Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Building Communities In A Web 2.0 World

2,594 views

Published on

These are the slide from a talk I gave on 11/14/07 in Montreal, CA at Webcom-Montreal (webcom-montreal.com).

Published in: Technology, News & Politics
  • Be the first to comment

Building Communities In A Web 2.0 World

  1. 1. Building Communities In A Web 2.0 World Photo by Cammy Ambrosini
  2. 2. Community Hasn’t Changed
  3. 3. Community Hasn’t Changed <ul><li>No longer defined by geography </li></ul>
  4. 4. Community Hasn’t Changed <ul><li>No longer defined by geography </li></ul><ul><li>Wikipedia Debate - ‘virtual community’ </li></ul>
  5. 5. Community Hasn’t Changed <ul><li>No longer defined by geography </li></ul><ul><li>Wikipedia Debate - ‘virtual community’ </li></ul><ul><li>Only the tools have changed </li></ul>
  6. 6. Photo by Crow Girl
  7. 7. Photo by Ramzi Hashisho
  8. 8. <ul><li>RL </li></ul>
  9. 9. <ul><li>;) </li></ul>
  10. 11. and Microsoft
  11. 12. and Microsoft <ul><li>240M </li></ul>
  12. 13. <ul><li>240M </li></ul><ul><li>1.6% investment </li></ul>and Microsoft
  13. 14. <ul><li>240M </li></ul><ul><li>1.6% investment </li></ul><ul><li>50M+ Active Users </li></ul>and Microsoft
  14. 15. <ul><li>240M </li></ul><ul><li>1.6% investment </li></ul><ul><li>50M+ Active Users </li></ul>and Microsoft
  15. 16. and Google
  16. 17. and Google <ul><li>900M </li></ul>
  17. 18. <ul><li>900M </li></ul><ul><li>Ad Serving Only </li></ul>and Google
  18. 19. <ul><li>900M </li></ul><ul><li>Ad Serving Only </li></ul><ul><li>200M+ Registered Members </li></ul>and Google
  19. 20. <ul><li>900M </li></ul><ul><li>Ad Serving Only </li></ul><ul><li>200M+ Registered Members </li></ul>and Google
  20. 24. But how do you achieve success at building or growing your own community online?
  21. 25. 5 Ways To Effectively Nurture Your Online Community
  22. 26. <ul><li>Straight Talk </li></ul>5 Ways To Effectively Nurture Your Online Community
  23. 30. Spammers: Piss Off
  24. 31. Spammers: Piss Off Slow Down Rockstar!
  25. 32. Spammers: Piss Off Done :) Slow Down Rockstar!
  26. 33. Ing Burger King
  27. 34. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul>5 Ways To Effectively Nurture Your Online Community
  28. 37. Suggestions <ul><li>Wiki </li></ul><ul><li>Suggestion Board </li></ul><ul><li>Message Board </li></ul><ul><li>Email List </li></ul><ul><li>Blog </li></ul>
  29. 41. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul><ul><li>See and Be Seen </li></ul>5 Ways To Effectively Nurture Your Online Community
  30. 42. Mario Sundar, LinkedIN Photo by Matthew Homann
  31. 44. Visibility <ul><li>Conferences </li></ul><ul><li>Blogs </li></ul><ul><li>Message Boards* </li></ul><ul><li>Host Events </li></ul><ul><li>MSM </li></ul>
  32. 45. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul><ul><li>See and Be Seen </li></ul><ul><li>Tweak 3 </li></ul>5 Ways To Effectively Nurture Your Online Community
  33. 46. Tweaks 3 <ul><li>Tweak FAQs regularly </li></ul>
  34. 47. Tweaks 3 <ul><li>Tweak FAQs regularly </li></ul><ul><li>Create great tutorials </li></ul>
  35. 48. Tweaks 3 <ul><li>Tweak FAQs regularly </li></ul><ul><li>Create great tutorials </li></ul><ul><li>Tweak site in answer to questions </li></ul>
  36. 49. RedLightCenter.com
  37. 50. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul><ul><li>See and Be Seen </li></ul><ul><li>Tweak 3 </li></ul><ul><li>Golden Rule </li></ul>5 Ways To Effectively Nurture Your Online Community
  38. 51. Golden Rule
  39. 52. Golden Rule <ul><li>Bribe Them </li></ul>
  40. 54. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul>
  41. 56. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul>
  42. 59. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul><ul><li>Do It For Them </li></ul>
  43. 61. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul><ul><li>Do It For Them </li></ul><ul><li>Keep It Simple </li></ul>
  44. 65. Photo by Stephen Eastop

×