5 slides presentation for the position Research Associates for Investigating Sustainable Development Goal Interactions at Justus-Liebig-Universität Gießen, Center for International Development and Environmental Research, Gießen, Germany -- There is no scientific evidence or sound frameworks on how place branding strategies could support the conservation of landscape amenities. This is in comparison to prior research that has thoroughly investigated how the economic revenues generated through the promotion of urban features in branding (e.g. raise of tax income) is reinvested back into improving/developing new urban features as roads, airports or in building a new cultural facility (e.g. Cleave et al., 2016). Only a few, yet relevant studies for this proposal, outline the importance of preserved landscapes amenities to economic growth and rural development (Cleave et al., 2019). Sound scientific studies are hence required to assess the existing and potential roles of amenities-based branding strategies at the urban regional level in supporting landscape conservation. This proposal addresses this gap. The primary research question – Can branding strategies at the urban regional level be used as an instrument of landscape conservation?