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Gestalt Laws and Design

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Using the laws of Gestalt in educational design. Chelsea Cappetta – EDGE903 – Assignment 4
[object Object],[object Object],[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
Think about how verbal elements are used in education. There are rules for structuring verbal information – verbal elements such as words are used to form sentences. Visual information can be arranged in much the same way. Component Vocabulary Syntax Message VERBAL VISUAL Adapted from Schamber, 1986 Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
[object Object],[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References

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Gestalt Laws and Design

  • 1. Using the laws of Gestalt in educational design. Chelsea Cappetta – EDGE903 – Assignment 4
  • 2.
  • 3. Think about how verbal elements are used in education. There are rules for structuring verbal information – verbal elements such as words are used to form sentences. Visual information can be arranged in much the same way. Component Vocabulary Syntax Message VERBAL VISUAL Adapted from Schamber, 1986 Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. “ Design has impact beyond decoration” – Robins & Holmes (2008) The concept of unity, in particular can be linked to the Gestalt theories of visual perception, and in particular the way the brain categorises and groups visual information (McClurg-Genevese, 2005). Unity describes “the relationship between the individual parts and the whole of the composition” (McClurg-Genevese, 2005). This is perhaps one of the most important aspects of design. Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
  • 14.
  • 15. Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
  • 16.