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Innovation and Strategy In Web 2.0 Robyn Tippins Community Manager, YDN [email_address]

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Why?

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Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?

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Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?

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How?

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Viral

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Forced Invite

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Invite After Action

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Lifestream actions

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Lifestream actions

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Additional Efforts

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1:1

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Value

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Objective "You can build a great application that is used by millions of people, but if it doesn’t help you with your business, what’s the point?" Neil Patel, Search Engine Land

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Where?

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<ul><li>#1 in 7 verticals </li></ul><ul><li>18 of Yahoo’s products are #1 or #2 in their category </li></ul><ul><li>600M unique visitors a month, 260M signed in </li></ul><ul><li>180B page views per month </li></ul><ul><li>235B user minutes a month </li></ul><ul><li>Over 10B user relationships </li></ul>

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Yahoo! Developer Network <ul><li>Created in early 2005 with the launch of Yahoo!’s first Search APIs </li></ul><ul><li>Over 30 APIs and web services offered today </li></ul><ul><li>Over 250k API keys issued </li></ul><ul><li>Key resources: </li></ul><ul><ul><li>Documentation </li></ul></ul><ul><ul><li>Developer language centers </li></ul></ul><ul><ul><li>Message boards/forums </li></ul></ul><ul><ul><li>User interface patterns </li></ul></ul><ul><ul><li>Code samples and developer kits </li></ul></ul><ul><ul><li>Blog & video </li></ul></ul>

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Developer Outreach 2008 <ul><li>Launches </li></ul><ul><ul><li>OpenID </li></ul></ul><ul><ul><li>Flash Maps </li></ul></ul><ul><ul><li>Y!Live </li></ul></ul><ul><ul><li>Developer tools – R3 </li></ul></ul><ul><ul><li>MyBlogLog API </li></ul></ul><ul><ul><li>Fire Eagle </li></ul></ul><ul><ul><li>Silverlight Developer Center </li></ul></ul><ul><ul><li>Taiwan Lifestyles API </li></ul></ul><ul><ul><li>Hot Jobs API </li></ul></ul><ul><ul><li>BrowserPlus </li></ul></ul><ul><ul><li>GeoPlanet </li></ul></ul><ul><ul><li>Address Book </li></ul></ul><ul><ul><li>SearchMonkey </li></ul></ul><ul><ul><li>Design Stencils </li></ul></ul><ul><ul><li>Blueprint (mobile) </li></ul></ul><ul><ul><li>BOSS </li></ul></ul><ul><li>Original Content </li></ul><ul><ul><li>34 videos in YDN theater </li></ul></ul><ul><ul><li>112 blog posts </li></ul></ul><ul><li>Website Infrastructure </li></ul><ul><ul><li>New website launch </li></ul></ul><ul><ul><li>Launch of unified message boards </li></ul></ul><ul><ul><li>CRM system deployment </li></ul></ul><ul><li>Events produced and/or sponsored (partial list) </li></ul><ul><ul><li>eTech </li></ul></ul><ul><ul><li>GSP </li></ul></ul><ul><ul><li>Memcached Hackathon </li></ul></ul><ul><ul><li>Hadoop Summit </li></ul></ul><ul><ul><li>YUI Party (Sunnyvale + London) </li></ul></ul><ul><ul><li>Mashup Camp </li></ul></ul><ul><ul><li>SxSW: core conversation on reputation and identity </li></ul></ul><ul><ul><li>BayCHI - social patterns talk </li></ul></ul><ul><ul><li>IA Summit </li></ul></ul><ul><ul><li>Brighton Barcamp (UK) </li></ul></ul><ul><ul><li>Social Innovation Camp (UK) </li></ul></ul><ul><ul><li>Over-the-air (UK) </li></ul></ul><ul><ul><li>Web 2.0 Expo </li></ul></ul><ul><ul><li>Where 2.0 </li></ul></ul><ul><ul><li>Internet Identity Workshop (IIW) </li></ul></ul><ul><ul><li>Maker Day </li></ul></ul><ul><ul><li>Mapping Party (State of the Map) </li></ul></ul><ul><ul><li>Online Community Forum </li></ul></ul><ul><ul><li>BarCamp Northeast (UK) </li></ul></ul><ul><ul><li>London Web Week (UK) </li></ul></ul><ul><ul><li>9 th Information Architecture Summit </li></ul></ul><ul><ul><li>Hadoop Meet-up </li></ul></ul><ul><ul><li>OAuth Summit </li></ul></ul><ul><ul><li>Asia Pacific Web Tech Conf (HK) </li></ul></ul><ul><ul><li>Aussie Girl Geek Dinner </li></ul></ul><ul><ul><li>Open Source Conference (Turkey) </li></ul></ul><ul><ul><li>SearchMonkey Launch Events (Paris + London) </li></ul></ul><ul><ul><li>OSCON </li></ul></ul><ul><ul><li>360 Flex </li></ul></ul><ul><ul><li>Flashforward </li></ul></ul>

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YDN Fall 2008 International Events <ul><li>Europe </li></ul><ul><li>Hadoop user group, London </li></ul><ul><li>SearchMonkey event, Munich </li></ul><ul><li>Fronteers Conference, Amsterdam </li></ul><ul><li>dContruct, Brighton </li></ul><ul><li>Brighton and London Barcamps </li></ul><ul><li>Scripting Accessibility Hack Event, London </li></ul><ul><li>Flash on the Beach, Brighton </li></ul><ul><li>BOSS Developer Event </li></ul><ul><li>Canada and Mexico </li></ul><ul><li>“ Software Systems for the Internet” course at a Mexico City university </li></ul><ul><li>University Hack Day (@ Waterloo) </li></ul><ul><li>Turkey </li></ul><ul><li>RiaTalks Web Developer conference </li></ul><ul><li>IEEE meeting, Cukurova University </li></ul><ul><li>Romania </li></ul><ul><li>Semantic Web Lab </li></ul><ul><li>Wurbe Event </li></ul><ul><li>Online Coding Competition </li></ul><ul><li>SE Asia </li></ul><ul><li>Barcamp Manila </li></ul><ul><li>Developer’s Night at the Loof </li></ul><ul><li>Developer’s Night in Manila </li></ul><ul><li>Flex User Group </li></ul><ul><li>Vietnam ICT in Education </li></ul><ul><li>PHP Users Group, Singapore </li></ul><ul><li>BOSS Developer Event </li></ul><ul><li>LatAm </li></ul><ul><li>Refresh Miami local developer group </li></ul><ul><li>Brazil Open Hack Day </li></ul><ul><li>India </li></ul><ul><li>BOSS stealth mode launch </li></ul><ul><li>Open Hack Day in Q4 </li></ul><ul><li>Korea </li></ul><ul><li>Hadoop community meeting </li></ul><ul><li>Y! Korea Map Day Conference </li></ul><ul><li>Taiwan </li></ul><ul><li>Open Hack Day </li></ul><ul><li>COSCUP </li></ul><ul><li>Open ID user group </li></ul><ul><li>Open Mail Hack Week </li></ul><ul><li>Australia </li></ul><ul><li>Squid-cache meetup </li></ul><ul><li>Tech Talks – University of NSW </li></ul>

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<ul><li>Celebrate innovation </li></ul><ul><li>Share open technologies </li></ul><ul><li>Bring people together in the spirit of collaboration and fun </li></ul>

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Open HackDay by the numbers 12-13 14 300 30 8 2300+ th of September (Friday-Saturday) participating Yahoo! organizations hackers international attendees university hack day winners Flickr photos tagged OpenHack08 43 campsites

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Participating Y! Groups

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Example Participating Organizations

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Popular YDN Products YUI <ul><li>Over 1.1 billion files served each week </li></ul><ul><li>Over 11,000 people registered in YUI forums </li></ul>flickr <ul><li>Second most popular API in the world </li></ul><ul><li>Over 100K API keys issued </li></ul>Search <ul><li>SearchMonkey: first developer access to search results pages </li></ul><ul><li>BOSS: full access to all search functionality </li></ul>Maps-Geo <ul><li>Most popular Flash Maps API </li></ul><ul><li>Where-on-Earth IDs for every place on Earth </li></ul>Address Book <ul><li>500 million address books </li></ul><ul><li>150 million unique users each month </li></ul>

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How We Help