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12 mvl1 conventions

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12 mvl1 conventions

  1. 1. Analysis: Music Videos Lesson Objective How to analyse Music videos?
  2. 2. Textual Analysis • Macro Elements • Genre • Representation • Institutions • Audiences • Narrative • Micro Elements • Editing • Sound • Mise-en-Scene • Cinematography
  3. 3. Macro Elements • Genre • Type of Music Video • Representation • Who is it representing? • Institutions • What other companies are seen in the music video • Audiences • What type of audience is it attracting? • Narrative • What type of story is it? What is the story telling you?
  4. 4. Katy Perry • Last Friday Night

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