Applications, Lifestreams and Your Company

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I gave this talk at ConvergeSC (convergesc.org). Applications, Lifestreams and Your Company: How to use social APIs to connect with and engage your audience in a way that is beneficial to both you and your customers.

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Applications, Lifestreams and Your Company

  1. 1. Marketing Socially Robyn Tippins Community Manager, YDN rtippins@yahoo-inc.com 1
  2. 2. Why?
  3. 3. Where are your customers? 83% 55% Source: Universal McCann Wave 3 (April 2008)
  4. 4. Where are your customers? 83% 55% Source: Universal McCann Wave 3 (April 2008)
  5. 5. How?
  6. 6. Viral
  7. 7. Forced Invite
  8. 8. Invite After Action
  9. 9. Lifestream actions
  10. 10. Lifestream actions
  11. 11. 1:1
  12. 12. Value
  13. 13. Objective "You can build a great application that is used by millions of people, but if it doesn’t help you with your business, what’s the point?" Neil Patel, Search Engine Land
  14. 14. Awareness/PR
  15. 15. Traffic
  16. 16. Money
  17. 17. Mone y
  18. 18. Where?
  19. 19. • #1 in 7 verticals • 18 of Yahoo’s products are #1 or #2 in their category • 600M unique visitors a month, 260M signed in • 180B page views per month • 235B user minutes a month • Over 10B user relationships
  20. 20. Robyn Tippins Community Manager Yahoo! Developer Network developer.yahoo.com Sleepyblogger.com | Gamingandtech.com Twitter: duzins Email: robyn@sleepyblogger.com Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins

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