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AIMS AND OBJECTIVES OF NURSING MANAGEMENT, VISION
AND MISSION STATEMENT
INTRODUCTION
Management is art of knowing what you want to do and then seeing that it is done…………..in
the best and cheapest way……..by securing maximum use of men and machine.
AIM OF NURSING MANAGEMENT
To ensure effective utilization of resources for the attainment of goals and make decisions
regarding-
 -what activities are to be performed
 -by whom to be performed
 -where these are to be carried out.
FOUR ASPECTS OF MANAGEMENT
1. Management of material and equipments
2. Management of plant – physical infrastructure
3. Management of human equipment
4. Management of ideas and principles
OBJECTIVE OF NURSING MANAGEMENT
The overall objective is to enable different limbs of nursing organization to function
harmoniously in happy coordination blending themselves into a composite personality to
facilitate growth and development of individuals and through them of the society and nation as
a whole.
Objectives are-
1. To provide efficient social life to nurses and thus prepare them in the art of living
together.
2. To bring school or college and community closer to each other.
3. To prepare the nurse for some specialized vocation.
4. To help the nurses in unfolding, blossoming of personality.
5. To enable the nurse to have the right type of philosophy in life.
6. To conserve all the good practices and conventions of the past.

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7. To help in the realization of objectives of education as laid down by the experts
according to their selected vocation or profession.
8. To bring harmony between and the tasks.
9. To make maximum use of all educational facilities in order to attain the desired
objectives and to help minimize the wastage.
10. To provide healthy atmosphere for experimentation and research.
MISSION AND VISION STATEMENT
As Bioethist Bartnar 1998 said “Despair should not eclipse hope” and hope is the oxygen of
the human spirit”. It is essential for us to remember that imaginative global thinking and
visionary actions can have major long term advantage for mankind.
New millennium is going to different as the health problems would change in other aspects
of life. To meet these challenges of nursing in new millennium, mission and vision
statement of nursing profession plays a key role. Nurses hold the key to transforming health
care and pulling it into 21st
century in terms of work practice and reform.
This is because nurses are :
 Visionary
 Creative
 Involved in decision making at client level.
MEANING AND CONCEPT
VISION - the strongly felt aim or calling. It defines where the profession wants to be in
future. it reflects the optimize view of the professions future.
MISSION -defines where the profession is going now, basically describing the purpose. Why
this profession exists?
MISSION STATEMENT
 -it concentrates on present and informs you about the desired level of performance.
 -it will be achieved.
 -it reflect the purpose or broader for being in existence in the profession.
 -it serves as an ongoing guide without a time frame.
 -the mission can remain same for decades, if crafted well.
 -it provides a path to realize the mission in line with its values.
 -it directs bearing on the bottom line and success in profession.

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IN NURSING PROFESSION
Basic to any philosophy of nursing seems to three concepts-
1. -Reverence for the gift of life.
2. -respect for the dignity, worth, autonomy and individuality of each human being.
3. -Resolution to act dynamically in relation to one’s belief.
IT HELPS IN –
 -To provide best possible patient care with minimum inputs to obtain the maximum
results.
 -To provide high quality care based on strong commitments to practice, education,
research, innovation and collaboration.
 -To strengthen staff development programme to improve the standard of patient
care.
 -To facilitate inter and intra departmental coordination for efficiency of hospital
administration.
 -To be a leader in providing excellence in nursing practice and service to community.
 -To assist individual in disease prevention, promotion of health, health maintenance
and restoration.
EXAMPLE- According to FAYE GLEN ABDELLAH (1960)
Nursing is helping profession. Nursing care is doing something to or for the person or
providing information with goal of meeting needs, increasing or restoring self help ability.
Here 21 problems is the main focus of nursing, and fulfilling these is the mission of nursing
profession.
GOAL
1. To provide health services to the individuals, families and society.
2. A nurse should not only be kind and caring but also intelligent, competent and
technically well prepared to provide this service.
VISION STATEMENT
 -Outlines what the profession wants to be.
 -It concentrates on the future.
 -It is a source of inspiration.

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 -It provides clear decision making criteria.
 -Its more specific in terms of objective and future state.
 -It is related to some form of achievement, if successful.
 -This can galvanize the people to achieve defined objectives.
The vision is SMART
S Specific
M Measurable
A Achievable
R Relevant
T Time bound
Which comes first it depends on new start up.
FEATURES OF VISION STATEMENT
 -Clarity and lack of ambiguity.
 -Paint a vivid and clear picture.
 -Describing a bright future [hope]
 -Memorable and engaging expression.
 -Realistic aspiration- achievable
 -Time bound
IN NURSING PROFESSION
 -Nurses as a national leader among academic health centers.
 -To build on traditional mission of patient care, education and research.
 -Creating innovation in nursing and the delivery of health care.
 -Adapting organization to succeed in changing environment.
 -Working collaboratively and partner with our professional colleagues, individuals
and communities.
 -To provide care to patients and their families in a respectful caring manner.
 -To provide education that empowers families and staff to make decisions about
health care.
 -To provide information system that serve uses by making data readily accessible for
clinical management decision making, quality improvement, education and research.
 -To improve quality care by assuming that patients and families receive nursing care
that has been demonstrated by research to improve outcomes.

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 -To achieve the goals of the department of nursing services and patient care of
hospitals and clinics.
EXAMPLE- NIGHTINGALE, 2005 . To address the seemingly insurmountable problems she
saw her lifetime, she allowed her own sense of calling and saw health as not onlyto be well,
but to use well every power. Nurses from all specialties and perspectives can also focus
their collective visions to sustain the health and the wellbeing of our species to secure a
vibrant future for all future generations.
She said ‘look for the ideal, put it into the actual’
Every nurse practicing today needs to appreciate that healthcare is a business and the
success of healthcare business depends on nursing participation in changing the systems
for delivering cost effective and caring strategies to ensure that clients receive quality care.
NEED FOR MISSION AND VISION STATEMENT IN NURSING PROFESSION
 -The history of nursing profession offers a window on society and the potential for
dynamic change in health care. Today nursing profession has been forged by
complex, social, economic and political forces.
 -The idea of nursing, historically rooted in the care for the sick and in the provision
of nurturance for those vulnerable to ill health is fundamental to the profession. The
banner ideals of service in caring profession such as have conflicted with efforts to
achieve professional status and the pull to meet societal needs, have in turn at times
resulted in contradictory goals.
 -Professionalism speaks to both an individual claim to expertise and to recognition.
This underlines tension between the quest for professional autonomy and societal
recognition.
 -As healthcare professionals and hospitals faced the challenges of war, nursing
shortage and economic turmoil, nursing quest to professionalize often took a back
seat to expedient labor force development.
 -In current climate of healthcare complexity and accountability, the vision and
mission towards profession serves as legitimating framework for change.
 -Despite institutional innovations, barrier to greater autonomy and recognition
persists.
 -As associate degree graduates are the largest group in the healthcare workforce,
but ‘like the elephant in living room’ there is little or no acknowledgement of their
contribution to healthcare by nursing leaders.
 -Nightingale’s belief in the power of nursing to change the world .in ‘Nursing Ideas’
Beck advocates for nurses to embrace the legacy of Nightingale’s vision for nursing

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and introduces Nightingale’s initiative for ‘Global Health’ and this calls to action to
demonstrate the power of nursing ideals to guide humanity for the future of our
planet.
 -Today, nurses once again find themselves in the midst of a crisis by following
quotation by Mae Burgess 1928 “ Nurses do love nursing but they want nursing to in
far as possible. A profession and the things they stress when they talk about the
economic conditions in which they work are apparently those things which other
professional workers take for granted.”
 -Reasonable hours
 -Adequate income
 -Constructive leadership
 -Opportunity for growth
Thus there is an opportunity to renegotiate the realities of health care and to advance the
contribution of professional nursing to health care outcomes.
Modern nursing involves many activities, concepts and skills related to basic sciences and
other areas of nursing. Now nurses have many roles such as caretakers, decision makers,
advocates and teachers etc. Because of diversity of nursing role nurses need a mission and
vision statement for nursing to guide their practice.
PROCESS TO BE FOLLOWED
 -Study the philosophy and objectives.
 -Discussion among the concern members of profession.
 -Forming the statement
 -Communication
APPROACHES FOR VISION AND MISSION STATEMENT FORMATION
One alternative approach “Draw- See- Think
-Draw- What is the ideal image or the desired end state?
-See- What is today’s situation? What is the gap from ideal and why?
-Think- What specific actions must be taken to close the gap between today’s situation and
ideal state?
-Plan- What resources are required to execute the activities?

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PROBLEMS FACED BY NURSING PROFESSION TODAY
 Nursing shortage
 Image and status of nursing profession in society
 Lack of commitment towards profession
 Lack of leaders, models, teacher s and faculty.
 Lack of education facilities and method for recruiting students.
 Working conditions
 Exposure to contagious environment.
 Lack of autonomy, accountability, recognition and rewards.
 Low salry and more work responsibility
 Lack of legal and political support.
 Lack of efficient regulatory and policymaking bodies and agencies.
 Complexity of rules and regulation (more paper work than patient care)
 Lower licensure standards leading to unsafe, illegal and unethical practices.
APPROACHES
 Professional hallmarks such as higher education, theory and knowledge
development, ethical codes and professional journals are a testament to nurse
perseverance and tenacity.
 Nurses should work together and with policy makers to advance the potential of
nursing centers underserved and to support more autonomous nursing practice in
community settings.
 Nursing should collaborate and look to other profession for models of change.
 More healthcare providers are needed.
 A prime event in the advancement of any profession is initiation of a journal to
communicate the ideas, knowledge and skills of discipline.
 Evidence based practice and researches in various areas which forms the bridge
between the knowledge and the nursing practice and fills the gap.
 A renewed relationship between spirituality and nursing would require that
spirituality be better recognized in the work that nurses do. This can be partnered by
‘Reflective practice’.
 Standard licensure committee.
 Leaders have the responsibility of communicating the vision regularly, creating
narratives that illustrates the vision, acting as role models by embodying the vision,
creating short term objectives compatible with vision and encouraging others to
craft their own personal vision compatible with profession’s overall vision.

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 Credentiality and privileging members by-
 Accountability
 Autonomy
 Collaboration
 Coordination
 Cultural competence
 Practice management
 Responsibility
CONCLUSION
Mission is the and commitment for the vision and vision is the product of critical,
intellectual thinking.
Tribute is paid to all nurse professionals who are Pacesetters in clinics, hospitals, academics,
private practitioners in every day of their professional life. Those of us now “White haired”
are grateful that you are where you are and are doing what you do.
The future is really ours as it was years ago.
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