1. TV Advertising Unit
Year 12 BTEC
Lesson Objective
What does the TV Advert Unit entail?
What will I be making this year?

2. TV Advert
• This year you will be making a deodorant and a TV advert for
your deodorant
• This will be for your target market – 6th Formers
• You will have until Easter to make it

3. How to make a new product?
• What is the process of making an advert for a new product?
• List as many process down on the whiteboards

4. How to make a new product?
• Research
• Do people wear deodorant? (men/women)
• If so, which ones?
• What do people look for in a deodorant?
• What stands out in a deodorant?

5. What is the process they used?

6. The process
• Production company
• The target market
• The concept
• The USP
• Research – focus groups and Vox pops
• Creating and sketching the product
• Pre-production TV Advert
• The pitch

7. TV Advert Groups
• Mix your groups up
• Work with new people
• Minimum group 3 maximum 4 people per
group

8. Scenario
• You are a production company (no more than
4 people)
• Your company produces and promotes
deodorants
• What is unique about your production
company?

9. TV Advert: Pre-Production Task 1
• What is pre-production?
• What is your production name?
• What is your company’s USP?
• Have you got a Logo for your company?
• Who is in your group?
• What is their job role?
• Create a contact list page for your company (see next
slide).