1.
Innovation Robyn Tippins

2.
Credit Cards Power Bars Disposable Diapers Paper Plates The Dollar Store Yankee Candle XM Radio AOL Blogger Friendster Wikipedia Airline Miles Grocery Buggies Patagonia CSS

3.
Innovation ≠ Success

4.
Small But Vital Shifts

5.
<ul><li>Great Sign </li></ul><ul><li>Brand Standards </li></ul><ul><li>Indoor pools </li></ul><ul><li>Gulf Oil partnership </li></ul>

6.
Drive/Passion

7.
<ul><li>Willing to make radical changes to improve bottom line </li></ul><ul><li>Willing to risk entire business relationship to succeed </li></ul><ul><li>Trial and Error </li></ul><ul><li>Doesn’t lose sight of overall goal </li></ul>

8.
Influence

9.
Building Communities Photo by Cammy Ambrosini

10.
Community Hasn’t Changed <ul><li>No longer defined by geography </li></ul><ul><li>Wikipedia Debate - ‘virtual community’ </li></ul><ul><li>Only the tools have changed </li></ul>

11.
Facebook and Microsoft <ul><li>240M </li></ul><ul><li>1.6% investment </li></ul><ul><li>50M+ Active Users </li></ul>

12.
MySpace and Google <ul><li>900M </li></ul><ul><li>Ad Serving Only </li></ul><ul><li>200M+ Registered Members </li></ul>

16.
How?

17.
5 Ways To Effectively Nurture Your Online Community <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul><ul><li>See and Be Seen </li></ul><ul><li>Tweak 3 </li></ul><ul><li>Golden Rule </li></ul>

18.
Straight Talk

22.
Spammers: Piss Off

23.
Spammers: Piss Off Slow Down Rockstar!

24.
Spammers: Piss Off Done :) Slow Down Rockstar!

25.
Other Companies <ul><li>Ing </li></ul><ul><li>Burger King </li></ul>

26.
Use Them

29.
Suggestions <ul><li>Wiki </li></ul><ul><li>Suggestion Board </li></ul><ul><li>Message Board </li></ul><ul><li>Email List </li></ul><ul><li>Blog </li></ul>

31.
See and Be Seen

33.
Visibility <ul><li>Conferences </li></ul><ul><li>Blogs </li></ul><ul><li>Message Boards* </li></ul><ul><li>Host Events </li></ul><ul><li>MSM </li></ul>

34.
Tweak 3

35.
Tweak 3 <ul><li>Tweak FAQs regularly </li></ul><ul><li>Create great tutorials </li></ul><ul><li>Tweak site in answer to questions </li></ul>

36.
Golden Rule

37.
Golden Rule <ul><li>Bribe Them </li></ul>

39.
Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul>

41.
Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul>

43.
Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul><ul><li>Do It For Them </li></ul>

45.
Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul><ul><li>Do It For Them </li></ul>

49.
Photo by Stephen Eastop

50.
Robyn Tippins Sleepyblogger.com | Gamingandtech.com Twitter: duzins Email: [email_address] Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins Community Manager Yahoo! Developer Network developer.yahoo.com