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About Unicef

written by Ekene Patience

Published in: Education
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  1. 1. Company analysis UNICEF is created by united nations, as an international non-profit organisation which stands for saving the lives of the children and promoting welfare trough out the whole world. UNICEF is an large organization with a large strength which drives to build up a world where the children’s rights are equally balanced. because of the large international position, it has large authority to influence the decision-makers, to fulfil their ideas into the reality. it is represented around almost 190 countries. Mission & vision UNICEF is mandated by the united nations general assembly to advocate for the protection of children's rights, to help with their basic needs and to expand their opportunities to reach for the full potential. guided by the convention on the rights of the child and strives to establish children's rights as enduring ethical principles and international standards of behaviour towards children. insists that the survival, protection and development of children are universal development imperatives that are integral to human progress. mobilizes political will and material resources to help countries, particularly developing countries, ensure a "first call for children" and to build their capacity to form appropriate policies and deliver services for children and their families. is committed to ensuring special protection for the most disadvantaged children - victims of war, disasters, extreme poverty, all forms of violence and exploitation and those with disabilities. Responds in emergencies to protect the rights of children. In coordination with united nations partners and humanitarian agencies, UNICEF makes its unique facilities for rapid response available to its partners to relieve the suffering of children and those who provide their care. Aims witching its country programmes, to promote the equal rights of women and girls and to support their full participation in the political, social, and economic development of their communities. works with all its partners towards the attainment of human development goals adopted by the world community and the realization of the vision of peace and social progress enshrined in the charter of the united nations. UNICEF focus area are divided in 5 parts: • • • • • child survival and development hiv/aids and children child protection basic education policy advocacy and partnership Child survival & development by operating with governments, national and international agencies unicef supports all of the works of child protection systems in social resources, finances and laws.
  2. 2. HIV & aids unicef focuses on four aspects of hiv/aids: prevention, care, treatment and protection. the focus areas are: • preventing mother-to-child transmission of hiv • providing treatment • preventing infection among people • protecting and supporting affected children by hiv and aids • advocacy and partnership By studying economic, social and legal policies, unicef’s worsk with governments, lawmakers, the media, and international organizations. Basic education unicef is dedicated to taking action everywhere it is required the most. which includes: equally access to education, a quality of basic education and early childhood development. child protection unicef is devoted to protect children from the natural disasters and armed conflicts, which expose children to risks of violence and abuse. Social work and economic policy unicef concentrations on the important impact of social and economic policy which has influents on the children. by working with several countries and having them as partner they can provide help in education, health and social protection. Brand analysis UNICEF is one of the largest development agencies dedicated to working exclusively with children. The history After World War II, many children were raised in very poor conditions. Unicef was created in December 1946 by the United Nations to provide those children with food, clothes and health care. In 1953 UNICEF begins a successful global campaign against yaws, a disease that can be cured with penicillin. In 1959 “The UN General Assembly adopts the Declaration of the Rights of the Children, which defines children’s rights to protection , education , health care , shelter and good nutrition.” In 1965 Unicef is awarded the Nobel prize for “the promotion of brotherhood among nations”. International Year of the child was a celebration around the world when people and organizations reaffirm their commitment to children’s rights. The convention on the rights of the child is adopted by UN General Assembly in 1989.It enters into force in September 1990.
  3. 3. In 1990 a World Summit is organized , where are invited the heads of state and government at the United Nations in New York City. The summit sets 10-year goals for children’s health , nutrition and education. In 2002 “a landmark Special Session of the UN General Assembly was convened to review progress since the World Summit for Children I 1990 and re-energize global commitment to children’s rights. ( What UNICEF stands for … UNICEF stands for the United Nations International Children’s Emergency Fund. In 1950 its mandate was broadened to address the long-term needs of children and women in developing countries everywhere. UNICEF became a permanent part of the United Nations system in 1953 , when its name was shortened to the United Nations Children’s Fund. However , UNICEF retained its original acronym. ( Unicef relies on contributions from governments and private donors. Governments contribute two thirds of the organization’s resources; private groups and some 6 million individuals contribute the rest trough the National Committees . ( US_Fund_for_UNICEF.htm) Most of UNICEF's work is in the field, with staff in over 190 countries and territories. More than 200 country offices carry out UNICEF's mission through a program developed with host governments. Seven regional offices provide technical assistance to country offices as needed. Overall management and administration of the organization takes place at its headquarters in New York. UNICEF's Supply Division is based in Copenhagen. A 36member Executive Board establishes policies, approves programs and oversees administrative and financial plans. Why people donate ? By supporting UNICEF, you’ll not only make a difference to a child's life today, you’ll be making THE difference to children everywhere because: • We operate in more countries and help more children then any other humanitarian organization. • We do whatever it takes to reach vulnerable children, from stopping wars to trekking through the remotest deserts. For example, we pioneered ‘Days of Tranquility’ to arrange ceasefires in times of war so children can be reached with lifesaving healthcare. • We work with and coordinate everyone who cares about children - partner organizations, governments, communities, parents and children themselves - to make sure no child is forgotten. ( NICEF__Why_support_UNICEF.htm ) Competitive analyses. Direct competitors
  4. 4. Free The Children is the world’s largest network of children helping children through education, with more than one million youth involved in our innovative education and development programs in 45 countries. Founded in 1995 by international child rights activist Craig Kielburger, and has formed successful partnerships with leading school boards. Organistation : In almost two decades, the organistation has grown from a handful of 12-year-olds, huddled around a kitchen table, to a growing staff of over 200 young professionals working in five offices in Canada, the United States and the United Kingdom. And work with another few hundred staff in the local communities where they carry out their Adopt a Village development work. Activities: Free The Children seeks to create systemic change by empowering a generation of active global citizens to change the world on whatever issues they care about. Ambassadors This school-based joint project with Oprah’s Angel Network connects young people in North America with people around the world to create lasting change by working toward the UN Millennium Development Goals we schools in action The We Schools in Action program inspires a generation to care about social justice with the energy and message We Day, and then provides the practical tools needed to turn that inspiration into tangible action throughout the year. The Adopt a Village the Adopt a Village program in rural and marginalized areas in Kenya, China, Haiti, India, Sierra Leone, Ecuador and Sri Lanka. Designed to meet the basic needs of developing communities . Main Donor groups: Youth, Educators and Corporations. Income 2010/2011: $ 23.650,725 Expended 2010/2011: $ 27.134.649 %202010.pdf Conclusion: Free the child in comparison to UNICEF is more target towards youth education than any other issues. Also Free the child seeks and create support by trying to aware the Youth about the issues they care about. So, therefore youth is their main target group. The second different point between UNICEF and FTC is in the way both
  5. 5. organization raise money for their activities. Common value, both organization working to achieve the UN millennium goals by 2015. Save the Children is an internationally active non-governmental organization that enforces children's rights, provides relief and helps support children in developing countries. It was established in the United Kingdom in 1919 in order to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts. m Organisation: Save the Children is an international umbrella organization, with 29 national organizations serving over 120 countries. Save the Children is a leading member of the U.S. Global Leadership Coalition, an influential Washington D.C.based coalition of over 400 major companies and NGOs that advocates for a larger International Affairs Budget, which funds American diplomatic, humanitarian, and development efforts abroad. Activities: • • • • • Child Protection: Education and Child Development: Health and Nutrition: , HIV/AIDS: Livelihoods: Main Donor groups: Corporations, private sector donors, governments and trustees Income 2010/2011: $ 30,154.458 Expended 2010/2011: $ 29.134.449 ormation.htm Conclusion: Save the children is an independent organization, and UNICEF is of course a dependent organization of the UN. Save the children as a board of trustees, and each member of the board is individually contributing to the organization capital. Both organization aiming big towards corporate donation. UNICEF as a bigger brand awareness then save the children. UNICEF is more involved in child advocacy and rights but save the children in their turn do more work in creating more livelihoods than UNICEF does.
  6. 6. IYF prepares young people to be healthy, productive and engaged citizens Organisation: In the past twenty years, IYF has mobilized 54 public and private sector donors to invest US$163 million in the power and promise of young people. In all, 332 organizations in 86 countries have received grants from IYF aimed at increasing the scale, securing the sustainability, and improving the effectiveness of their youth-focused programs. As a result of these proven interventions, millions of young people are better poised to make healthy decisions, earn a livelihood, and become actively engaged members of their own communities. IFY activities involves in education, creating jobs, and engaging young people possess the power to solve the world’s toughest problem in believes that every young person, therefore deserves the opportunity to realize his or her full potential. their programs are catalysts for change that help youth learn, work, and lead. IYF, Learning is about improving the academic performance, knowledge, and skills of youth IYF’s Work programs improve young people’s employability prospects by preparing them for quality jobs and helping others succeed as entrepreneurs. ctive citizenship is the cornerstone of social change. IYF believes that young people’s participation as citizens — be it students, workers, family or community members — is fundamental to building stable and healthy democracies. Main donor groups: government agencies, corporations, foundations, and local organizations. Income 2010/ 2011 : $ 30.794.456 Expanded 2010 / 2011: $ 22.458.771 Indirect competitors INTERNATIONAL FEDERATION OF RED CROSS The International Federation of Red Cross and Red Crescent Societies (IFRC) is known as the the world's largest humanitarian organization, providing help without discrimination as to nationality, race, religious beliefs, class or political opinions.The
  7. 7. International Federation of Red Cross and Red Crescent Societies (IFRC) was discovered in 1919 Red cross is a Non-governmental organizations (NGOs), also known as private voluntary organizations (PVOs), Red-cross provides aids to developing countries,; many are church-affiliated. In the very poorest countries, hospitals are being run by missionaries. Red cross is dedicated in helping poor African countries. OBJECTIVES The first objective of the IFRC is to improve the health of people in countries that had suffered greatly during war. GOALS Its goals were "to strengthen and unite, for health activities, already-existing Red Cross Societies and to promote the creation of new Societies The IFRC vision: To MOTIVATE , support , Make life easier for the less privileged and promote at all times all forms of humanitarian activities by National Societies, with a view to preventing and alleviating human suffering, and thereby contributing to the maintenance and promotion of human nobility and peace in the world. The role of the IFRC The IFRC implements relief operations to assist victims of disasters, and combines this with development work to strengthen the capacities of its member National Societies. The IFRC's work focuses on four core areas: promoting humanitarian values, disaster response, disaster preparedness, and health and community care GREENPEACE Greenpeace is a non-governmental environmental organization with offices in over forty countries and with an international coordinating body in Amsterdam, The Netherlands. GOAL Greenpeace main goal is ensure the ability of the Earth to nurture life in all its diversity and focuses its work on worldwide issues such as global warming, deforestation, overfishing, commercial whaling and anti-nuclear issues. Greenpeace uses direct action, lobbying and research to achieve its goals. The global organization does not accept funding from governments, corporations or political parties, but depends on individual grants and support VISION Greenpeace vision is to have a clean and healthy oceans and maintenance of wildlife. MISSION Greenpeace explore, expose and confront environmental abuse by governments and corporations around the world. Greenpeace champion environmentally responsible and socially just solutions, including scientific and technological innovation.
  8. 8. WWF is the world’s leading conservation organization, WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of state of the art solutions that meet the needs of both people and nature. Protect and restore species and their habitats Strengthen local communities' ability to conserve the natural resources they depend upon Transform markets and policies to reduce the impact of the production and consumption of commodities Mobilize hundreds of millions of people to support conservation WWF’s mission is to maintain nature and reduce the most pressing threats to the diversity of life on Earth. Vision WWF's vision is to build a future in which people live in harmony with nature Donors Analysis UNICEF Donors UNICEF relies on contributions from governments and private donors. Governments contribute two thirds of the organization’s resources; private groups and some 6 million individuals contribute the rest trough the National Committees. The Public Sector Alliances and Resource Mobilization Office (PARMO) donors can be categorized as Public Sector: Governments, Inter-governmental organizations, Interorganizational arrangements, Foundations, Inter-organizational and other global initiatives. (See Appendix for further details of donor analysis). ( _US_Fund_for_UNICEF.htm) Who donates to UNICEF? Besides ordinary donors, which are regular people, UNICEF receive donation from many of world’s governments but also from private companies. Regular resources, which UNICEF receives, without restriction, to spend on the priorities of programme countries supported by the organization, amounted to $ 965 million, declining 9 % compared with the previous year. (UNICEF Annual Report 2010)
  9. 9. The 2010 top 3 donor governments are United States, United Kingdom and Norway. United States donated to UNICEF over 340 thousands US dollars. United Kingdom also donated just over 258 thousand dollars and Norway has donated 204 thousand dollars. These donations are not necessarily money donations, but them could be also goods and food. (UNICEF Annual Report 2010) Private companies are also donating to UNICEF. Big companies all around the world like Amway Europe, H&M, Gucci, Nokia , Microsoft , Dell , Google Inc. had contributed to UNICEF causes. These companies donated over $ 100.000. (UNICEF Annual Report 2010) An interesting fact is that Football Club Barcelona announced on 14 July 2006, a five year agreement with UNICEF, which includes having the UNICEF logo on their shirts. The agreement has the club to donate 1.5 million euros per year to UNICEF via the FC Barcelona Foundation. ( The Public Sector Alliances and Resource Mobilization Office (PARMO) donors can be categorized as Public Sector: Governments, Inter-governmental organizations, Interorganizational arrangements, Foundations, Inter-organizational and other global initiatives. UNICEF is also proud to have partnerships with program countries in resource mobilization and program implementation. National Partnerships Below you will find some of the UNICEF’s Corporate Partnerships. Banco Itaú (Brazil) Since 1994, the PIC-Child Initiative has raised over $18 million for education projects in Brazil. The latest phase of the plan, known as PIC Criança, will continue until August 2011. Audi (China) During the 2008 Sichuan earthquake emergency, Audi donated US$2,205,107 for UNICEF’s relief effort and long-term recovery needs of children ($ 453,680 has been earmarked for long-term development). By the end of 2009, Audi has contributed over US$1 million to this non-formal education project. Audi has mobilized its employees, 130 car dealers, consumers and business partners across the country to contribute to fundraising for their joint project with UNICEF. Clairefontaine (France) ‘Going to School is My Freedom’ is a campaign to raise money for education of the children. During their annual Back-to-School campaign, Clairefontaine donates between €0.15 and €0.30 to UNICEF for each purchase of one of its products. The campaign has been running every year since 2004, and has donated about € 2 million to UNICEF’s education programmes. In 2011, Clairefontaine renewed its partnership with UNICEF to help more and more children build a better future through education.
  10. 10. Diners Club (Greece) Since the launch of this partnership in October 2003, as one of the most successful campaigns globally, the Diners Club – UNICEF affinity card has raised more than 1 million Euros. Diners Club provides UNICEF with a 0.5% of the total amount spent by each card holder, without the card holder bearing any cost. Johnson & Johnson (United States) For more than 20 years Johnson & Johnson, through its commitment to the health and well-being of vulnerable communities, has been a key partner to the US Fund for UNICEF. Over the past 20 years, Johnson & Johnson has supported UNICEF through philanthropic grants, employee giving, and product donations. In the past five years alone, Johnson & Johnson and its employees have contributed more than $6 million in support of maternal and new-born health programs around the world UNICEF Crystal Snowflake (United States Fund) This magnificent creation was designed, engineered and entirely handcrafted by Ingo Maurer and his team in Germany, using 16,000 Baccarat crystal prisms. More than a symbol, the UNICEF Snowflake is the centerpiece of an ambitious campaign to raise millions of dollars in support of health, immunization, nutrition, clean water and sanitation, education and protection for children in developing nations.
  11. 11. International Partnership IKEA and IKEA Foundation The IKEA Foundation, established in 2005, manages IKEA’s social involvement on a global level. The mission is to improve the rights and life opportunities of the many children. The main partners are the two leading global child-right organisations; UNICEF and Save the Children. IKEA Foundation invests in a range of programs with a holistic approach, aiming to create substantial and lasting results. The IKEA Foundation is now investing in excess of US$4.2million to programmes addressing the urgent needs of the earthquake-affected children and communities, namely providing quality education and access to safe drinking water and latrines to the most vulnerable. Nearly 10,000 earthquake-affected boys and girls between the ages of 6 – 11 will benefit through provision of safe and stimulating learning spaces, clean water, and hygienic/sanitary facilities. IKEA Foundation support to UNICEF emergency programs has exceeded US$10million since 2005, which included a donations to Pakistan and Haiti Emergencies in 2010; 344,000 quilts to the 2005 Pakistan earthquake in Kashmir; early childhood development kits for Iraq, and cash and in-kind support to the 2004 Tsunami-affected countries of India, Sri Lanka, Pakistan and the Maldives. UNICEF e-shop As an additional source of donations, UNICEF created an e-shop department, where people can buy their products to help children in developing countries, such as an “inspired gift”. For every UNICEF Inspired gift you purchase, an item is dispatched from our warehouse in Copenhagen and transported to a child in need in any one of 150 countries where we work. Market analysis Structure: UNICEF operates in a different charity markets and with their goals are similar with some other similar charities/organization as of UNICEF. As an example Free the children. CHILD PROTECTION Child Find of America Children's Defense Fund Children's Health Fund Marine Toys for Tots Foundation National Center for Missing and Exploited Children CHILD SPONSORSHIP ChildFund International (formerly Christian Children's Fund) Children Incorporated
  12. 12. Christian Foundation for Children and Aging Compassion International Pearl S. Buck International Plan International USA (formerly Plan USA) Save the Children World Vision PEST Analysis Political Insecurity and conflict may lead to unstable government. Lack of democratic stability, crime levels will increase. With these challenges result public insecurity may encourage more violence, vigilantism and authoritarian law enforcement to human rights in the region. Economic Increased poverty due to the Economic crises, unsound fiscal policies and a reduction in the size of the state sector will lead to an increase in poverty in many countries. The Economic inequality could suffer the greatest disadvantages in wealth and education. Poverty and war breakout will also be affected by unequal land distribution and high unemployment. Environmental Frequent climate change and natural disasters. Such disasters pose a risk to political, social and economic stability. The government could fail in to taking these problems seriously. Social Increased insecurity of social factors and human rights violations will result from the failure of traditional politics, the rise in criminality and the breakdown of state protection systems (health, pensions, unemployment aid etc.). More people will be left unprotected when ill and old. Technological Lack of access to resources for locals continues to provide many conflicts, and there is likely to remain a deep technological divide. However, with the opening up and of the media, there is a growing internal debate on the economic and political aspects. Technological advances will amplify the effects of getting new donors and improve the existing donors with a more pronounced digital divide. Like for instance direct mailing, the tracking donor system (way of keeping in track of your donated gift). With reference of the SWOT Analysis of UNICEF you can locate the Strengths and Weaknesses, points where UNICEF can improve them and look out for weaknesses that can result in bad business performance. Delayed Program UNICEF - Strengths Implementations Extensive Range of Activities Allegations of Financial Partnerships and Collaborations Irregularities Key Initiatives 2010-11 UNICEF – Opportunities UNICEF - Weaknesses New Initiatives & Programs Resource Crunch Millennium Development Goals
  13. 13. Challenges & Opportunities: Adolescent Population, UNICEF - Threats Rising Food Crises and Poverty Weak Global Economic Cues
  14. 14. 3.16 Table 3:5 SWOT Analyses – UNICEF STRENGTHS 1. Strong in-country presence with respect from partners 2. Increased focus on social protection including childcare system reform 3. Strong intellectual and practical base enabling transfer of skills effectively 4. Increased focus on policies, institutions and budgets 5. Strong advocacy and campaign focus 6. Recent concern with social policy reform builds on commitment to evidencebased Approach 7. Child rights mandate and expertise built around rights-based approach of CRC 8. Long-term partnerships with child rights INGOs 9. Increasing focus on strategic partnerships with World Bank and/or EU on childcare reform 10. Advocacy focus brings children’s voices into policy arena on childcare reform issues OPPORTUNITIES 1. Regional office keens to support mutual learning 2. EU strategic partnership is likely in future on social inclusion and child rights 3. One UN may provide more holistic attention to child rights issues WEAKNESSES 1. Relatively low levels of funding available – can be ‘spread too thinly’ 2. Still focused on traditional sectors 3. Still little experience of strategic partnerships with EU or World Bank 5. Tension between work with and criticism of Govts 6. Some element of competition with key child rights INGOs 7. Fiscal dimensions of child care reform not well understood 8. Child focus can distort wider social service reform THREATS 1. May need to rationalise its presence in middle- income transition countries 2. One UN may erode distinctive child rights focus CONCLUSION The Situation Analysis is basically a tool for informing policy and child-focused policy rights. The process of conducting a Situation Analysis provides specific policy recommendations and evidence for child rights, including by partners. It is a programme output that strongly supports national efforts and institutions. It is part of the UN’s overall effort to support national capacity for promoting human development and fulfilling the human rights of citizens. Today UNICEF is still committed to ensure special protection for the most disadvantaged children; victims of war, disasters, extreme poverty, all forms of violence and exploitation and those with disabilities.
  15. 15. BIBLIOGRAPHY Books & Articles 1. Ryrie, C. C. (1999) “Nailing down a Board: serving effectively on the Not-forProfit Board”, Kregel Publications. 2. O'Connor, D. (2007-08-24). "How to give wisely after Minnesota's disasters". Pioneer Press (MediaNews Group, Inc.). Retrieved 2007-08-25. 3. Sloman, J and Hinde, K (2007) “ Economic for Business, 4th Edition”, Pearson Education Internet Publications* 1. State of the World’s Children (2000), UNICEF 2. UNICEF’s strengths & weaknesses (2004), UNICEF 3. Working in partnerships with UNICEF (2004) +/, UNICEF 4. UNICEF Annual report (2010) 5. State of the World’s Children ( 2009) 0409.pdf, UNICEF World Wide Web* Reference list:  1. UNICEF homepage(2009) Available at : ( Accessed 18 November 2011) 2. Belgium Homepage(2010). Available at : ( Accessed 20 November 2011) 3. At a glance: Belgium(2008) . Available at: (Accessed 21 November2011) 4. Netherlands Homepage(2010). Available at : ( Accessed 22 November 2011) 5. At a glance: Netherlands (2010). Available at : ( Accessed 28 November2010) 6. Luxembourg Homepage(2008). Available at : - ( Accessed 29 November 2011)
  16. 16. 7. What does UNICEF do (2009). Available at : ( Accessed 30 November 2011) 8. About UNICEF(2011). Available at : ( Accessed 30 November 2011) 9. UNICEF people(2010) Available at : ( Accessed 26 November 2011) 10. Voices of the youths (2008) Available at: ( Accessed 01 December 2011) 11. Unite for Children (2011) Available at: ( Accessed 01 December 2011) 12. UNICEF’s press centre( 2010) Available at: ( Accessed 01 December 2011) 13. Tools for journalists (2010)Available at: Accessed 15 November 2011) 14. The State of the World’s Children(2008) Available at : ( Accessed 16 November 2011) 15. UNICEF Television & UNICEF Radio(2009) Available at : ( Accessed 14 November 2011) 16. UNICEF’s Social media - ( Accessed 12 November 2011) 17. Governmental and institutional support ( Accessed 30 November 2011) 18. International partners of UNICEF(2008) Available at : Accessed 03 November 2011) 19. International partners of UNICEF(2011). Available at : ( Accessed 09 November 2011) 20. Non-profits charitable organizations (2011) Available at : ( Accessed 03 November 2011) *All internet publications and websites were confirmed on 1st December, 2011