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Innovation and Community


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I gave this talk at Bowling Green University, as a part of the 3rd Annual Conference on Global Competitiveness.

Published in: Technology

Innovation and Community

  1. 1. Innovation Robyn Tippins
  2. 2. Credit Cards Power Bars Disposable Diapers Paper Plates The Dollar Store Yankee Candle XM Radio AOL Blogger Friendster Wikipedia Airline Miles Grocery Buggies Patagonia CSS
  3. 3. Innovation ≠ Success
  4. 4. Small But Vital Shifts
  5. 5. <ul><li>Great Sign </li></ul><ul><li>Brand Standards </li></ul><ul><li>Indoor pools </li></ul><ul><li>Gulf Oil partnership </li></ul>
  6. 6. Drive/Passion
  7. 7. <ul><li>Willing to make radical changes to improve bottom line </li></ul><ul><li>Willing to risk entire business relationship to succeed </li></ul><ul><li>Trial and Error </li></ul><ul><li>Doesn’t lose sight of overall goal </li></ul>
  8. 8. Influence
  9. 9. Building Communities Photo by Cammy Ambrosini
  10. 10. Community Hasn’t Changed <ul><li>No longer defined by geography </li></ul><ul><li>Wikipedia Debate - ‘virtual community’ </li></ul><ul><li>Only the tools have changed </li></ul>
  11. 11. Facebook and Microsoft <ul><li>240M </li></ul><ul><li>1.6% investment </li></ul><ul><li>50M+ Active Users </li></ul>
  12. 12. MySpace and Google <ul><li>900M </li></ul><ul><li>Ad Serving Only </li></ul><ul><li>200M+ Registered Members </li></ul>
  13. 16. How?
  14. 17. 5 Ways To Effectively Nurture Your Online Community <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul><ul><li>See and Be Seen </li></ul><ul><li>Tweak 3 </li></ul><ul><li>Golden Rule </li></ul>
  15. 18. Straight Talk
  16. 22. Spammers: Piss Off
  17. 23. Spammers: Piss Off Slow Down Rockstar!
  18. 24. Spammers: Piss Off Done :) Slow Down Rockstar!
  19. 25. Other Companies <ul><li>Ing </li></ul><ul><li>Burger King </li></ul>
  20. 26. Use Them
  21. 29. Suggestions <ul><li>Wiki </li></ul><ul><li>Suggestion Board </li></ul><ul><li>Message Board </li></ul><ul><li>Email List </li></ul><ul><li>Blog </li></ul>
  22. 31. See and Be Seen
  23. 33. Visibility <ul><li>Conferences </li></ul><ul><li>Blogs </li></ul><ul><li>Message Boards* </li></ul><ul><li>Host Events </li></ul><ul><li>MSM </li></ul>
  24. 34. Tweak 3
  25. 35. Tweak 3 <ul><li>Tweak FAQs regularly </li></ul><ul><li>Create great tutorials </li></ul><ul><li>Tweak site in answer to questions </li></ul>
  26. 36. Golden Rule
  27. 37. Golden Rule <ul><li>Bribe Them </li></ul>
  28. 39. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul>
  29. 41. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul>
  30. 43. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul><ul><li>Do It For Them </li></ul>
  31. 45. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul><ul><li>Do It For Them </li></ul>
  32. 49. Photo by Stephen Eastop
  33. 50. Robyn Tippins | Twitter: duzins Email: [email_address] Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins Community Manager Yahoo! Developer Network