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The digital revolution 2013


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The digital revolution 2013

  1. 1. The Digital Revolution?Dr Bex Lewis, Research Fellow in Social Media& Online Learning, CODEC, Durham UniversityDirector, Digital Fingerprint@drbexl@digitalfprint@bigbible@ww2poster#MediaLit13Image Credit: Stockfresh
  2. 2. Event Publicity, 2010:“There is a revolution sweeping across the globe, driven bythe massive growth of the internet and internet relatedtechnologies. Known as the Digital Revolution it is on parwith other great global shifts such as the AgrarianRevolution and the Industrial Revolution. And it iscompletely changing the landscape of how wecommunicate, how we influence, how we relate. This isn’tsimply about coming to grips with a new technology toassist us in our work, but requires of us a fundamental shiftin our processes, our structures and approaches. If wedon’t respond then as Eric Hoffer states, we will findourselves, ‘beautifully equipped to deal with a world thatno longer exists.’”
  3. 3. Let’s be clear…Image Credit: Stockfresh
  4. 4. Have younoticedanything?
  5. 5. The Twitterfall: #MediaLit13
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  8. 8. Twitter Spokesperson:Twitter brings you closer to thethings you are passionateabout - and for millions ofpeople across the globe that isfaith.
  9. 9. What’s it good for?New connections through shared interestsBuilding your “brand”Pre/During/Post Event ConversationsBreaking newsAsking questionsSharing pithy statements/quotesBeing “polemical”
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  13. 13. Join the Conversation:#Hashtag
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  16. 16. RT: RetweetImage Credit:
  17. 17. You may also see….MTHT
  18. 18. Trending Topics: 23:17,08/06/13
  19. 19. Use the 160character bio well…WhoWhenWhatManage Expectations
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  24. 24. This week’s hashtag:#MediaLit13So…. Join in!
  25. 25. The future’sbright… thefuture’s … here?
  26. 26. Google Glass (2013)
  27. 27. Black Mirror (2013)Image Credit: Digital Spy
  28. 28.There were elements of Isaac Asimov’swork and Kazuo Ishiguro’s Never Let MeGo in this tale in relation to theresurrected version of Ash (DomhnallGleeson) – with the lines betweenhumanity and technology blurring. Butthe conclusion was that no matter howmuch technology connects us, it cannever replace human interaction and thehuman experience.
  29. 29. A Social Media Will?The US government has recently begun advisingpeople to make a ‘social media will’. Agovernment blog advises: “If you have socialmedia profiles set up online, you should create astatement of how you would like your onlineidentity to be handled. Just like a traditional willhelps your survivors handle your physicalbelongings, a social media will spells out howyou want your online identity to be handled”. Thedocument goes on to urge the appointment ofan online executor: “This person will beresponsible for closing your email addresses,social media profiles and blogs after you aredeceased.”http://www.irishexam
  30. 30. https://www.face
  31. 31. https://support.twitter.c
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  34. 34. So… let’s goback a little bit…
  35. 35. Who said this?An incredible new technologyenables the transmission of text ona worldwide base. It rapidlyreduces production anddistribution costs and for the firsttime allows large numbers ofpeople to access text and picturesin their own homes.
  36. 36. GutenbergPrintingPress, 1439
  37. 37. Ordinary people hadaccess to the written wordin their own language,_Lenox_Copy,_New_York_Pub
  38. 38. What about this one?The new technologies will bring‘every individual… intoimmediate and effortlesscommunication with everyother’, ‘practically obliterate’political geography, and makefree trade universal. Thanks totechnological advance, ‘there[are] no longer any foreigners,’and we can look forward to ‘thegradual adoption of a commonlanguage.’
  39. 39. Moral Panics“Furedi suggests thatmoral panics have atendency to occur ‘attimes when societyhas not been able toadapt to dramaticchanges’ and whensuch change leadsthose concerned toexpress fear overwhat they see as aloss of control.” Credit: Stockfresh
  40. 40. Right back to Socrates…This discovery of yours will createforgetfulness in the learners souls,because they will not use theirmemories; they will trust to the externalwritten characters and not remember ofthemselves…you give your disciples nottruth, but only the semblance of truth;they will be hearers of many things andwill have learned nothing. (Phaedrus,Benjamin Jowett trans.)http://bigthink.coImage Credit: Wikipedia
  41. 41. Pew 2012 Well-- known blogger, author, and communications professor Jeff Jarvis said we‐are experiencing a transition from a textual era and this is altering the way wethink, not the physiology of our brains. “I don’t buy the punchline but I do buy thejoke,” he wrote. “I do not believe technology will change our brains and how weare ‘wired.’ But it can change how we cognate and navigate our world. We willadapt and find the benefits in this change.” He continued: “Hark back to Gutenberg. Elizabeth Eisenstein, our leadingGutenberg scholar, says that after the press, people no longer needed to userhyme as a tool to memorize recipes and other such information. Instead, wenow relied on text printed on paper. I have no doubt that curmudgeons at thetime lamented lost skills. Text became our new collective memory. Soundfamiliar? Google is simply an even more effective cultural memory machine. Ithas already made us more fact-- based; when in doubt about a fact, we no‐longer have to trudge to the library but can expect to find the answer inseconds. Scholars at the University of Southern Denmark have coined thewonderful phrase ‘the Gutenberg Parenthesis’ to examine the shift into and nowout of a textually based society.” “Before the press,” Jarvis concluded, “information was passed mouth-- to-- ear,‐ ‐scribe-- to-- scribe;‐ ‐ it was changed in the process; there was little sense ofownership and authorship. In the five-- century-- long Gutenberg era, text did set‐ ‐how we see our world: serially with a neat beginning and a defined end;permanent; authored. Now, we are passing out of this textual era and that maywell affect how we look at our world. That may appear to change how we think.But it wont change our wires.”
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  44. 44. Mobile Stats
  45. 45. DISCUSSAll technologies offerAFFORDANCES, CONSTRAINTS andchange SOCIAL PRACTICESWhat has been made possible with theintroduction of mobile phones?How have mobile phones limited our activities?How have our social practices/habits, etc.changed since mobile phones?
  46. 46. Findings?
  47. 47. Internet’s 40thBirthday
  48. 48. A History of the Internet &the Digital Future (JohnnyRyan, 2010)http://johnnyryan
  49. 49. Sex, Bombs and Burgers(Peter Nowark, 2010)http://www.sexbombs
  50. 50. The PRESENTSo where are we now?
  51. 51. So….Who has a Facebook account?Who has a Twitter account?Who has (ever) blogged?Who has a YouTube channel?Who has a Pinterest account?What about LinkedIn?
  52. 52. Image purchased from 12Baskets
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  57. 57. ‘Amongst Friends…’
  58. 58. BigBible: Page
  59. 59. Facebook Insights
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  61. 61. BigRead: Group
  62. 62. Facebook Edgerank?
  63. 63. Find some moreinformation…
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  65. 65. Visual Turn: Pinterest, etc
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  68. 68. World’s 2ndLargest SearchEngine:Image Credit:
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  71. 71. What makes you want toshare (in a video)?
  72. 72. Blogging?Image Credit:
  73. 73. BlogCharacteristics?A reverse diary (most recent entry first)A publically accessible personal journalReflections, comments and hyperlinksCommentary/news on a particular subjectText/Image/Links including mediaInteractive, especially commentsPotentially informal tone
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  76. 76. Think AboutWho are you blogging for?How often can you blog?What style of blog will you use?What content can you produce?What do you want Google to find?Who else can you bring on board?
  77. 77. PreachingHow might ourapproach topreaching change ifwe understand thatwe have twoaudiences – thefaithful who sit closeto us and a broaderpublic, listening-infrom a distance?Image Credit: SXC.Hu
  78. 78. A few thoughts…
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  87. 87. So, do I need to worry aboutGoogle+?
  88. 88. Technological Dystopianism?Digital media Taking away abilities to do things they could dobefore, or do things they shouldn’t do Ruining people’s ability to make meaningprecisely/accurately with language Social relationships – becoming isolated or meetingup with ‘the wrong kind of people’ Changing the way that people think – easilydistracted – unable to construct/follow complexarguments. Social identities - are these ‘genuine’, and howmuch do you have control over?Jones &HafnerUnderstanding DigitalLiteracies2012, p11
  89. 89. What do you see as the fears &possibilities of digital/social media?Images from
  90. 90. Fears & Possibilities?
  91. 91. If I had asked people what they wanted,they would have said faster horses.Henry Ford
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  93. 93. What ideas do you have foruse in your ministry?
  94. 94. Back To TheFuture…So where are we… and where are weheading?
  95. 95. Predicting the Future?
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  97. 97. The Internet of Things? also:
  98. 98. Image purchased from iStockphoto@drbexl@digitalfprint@bigbible@ww2poster