Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

HOW TO SET UP FACEBOOK TRACKING PIXELS

374 views

Published on

There are so many Facebook ads posted every day. Some of them may reach success stage, and a number of them, for sure, will never be successful. If you belong to the latter, you may ask this: “How can I run an effective campaign?”

Facebook has the answer to this. Since it is a social platform rather that a shopping one, it has created a new tool to approach your ad successfully. It is for this reason that pixels are created. They are the unsung heroes that will make it possible. Here is what pixels can do. It makes it possible for site owners and even third party vendors to keep on track on what is actually happening on your site at the most granular level.

Working together with cookie, pixels allow one to gather data on a particular user. They make it possible to target people who are most likely to be impacted by ads. Watch this video and learn how to.

Published in: Data & Analytics
  • Be the first to like this

HOW TO SET UP FACEBOOK TRACKING PIXELS

  1. 1. How to Set Up Facebooks Tracking Pixels
  2. 2. Do you want to use Facebook Ads?
  3. 3. To generate more sales?
  4. 4. To generate more leads?
  5. 5. If you’re wondering how to run an effective campaign, …
  6. 6. Then, you should know ads conversion.
  7. 7. To know this one better, …
  8. 8. You need to understand Facebook pixels.
  9. 9. It combines these things:
  10. 10. Conversion tracking pixels
  11. 11. Custom audience pixels
  12. 12. This can help you build more solutions.
  13. 13. So you can move forward.
  14. 14. You have to remember this:
  15. 15. Facebook is purely a social platform.
  16. 16. Log into your Facebook account.
  17. 17. Just type your email or phone number.
  18. 18. Then, enter your password.
  19. 19. And click Log In.
  20. 20. Then, you are navigated to your account view.
  21. 21. Go to the setting dropdown menu.
  22. 22. Choose Create Ads.
  23. 23. Then, click it.
  24. 24. Then, you are navigated to you Ads Manager view.
  25. 25. Go to the Ads Manager icon.
  26. 26. It’s on the upper left corner.
  27. 27. Click it.
  28. 28. From the dropdown menu, select “Pixels”.
  29. 29. Then click it.
  30. 30. Then, you are navigated to this.
  31. 31. If you have not yet installed pixel, …
  32. 32. don’t worry.
  33. 33. You can always do it.
  34. 34. Just click it to install
  35. 35. Now, let’s create your conversion.
  36. 36. Just click “Create Conversion”.
  37. 37. Click it.
  38. 38. You could see two tracking methods
  39. 39. Let’s just use “Track Custom Conversion Method”.
  40. 40. Maybe you are asking:
  41. 41. What is a tracking pixel?
  42. 42. A tracking pixel is simply a code.
  43. 43. It goes between the head tags of your website
  44. 44. This lets Facebook know whenever you have this:
  45. 45. Conversion from one of your ads
  46. 46. Enter your URL.
  47. 47. Go to “Category”.
  48. 48. Scroll the dropdown menu.
  49. 49. Then, choose “Lead”.
  50. 50. Then, click next.
  51. 51. Then, you are navigated to this:
  52. 52. Enter your name for the custom conversion.
  53. 53. Then, set your conversion value.
  54. 54. If you receive this kind of message:
  55. 55. Don’t worry!
  56. 56. You can always have it set.
  57. 57. Just go to your Ads Manager.
  58. 58. Click “Actions”.
  59. 59. Then, “Email Pixel Code”.
  60. 60. Enter the email address.
  61. 61. And then, click “Send”.
  62. 62. The email will give your directions.
  63. 63. Just follow these directions
  64. 64. so you can set up your pixel code.
  65. 65. Just make sure this:
  66. 66. You have properly installed your pixel
  67. 67. At this point, …
  68. 68. the general Facebook conversion
  69. 69. has been added to all the pages on your site.
  70. 70. Now, you can also use…
  71. 71. Track conversions with standard events
  72. 72. It contains many website actions.
  73. 73. You can use them for better results of your ads.
  74. 74. Among others you can have these,
  75. 75. Purchase
  76. 76. Complete Registration
  77. 77. Add Payment Info
  78. 78. Add to Wish List
  79. 79. Initiate Checkout
  80. 80. Now that you already know this:
  81. 81. Using pixel to track your events
  82. 82. You can explore more possibilities
  83. 83. More options
  84. 84. More ads
  85. 85. Thank you for watching!

×