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Ecomedia Literacy:
Green Design for Media
Literacy Education
Antonio López, PhD
Chair & Associate Professor
John Cabot Uni...
Standard media literacy (in North America)
• Critical discourse analysis of 7 North American media lit
organizations (teac...
Excluded
Affect
Medium
Political economy
Systems approach
Ecology
Alternative media
Point of intervention
Spatial metaphor...
Ecomedia literacy
Why is nature imagery used in our OS?
“We believe that your content should be the
focus of your experience. And everything
else should disappear. Even the devic...
Ecomedia: ecological footprint
Ecomedia: ecological mindprint
Media
Media object (text/gadget)
Stereotyping (race, gender, sexual orientation, etc.)
Political economy, policy
Ideology ...
Anthropocentric Ecocentric
Transition:
EcomediaMedia
https://www.publicdomainpictures.net/en/view-image.php?image=133504&picture=old-tv-set
Backwards design: Essential
question
What mental models and practices will
lead to a healthy media ecosystem?
Green cultural citizenship
Embodying sustainable behaviors and cultural practices
that shape and promote ecological values...
1. To develop an awareness of how ecomedia are physiologically
interconnection with living systems
2. To recognize ecomedi...
(some) Ecomedia literacy themes
(inspired by ecocriticism)
Challenge growth and consumerism
Critically engage technologica...
Ecomedia literacy skills
Research knowledge production (information literacy)
Analyze/deconstruct marketing or media texts...
Ecomedia Literacy Performance Indicators
Create narratives of connection with digital storytelling tools (video
essays, cu...
Image source: https://mjthackray.wordpress.com/2008/01/04/representation-of-the-ipod-sony-walkman-part-2/
Necker cube
Image source: https://www.futurelearn.com/courses/philosophy-of-technology/0/steps/26324
Don Ihde: “multistabi...
“Resource image” (Nadia Bozak)
Example: Gulf War, 1991
Image as cultural/political resource:
• Human domination/destructio...
Political (eco)nomy(Eco)culture
Lifeworld (Eco)materialism
Ecomediasphere
Boundary object/
system-to-think-
with
“Resource...
World
(mental model/ideology/world system)
Earth
(physical ecosystem/Earth system)
Political economyEcoculture
Selfworld M...
Media/sphere
Four scapes
Ecoculture
Media-centric/qualitative
(text and meanings)
Text and discourse analysis of
media tex...
Political
Eco/nomy
Ecoculture
Lifeworld Ecomaterialism
Gadget
Cognitive dispositions
Emotions
Medium properties
Material r...
World
(mental model/ideology/world system)
Earth
(physical ecosystem/Earth system)
Political economyEcoculture
Lifeworld E...
Political eco/nomyEcoculture
Selfworld Material systems
Ecomediasphere:
Example analysis
Mad Max:
Fury Road
(2015)
Ecofemi...
Fin!alopez@johncabot.edu
antonio-lopez.com
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Ecomedia Literacy: Green Design for Media Literacy Education (NAMLE-19)

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This slideshow is the longer version of my research talk at NAMLE-19, American University, Washington, DC

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Ecomedia Literacy: Green Design for Media Literacy Education (NAMLE-19)

  1. 1. Ecomedia Literacy: Green Design for Media Literacy Education Antonio López, PhD Chair & Associate Professor John Cabot University antonio-lopez.com NAMLE 2019 Washington, DC This work is licensed under a Creative Commons Attribution- NonCommercial- ShareAlike 4.0 International License.
  2. 2. Standard media literacy (in North America) • Critical discourse analysis of 7 North American media lit organizations (teaching/instructional documents and websites) • Practitioner interviews Conclusions • Primarily based on 19th century paradigm • Reinforces mechanism/progress • Reflective practice • Anthropocentric • Visual and mass media • Abundant use of container/conduit metaphors • Media economics as disembedded from environment • Focus on individual autonomy/individualism • Apolitical • Trying to mainstream (fit) into ed. standards
  3. 3. Excluded Affect Medium Political economy Systems approach Ecology Alternative media Point of intervention Spatial metaphors related to navigation enables introduction of ecosystem metaphors Transition to ecological metaphors To encourage systems, interdependence & ecological thinking, change metaphor from mechanism to ecology
  4. 4. Ecomedia literacy
  5. 5. Why is nature imagery used in our OS?
  6. 6. “We believe that your content should be the focus of your experience. And everything else should disappear. Even the device itself… The most amazing thing about holding it is that you forget you’re holding it.” Apple iPad Air (16GB, Wi-Fi, 3G) 9.7-Inch Retina Display description (apple.com/ipad-air/design)
  7. 7. Ecomedia: ecological footprint
  8. 8. Ecomedia: ecological mindprint
  9. 9. Media Media object (text/gadget) Stereotyping (race, gender, sexual orientation, etc.) Political economy, policy Ideology (anthropocentricism, ecocentricism, etc.)
  10. 10. Anthropocentric Ecocentric Transition:
  11. 11. EcomediaMedia https://www.publicdomainpictures.net/en/view-image.php?image=133504&picture=old-tv-set
  12. 12. Backwards design: Essential question What mental models and practices will lead to a healthy media ecosystem?
  13. 13. Green cultural citizenship Embodying sustainable behaviors and cultural practices that shape and promote ecological values within the interconnected realms of society, economy and environment. Ecomedia Literacy Perceiving how everyday ecomedia practice impacts our ability to live sustainably within earth’s ecological parameters for the present and future.
  14. 14. 1. To develop an awareness of how ecomedia are physiologically interconnection with living systems 2. To recognize ecomedia’s phenomenological influence on the perception of time, space, place and cognition 3. To understand ecomedia’s interdependence with the global economy, and how the current model of globalization impacts livings systems and social justice 4. To analyze how ecomedia form symbolic associations and discourses that promote environmental ideologies 5. To be conscious of how ecomedia impacts our ability to engage in sustainable cultural practices and to encourage new uses of media that promote sustainability Ecomedia literacy design goals
  15. 15. (some) Ecomedia literacy themes (inspired by ecocriticism) Challenge growth and consumerism Critically engage technological sublime Promote cultural commons, connectivity Highlight alternative ecomedia Explore topics like food systems, gadget marketing, anthropocentric vs. ecocentric ideologies Explore discourses around nature, animals, climate change, ecopsychology Fake climate news De-center humans Incorporate material and affective turn
  16. 16. Ecomedia literacy skills Research knowledge production (information literacy) Analyze/deconstruct marketing or media texts (content analysis, semiotics, discourse analysis) Explore aesthetic language (visual, audio literacy) Mindfully engage media environments (ecomedia mindfulness, medium literacy) Holistically inventory ecomediasphere (systems literacy)
  17. 17. Ecomedia Literacy Performance Indicators Create narratives of connection with digital storytelling tools (video essays, curated blogs, Prezi, etc.) Translate concepts between media and ecology disciplines using ecological metaphors to describe media phenomena Perform crossovers with ways of knowing through participant observation and social learning (students work in groups) Develop an eco-ethical framework in order act upon these understandings and to make wise choices Based on MC Bateson’s (2007) education for global responsibility model
  18. 18. Image source: https://mjthackray.wordpress.com/2008/01/04/representation-of-the-ipod-sony-walkman-part-2/
  19. 19. Necker cube Image source: https://www.futurelearn.com/courses/philosophy-of-technology/0/steps/26324 Don Ihde: “multistability”; technology are only what they are in use
  20. 20. “Resource image” (Nadia Bozak) Example: Gulf War, 1991 Image as cultural/political resource: • Human domination/destruction of nature • Ideology of oil dependence and war (oil politics) Image as environmental resource: • Technological infrastructure • Supply chain that made image technology possible • Material containing image (newspapers, TVs, computers, etc.) • Data file (exists on a server, its storage and use produces CO2)
  21. 21. Political (eco)nomy(Eco)culture Lifeworld (Eco)materialism Ecomediasphere Boundary object/ system-to-think- with “Resource media” Scales between Media object and Hyper-objects Media Object Types of media objects
  22. 22. World (mental model/ideology/world system) Earth (physical ecosystem/Earth system) Political economyEcoculture Selfworld Material systems Media/sphere Ecologies of interconnected networks Mental ecology Political/social ecologyCultural ecology Physical ecology
  23. 23. Media/sphere Four scapes Ecoculture Media-centric/qualitative (text and meanings) Text and discourse analysis of media texts; mapping cultural behaviors and attitudes Political Eco/nomy Socio-centric/quantitative (social forces) Ideological structure of the global economics system, political economy of media Material systems Ecology and environmental studies, material infrastructure The material conditions of media, including extraction, production, e- waste, energy and emissions; medium properties Selfworld Phenomenology, media ecology Media’s sensory affect and impact on our perception of time, space and place
  24. 24. Political Eco/nomy Ecoculture Lifeworld Ecomaterialism Gadget Cognitive dispositions Emotions Medium properties Material reality Political and economic forces Social and cultural practices Beliefs Ideology/Cosmology Affordances/constraints Beliefs Platform design Political economy • Carbon-capitalism • “Oilygarchy” • “Deep media” • Advertising • Consumerism • Attention economy (legacy and social media) • Surveillance capitalism • Extractivism, externalization • Platform capitalism • Planned obsolescence • Neocolonialism/globalization • Amazon, Google, Apple, Facebook, Microsoft • “Appconn”/”Chimerica” Ecoculture (beliefs) • Values/eco-ethics • Anthropocentric vs. ecocentric • Consumerism • Racism, sexism • Egalitarianism • Language frames/discourses • Green cultural citizenship Ecomaterialism (affordances/constraints) • Shareability/spreadability • Algorithms • Interacive • E-waste • Emissions • EMFs Lifeworld (cognitive dispositions) • Selective exposure, confirmation bias, reality maintenance, etc. • Addiction, attention • Emotional response, alienation, sense of place • Affect • EMFs impacts Labor practices
  25. 25. World (mental model/ideology/world system) Earth (physical ecosystem/Earth system) Political economyEcoculture Lifeworld Ecomaterialism Ecomediasphere Boundary work Ecomediatones (ecotone, edge ecology) Cultural productionSymbolic order Materials extraction, manufacture, production Physical ecosystems EmbodiednessAffect/ Sensory exp. Bioculture/languaculture Time/space Affective pop culture Medium properties Ideology Anthrop. vs Eco discourses
  26. 26. Political eco/nomyEcoculture Selfworld Material systems Ecomediasphere: Example analysis Mad Max: Fury Road (2015) Ecofeminist themes Biopolitics Ecoapocolypse Genre (car chase, post-apocalypse) Identities (gender) Affect of spectacle, Violence Firstness Film as a global commodity Industrial characteristics of film production Film as a material object Environmental problems related to production Ideology Response of audience Film language Film critics, Rotten Tomatoes Ideology Sound, image
  27. 27. Fin!alopez@johncabot.edu antonio-lopez.com

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