8. Step 1
Look at all the conventions
How have the editors used the
conventions?
9. Step 2
Use all media language
Denote
Connote
Macro elements
Micro Elements
Use intelligent words and theory
Androgynous
Laura Mulvey
10. Step 3
How do they target their
audience?
Macro Elements
Micro elements
11. Step 4
What are they representing and
WHY?
What is the purpose of the magazine?
Look at charity magazines
Look at free magazines
Money money money
How do they make money?
12. Step 5
What level are you?
Level What you need to do?
(Marks /20)
1 You have identified the genre conventions of the film poster.
(0-7)
2 You have identified the genre conventions and target audience.
(8-11)
3 You have identified the genre conventions, target audience, used
proficient media terminology and have talked about hybrid genres of film
(12-15)
posters.
4 You have identified the genre conventions, target audience, used
proficient media terminology, have talked about hybrid genres and the
(16-20)
reasons why institutions and audience use genre in film posters.
14. What level are you?
Level What you need to do?
(Marks /20)
1 You have identified the genre conventions of the film poster.
(0-7)
2 You have identified the genre conventions and target audience.
(8-11)
3 You have identified the genre conventions, target audience, used
proficient media terminology and have talked about hybrid genres of film
(12-15)
posters.
4 You have identified the genre conventions, target audience, used
proficient media terminology, have talked about hybrid genres and the
(16-20)
reasons why institutions and audience use genre in magazines.