UNICEF is an international non-governmental organization established by the United Nations to provide humanitarian and developmental aid to children worldwide. It aims to advocate for children's rights and help meet their basic needs. UNICEF relies on funding from governments and private donors to carry out its work in areas like child survival, development, protection, education, HIV/AIDS, and policy advocacy. It operates in over 190 countries and territories to promote issues like equal rights, healthcare, nutrition, water and sanitation, and education.

1. Company analysis
UNICEF is created by united nations, as an international non-profit organisation
which stands for saving the lives of the children and promoting welfare trough out
the whole world. UNICEF is an large organization with a large strength which drives
to build up a world where the children’s rights are equally balanced. because of the
large international position, it has large authority to influence the decision-makers,
to fulfil their ideas into the reality. it is represented around almost 190 countries.
Mission & vision
UNICEF is mandated by the united nations general assembly to advocate for the
protection of children's rights, to help with their basic needs and to expand their
opportunities to reach for the full potential.
guided by the convention on the rights of the child and strives to establish
children's rights as enduring ethical principles and international standards of
behaviour towards children.
insists that the survival, protection and development of children are universal
development imperatives that are integral to human progress. mobilizes political
will and material resources to help countries, particularly developing countries,
ensure a "first call for children" and to build their capacity to form appropriate
policies and deliver services for children and their families. is committed to ensuring
special protection for the most disadvantaged children - victims of war, disasters,
extreme poverty, all forms of violence and exploitation and those with disabilities.
Responds in emergencies to protect the rights of children. In coordination with
united nations partners and humanitarian agencies, UNICEF makes its unique
facilities for rapid response available to its partners to relieve the suffering of
children and those who provide their care.
Aims witching its country programmes, to promote the equal rights of women and
girls and to support their full participation in the political, social, and economic
development of their communities.
works with all its partners towards the attainment of human development goals
adopted by the world community and the realization of the vision of peace and
social progress enshrined in the charter of the united nations. UNICEF focus area are
divided in 5 parts:
•
•
•
•
•
child survival and development
hiv/aids and children
child protection
basic education
policy advocacy and partnership
Child survival & development
by operating with governments, national and international agencies unicef supports
all of the works of child protection systems in social resources, finances and laws.

2. HIV & aids
unicef focuses on four aspects of hiv/aids: prevention, care, treatment and
protection. the focus areas are:
• preventing mother-to-child transmission of hiv
• providing treatment
• preventing infection among people
• protecting and supporting affected children by hiv and aids
• advocacy and partnership
By studying economic, social and legal policies, unicef’s worsk with governments,
lawmakers, the media, and international organizations.
Basic education
unicef is dedicated to taking action everywhere it is required the most. which
includes:
equally access to education, a quality of basic education and early childhood
development.
child protection
unicef is devoted to protect children from the natural disasters and armed conflicts,
which expose children to risks of violence and abuse.
Social work and economic policy
unicef concentrations on the important impact of social and economic policy which
has influents on the children. by working with several countries and having them as
partner they can provide help in education, health and social protection.
Brand analysis
UNICEF is one of the largest development agencies dedicated to working exclusively
with children.
The history
After World War II, many children were raised in very poor conditions. Unicef was
created in December 1946 by the United Nations to provide those children with
food, clothes and health care.
In 1953 UNICEF begins a successful global campaign against yaws, a disease that
can be cured with penicillin.
In 1959 “The UN General Assembly adopts the Declaration of the Rights of the
Children, which defines children’s rights to protection , education , health care ,
shelter and good nutrition.”
In 1965 Unicef is awarded the Nobel prize for “the promotion of brotherhood among
nations”.
International Year of the child was a celebration around the world when people and
organizations reaffirm their commitment to children’s rights.
The convention on the rights of the child is adopted by UN General Assembly in
1989.It enters into force in September 1990.

3. In 1990 a World Summit is organized , where are invited the heads of state and
government at the United Nations in New York City. The summit sets 10-year goals
for children’s health , nutrition and education.
In 2002 “a landmark Special Session of the UN General Assembly was convened to
review progress since the World Summit for Children I 1990 and re-energize global
commitment to children’s rights.
(http://www.unicef.org/about/who/index_history.html)
What UNICEF stands for …
UNICEF stands for the United Nations International Children’s Emergency Fund. In
1950 its mandate was broadened to address the long-term needs of children and
women in developing countries everywhere. UNICEF became a permanent part of
the United Nations system in 1953 , when its name was shortened to the United
Nations Children’s Fund. However , UNICEF retained its original acronym.
(http://www.unicef.org/about/who/index_faq.html)
Unicef relies on contributions from governments and private donors. Governments
contribute two thirds of the organization’s resources; private groups and some 6
million individuals contribute the rest trough the National Committees .
(http://www.unicefusa.org/site/c.duLRI8O0H/b.25933/k.8DDD/US_Fund_for_UNICEF__
US_Fund_for_UNICEF.htm)
Most of UNICEF's work is in the field, with staff in over 190 countries and territories.
More than 200 country offices carry out UNICEF's mission through a program
developed with host governments. Seven regional offices provide technical
assistance to country offices as needed.
Overall management and administration of the organization takes place at its
headquarters in New York. UNICEF's Supply Division is based in Copenhagen. A 36member Executive Board establishes policies, approves programs and oversees
administrative and financial plans.
Why people donate ?
By supporting UNICEF, you’ll not only make a difference to a child's life today, you’ll
be making THE difference to children everywhere because:
•
We operate in more countries and help more children then any other
humanitarian organization.
•
We do whatever it takes to reach vulnerable children, from stopping wars to
trekking through the remotest deserts. For example, we pioneered ‘Days of
Tranquility’ to arrange ceasefires in times of war so children can be reached
with lifesaving healthcare.
•
We work with and coordinate everyone who cares about children - partner
organizations, governments, communities, parents and children themselves - to
make sure no child is forgotten.
(http://www.supportunicef.org/site/c.dvKUI9OWInJ6H/b.7651797/k.5A79/Support_U
NICEF__Why_support_UNICEF.htm )
Competitive analyses.
Direct competitors

4. Free The Children is the world’s largest network of children helping children
through education, with more than one million youth involved in our innovative
education and development programs in 45 countries. Founded in 1995 by
international child rights activist Craig Kielburger, and has formed successful
partnerships with leading school boards.
Organistation : In almost two decades, the organistation has grown from a
handful of 12-year-olds, huddled around a kitchen table, to a growing staff of over
200 young professionals working in five offices in Canada, the United States and the
United Kingdom. And work with another few hundred staff in the local communities
where they carry out their Adopt a Village development work.
Activities: Free The Children seeks to create systemic change by empowering a
generation of active global citizens to change the world on whatever issues they
care about.
Ambassadors
This school-based joint project with Oprah’s Angel Network connects young people
in North America with people around the world to create lasting change by working
toward the UN Millennium Development Goals
we schools in action
The We Schools in Action program inspires a generation to care about social justice
with the energy and message We Day, and then provides the practical tools needed
to turn that inspiration into tangible action throughout the year.
http://www.freethechildren.com/whatwedo/local/
The Adopt a Village
the Adopt a Village program in rural and marginalized areas in Kenya, China, Haiti,
India, Sierra Leone, Ecuador and Sri Lanka. Designed to meet the basic needs of
developing communities .
Main Donor groups: Youth, Educators and Corporations.
Income 2010/2011: $ 23.650,725
Expended 2010/2011: $ 27.134.649
http://www.freethechildren.com/aboutus/financials/docs/FTC%20Annual%20Report
%202010.pdf
Conclusion:
Free the child in comparison to UNICEF is more target towards youth education than
any other issues. Also Free the child seeks and create support by trying to aware
the Youth about the issues they care about. So, therefore youth is their main target
group. The second different point between UNICEF and FTC is in the way both

5. organization raise money for their activities. Common value, both organization
working to achieve the UN millennium goals by 2015.
Save the Children is an internationally active non-governmental organization that
enforces children's rights, provides relief and helps support children in developing
countries. It was established in the United Kingdom in 1919 in order to improve the
lives of children through better education, health care, and economic opportunities,
as well as providing emergency aid in natural disasters, war, and other conflicts.
http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6146405/k.C7E9/About_Us.ht
m
Organisation: Save the Children is an international umbrella organization, with 29
national organizations serving over 120 countries. Save the Children is a leading
member of the U.S. Global Leadership Coalition, an influential Washington D.C.based coalition of over 400 major companies and NGOs that advocates for a larger
International Affairs Budget, which funds American diplomatic, humanitarian, and
development efforts abroad.
Activities:
•
•
•
•
•
Child Protection:
Education and Child Development:
Health and Nutrition: ,
HIV/AIDS:
Livelihoods:
Main Donor groups: Corporations, private sector donors, governments and
trustees
Income 2010/2011: $ 30,154.458
Expended 2010/2011: $ 29.134.449
http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6229505/k.5C4E/Financial_Inf
ormation.htm
Conclusion:
Save the children is an independent organization, and UNICEF is of course a
dependent organization of the UN. Save the children as a board of trustees, and
each member of the board is individually contributing to the organization capital.
Both organization aiming big towards corporate donation. UNICEF as a bigger brand
awareness then save the children. UNICEF is more involved in child advocacy and
rights but save the children in their turn do more work in creating more livelihoods
than UNICEF does.

6. IYF prepares young people to be healthy, productive and engaged citizens
Organisation: In the past twenty years, IYF has mobilized 54 public and private
sector donors to invest US$163 million in the power and promise of young people. In
all, 332 organizations in 86 countries have received grants from IYF aimed at
increasing the scale, securing the sustainability, and improving the effectiveness of
their youth-focused programs. As a result of these proven interventions, millions of
young people are better poised to make healthy decisions, earn a livelihood, and
become actively engaged members of their own communities.
http://www.iyfnet.org/iyf-history
IFY activities involves in education, creating jobs, and engaging young people
possess the power to solve the world’s toughest problem in believes that every
young person, therefore deserves the opportunity to realize his or her full potential.
their programs are catalysts for change that help youth learn, work, and lead.
IYF, Learning is about improving the academic performance, knowledge, and skills
of youth
IYF’s Work programs improve young people’s employability prospects by
preparing them for quality jobs and helping others succeed as entrepreneurs.
ctive citizenship is the cornerstone of social change. IYF believes that young
people’s participation as citizens — be it students, workers, family or community
members — is fundamental to building stable and healthy democracies.
http://www.iyfnet.org/iyf-programs
Main donor groups: government agencies, corporations, foundations, and local
organizations.
Income 2010/ 2011 : $ 30.794.456
Expanded 2010 / 2011: $ 22.458.771
http://iyfannualreport.org/2010/financial-activities
Indirect competitors
INTERNATIONAL FEDERATION OF RED CROSS
The International Federation of Red Cross and Red Crescent Societies (IFRC) is
known as the the world's largest humanitarian organization, providing help without
discrimination as to nationality, race, religious beliefs, class or political opinions.The

7. International Federation of Red Cross and Red Crescent Societies (IFRC) was
discovered in 1919 Red cross is a Non-governmental organizations (NGOs), also
known as private voluntary organizations (PVOs), Red-cross provides aids to
developing countries,; many are church-affiliated. In the very poorest countries,
hospitals are being run by missionaries. Red cross is dedicated in helping poor
African countries.
OBJECTIVES
The first objective of the IFRC is to improve the health of people in countries that
had suffered greatly during war.
GOALS
Its goals were "to strengthen and unite, for health activities, already-existing Red
Cross Societies and to promote the creation of new Societies
The IFRC vision:
To MOTIVATE , support , Make life easier for the less privileged and promote at all
times all forms of humanitarian activities by National Societies, with a view to
preventing and alleviating human suffering, and thereby contributing to the
maintenance and promotion of human nobility and peace in the world.
The role of the IFRC
The IFRC implements relief operations to assist victims of disasters, and combines
this with development work to strengthen the capacities of its member National
Societies. The IFRC's work focuses on four core areas: promoting humanitarian
values, disaster response, disaster preparedness, and health and community care
http://www.ifrc.org/en/who-we-are/vision-and-mission/
GREENPEACE
Greenpeace is a non-governmental environmental organization with offices in over
forty countries and with an international coordinating body in Amsterdam, The
Netherlands.
GOAL
Greenpeace main goal is ensure the ability of the Earth to nurture life in all its
diversity and focuses its work on worldwide issues such as global warming,
deforestation, overfishing, commercial whaling and anti-nuclear issues.
Greenpeace uses direct action, lobbying and research to achieve its goals. The
global organization does not accept funding from governments, corporations or
political parties, but depends on individual grants and support
VISION
Greenpeace vision is to have a clean and healthy oceans and maintenance of wildlife.
MISSION
Greenpeace explore, expose and confront environmental abuse by governments
and corporations around the world. Greenpeace champion environmentally
responsible and socially just solutions, including scientific and technological
innovation.

8. http://www.greenpeace.org/eastasia/about/mission-values/
WWF is the world’s leading conservation organization, WWF's unique way
of working combines global reach with a foundation in science, involves
action at every level from local to global, and ensures the delivery of state of the art
solutions that meet the needs of both people and nature.
Protect and restore species and their habitats
Strengthen local communities' ability to conserve the natural resources they depend
upon
Transform markets and policies to reduce the impact of the production and
consumption of commodities
Mobilize hundreds of millions of people to support conservation
WWF’s mission is to maintain nature and reduce the most pressing threats to the
diversity of life on Earth.
Vision
WWF's vision is to build a future in which people live in harmony with nature
http://www.worldwildlife.org/who/index.html
Donors Analysis
UNICEF Donors
UNICEF relies on contributions from governments and private donors. Governments
contribute two thirds of the organization’s resources; private groups and some 6
million individuals contribute the rest trough the National Committees.
The Public Sector Alliances and Resource Mobilization Office (PARMO) donors can be
categorized as Public Sector: Governments, Inter-governmental organizations, Interorganizational arrangements, Foundations, Inter-organizational and other global
initiatives.
(See Appendix for further details of donor analysis).
(http://www.UNICEFusa.org/site/c.duLRI8O0H/b.25933/k.8DDD/US_Fund_for_UNICEF_
_US_Fund_for_UNICEF.htm)
Who donates to UNICEF?
Besides ordinary donors, which are regular people, UNICEF receive donation from
many of world’s governments but also from private companies.
Regular resources, which UNICEF receives, without restriction, to spend on the
priorities of programme countries supported by the organization, amounted to $
965 million, declining 9 % compared with the previous year. (UNICEF Annual Report
2010)

9. The 2010 top 3 donor governments are United States, United Kingdom and Norway.
United States donated to UNICEF over 340 thousands US dollars. United Kingdom
also donated just over 258 thousand dollars and Norway has donated 204 thousand
dollars. These donations are not necessarily money donations, but them could be
also goods and food. (UNICEF Annual Report 2010)
Private companies are also donating to UNICEF. Big companies all around the world
like Amway Europe, H&M, Gucci, Nokia , Microsoft , Dell , Google Inc. had
contributed to UNICEF causes. These companies donated over $ 100.000. (UNICEF
Annual Report 2010)
An interesting fact is that Football Club Barcelona announced on 14 July 2006, a five
year agreement with UNICEF, which includes having the UNICEF logo on their shirts.
The agreement has the club to donate 1.5 million euros per year to UNICEF via the
FC Barcelona Foundation. (www.fcbarcelona.com)
The Public Sector Alliances and Resource Mobilization Office (PARMO) donors can be
categorized as Public Sector: Governments, Inter-governmental organizations, Interorganizational arrangements, Foundations, Inter-organizational and other global
initiatives.
UNICEF is also proud to have partnerships with program countries in resource
mobilization and program implementation.
National Partnerships
Below you will find some of the UNICEF’s Corporate Partnerships.
Banco Itaú (Brazil)
Since 1994, the PIC-Child Initiative has raised over $18 million for education projects
in Brazil.
The latest phase of the plan, known as PIC Criança, will continue until August 2011.
Audi (China)
During the 2008 Sichuan earthquake emergency, Audi donated US$2,205,107 for
UNICEF’s relief effort and long-term recovery needs of children ($ 453,680 has been
earmarked for long-term development).
By the end of 2009, Audi has contributed over US$1 million to this non-formal
education project. Audi has mobilized its employees, 130 car dealers, consumers
and business partners across the country to contribute to fundraising for their joint
project with UNICEF.
Clairefontaine (France)
‘Going to School is My Freedom’ is a campaign to raise money for education of the
children. During their annual Back-to-School campaign, Clairefontaine donates
between €0.15 and €0.30 to UNICEF for each purchase of one of its products. The
campaign has been running every year since 2004, and has donated about € 2
million to UNICEF’s education programmes.
In 2011, Clairefontaine renewed its partnership with UNICEF to help more and more
children build a better future through education.

10. Diners Club (Greece)
Since the launch of this partnership in October 2003, as one of the most successful
campaigns globally, the Diners Club – UNICEF affinity card has raised more than 1
million Euros.
Diners Club provides UNICEF with a 0.5% of the total amount spent by each card
holder, without the card holder bearing any cost.
Johnson & Johnson (United States)
For more than 20 years Johnson & Johnson, through its commitment to the health
and well-being of vulnerable communities, has been a key partner to the US Fund
for UNICEF.
Over the past 20 years, Johnson & Johnson has supported UNICEF through
philanthropic grants, employee giving, and product donations. In the past five years
alone, Johnson & Johnson and its employees have contributed more than $6 million
in support of maternal and new-born health programs around the world
UNICEF Crystal Snowflake (United States Fund)
This magnificent creation was designed, engineered and entirely handcrafted by Ingo Maurer and
his team in Germany, using 16,000 Baccarat crystal prisms. More than a symbol, the UNICEF
Snowflake is the centerpiece of an ambitious campaign to raise millions of dollars in support of
health, immunization, nutrition, clean water and sanitation, education and protection for children
in developing nations.

11. International Partnership
IKEA and IKEA Foundation
The IKEA Foundation, established in 2005, manages IKEA’s social
involvement on a global level. The mission is to improve the rights and life
opportunities of the many children. The main partners are the two leading
global child-right organisations; UNICEF and Save the Children. IKEA
Foundation invests in a range of programs with a holistic approach, aiming
to create substantial and lasting results.
The IKEA Foundation is now investing in excess of US$4.2million to
programmes addressing the urgent needs of the earthquake-affected
children and communities, namely providing quality education and access
to safe drinking water and latrines to the most vulnerable. Nearly 10,000
earthquake-affected boys and girls between the ages of 6 – 11 will benefit
through provision of safe and stimulating learning spaces, clean water,
and hygienic/sanitary facilities.
IKEA Foundation support to UNICEF emergency programs has exceeded
US$10million since 2005, which included a donations to Pakistan and Haiti
Emergencies in 2010; 344,000 quilts to the 2005 Pakistan earthquake in
Kashmir; early childhood development kits for Iraq, and cash and in-kind
support to the 2004 Tsunami-affected countries of India, Sri Lanka,
Pakistan and the Maldives.
UNICEF e-shop
As an additional source of donations, UNICEF created an e-shop
department, where people can buy their products to help children in
developing countries, such as an “inspired gift”.
For every UNICEF Inspired gift you purchase, an item is dispatched from
our warehouse in Copenhagen and transported to a child in need in any
one of 150 countries where we work.
Market analysis
Structure:
UNICEF operates in a different charity markets and with their goals are
similar with some other similar charities/organization as of UNICEF.
As an example Free the children.
CHILD PROTECTION
Child Find of America
Children's Defense Fund
Children's Health Fund
Marine Toys for Tots Foundation
National Center for Missing and Exploited Children
CHILD SPONSORSHIP
ChildFund International (formerly Christian Children's Fund)
Children Incorporated

12. Christian Foundation for Children and Aging
Compassion International
Pearl S. Buck International
Plan International USA (formerly Plan USA)
Save the Children
World Vision
PEST Analysis
Political
Insecurity and conflict may lead to unstable government. Lack of
democratic stability, crime levels will increase. With these challenges
result public insecurity may encourage more violence, vigilantism and
authoritarian law enforcement to human rights in the region.
Economic
Increased poverty due to the Economic crises, unsound fiscal policies and
a reduction in the size of the state sector will lead to an increase in
poverty in many countries. The Economic inequality could suffer the
greatest disadvantages in wealth and education. Poverty and war breakout
will also be affected by unequal land distribution and high unemployment.
Environmental
Frequent climate change and natural disasters. Such disasters pose a risk
to political, social and economic stability. The government could fail in to
taking these problems seriously.
Social
Increased insecurity of social factors and human rights violations will
result from the failure of traditional politics, the rise in criminality and the
breakdown of state protection systems (health, pensions, unemployment
aid etc.). More people will be left unprotected when ill and old.
Technological
Lack of access to resources for locals continues to provide many conflicts,
and there is likely to remain a deep technological divide. However, with
the opening up and of the media, there is a growing internal debate on the
economic and political aspects. Technological advances will amplify the
effects of getting new donors and improve the existing donors with a more
pronounced digital divide. Like for instance direct mailing, the tracking
donor system (way of keeping in track of your donated gift).
With reference of the SWOT Analysis of UNICEF you can locate the
Strengths and Weaknesses, points where UNICEF can improve them and
look out for weaknesses that can result in bad business performance.
Delayed Program
UNICEF - Strengths
Implementations
Extensive Range of Activities
Allegations of Financial
Partnerships and Collaborations
Irregularities
Key Initiatives 2010-11
UNICEF – Opportunities
UNICEF - Weaknesses
New Initiatives & Programs
Resource Crunch
Millennium Development Goals

13. Challenges & Opportunities:
Adolescent Population,
UNICEF - Threats
Rising Food Crises and Poverty
Weak Global Economic Cues

14. 3.16 Table 3:5 SWOT Analyses –
UNICEF STRENGTHS
1. Strong in-country presence with respect from partners
2. Increased focus on social protection including childcare system reform
3. Strong intellectual and practical base enabling transfer of skills effectively
4. Increased focus on policies, institutions and budgets
5. Strong advocacy and campaign focus
6. Recent concern with social policy reform builds on commitment to evidencebased
Approach
7. Child rights mandate and expertise built around rights-based approach of CRC
8. Long-term partnerships with child rights INGOs
9. Increasing focus on strategic partnerships with World Bank and/or EU on
childcare reform
10. Advocacy focus brings children’s voices into policy arena on childcare reform
issues
OPPORTUNITIES
1. Regional office keens to support mutual learning
2. EU strategic partnership is likely in future on social inclusion and child rights
3. One UN may provide more holistic attention to child rights issues
WEAKNESSES
1. Relatively low levels of funding available – can be ‘spread too thinly’
2. Still focused on traditional sectors
3. Still little experience of strategic partnerships with EU or World Bank
5. Tension between work with and criticism of Govts
6. Some element of competition with key child rights INGOs
7. Fiscal dimensions of child care reform not well understood
8. Child focus can distort wider social service reform
THREATS
1. May need to rationalise its presence in middle- income transition countries
2. One UN may erode distinctive child rights focus
http://www.unicef.org/ceecis/IO_and_CCR_SEE.pdf
CONCLUSION
The Situation Analysis is basically a tool for informing policy and child-focused
policy rights. The process of conducting a Situation Analysis provides specific
policy recommendations and evidence for child rights, including by partners. It is
a programme output that strongly supports national efforts and institutions. It is
part of the UN’s overall effort to support national capacity for promoting human
development and fulfilling the human rights of citizens. Today UNICEF is still
committed to ensure special protection for the most disadvantaged children;
victims of war, disasters, extreme poverty, all forms of violence and exploitation
and those with disabilities.

15. BIBLIOGRAPHY
Books & Articles
1. Ryrie, C. C. (1999) “Nailing down a Board: serving effectively on the Not-forProfit Board”, Kregel
Publications.
2. O'Connor, D. (2007-08-24). "How to give wisely after Minnesota's disasters".
Pioneer Press
(MediaNews Group, Inc.). http://www.twincities.com/collapse/ci_6713803.
Retrieved 2007-08-25.
3. Sloman, J and Hinde, K (2007) “ Economic for Business, 4th Edition”, Pearson
Education
Internet Publications*
1. State of the World’s Children (2000) http://www.unicef.org/publications/files/pub_sowc00_en.pdf, UNICEF
2. UNICEF’s strengths & weaknesses (2004) http://www.unicef.org/evaldatabase/files/Strengths_final_jan_2005.pdf, UNICEF
3. Working in partnerships with UNICEF (2004) http://webarchive.nationalarchives.gov.uk/
+/http://www.dfid.gov.uk/Documents/publications/unicf-isp.pdf, UNICEF
4. UNICEF Annual report (2010) http://www.unicef.org/about/annualreport/files/Annual_Report_2010.pdf
5. State of the World’s Children ( 2009) http://www.unicef.org/publications/files/SOWC_Spec._Ed._CRC_Main_Report_EN_09
0409.pdf,
UNICEF
World Wide Web* Reference list:
1. UNICEF homepage(2009) Available at : http://www.unicef.org/ ( Accessed 18
November 2011)
2. Belgium Homepage(2010). Available at : http://www.unicef.be/nl/page/ontdekunicef ( Accessed
20 November 2011)
3. At a glance: Belgium(2008) . Available at:
http://www.unicef.org/infobycountry/belgium.html
(Accessed 21 November2011)
4. Netherlands Homepage(2010). Available at : http://www.unicef.nl/wat-doetunicef/programmas.aspx ( Accessed 22 November 2011)
5. At a glance: Netherlands (2010). Available at :
http://www.unicef.org/infobycountry/netherlands.html ( Accessed 28
November2010)
6. Luxembourg Homepage(2008). Available at : -http://www.unicef.lu/ ( Accessed
29 November
2011)

16. 7. What does UNICEF do (2009). Available at :
http://www.unicef.org/whatwedo/index.html (
Accessed 30 November 2011)
8. About UNICEF(2011). Available at : http://www.unicef.org/about/index.html
( Accessed 30
November 2011)
9. UNICEF people(2010) Available at : http://www.unicef.org/people/index.html
( Accessed 26
November 2011)
10. Voices of the youths (2008) Available at: http://www.unicef.org/voy/
( Accessed 01 December
2011)
11. Unite for Children (2011) Available at: http://www.uniteforchildren.org/
( Accessed 01 December
2011)
12. UNICEF’s press centre( 2010) Available at:
http://www.unicef.org/media/index.html ( Accessed
01 December 2011)
13. Tools for journalists (2010)Available at:
http://www.unicef.org/media/media_tools.html( Accessed 15 November 2011)
14. The State of the World’s Children(2008) Available at :
http://www.unicef.org/rightsite/sowc/ (
Accessed 16 November 2011)
15. UNICEF Television & UNICEF Radio(2009) Available at :
http://www.unicef.org/videoaudio/index.html ( Accessed 14 November 2011)
16. UNICEF’s Social media - http://www.unicef.org/videoaudio/video_50646.html
( Accessed 12
November 2011)
17. Governmental and institutional support http://www.unicef.org/pfo/index_38085.html (
Accessed 30 November 2011)
18. International partners of UNICEF(2008) Available at :
http://www.unicef.nl/partners/ing--unicef.aspx( Accessed 03 November 2011)
19. International partners of UNICEF(2011). Available at :
http://www.unicef.nl/partners/ikea--unicef.aspx ( Accessed 09 November 2011)
20. Non-profits charitable organizations (2011) Available at :
http://nonprofit.about.com/od/mediarelations/a/mediatips.htm ( Accessed 03
November 2011)
*All internet publications and websites were confirmed on 1st December, 2011