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oslo børs & cision|social media usage in ir|oslo|december 4th, 2008


To Rethink is a Must
“In the old days, someone might have a bad customer
  experience and tell 10 people. But now, with the rise
  of blogs, My...
social media usage in ir|rethink


New Behavior
Source: Brian Solis, PR 2.0, The Conversation Prism, Creative Commons
Source: Edmunds CarSpace, http://www.carspace.com/,
Ford, http://www.fordvehicles.com/
Source: BBC News The Editors Blog, http://www.bbc.co.uk/blogs/theeditors/2008/02/journalists_and_pr.html
• Social Media Release
        Press release   • Google News
                        • The own web sphere



             ...
social media usage in ir|rethink


Search is the Entrance
Source: Google, www.google.com
Source: Google Adwords, www.google.com
Source: Dagens Industri, http://di.se/Avdelningar/Artikel.aspx?ArticleID=20081203314429&sectionid=Ettan
Source: Google, www.google.com/search?hl=en&q=varsel+trelleborg&btnG=Google+Search&aq=f&oq=
social media usage in ir|rethink


Online Authorities
Source: Google, www.google.com/search?hl=en&q=statoil+hydro&btnG=Google+Search&aq=f&oq=
Source: Wikipedia, http://en.wikipedia.org/wiki/StatoilHydro
Source: LinkedIn, www.linkedin.com/companies/6792/drugstore.com?csrfToken=ajax%3A7159645781858767180
social media usage in ir|rethink


The Conversation
Source: Seeking Alpha, http://seekingalpha.com/symbol/sto?source=search&s=sto
Source: Dell Shares, http://en.community.dell.com/blogs/dell_shares/archive/2008/08/28/2q-earnings-optimizing-for-growth-p...
Source: Jonathan Schwartz's Blog, Sun, http://blogs.sun.com/jonathan/
Source: Media Culpa, www.slideshare.net/kullin/corporate-blogging-among-nordic-listed-corporations-presentation?type=power...
social media usage in ir|rethink


Real Time Communication
Source: Twitter, http://twitter.com/sgnews/statuses/913591868
Source: Twitter Blog, http://blog.twitter.com/2008/07/twitter-as-news-wire.html
social media usage in ir|rethink


Sharing
      g
Source: Sun, www.sun.com/aboutsun/investor/earnings releases/pr/fy09q1/index.html
             www.sun.com/aboutsun/invest...
Source: SlideShare, www.slideshare.net/search/slideshow?q=q3+report&x=0&y=0
social media usage in ir|rethink


The Crisis
Source: JetBlue, http://www.youtube.com/user/JetBlueCorpComm
social media usage in ir|rethink


Measuring Efficiency
        g          y
Source: Google Analytics, www.google.com/analytics/
Five-step process
                                                                                                        ...
social media usage in ir|rethink


Q
Q&A
Q: Can we get the presentation?
A: Yes, it is available at Slideshare, www.slides...
social media usage in ir|rethink


PEI AB
Peter Einarsson, online visibility strategist
Mobile: +46 708 666 995 | E-mail: ...
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Social media usage in investor relations. Rethink is a must

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PEI Oslo Stock Exchange 081204

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  • Thank you Peter,

    This is an excellent, incomparably articulated explanation of the value of social media to investor relations.

    I hope to read more of your presentations here soon.

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Social media usage in investor relations. Rethink is a must

  1. 1. oslo børs & cision|social media usage in ir|oslo|december 4th, 2008 To Rethink is a Must
  2. 2. “In the old days, someone might have a bad customer experience and tell 10 people. But now, with the rise of blogs, MySpace and Facebook, that person might be able to tell 10,000 people. This totally changes the 10 000 people dynamic, and importance, of customer experience.” Bruce Temkin, vp/principal analyst at Forrester Research Source: Forrester “The Customer Experience Index 2007”, http://www.forrester.com/Research/Document/Excerpt/0,7211,43877,00.html, Brandweek, http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003677228
  3. 3. social media usage in ir|rethink New Behavior
  4. 4. Source: Brian Solis, PR 2.0, The Conversation Prism, Creative Commons
  5. 5. Source: Edmunds CarSpace, http://www.carspace.com/, Ford, http://www.fordvehicles.com/
  6. 6. Source: BBC News The Editors Blog, http://www.bbc.co.uk/blogs/theeditors/2008/02/journalists_and_pr.html
  7. 7. • Social Media Release Press release • Google News • The own web sphere • Cantos Presentation • Seeking Alpha / Yahoo Finance A new • The own web sphere CEO • Hoover & Google Finance CEO Bio • Wikipedia • The own web sphere • Flickr Pictures & • You Tube Videos • The own web sphere
  8. 8. social media usage in ir|rethink Search is the Entrance
  9. 9. Source: Google, www.google.com
  10. 10. Source: Google Adwords, www.google.com
  11. 11. Source: Dagens Industri, http://di.se/Avdelningar/Artikel.aspx?ArticleID=20081203314429&sectionid=Ettan
  12. 12. Source: Google, www.google.com/search?hl=en&q=varsel+trelleborg&btnG=Google+Search&aq=f&oq=
  13. 13. social media usage in ir|rethink Online Authorities
  14. 14. Source: Google, www.google.com/search?hl=en&q=statoil+hydro&btnG=Google+Search&aq=f&oq=
  15. 15. Source: Wikipedia, http://en.wikipedia.org/wiki/StatoilHydro
  16. 16. Source: LinkedIn, www.linkedin.com/companies/6792/drugstore.com?csrfToken=ajax%3A7159645781858767180
  17. 17. social media usage in ir|rethink The Conversation
  18. 18. Source: Seeking Alpha, http://seekingalpha.com/symbol/sto?source=search&s=sto
  19. 19. Source: Dell Shares, http://en.community.dell.com/blogs/dell_shares/archive/2008/08/28/2q-earnings-optimizing-for-growth-profit-and-cash-flow-over-time.aspx#comments
  20. 20. Source: Jonathan Schwartz's Blog, Sun, http://blogs.sun.com/jonathan/
  21. 21. Source: Media Culpa, www.slideshare.net/kullin/corporate-blogging-among-nordic-listed-corporations-presentation?type=powerpoint
  22. 22. social media usage in ir|rethink Real Time Communication
  23. 23. Source: Twitter, http://twitter.com/sgnews/statuses/913591868
  24. 24. Source: Twitter Blog, http://blog.twitter.com/2008/07/twitter-as-news-wire.html
  25. 25. social media usage in ir|rethink Sharing g
  26. 26. Source: Sun, www.sun.com/aboutsun/investor/earnings releases/pr/fy09q1/index.html www.sun.com/aboutsun/investor/earnings_releases/pr/fy09q1/index.html
  27. 27. Source: SlideShare, www.slideshare.net/search/slideshow?q=q3+report&x=0&y=0
  28. 28. social media usage in ir|rethink The Crisis
  29. 29. Source: JetBlue, http://www.youtube.com/user/JetBlueCorpComm
  30. 30. social media usage in ir|rethink Measuring Efficiency g y
  31. 31. Source: Google Analytics, www.google.com/analytics/
  32. 32. Five-step process 1. Conduct keyword research so you know what people are looking for 2. Edit press releases to include search terms 3. Have special hyperlinks on hand, and use them wisely 4. Distribute via wire service that is crawled by news search engines 5. Test a variety of press releases • During the period February 2004 to April 2005, Southwest Airlines was 2005 able to directly track more than $2.5 million in online ticket sales to optimized press releases Source: Southwest, http://www.southwest.com/about_swa/press/prindex.html, PRWeb, http://www.prweb.com
  33. 33. social media usage in ir|rethink Q Q&A Q: Can we get the presentation? A: Yes, it is available at Slideshare, www.slideshare.net/peter.einarsson
  34. 34. social media usage in ir|rethink PEI AB Peter Einarsson, online visibility strategist Mobile: +46 708 666 995 | E-mail: pei@pei.se IM (Skype): peter_einarsson | IM (Google Talk): peter.einarsson | IM (MSN): pei@pei.se Bookmarks: http://delicious.com/pei | Friendfeed: http://friendfeed.com/peisweden Twitter www.twitter.com/peter_einarsson

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