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Communities: Build or Join? Image credit: joeshlabotnik on Flickr

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<ul><li>Created in early 2005 with the launch of Yahoo!’s first Search APIs </li></ul><ul><li>Over 30 APIs and web services offered today </li></ul><ul><li>Over 250k API keys issued </li></ul><ul><li>Key resources: </li></ul><ul><ul><li>Documentation </li></ul></ul><ul><ul><li>Developer language centers </li></ul></ul><ul><ul><li>Message boards/forums </li></ul></ul><ul><ul><li>User interface patterns </li></ul></ul><ul><ul><li>Code samples and developer kits </li></ul></ul><ul><ul><li>Blog & video </li></ul></ul>

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Pros <ul><li>Ownership of UGC </li></ul><ul><li>Overall control of usability is yours </li></ul><ul><li>Manage the message </li></ul><ul><li>Traffic to your site increases </li></ul><ul><li>Knowledge base onsite </li></ul>

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Cons <ul><li>Start at Zero </li></ul>

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Cons <ul><li>Start at Zero </li></ul><ul><li>Failure is possible, and embarrassing </li></ul>

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Cons <ul><li>Start at Zero </li></ul><ul><li>Failure is possible, and embarrassing </li></ul><ul><li>Duplication of efforts </li></ul>

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Cons <ul><li>Start at Zero </li></ul><ul><li>Failure is possible, and embarrassing </li></ul><ul><li>Duplication of efforts </li></ul><ul><li>Major resource drain </li></ul>

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How to decide? <ul><li>What do you want to achieve? </li></ul><ul><li>What are your resources? </li></ul><ul><li>What are your competitors doing? </li></ul>

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Nurture and Grow

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Talk Like Real People

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Utilize Your Community

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Target Your Audiences

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Delivery Timing Matters

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Learn Basic Social Media Best Practices

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Robyn Tippins Sleepyblogger.com | Gamingandtech.com Twitter: duzins Email: [email_address] Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins Community Manager Yahoo! Developer Network developer.yahoo.com