Presentation at Learning Technologies UK 2013, January 29th.

1. Using dynamic publishing and
responsive templates design in LCMS
Andrea Lorenzon
Senior eLearning Consultant

2. Keywords:
From blended learning delivery to
learning content personalization:
advantages of a dynamic publishing
LCMS strategy.
Its all about:
• learning
• content
• personalization
• blended
• LCMS
• publishing
• dynamic
• advantages
© eXact learning solutions 2012

3. Dynamic Publishing
Dynamic
publishing
,, … a method of
designing publications in
which layout templates
are created which can
contain different content
in different publications.
© eXact learning solutions 2012

4. Dynamic Publishing
Key benefits of a solid
Dynamic
dynamic publishing strategy
publishing in learning include:
and • delivering the same
Blended content to Mobile, LMS
learning and web portals
• rendering content
differently for every user
group and target
population
© eXact learning solutions 2012

5. Dynamic Publishing
Dynamic Template-based
publishing content production
and
Blended Real time
learning rendering
Dynamic content
distribution
© eXact learning solutions 2012

6. Content personalization
• The need for advanced • Content
levels of personalization means
personalization in addressing new
learning & training learning needs, media,
materials has become a skills and scenarios,
fundamental condition extending blended
of effective education learning far beyond
today. the classroom and
'traditional eLearning'.
© eXact learning solutions 2012

7. From exchange...
Bottom-up Knowledge Top-down
Word-of-mouth Base Intranet
User Documentation
Wiki
Classroom
Informal Formal
Knowledge Knowledge
Community
Blog
eLearning
Training
On the job
mLearning
© eXact learning solutions 2012

8. From exchange... to formalization
EDITORIAL
Formal
Informal
© eXact learning solutions 2012

9. Understand content consumers needs...

10. ...address them...
BRANDING
E-BOOK
ACCESSIBILITY
FORMAT
INFORMATION
CLASSROOM TECHNOLOGY
MOBILE

11. …to deliver personalized content
,, New generation LCMS solutions must
become 'smarter' and empower
learning content personalization
far beyond the way in which this can be done
using a CMS and LMS today.
…we call this approach…
'Dynamic Publishing'
© eXact learning solutions 2012

12. Why Dynamic Publishing
Dynamic Publishing ensures that:
• You can maximise your return on investment in
learning content
• Learning content aligns with your organization’s
business goals and the needs of key stakeholders
• Learning content is up-to-date
• Learning content is available on demand in
whatever format your workforce needs
© eXact learning solutions 2012

13. The way through content
production, distribution and maintenance
© eXact learning solutions 2012

14. The sustainable way...
A sustainable approach to content production,
distribution and maintenance requires
simple
template- efficient
effective though
agile project based asset
workflow effective
management content management
definition tagging and
development policies
classification
© eXact learning solutions 2012

15. The sustainable way...
Actors...
Coordination
Pedagogy
Needs
Project
Manager
Editor / ID
Knowledge
User Experience Project Sponsor
Experts
Media
team Learner
© eXact learning solutions 2012

16. The sustainable way...
Actors, process...
Coordination
Pedagogy
Needs
Project
Manager
Editor / ID
Knowledge
User Experience Project Sponsor
Experts
Media
team Learner
© eXact learning solutions 2012

17. The sustainable way...
Actors, process and technologies...
Podcast
LMS / Intranet
Offline
LCMS
Whiteboard
Virtual classroom
Mobile
© eXact learning solutions 2012

18. The sustainable way...
Three steps towards content personalization
LCMS
Template-
Real time LCMS-LMS
based content
rendering integration
production
© eXact learning solutions 2012

19. The sustainable way...
Three steps towards content personalization
LCMS
Template-
Real time LCMS-LMS
based content
rendering integration
production
© eXact learning solutions 2012

20. Adaptive and personalized content
Step 1: template-based content production
Raw Assets
eLearning
Templating system
Images
Flash
Audio
Video
...
Personalized learning mLearning
Printed materials
© eXact learning solutions 2012

21. An example of template-based content
iPad, landscape
Laptop
© eXact learning solutions 2012
Smartphone, portrait

22. An example of template-based content
© eXact learning solutions 2012

23. An example of template-based content
© eXact learning solutions 2012

24. The sustainable way...
Three steps towards content personalization
LCMS
Template-
Real time LCMS-LMS
based content
rendering integration
production
© eXact learning solutions 2012

25. Adaptive and personalized content
Step 2: Real time rendering
Real time rendering engine
Format
Learning Package
Accessibility
Personalized learning
Branding
© eXact learning solutions 2012

26. Real time rendering
key benefits
ONLINE Needs
STREAMING
Content designers
Learning
Package
Real-time
processing
DOWNLOAD
Content
consumers
© eXact learning solutions 2012

27. Version 10
Version 2
Standard version Custom brand Accessible version

28. An example of real time rendering
1
Learning Package
Static and dynamic files
NOT overriden by XPRE XML Data
4 3
Run-time Dynamic files
virtual file
provider overriden by XPRE
Runtime Rendering
Learner virtual package cache
Run-time
XSLT Processor
Static files
overriden by XPRE
2 XSLT Stylesheets
Rendering Template
© eXact learning solutions 2012

29. The sustainable way...
Three steps towards content personalization
LCMS
Template-
Real time LCMS-LMS
based content
rendering integration
production
© eXact learning solutions 2012

30. Adaptive and personalized content
Step 3: LCMS-LMS integration
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sources
Authoring 3rd party
tool(s) Digital repository LMS
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© eXact learning solutions 2012

31. LCMS-LMS integration
Static publishing
Manual or Automatic
hand-over of content
Additional
sources Other
front-end
LMS content server
systems
Digital repository
Additional
delivery
Learning portals
Package
Authoring
tool(s) 3rd party LMS
Authors
Instructional Designers
SMEs
Learners
Tutors
Administrators
© eXact learning solutions 2012

32. LCMS-LMS integration
Dynamic publishing
Additional
delivery
portals
Learning
Package
Authoring
tool(s) 3rd party LMS
Authors
Instructional Designers Learners
SMEs Tutors
Administrators
SCORM
Digital repository rendering
and
Tracking sequencing
engine engine
Reporting database
Additional
sources
© eXact learning solutions 2012

33. Real-time rendering + dynamic publishing
key outcomes
Target groups Channels Content format Layout and other needs
Special clients Intranet eLearning Branding
Special projects Internal LMS mLearning Look Feel
Departments External LMS Printable Accessibility
Workforce, Partners,
Mobile PPT Slides Learners' preferences
Clients

34. An example of LCMS-LMS integration
© eXact learning solutions 2012

35. Static vs Dynamic publishing
Static Dynamic
LMS LCMS
Manual Autom.
Player Player
One single content repository  
No content duplication  
Easy content maintenance and immediate update of course contents ()  
Easy update of course structure and navigation () 
Centralized SCORM tracking and reports 
Centralized SCORM 2004 learning objectives 
Delivery of SCORM content through portals other than LMS

(web portal, Intranet, CRM, ERP, eCommerce portal)
Limited or no integration costs  
Consistent user experience in online, offline and mobile learning

© eXact learning solutions 2012

36. Ten advantages of dynamic publishing
I. Effective maintenance of
content updates
II. Efficient management of
storage space and bandwidth
consumption
III. Flexible re-packaging and
re-sequencing of contents
IV. LMS platform independency
V. Wider re-usability of contents
VI. Open accessibility of contents
VII. Innovative business modelling
VIII. Innovative skills personalization
solutions
IX. Innovative media
personalization solutions
X. Overall content lifecycle
strategy optimization
© eXact learning solutions 2012

38. Connect with us
www.exact-learning.com
Check out our blog post on Dynamic Publishing at
exact-learning.com/blog
Like us on
Facebook.com/exactlearningsolutions
Follow us on Twitter
@eXactlearning
Email us at
info@exactls.com