The document describes the evolution of innovation and how intellectual property management can help. It notes that early innovations started small but grew, causing conflict between engineering and marketing teams. Apple was able to successfully innovate by focusing on market needs first before adding technical depth. An intellectual property manager then offers services to help manage innovation cycles, patents, and conflicts so companies can drive growth and achieve results that make everyone happy.

1. Evolution of an Idea ! V 2.0

2. It started small...

3. But, it grew

4. And it grew

5. Engineering gave it depth

6. Marketing gave it width

7. Conflict Arose !

8. Engineering gave in (slightly) and added some width

9. Marketing gave in (slightly) and added some depth

10. … But nobody was happy ! .

11. Along came a few Apples… and changed the Rules ! .

12. They created Innovation : They started with Market Width … then the Engineers gave it depth !

13. The results were amazing: Everyone was Happy !

14. Well, not everyone. Many tried to duplicate the success pattern of those few Apples. But the results were disappointing !

16. “ We’ll manage your innovation cycle, the patent paper flow, and all the other #$%@ so you don’t have too.” Vision Smile

17. There’s MORE: You’ll also Gain a Broader Outlook of the Competitive Landscape Reach your goal FASTER !

18. “We’ll help you to put a Spin on your Innovation”

19. To help you drive greater depth

20. Possibly Leading to: Unexpected Growth Opportunities

22. … and create Amazing Results Everyone will be Happy !