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From Here to eTernity : Towards a
European Textbooks Resources Networking & Interoperability
Initiative for the EU 2020 Di...
Presenter
Fabrizio Cardinali
CEO eXact learning solutions North America & APAC
Email: f.cardinali@exactls.com
Twitter: @Ca...
“There may be no greater tribute to
Steve's success than the fact that
much of the world learned of his
passing on a devic...
From Here...
The Book of Jobs
“Last time there was so much excitement about
a tablet it had some commandments written on i...
From Here...
The Book of Jobs
With many pro..And some cons...
In the US ,..
•During 2005 more than 1.5 Billion paper books have been posted of
which ….
(Source: AAP)
•…..1 Billion retu...
...to eTernity
Re-inventing the Job of Books
Images from edutechdebate.org
The (Real) Need
Re-inventing Schools
• Chrysler expects over-45 workers to rise from
41% in 2002 to 68% in 2011
• In US half of working age Americans expect to...
The (Real) Need
Re-inventing Schools
11
Pre-Internet Marketplace
Gap for
Content Personalization
Television
Telephone/
Human talk
Film
Radio
Letter
Newsletter
...
12
Market Gap for
Content Personalization
Television
Telephone/
Human talk
Film
Radio
Letter
Newsletter
Journals
Book
News...
The Joy of Learning !
Broadband, Mobile & Ubiquitous Internet
Scientific Research
New Music or Architecture
Well Designed ...
The Joy of Learning !
Broadband, Mobile & Ubiquitous Internet
Scientific Research
New Music or Architecture
Well Designed ...
“traditional”
Pedagogy
“traditional”
Contents
“traditional”
Publishing
eLearning 2.0: Informal
Grass Root Content
Self Gen...
2020: John uses
wearable computing
at the Automotive
workspace to access
his personal training
workbook and
personal perfo...
Uk
Norway
Italy
Denmark
Canada
Singapore
…
....
Vocabulary
Exchange
Learning
Objects
Metadata
Content
Packaging
....Conten...
Authoring Tools Learning Management Systems
Content
Providers
Content
Consumers
Content
Producers
Content
Curators
Managin...
Authoring Tools Learning Management Systems
Content
Providers
Content
Consumers
Content
Producers
Content
Curators
Managin...
Content
Providers
Content
Consumers
Content
Producers
Content
Curators
Open External
Repositories
Open External
Tool Servi...
Feature Scorm DITA ePub AICC
CMI5
IMS
QTI
IMS
LTI
IMS CC IMS
VDex
Experience
Tincan LRS
Others
XMLMapping * * *
XML Topic ...
eTernity Abstract Echosystem – Key Architectural Points
KAP1. Structured Content Management & Dynamic Publishing
eXact lea...
Digital Boards
eBooks
RAW
ASSETS
+
XML Templates
Common Source Learning
Materials Repository
(Images, Flash animations
Aud...
Specializing LOM for INTRA Content
calssification with:
1. Taxonomies (Competency/Skills)
2. Folksonomies
3. Location
4. ....
Ereignis
Er eignis
Funkt ion
Er eignis
Er eignis
Funkt ion
Funkt ion
O rganisat ionseinheit
Er eignis
Er eignis
O rganisat...
Ereignis
Er eignis
Funkt ion
Er eignis
Er eignis
Funkt ion
Funkt ion
O rganisat ionseinheit
Er eignis
Er eignis
O rganisat...
Feature Scorm DITA ePub AICC
CMI5
IMS
QTI
IMS
LTI
IMS CC IMS
VDex
Experience
Tincan LRS
Others
XMLMapping √
XML Topic √
To...
But Are We Ready?
(Innovating Education in Internet Times)
• 9:30:00 PM : Oral Distrbution (100K years AC)
• 11:52:00 PM: ...
Facing the Gutenberg Innovation Syndrome
Again and again and again….
1490 : “Dear Gutenberg, Wonderful but ….what else can...
eXact learning solutions © 2012
Read our DITA blog post
exact-learning.com/blog
Like us on Facebook/
exactlearningsolution...
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eTernity

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CEN/WS-LT meeting on Digital textbooks, Wednesday, October 24th, 2012 in Brussels, Belgium

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eTernity

  1. 1. From Here to eTernity : Towards a European Textbooks Resources Networking & Interoperability Initiative for the EU 2020 Digital Agenda Atlanta • Perth • Florence • Milan • Rome • Sestri Levante
  2. 2. Presenter Fabrizio Cardinali CEO eXact learning solutions North America & APAC Email: f.cardinali@exactls.com Twitter: @CardinaliF Web site: www.exact-learning.com Chair of Technical Committee from 2000 to 2002 Board of Directors from 2009 to 2011 Founding member of IMS Europe SCORM 1.2 & SCORM 2004 Cowriter Open Knowledge Initiative – MIT Global Strategy Advisor Chair from 2010 to date, 3rd re-election Active Engagement in eXact learning solutions © 2012
  3. 3. “There may be no greater tribute to Steve's success than the fact that much of the world learned of his passing on a device he invented” Barack Obama From Here... The Book of Jobs
  4. 4. From Here... The Book of Jobs “Last time there was so much excitement about a tablet it had some commandments written on it.” -The Wall Street Journal
  5. 5. From Here... The Book of Jobs With many pro..And some cons...
  6. 6. In the US ,.. •During 2005 more than 1.5 Billion paper books have been posted of which …. (Source: AAP) •…..1 Billion returned in 2006, equal to 465 Million US$ expenses (Source Environmental Trends and Climate Impacts) •Annual Student expenditures on books can easily range from 700$ to 1000$ and mid and low income students can’t afford the cost of textbooks •Used Textbooks comprise only 25-30% of all those in the market •Faculty Gudilines emerge seeking to prohibit faculty from assigning a textbook if they do not plan to use at least 50 percent of its content in the course. •Over the last three years, 34 states have proposed a total of more than 100 bills related to textbook costs ...to eTernity Re-inventing the Job of Books
  7. 7. ...to eTernity Re-inventing the Job of Books
  8. 8. Images from edutechdebate.org The (Real) Need Re-inventing Schools
  9. 9. • Chrysler expects over-45 workers to rise from 41% in 2002 to 68% in 2011 • In US half of working age Americans expect to work into their 70s whether by financial necessity or by lifestyle choice (AARP Survey) • In Japan the number of people between 15 and 64 is expected to decline by 740.000/year for next decade • In Finland employment rate between 60 and 64 has doubled since 1990 and 21% of Corporate Training Programs are attended by employees older than 50 • Median Age will cut Europe’s growth at least 1% annually for the next 3 decades •8 0% of Population in Pakistan is under 30 •1 Billion workers from emerging New Economies (China and India amongst all) have joined the global labour market since 2000 •70% of India’s intl trade is for providing Outsourcing Services to Western Economies •Government R&D Spending in New Economies has risen 3.5% annually since 2000 •In 2020 in China, Science and Technology innovation will rise to 60 per cent in Economic Growth contribution •By 2020 China’s reliance on key foreign technology will decline to below 30% from more than 50% now (Source China Daily on new RD spending Boost in New Economies ) The (Real) Need Re-inventing Schools
  10. 10. The (Real) Need Re-inventing Schools
  11. 11. 11 Pre-Internet Marketplace Gap for Content Personalization Television Telephone/ Human talk Film Radio Letter Newsletter Journals Book Newspaper 1- 10- 100- 1000- 10000- 100000- 1000000- 1 minute 1 hour 1 day 1 week 1 month Distribution Delay (Channel/media) 1 10 100 1000 10000 100000 1000000 Target Audience Modified Slide from Tomita , Japan (1980)) Traditional Content Distribution Channels  Differed  Real Time  Mass Distribution (Broad Casting) Towards New Generation Textbooks Distribution Channels Broadcasting One Message for Many People (Individual Massification)…
  12. 12. 12 Market Gap for Content Personalization Television Telephone/ Human talk Film Radio Letter Newsletter Journals Book Newspaper 1- 10- 100- 1000- 10000- 100000- 1000000- 1 minute 1 hour 1 day 1 week 1 month Distribution Delay (Channel/media) 1 10 100 1000 10000 100000 1000000 Target Audience Modified Slide from Tomita , Japan (1980))  Viral Distribution (Viral Casting ) Interactive Narrowcasting …..Many Messages for few people (Mass Individualisation) The Personal Media Revolution (Ubiquitous /Mobile / BB Internet) Personal Learning Communities (Mobile, Ubiquitous and Always on) New Channels & Business models (eg Download and Play Edutainment)  Social Distribution (Social Casting) Towards New Generation Textbooks Distribution Channels
  13. 13. The Joy of Learning ! Broadband, Mobile & Ubiquitous Internet Scientific Research New Music or Architecture Well Designed Audio Visual Instructions Clarification of Relationships Between Concepts Most Reasearch and Intellectual Production School Laboratory Work Lectures or Most Text Books Representations Moltiplication Tables Trial & Error Puzzle Solutions Applying Formulas to Solve Problems eLearning 1.0 (Poor Media, Prescriptive WBT TUTORIALS) Modified slide from “Learning how to learn”, Joseph D. Novak, D. Bob Gowin Constructive Personal Learning (Self Development, Talent Expression, The Joy of Learning,…) Meaningful Learning Learner Satisfaction Learner Freedom Behavioral Prescriptive Learning (eg Regulatory, Compliancy,…) ROTE Learning Associative Exploratory Learning (eg social learning, peer n reiew) eLearning 2.0 (Grass Root Formats) UNSATISFIED USER Syndrome (OK for mandatory, ie compliancy & regulatory training Only…) Motivate – Engage – Remediate Each one Towards New Generation Textbooks Personalization Formats
  14. 14. The Joy of Learning ! Broadband, Mobile & Ubiquitous Internet Scientific Research New Music or Architecture Well Designed Audio Visual Instructions Clarification of Relationships Between Concepts Most Reasearch and Intellectual Production School Laboratory Work Lectures or Most Text Books Representations Moltiplication Tables Trial & Error Puzzle Solutions Applying Formulas to Solve Problems eLearning 1.0 (Poor Media, Prescriptive WBT TUTORIALS) Constructive Personal Learning (Self Development, Talent Expression, The Joy of Learning,…) Meaningful Learning Learner Satisfaction Learner Freedom Behavioral Prescriptive Learning (eg Regulatory, Compliancy,…) ROTE Learning Associative Exploratory Learning (eg social learning, peer n reiew) eLearning 2.0 (Grass Root Formats) Mobile Learning Game Based Learning Social Learning Viral Learning Location Based Learning .... Electricity Killer Technology for Industrial Society Responsive Textbooks (Location, Skills & Context Aware) Killer Technology for Knowledge Society Personal Learning Management The Killer App for the Knowledge Society
  15. 15. “traditional” Pedagogy “traditional” Contents “traditional” Publishing eLearning 2.0: Informal Grass Root Content Self Generated eLearning 3.0: Responsive Digital Textbooks Marchitectures eLearning 1.0: Formal Labor & Recruitement Management Skills & Competency management Portfolio & Indentity Management Performance & Talent Management Web 2.0 Viral & Social Content Distribution Mobile & Location Based Content Distribution Personal Knowledge Management Formal Learning Informal Learning Personal Development Plans Summarising 15 Years of educational publishing Towards Next generation (Personal & Social) Responsive Digital Textbooks Marchitectures Next Generation Digital Learning Marchitectures & Ecosystems Motivate – Engage – Remediate Each one
  16. 16. 2020: John uses wearable computing at the Automotive workspace to access his personal training workbook and personal performance support system 2015: Lisa browses an eBook in her living room and rehearses the new Bank procedure she was trained the week before 2012: Jim is out on the field and accesses location based training services whilst visiting the new Electrical Plant he has been assigned to Markets get developed and then widely adopt with a ‘Hockey Stick Trend’ When new levels of Standards Adoption emerge: The Relevance of Interoperability Standards eXact learning solutions © 2012
  17. 17. Uk Norway Italy Denmark Canada Singapore … .... Vocabulary Exchange Learning Objects Metadata Content Packaging ....Content Sequencing Level 3: Mass Market Adoption Level 2: Early adoption Level 1: Pioneering R&D Sector Profiling Bodies Standardization Bodies Early Specification Bodies The Genesis of Interoperability Standards The Role of CEN * * * * * * * * * * * * eXact learning solutions © 2012
  18. 18. Authoring Tools Learning Management Systems Content Providers Content Consumers Content Producers Content Curators Managing change in Digital Textbooks Production From here…
  19. 19. Authoring Tools Learning Management Systems Content Providers Content Consumers Content Producers Content Curators Managing change in Digital Textbooks Production From here… 10 Most Common Pain Points 1. Difficult to find existing content from past or distant productions 2. Hard to re-use templates across content productions 3. Having to produce content again for every new device 4. Having to test integration with new or multiple LMS platforms 5. Not easy to interoperate with existing HR and ERP data 6. Need to integrate content from multiple departments (i.e. Technical, Marketing, Training) 7. Many content producers/vendors to coordinate, across different nations and languages 8. A nightmare to manage large procurements processes for learning content production 9. Need to transform procurement and production towards a single stream 10.Need to standardize content production, course catalogues, access and delivery life cycles .....
  20. 20. Content Providers Content Consumers Content Producers Content Curators Open External Repositories Open External Tool Services Object Oriented Xml Schemas Object Oriented Xml Stylesheets Responsive TextBook Folksonomies Taxonomies BusinessIntelligence Learning records Workflows Single Sign On (Authentication, Authorization) To eTernity Abstract Reference Ecosystem - Draft1
  21. 21. Feature Scorm DITA ePub AICC CMI5 IMS QTI IMS LTI IMS CC IMS VDex Experience Tincan LRS Others XMLMapping * * * XML Topic * * Tool Inclusion * Authentication token * Competency Tagging/markup * Assessment * Specialization * Tracking * * * Authentication Authorization Oauth, Shiboleth, ... Workflow s1000D To eTernity Candidate Reference Specifications List - Draft1
  22. 22. eTernity Abstract Echosystem – Key Architectural Points KAP1. Structured Content Management & Dynamic Publishing eXact learning solutions © 2012
  23. 23. Digital Boards eBooks RAW ASSETS + XML Templates Common Source Learning Materials Repository (Images, Flash animations Audio, Video ...) Single Channel Multi Channel Output (Skin, Platform, Device,...) ILT Materials Multi Channel Mobile WBT Learning Objects •Metadata •Vocabularies •DR I/O Protocols •Query languages •Packaging Formats XML Templating eTernity Abstract Echosystem – Key points KAP2. Single Source – Multi Channel Dynamic Publishing Learner Records Store Tracking
  24. 24. Specializing LOM for INTRA Content calssification with: 1. Taxonomies (Competency/Skills) 2. Folksonomies 3. Location 4. ... http://www.datafacet.com/ http://www.wandinc.com/ http://www.unspsc.org/ eTernity Abstract Echosystem – Key points KAP3. Context Aware Metadata Tagging
  25. 25. Ereignis Er eignis Funkt ion Er eignis Er eignis Funkt ion Funkt ion O rganisat ionseinheit Er eignis Er eignis O rganisat ionseinheit Er eignis Funkt ion Er eignis O rganisat ionseinheit E r e ig n is F u n k t io n E r e ig n is E r e ig n is F u n k t io n F u n k t io n O r g a n is a t io n s e in h e it E r e ig n is E r e ig n is O r g a n is a t io n s e in h e it E r e ig n is F u n k t io n E r e ig n is O r g a n is a t io n s e in h e it New Organizational Models New Labour Competencies New Learning Methods „e.g. Customer Interface Management“ Sales & Channel Manager CRM Operations Support Manager CRM Operations Support Assistant Helpdesk Manager Customer Interface Assistant Billing & Collections Professional ... Interconnection Skills IP Essentials IP Networks Mobile IP TCP/IP IRDA IT-Security Product Skills GPRS Routers Corporate Access Mobile Devices Sales Skills Infrastructure Sales Key Account Mgmt. Service Business ... New Personal Skills InterconnectionSkills IP Essentials IP Networks Mobile IP TCP/IP IRDA IT-Security Product Skills GPRS Routers Corporate Office Access Mobile Devices Sales Skills InfrastructureSales Key Account Mgmt. Service Business ... Community Learning Object Online-Session Learning Object Test Classroom Readings Learning Object Business workflows define the knowledge requirements... ...Learning workflows are the enabler Time 2 product .vs. Time 2 Talent organizational e.g. courses, communities individual learning path eTernity Abstract Echosystem – Key points KAP4. Workflow Based Learning
  26. 26. Ereignis Er eignis Funkt ion Er eignis Er eignis Funkt ion Funkt ion O rganisat ionseinheit Er eignis Er eignis O rganisat ionseinheit Er eignis Funkt ion Er eignis O rganisat ionseinheit E r e ig n is F u n k t io n E r e ig n is E r e ig n is F u n k t io n F u n k t io n O r g a n is a t io n s e in h e it E r e ig n is E r e ig n is O r g a n is a t io n s e in h e it E r e ig n is F u n k t io n E r e ig n is O r g a n is a t io n s e in h e it New Organizational Models New Labour Competencies New Learning Methods „e.g. Customer Interface Management“ Sales & Channel Manager CRM Operations Support Manager CRM Operations Support Assistant Helpdesk Manager Customer Interface Assistant Billing & Collections Professional ... Interconnection Skills IP Essentials IP Networks Mobile IP TCP/IP IRDA IT-Security Product Skills GPRS Routers Corporate Access Mobile Devices Sales Skills Infrastructure Sales Key Account Mgmt. Service Business ... New Personal Skills InterconnectionSkills IP Essentials IP Networks Mobile IP TCP/IP IRDA IT-Security Product Skills GPRS Routers Corporate Office Access Mobile Devices Sales Skills InfrastructureSales Key Account Mgmt. Service Business ... Community Learning Object Online-Session Learning Object Test Classroom Readings Learning Object Business workflows define the knowledge requirements... ...Learning workflows are the enabler Time 2 product .vs. Time 2 Talent „Traditional“ management value points „Future“ management value points • Time • Costs • Resources • Products • Skills • Competencies • Talents organizational e.g. courses, communities individual learning path MassivePersonalization Organisational Workflows Personal Learning PERSONAL Learning Plans & Portfolios COMPANY Learning Plans & Portfolios Open & Shared Enterprise Repositories of granular: •Skills & Competencies Maps •Assessment Objects •Remediation Objects Web Services/ APIs eTernity Abstract Echosystem – Key points KAP4. Workflow Based Learning
  27. 27. Feature Scorm DITA ePub AICC CMI5 IMS QTI IMS LTI IMS CC IMS VDex Experience Tincan LRS Others XMLMapping √ XML Topic √ Tool Inclusion √ Authentication token √ Competency Tagging/markup √ Assessment √ Specialization √ Tracking √ √ Authentication Authorization Oauth, Shiboleth, ... Workflow S1000D? eTernity A European Specialization for Textbooks Interoperability for the Digital Agenda
  28. 28. But Are We Ready? (Innovating Education in Internet Times) • 9:30:00 PM : Oral Distrbution (100K years AC) • 11:52:00 PM: Book Publishing & Distribution • 11:59:49 PM: Mass Media Analog Distribution (1830 roto print, since 1920 film,radio,tv) •11:59:58 PM: Digital Distribution •00:00:00 PM : The next big thing : (Ubiquitous, Mobile and Social) Social & Personal Textbooks The Media Innovation Clock Pool Paradox, 1983 The G.I.S. (Gutenberg Innovation Syndrome) 1490 : “Dear Gutenberg, Wonderful but….what else can we do with it apart printing the Bible?!**!” A Gutenberg friend after the first disclosure of its quantum leap publishing invention From a show called Øystein & Meg (Øystein & I) produced by Norwegian Broadcasting television channel Innovative Publishing Rose Monastry, Oslo Norway, 1491 http://youtu.be/xFAWR6hzZek
  29. 29. Facing the Gutenberg Innovation Syndrome Again and again and again…. 1490 : “Dear Gutenberg, Wonderful but ….what else can we do with it apart printing the Bible?” 1895: “Dear Marconi, good thing your invention managed to transmit letters over the air……but ………what’s the use of that???”…. 1980: “Why should people use mobile phones if we have a phone box at every corner?!?” 1990: “Why on earth should we use emails if we can fax all on papers?**!?” 2000: “Why should students use SMS messaging if they can talk to each other by phone?!!!!*?” 2005: “Why should students want to chat on their Phones if they don’t even do it on the laptop?!? 2012: Why should kids want to access, share and comment their textbooks by chapters on the Ipad if they dont even read the entire printed version?!? All Media Have Been New… ...Innovate & Create to Compete!
  30. 30. eXact learning solutions © 2012 Read our DITA blog post exact-learning.com/blog Like us on Facebook/ exactlearningsolutions Follow us on Twitter @eXactlearning Email us at info@exactls.com Follow Us

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