Assignment Analysis of the Walt Disney Company Read the article, “The Walt Disney Company: A Corporate Strategy Analysis.” Evaluate the external environment (industry, market, and the general environment), and the internal situation (core competencies, brand reputation and loyalty, and customer-value proposition) of the Walt Disney company. Then, conduct a SWOT analysis detailing on the strengths, weaknesses, opportunities, and threats that may affect the organization. Finally, choose three or four areas from your SWOT analysis and explain why these areas are essential. (NOTE: This will become part of your final paper). Your paper must include an introduction, a well-developed body, and a proper conclusion. Be sure to include a properly formatted reference page, using APA style as outlined in the Ashford Writing Center. The paper · Must be six to eight double-spaced pages in length (not including title and references pages) and formatted according to APA. · Must include a separate title page with the following: · Title of paper · Student’s name · Course name and number · Instructor’s name · Date submitted · Must use at least three scholarly sources in addition to the course text. · Must document all sources in APA style. Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. Carefully review the Grading Rubric below for the criteria that will be used to evaluate your assignment. Grading Rubric Total Possible Score: 7.00 Evaluates the External Environment and the Internal Situation of the Walt Disney Company Total: 2.00 Distinguished - Thoroughly evaluates the external environment and the internal situation of the Walt Disney Company. The evaluation is fully supported with reference to the article and other scholarly sources.  Proficient - Evaluates the external environment and the internal situation of the Walt Disney Company. The evaluation is supported with reference to the article and other scholarly sources, but it is slightly underdeveloped. Basic - Partially evaluates the external environment and the internal situation of the Walt Disney Company. The evaluation is minimally supported with reference to the article and other scholarly sources. The evaluation is underdeveloped. Below Expectations - Attempts to evaluate the external environment and the internal situation of the Walt Disney Company; however, the evaluation is not supported with reference to the article and other scholarly sources and/or is significantly underdeveloped. Non-Performance - The evaluation of the external environment and the internal situation of the Walt Disney Company is either nonexistent or lacks the components described in the assignment instructions. Conducts a SWOT Analysis Detailing the Strengths, Weaknesses, Opportunities, and Threats That May Affect the Organization Total: 1.00 Distinguished - Conducts a comprehensive SWOT analysis detailing the strengths, weaknesses, opportunit.

1. Assignment
Analysis of the Walt Disney Company
Read the article, “The Walt Disney Company: A Corporate
Strategy Analysis.” Evaluate the external environment
(industry, market, and the general environment), and the
internal situation (core competencies, brand reputation and
loyalty, and customer-value proposition) of the Walt Disney
company. Then, conduct a SWOT analysis detailing on the
strengths, weaknesses, opportunities, and threats that may affect
the organization. Finally, choose three or four areas from your
SWOT analysis and explain why these areas are essential.
(NOTE: This will become part of your final paper).
Your paper must include an introduction, a well-developed
body, and a proper conclusion. Be sure to include a properly
formatted reference page, using APA style as outlined in the
Ashford Writing Center.
The paper
· Must be six to eight double-spaced pages in length (not
including title and references pages) and formatted according to
APA.
· Must include a separate title page with the following:
· Title of paper
· Student’s name
· Course name and number
· Instructor’s name
· Date submitted
· Must use at least three scholarly sources in addition to the
course text.
· Must document all sources in APA style.
Must include a separate references page that is formatted
according to APA style as outlined in the Ashford Writing
Center.
Carefully review the Grading Rubric below for the criteria that
will be used to evaluate your assignment.

2. Grading Rubric
Total Possible Score: 7.00
Evaluates the External Environment and the Internal Situation
of the Walt Disney Company
Total: 2.00
Distinguished - Thoroughly evaluates the external environment
and the internal situation of the Walt Disney Company. The
evaluation is fully supported with reference to the article and
other scholarly sources.
Proficient - Evaluates the external environment and the internal
situation of the Walt Disney Company. The evaluation is
supported with reference to the article and other scholarly
sources, but it is slightly underdeveloped.
Basic - Partially evaluates the external environment and the
internal situation of the Walt Disney Company. The evaluation
is minimally supported with reference to the article and other
scholarly sources. The evaluation is underdeveloped.
Below Expectations - Attempts to evaluate the external
environment and the internal situation of the Walt Disney
Company; however, the evaluation is not supported with
reference to the article and other scholarly sources and/or is
significantly underdeveloped.
Non-Performance - The evaluation of the external environment
and the internal situation of the Walt Disney Company is either
nonexistent or lacks the components described in the assignment
instructions.
Conducts a SWOT Analysis Detailing the Strengths,
Weaknesses, Opportunities, and Threats That May Affect the
Organization

3. Total: 1.00
Distinguished - Conducts a comprehensive SWOT analysis
detailing the strengths, weaknesses, opportunities, and threats
that may affect the organization. The analysis is thoroughly
supported with scholarly sources.
Proficient - Conducts a SWOT analysis detailing the strengths,
weaknesses, opportunities, and threats that may affect the
organization. The analysis is supported with scholarly sources,
but is slightly underdeveloped.
Basic - Conducts a partial SWOT analysis detailing the
strengths, weaknesses, opportunities, and threats that may affect
the organization. The analysis is minimally supported with
scholarly sources and/or is underdeveloped.
Below Expectations - Attempts to conduct a SWOT analysis
detailing the strengths, weaknesses, opportunities, and threats
that may affect the organization; however, the analysis is not
supported with scholarly sources and/or is significantly
underdeveloped.
Non-Performance - The SWOT analysis detailing the strengths,
weaknesses, opportunities, and threats that may affect the
organization is either nonexistent or lacks the components
described in the assignment instructions.
Chooses Three or Four Areas From the SWOT Analysis and
Explains Why the Chosen Areas are Essential to the Strategic
Plan
Total: 2.00
Distinguished - Chooses three or four areas from the SWOT
analysis and thoroughly explains why the chosen areas are
essential to the strategic plan. The explanation is thoroughly
supported with scholarly sources.

4. Proficient - Chooses three or four areas from the SWOT
analysis and explains why the chosen areas are essential to the
strategic plan. The explanation is supported with scholarly
sources, but is slightly underdeveloped.
Basic - Chooses three or four areas from the SWOT analysis and
partially explains why the chosen areas are essential to the
strategic plan. The explanation is minimally supported with
scholarly sources and/or is underdeveloped.
Below Expectations - Attempts to choose three or four areas
from the SWOT analysis and explain why the chosen areas are
essential to the strategic plan; however, the explanation is not
supported with scholarly sources and/or is significantly
underdeveloped.
Non-Performance - The explanation of the areas that are
essential for the strategic plan is either nonexistent or lacks the
components described in the assignment instructions.
Critical Thinking: Explanation of Issues
Total: 0.50
Distinguished - Clearly and comprehensively explains the issue
to be considered, delivering all relevant information necessary
for a full understanding.
Proficient - Clearly explains the issue to be considered,
delivering enough relevant information for an adequate
understanding.
Basic - Briefly explains the issue to be considered, delivering
minimal information for a basic understanding.
Below Expectations - Briefly explains the issue to be
considered, but may not deliver additional information

5. necessary for a basic understanding.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Critical Thinking: Conclusions and Related Outcomes
Total: 0.50
Distinguished - Conclusions and related outcomes are logical
and clearly reflect an informed evaluation and the ability to
place evidence and perspectives discussed in priority order.
Proficient - Conclusions and related outcomes are logical and
reflect an informed evaluation and the ability to place evidence
and perspectives discussed in priority order.
Basic - Conclusions and related outcomes are identified and
minimally reflect an informed evaluation and the ability to
place evidence and perspectives discussed in priority order.
Below Expectations - Conclusions and related outcomes are not
logical or reflective of an informed evaluation and the ability to
place evidence and perspectives discussed in priority order.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: Control of Syntax and Mechanics
Total: 0.25
Distinguished - Displays meticulous comprehension and
organization of syntax and mechanics, such as spelling and
grammar. Written work contains no errors and is very easy to
understand.
Proficient - Displays comprehension and organization of syntax

6. and mechanics, such as spelling and grammar. Written work
contains only a few minor errors and is mostly easy to
understand.
Basic - Displays basic comprehension of syntax and mechanics,
such as spelling and grammar. Written work contains a few
errors which may slightly distract the reader.
Below Expectations - Fails to display basic comprehension of
syntax or mechanics, such as spelling and grammar. Written
work contains major errors which distract the reader.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: APA Formatting
Total: 0.25
Distinguished - Accurately uses APA formatting consistently
throughout the paper, title page, and reference page.
Proficient - Exhibits APA formatting throughout the paper.
However, layout contains a few minor errors.
Basic - Exhibits limited knowledge of APA formatting
throughout the paper. However, layout does not meet all
APA requirements.
Below Expectations - Fails to exhibit basic knowledge of APA
formatting. There are frequent errors, making the layout
difficult to distinguish as APA.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.

7. Written Communication: Resource Requirement
Total: 0.25
Distinguished - Uses more than the required number of
scholarly sources, providing compelling evidence to support
ideas. All sources on the reference page are used and cited
correctly within the body of the
assignment.
Proficient - Uses the required number of scholarly sources to
support ideas. All sources on the reference page are used and
cited correctly within the body of the assignment.
Basic - Uses less than the required number of sources to support
ideas. Some sources may not be scholarly. Most sources on the
reference page are used within the body of the assignment.
Citations may not be formatted correctly.
Below Expectations - Uses an inadequate number of sources
that provide little or no support for ideas. Sources used may not
be scholarly. Most sources on the reference page are not used
within the body of the assignment. Citations are not formatted
correctly.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: Page Requirement
Total: 0.25
Distinguished - The length of the paper is equivalent to the
required number of correctly formatted pages.
Proficient - The length of the paper is nearly equivalent to the
required number of correctly formatted pages.
Basic - The length of the paper is equivalent to at least three

8. quarters of the required number of correctly formatted pages.
Below Expectations - The length of the paper is equivalent to at
least one half of the required number of correctly formatted
pages.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.