The document discusses Alibaba Group's international e-commerce business. It notes that Alibaba Group aims to make it easy for businesses to conduct trade anywhere through its platforms. It then provides details on Alibaba's various B2C platforms like Taobao Marketplace and Tmall that enable Chinese consumers to buy products from Chinese and global merchants. It also describes their cross-border platforms like AliExpress and Tmall Global that allow global merchants to reach Chinese consumers directly. The document emphasizes Alibaba's goal of building bridges to help facilitate global trade flows through e-commerce.

1. John Spelich
Vice-President
International e-Commerce Business Development
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

2. 1
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

3. 100
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4. 630
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5. 700
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

6. Now That I Have Your
Undivided Attention…
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

7. To Make It Easy To Do Business Anywhere
Alibaba Group’s Mission is…
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

8. 1999
Hangzhou, China
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

9. Transaction safety
program
Feedback & rating system
Rules of marketplace
Software & app
developers
Online retail
software
designers
Customer services
agents
Taobao
Models
BuyersSellers
Alibaba e-commerce infrastructure
DATA
TECHNOLOGY TEAM
Logistics
Partners
Logistics
infrastructure
Consumer
protection
program
Orange-collar
workers
Financing
Online
marketing
O2O
Social
network
Our Eco-System
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

10. Alibaba Group building bridges to help trade flow
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

11. China: US$650 Billion Online Retail Market by 2020
Chart Source: McKinsey Global Institute, http://www.mckinsey.com/insights/asia-pacific/china_e-tailing
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

12. China Online Retail GMV & Penetration
Online Retail GMV (US$ billion) % of Total Retail Trade
Source: iResearch, January 2013
42
74
127
210
298
395
487
581
2.1%
2.9%
4.3%
6.2%
7.7%
9.0%
10.0%
10.8%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0
200
400
600
800
2009 2010 2011 2012 2013 2014E 2015E 2016E
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

13. Our Cross-Border E-Commerce Platforms
China
Sellers
China
Consumers
Global
Merchants
Global
Consumers
Chinese-language website
Chinese-language website
English-language website
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

14. 77.4% of online shoppers
are more likely to complete their transaction
if Alipay is an available payment option
Source: Survey by China IntelliConsulting Corp
Alipay Payment Process
Order
Placed
Pay to
Alipay
Buyer
confirms
product arrival
Alipay
pays
seller
Transaction
Complete
Transaction
Complete
Seller fails to
deliver/product
standard unmet
1 2 3 4
4
5
5
Alipay
refunds
buyer
Buyer
applies for
return
3 6
Safe and Convenient Shopping
Rating systems for both
buyers and sellers
Enforcement of accurate
description of products
7-day return guarantee
Compensation for
counterfeit products
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

15. Every year, history is made on Taobao Marketplace and Tmall…
11.11. 2013: RMB 36.2 billion
More than 2x 2013 Cyber Monday (US$2.29 billion)
154 million Packages Generated
November 11 “Double 11”
Annual Signature Promotional Shopping Event
2013
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

16. AliExpress is a leading global online marketplace offering
millions of different product listings to consumers around the world.
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

17. Tmall.com is the largest business-to-consumer (B2C) retail platform in Asia
enabling businesses to sell directly to millions of consumers across China.
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

18. Mainland China Hong Kong Overseas
Tmall Global
Storefront
Delivery
Order Placement
Tmall, Taobao,
Mobile Apps
CNY Payment
via Alipay HKD, USD,
EUR
Global
Merchants
Contract,
Merchandise
China
Consumers
Returns
Tmall Global is a cross-border online retail solution that enables companies
outside of China to directly advertise and sell to Chinese consumers.
Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

19. Thank You