10+ million daily active users in 150+ countries. More than ever, Slack is the new big marketing channel. So you want to build a community on Slack? This presentation gives some insights on how to successfully reach your audience.

1. How To Build a Community on
by @fmerian

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SECURITY POLICIES
Jason Stewart 2:22 PM
Thanks Johnny!
Salesforce APP 2:24 PM
BigCo Account
Account Owner: Todd Huge
Annual Revenue: $5,000,000
Industry: Retail
Website: bigco.com
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brainstorming
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Caroline McCarthy
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The Next Big Marketing Channel.
Here are some facts.

3. Source: slack.com@fmerian 3

4. Source: slack.com@fmerian 4

5. 150+
countries
have daily active users
in Slack
Source: slack.com@fmerian 5

6. Engaging
Integrated
Automated
@fmerian 6

7. So you want to build a community on Slack?
Here is how to.
• All guests and visitors must sign in
• Guests and visitors must be accompanied throughout the office
SECURITY POLICIES
Jason Stewart 2:22 PM
Thanks Johnny!
Salesforce APP 2:24 PM
BigCo Account
Account Owner: Todd Huge
Annual Revenue: $5,000,000
Industry: Retail
Website: bigco.com
1⌘⌘
⌘⌘
2
3
2
⌘⌘
accounOng-costs
brainstorming
Channels
1
design-work
events
Caroline McCarthy
Starred
All Threads
Acme Sites
Ma^ Kump
#culture
Add a topic19 0
Search
Today

8. Invite users
with a sign-up form
1
Simple, human questions
to better understand
your members.
@fmerian 8

9. Welcome new members
with a great onboarding
experience
2
Send a message to new members
and invite them to introduce
themselves to the community.
@fmerian 9

10. Add Channels
to foster engagement
3
Less channels, more focus.
#intro
#general
#help
@fmerian 10

11. 4
Promote
on social media
Share best threads
on your favorite networks
to grow your community.
@fmerian 11

12. Measure
your KPI
5
5,042
1,337
Track most relevant metrics
to analyze performances.
@fmerian 12

13. Synthesis

14. KPI
5
Onboarding
2
Sign-up form
1
Channels
3 4
Social media
@fmerian 14

15. So you want to build a community on Slack?
I would be happy to help you.
Contact me at:
hello@fmerian.com