Online display: growth, complexity and integration

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Business Technology

Linus Gregoriadis
Research Director, Econsultancy
State of Display
linus@econsultancy.com
http://econsultancy.com 17 September 2012

Twitter: @LinusGreg

Sample presentation
Please download the full version from:

http://econsultancy.com/reports/online-display-
growth-complexity-and-integration

| 3 | State of Display – OMMA Display, London, 17 September 2012

Growth

Complexity

Integration
| 4 | State of Display – OMMA Display, London, 17 September 2012

The global display advertising
market will reach $32.9bn this year.

Expected to increase to 41% of
internet advertising by 2014.
(Source: ZenithOptimedia)

| 5 | State of Display – OMMA Display, London, 17 September 2012

Facebook launches RTB for advertisers

| 6 | State of Display – OMMA Display, London, 17 September 2012

“If you want to reach the masses,
you still have to use television”

51% of marketers disagree with this
statement

Source: Econsultancy / Adobe Quarterly Digital Intelligence Briefing, July 2011

| 7 | State of Display – OMMA Display, London, 17 September 2012

The RTB ecosystem

Source: Econsultancy, Real-Time Bidding Ecosystem
| 8 | State of Display – OMMA Display, London, 17 September 2012

Consumers expect a personalised,
seamless experience across every
channel

| 9 | State of Display – OMMA Display, London, 17 September 2012

Related Econsultancy content
 Real-Time Bidding Buyer’s Guide
http://econsultancy.com/reports/rtb-buyers-guide
 Real-Time Bidding Ecosystem (infographic)
http://econsultancy.com/reports/real-time-bidding-ecosystem
 Best Practices in Digital Display Advertising
http://econsultancy.com/reports/best-practices-in-digital-display-advertising
 Cross-Channel Marketing Report
http://econsultancy.com/reports/cross-channel-marketing-report

All rights reserved. No part of this presentation may be reproduced or transmitted in any form or by any
means, electronic or mechanical, including photocopy, recording or any information storage and retrieval
system, without prior permission in writing from the publisher. Copyright © Econsulancy.com Ltd 2012.

| 10 | State of Display – OMMA Display, London, 17 September 2012

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Online display: growth, complexity and integration

1. Linus Gregoriadis Research Director, Econsultancy State of Display linus@econsultancy.com http://econsultancy.com 17 September 2012 Twitter: @LinusGreg

2. Sample presentation Please download the full version from: http://econsultancy.com/reports/online-display- growth-complexity-and-integration

3. | 3 | State of Display – OMMA Display, London, 17 September 2012

4. Growth Complexity Integration | 4 | State of Display – OMMA Display, London, 17 September 2012

5. The global display advertising market will reach $32.9bn this year. Expected to increase to 41% of internet advertising by 2014. (Source: ZenithOptimedia) | 5 | State of Display – OMMA Display, London, 17 September 2012

6. Facebook launches RTB for advertisers | 6 | State of Display – OMMA Display, London, 17 September 2012

7. “If you want to reach the masses, you still have to use television” 51% of marketers disagree with this statement Source: Econsultancy / Adobe Quarterly Digital Intelligence Briefing, July 2011 | 7 | State of Display – OMMA Display, London, 17 September 2012

8. The RTB ecosystem Source: Econsultancy, Real-Time Bidding Ecosystem | 8 | State of Display – OMMA Display, London, 17 September 2012

9. Consumers expect a personalised, seamless experience across every channel | 9 | State of Display – OMMA Display, London, 17 September 2012

10. Related Econsultancy content  Real-Time Bidding Buyer’s Guide http://econsultancy.com/reports/rtb-buyers-guide  Real-Time Bidding Ecosystem (infographic) http://econsultancy.com/reports/real-time-bidding-ecosystem  Best Practices in Digital Display Advertising http://econsultancy.com/reports/best-practices-in-digital-display-advertising  Cross-Channel Marketing Report http://econsultancy.com/reports/cross-channel-marketing-report All rights reserved. No part of this presentation may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsulancy.com Ltd 2012. | 10 | State of Display – OMMA Display, London, 17 September 2012