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Marketing Socially Robyn Tippins Community Manager, YDN rtippins@yahoo-inc.com 1
Why?
Where are your customers? 83% ...
Where are your customers? 83% ...
How?
Viral
Forced Invite
Invite After Action
Lifestream actions
Lifestream actions
1:1
Value
Objective "You can build a great application that is used by millions of people, but if it doesn’t help you with your busi...
Awareness/PR
Traffic
Money
Mone y
Where?
• #1 in 7 verticals • 18 of Yahoo’s products are #1 or #2 in their category • 600M unique visitors a month, 260M signe...
Robyn Tippins Community Manager ...
Applications, Lifestreams and Your Company
Applications, Lifestreams and Your Company
Applications, Lifestreams and Your Company
Applications, Lifestreams and Your Company
Applications, Lifestreams and Your Company
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Applications, Lifestreams and Your Company

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I gave this talk at ConvergeSC (convergesc.org). Applications, Lifestreams and Your Company: How to use social APIs to connect with and engage your audience in a way that is beneficial to both you and your customers.

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Applications, Lifestreams and Your Company

  1. 1. Marketing Socially Robyn Tippins Community Manager, YDN rtippins@yahoo-inc.com 1
  2. 2. Why?
  3. 3. Where are your customers? 83% 55% Source: Universal McCann Wave 3 (April 2008)
  4. 4. Where are your customers? 83% 55% Source: Universal McCann Wave 3 (April 2008)
  5. 5. How?
  6. 6. Viral
  7. 7. Forced Invite
  8. 8. Invite After Action
  9. 9. Lifestream actions
  10. 10. Lifestream actions
  11. 11. 1:1
  12. 12. Value
  13. 13. Objective "You can build a great application that is used by millions of people, but if it doesn’t help you with your business, what’s the point?" Neil Patel, Search Engine Land
  14. 14. Awareness/PR
  15. 15. Traffic
  16. 16. Money
  17. 17. Mone y
  18. 18. Where?
  19. 19. • #1 in 7 verticals • 18 of Yahoo’s products are #1 or #2 in their category • 600M unique visitors a month, 260M signed in • 180B page views per month • 235B user minutes a month • Over 10B user relationships
  20. 20. Robyn Tippins Community Manager Yahoo! Developer Network developer.yahoo.com Sleepyblogger.com | Gamingandtech.com Twitter: duzins Email: robyn@sleepyblogger.com Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins

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