Don't drink from the fire hose: how to read and share content online
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With smartphones, tablets, online newspapers, blogs and social media, the way we digest our reading material has changed significantly over the last few years. With the mind-boggling volume of online content available, how do you maintain focus on the most valuable content and keep your e-mail inbox clean? Here are some some technologies I use to keep up with current information and events without becoming overwhelmed.
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Don't drink from the fire hose: how to read and share content online
- 1. How to Read and Share Online By Dustin Wheeler, CPA HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 2. Dustin Wheeler, CPA • 10+ years experience in public accounting • Bachelor’s in Accounting from BYU-Idaho, Masters of Accountancy from UNLV • Member of QuickBooks ProAdvisor program (desktop & online) • Certified Xero Partner • Selected as one of the “40 Under 40” by the CPA Practice Advisor for 2011, 2012 and 2013 dustinwheelercpa.com linkedin.comindustinwheeler dustinwcpa +DustinWheeler HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 3. RSS • Rich Site Summary, or Really Simple Syndication • Puts content into “chunks” • The underlying technology which allows you to “subscribe” to web content HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
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- 6. Feed Aggregation Journal of Accountancy CPA Letter Daily Accounting Today Feed Aggregator MyCPA.com Blog Business Blogs Daily Herald HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 7. Feed Aggregators • Flipboard (smartphone & tablet app with magazinelike layout and “flip” interface) • Feedly (mobile app and runs in a browser – useful if you’re reading from a computer) • Microsoft Outlook • Many others HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 8. Flipboard HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 9. Desktop Feedly Mobile HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 10. Microsoft Outlook Step 2 Step 1 Step 3 HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 11. Recommended Reading Business Owners: • Entrepreneur.com • Inc.com • Harvard Business Review • Killer Startups Marketing • Copyblogger • Seth Godin • Simon Sinek Tips & Tricks for Getting Things Done: • Lifehacker HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 12. Recommended Reading Local: • Daily Herald • Deseret News business And of course: • MyCPA.com blog More ideas: • Industry thought leaders • Your customers • Your suppliers • Your competitors HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 13. If You’re Reading, Share It! • It’s very easy to share from reader apps to social media sites HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 14. Social Media Platforms • LinkedIn (business oriented social network) HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 15. Social Media Platforms • Facebook • Pinterest HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 16. Social Media Platforms • Google+ HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 17. Social Media Platforms • Twitter (140 characters or less) HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 18. What are Your Goals? • Learn from others? • Find new customers? • Build a reputation or a perception that you are smart/connected/fun? • Serve existing customers? • Connect with likeminded professionals? • Dominate the search engines? You can accomplish all of these goals with social media, but sharing alone is not enough! Take the time to create your own content and engage with others. HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 19. Don’t Get Overwhelmed • Don’t drink from the fire hose – only subscribe to and read the content that adds value to you. • Spend only enough time on social media to benefit from it. For me, 15-30 minutes per day has been about right. • It doesn’t matter which social media platform you use. Find a platform you’re comfortable with and be good at it. HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC
- 20. Questions / Comments See this presentation at: www.slideshare.net/dustinwheelercpa HAWKINS CLOWARD & SIMISTER CERTIFIED PUBLIC ACCOUNTANTS, LC