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Building Communities In A Web 2.0 World

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Innovation and Community
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Building Communities In A Web 2.0 World

  1. 1. Building Communities In A Web 2.0 World Photo by Cammy Ambrosini
  2. 2. Community Hasn’t Changed
  3. 3. Community Hasn’t Changed <ul><li>No longer defined by geography </li></ul>
  4. 4. Community Hasn’t Changed <ul><li>No longer defined by geography </li></ul><ul><li>Wikipedia Debate - ‘virtual community’ </li></ul>
  5. 5. Community Hasn’t Changed <ul><li>No longer defined by geography </li></ul><ul><li>Wikipedia Debate - ‘virtual community’ </li></ul><ul><li>Only the tools have changed </li></ul>
  6. 6. Photo by Crow Girl
  7. 7. Photo by Ramzi Hashisho
  8. 8. <ul><li>RL </li></ul>
  9. 9. <ul><li>;) </li></ul>
  10. 11. and Microsoft
  11. 12. and Microsoft <ul><li>240M </li></ul>
  12. 13. <ul><li>240M </li></ul><ul><li>1.6% investment </li></ul>and Microsoft
  13. 14. <ul><li>240M </li></ul><ul><li>1.6% investment </li></ul><ul><li>50M+ Active Users </li></ul>and Microsoft
  14. 15. <ul><li>240M </li></ul><ul><li>1.6% investment </li></ul><ul><li>50M+ Active Users </li></ul>and Microsoft
  15. 16. and Google
  16. 17. and Google <ul><li>900M </li></ul>
  17. 18. <ul><li>900M </li></ul><ul><li>Ad Serving Only </li></ul>and Google
  18. 19. <ul><li>900M </li></ul><ul><li>Ad Serving Only </li></ul><ul><li>200M+ Registered Members </li></ul>and Google
  19. 20. <ul><li>900M </li></ul><ul><li>Ad Serving Only </li></ul><ul><li>200M+ Registered Members </li></ul>and Google
  20. 24. But how do you achieve success at building or growing your own community online?
  21. 25. 5 Ways To Effectively Nurture Your Online Community
  22. 26. <ul><li>Straight Talk </li></ul>5 Ways To Effectively Nurture Your Online Community
  23. 30. Spammers: Piss Off
  24. 31. Spammers: Piss Off Slow Down Rockstar!
  25. 32. Spammers: Piss Off Done :) Slow Down Rockstar!
  26. 33. Ing Burger King
  27. 34. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul>5 Ways To Effectively Nurture Your Online Community
  28. 37. Suggestions <ul><li>Wiki </li></ul><ul><li>Suggestion Board </li></ul><ul><li>Message Board </li></ul><ul><li>Email List </li></ul><ul><li>Blog </li></ul>
  29. 41. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul><ul><li>See and Be Seen </li></ul>5 Ways To Effectively Nurture Your Online Community
  30. 42. Mario Sundar, LinkedIN Photo by Matthew Homann
  31. 44. Visibility <ul><li>Conferences </li></ul><ul><li>Blogs </li></ul><ul><li>Message Boards* </li></ul><ul><li>Host Events </li></ul><ul><li>MSM </li></ul>
  32. 45. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul><ul><li>See and Be Seen </li></ul><ul><li>Tweak 3 </li></ul>5 Ways To Effectively Nurture Your Online Community
  33. 46. Tweaks 3 <ul><li>Tweak FAQs regularly </li></ul>
  34. 47. Tweaks 3 <ul><li>Tweak FAQs regularly </li></ul><ul><li>Create great tutorials </li></ul>
  35. 48. Tweaks 3 <ul><li>Tweak FAQs regularly </li></ul><ul><li>Create great tutorials </li></ul><ul><li>Tweak site in answer to questions </li></ul>
  36. 49. RedLightCenter.com
  37. 50. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul><ul><li>See and Be Seen </li></ul><ul><li>Tweak 3 </li></ul><ul><li>Golden Rule </li></ul>5 Ways To Effectively Nurture Your Online Community
  38. 51. Golden Rule
  39. 52. Golden Rule <ul><li>Bribe Them </li></ul>
  40. 54. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul>
  41. 56. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul>
  42. 59. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul><ul><li>Do It For Them </li></ul>
  43. 61. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul><ul><li>Do It For Them </li></ul><ul><li>Keep It Simple </li></ul>
  44. 65. Photo by Stephen Eastop

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