
Cartoons and AnimationCartoons and Animation
Cartoons and Animation
 
Photography
PhotographyPhotography
Photography
 
Infographics
InfographicsInfographics
Infographics
 
Typography
TypographyTypography
Typography
 
Visual Persuasion
Visual PersuasionVisual Persuasion
Visual Persuasion
 
Greening Media
Greening MediaGreening Media
Greening Media
 
Visual Theories: Sensory and Perceptual
Visual Theories: Sensory and PerceptualVisual Theories: Sensory and Perceptual
Visual Theories: Sensory and Perceptual
 
Ways of Seeing: Constructing Visual Culture
Ways of Seeing: Constructing Visual CultureWays of Seeing: Constructing Visual Culture
Ways of Seeing: Constructing Visual Culture
 
Media Literacy for Teaching English
Media Literacy for Teaching EnglishMedia Literacy for Teaching English
Media Literacy for Teaching English
 
Greening A Digital Media Course
Greening A Digital Media CourseGreening A Digital Media Course
Greening A Digital Media Course
 
Greening the Media Literacy: Towards A 21st Century Pedagogy
Greening the Media Literacy: Towards A 21st Century PedagogyGreening the Media Literacy: Towards A 21st Century Pedagogy
Greening the Media Literacy: Towards A 21st Century Pedagogy
 
Environmental Discourses in the Media
Environmental Discourses in the MediaEnvironmental Discourses in the Media
Environmental Discourses in the Media
 
Nature symbols
Nature symbolsNature symbols
Nature symbols
 
Greening Media Literacy Brussels
Greening Media Literacy BrusselsGreening Media Literacy Brussels
Greening Media Literacy Brussels
 

Recently uploaded

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jisc
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseAnaAcapella
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxDr. Ravikiran H M Gowda
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 

Recently uploaded (20)

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx