1.
Marketing Socially
Robyn Tippins
Community Manager, YDN
rtippins@yahoo-inc.com
1

2.
Why?

3.
Where are your customers?
83%
55%
Source: Universal McCann Wave 3 (April 2008)

4.
Where are your customers?
83%
55%
Source: Universal McCann Wave 3 (April 2008)

5.
How?

6.
Viral

7.
Forced Invite

8.
Invite After Action

9.
Lifestream actions

10.
Lifestream actions

11.
1:1

12.
Value

13.
Objective
"You can build a great application that is used by millions of people, but if it
doesn’t help you with your business, what’s the point?"
Neil Patel, Search Engine Land

14.
Awareness/PR

15.
Traffic

16.
Money

17.
Mone
y

18.
Where?

19.
• #1 in 7 verticals
• 18 of Yahoo’s products are #1 or #2 in
their category
• 600M unique visitors a month, 260M
signed in
• 180B page views per month
• 235B user minutes a month
• Over 10B user relationships

20.
Robyn Tippins
Community Manager
Yahoo! Developer Network
developer.yahoo.com
Sleepyblogger.com | Gamingandtech.com
Twitter: duzins
Email: robyn@sleepyblogger.com
Phone: 510-579-5558
YIM: therealrobyntippins | AIM: robyntippins