Examples Of Synergy Throughout Our Products

1. Examples of Synergy Throughout Our Products:
­ The colour scheme incorporating the yellow filter gives all three products continuity
­ The digipak has images on it that are used as significant focus points on the website
­ The website allows you to sample the music being promoted by the music video and the
digipak
­ The music video has footage of the band on the tour that the website sells tickets for
­ The digipak promotes the brand and tone of the band which means that customers know
what to expect when watching the video and visiting the website
Throughout the production of the three products, we constantly tried to make sure that the
style, tone and genre were consistent throughout the products. By using similar colours and
filters throughout, we were able to create a brand for the band and for the album, which if it
were to be launched would help promote and increase sales for the album. By using yellow
tinted filters in certain shots of the video such as the location shots of Pen Hill, we were able
to match the filters used on the digipak and then integrate these colours throughout the
website. This helped make sure that all products were uniform, again helping promote brand
identity. We also used a high concentration of images of the band throughout all three
products, which helps highlight the relationships between the band members as the
predominant feature of this single’s release. By using language efficiently in the website I
was able to maintain the light­hearted funny atmosphere created by the clips of the band
messing around in the music video. By making funny references to the bands mascot Daisy
the Cow, I made a connection between this and the footage of the band laughing in the
video. This was also a reference made in the Podcast that we created interviewing the band,
which again helped promote the brand identity. These were the main features, which we
employed in order to try and keep the aesthetical synergetic links between the music video
and the ancillary products.