SlideShare a Scribd company logo
1 of 22
Download to read offline
Getting Into the
Mind of Google
Instant SEO Hacks to Bring
Bring Clients to You
Eugene The “SEO King” Macarius
Thank You!!
Think Like A Search Engine Spider !!
1. Former Director of Digital Marketing, Retail Banking
Standard Chartered Bank
• Eugene was instrumental in the planning, co-ordination and execution of
2 key marketing campaign roll out for Christmas 2018 Promotions and Bonus$aver
Relaunch.
2. Eugene is currently an independent Principle SEO, Social Media & Internet Footprint
Expert as well as an Internet Marketing Coach & Mentor and has well over 15 years of
website and digital marketing experience under his belt.
3. Certified SEO Practitioner as well as an avid Social Media Enthusiast, with a strong passion
for Information Technology and All Things Digital.
4. He has the deep passion and is ever ready to coach his peers in the Digital Marketing
space, also founded the Internet Marketing Secrets invite-only group; thereby earning his
nickname SEO King in the Digital Marketing world.
My Digital NameCard
Connect me now at
www.ImSeoKing.com
Thank You!!
Think Like A Search Engine Spider !!
1. SEO is the process or Building an Internet Footprint for your
business.
2. An Internet Footprint acts as an Online Street Sign for the search
engine spider which each have a program known as a “crawler” or a
“bot”.
3. Driving Vs Hansel & Gretel.
www.IMSeoKing.com
What is Search Engine
Optimisation (SEO)?
WHAT IS SEO?
Are you Building your Internet Footprint?
Who Came First
The Google or the
Yahoo?
Timeline of Search Engines
1990 - 1991 1993 1998 TODAY1994
Pre-web search engine
1990: The Archie search engine,
created by Alan Emtage, Bill
Heelan and J. Peter Deutsch,
computer science students at
McGill University in Montreal, goes
live.
1991: The rise of Gopher (created
in 1991 by Mark McCahill at the
University of Minnesota) leads to
two new search programs,
Veronica and Jughead.
Birth of First web robot
Matthew Gray
produces the first
known web robot, the
Perl-based World
Wide Web Wanderer,
and uses it to generate
an index of the web
called the Wandex.
Yahoo was born
Infoseek, World Wide
Web Worm,
Webcrawler, Lycos
engines were born
Yahoo! Was
born !!
Google was born
The domain
Google.com is
registered.[9] Soon,
Google Search is
available to the public
from this domain
(around 1998).
GOOGLE was born!!
Google is Number #1
Why is
this so?
Timeline of search engines: https://en.wikipedia.org/wiki/Timeline_of_web_search_engines
www.ImSEOKing.com
Why Google Won the Search Engine Wars?
1. A focus on User Experience: Google started with the
idea that users essentially wanted access to the most
relevant information in relation to their search queries.
2. Indication of Relevancy: Sergei Brin and Larry Page
thought links and clicks as a sort of recommendation,
an indication of relevancy and value. No other search
engine was doing this at that point in time.
3. Search Result Relevancy: A query typed in Google
provided more relevancy than did Excite, Yahoo and
other search engines.
4. No Ads: Google initially didn't include any
advertisements on their page.
5. Be Radical: A search query in Google, directed
users away from their page and towards relevant
search results. This was a radical move, as Google did
not yet have a business model to monetize.
At this time, revenue generation on the web was still being
negotiated, all of the competition was still operating by
trying to keep users on their pages in order to capture more
advertising dollars.
Win the War!
The Race to be
Relevant
Google Bought Tech Companies
(Google Love Google)
THE INTEGRATED GOOGLE CLOUD
1. Google Classroom: On 28 November 2018,
Google bought Workbench, an Education
technology firm.
2. Google Maps: On 11 June 2013, Google bought
Waze, a GPS navigation software
3. Google Sites: On 31 October 2006, Google
bought JotSpot, a Web application
4. Blogger: In October 2003, Google bought
Genius Labs, a Blogging software company
5. Google Suite: Gmail, Docs, Drive & Hangouts
6. Google Cloud Platform: A new & smarter way
to work
ADVERTISING & AD SERVING
PLATFORM
Google Adsense & Adwords
1. In April 2003, Google bought
Applied Semantics, an Online
advertising company.
2. This technology forms the core
technology behind Google Adsense
and Google Adwords.
PHOTO & VIDEO SERVING
PLATFORM
Google Photos
1. In July 13, 2004, Google bought
Picasa, an online Image organizer,
this forms the core technology
behind Google Photos today.
YouTube
1. In October 9, 2006, Google bought
YouTube, for $1,650,000,000
2. Today Youtube.com is the number
#2 Search Engine in the world.
STATISTICS & ANALYTICS PLATFORM
Google Analytics
1. In March 28, 2005, Google bought Urchin
Software Corporation, a Web analytics
company.
2. This technology forms the core of what is
known as Google Analytics today.
Google is a computer software and a web search engine
company that acquired, on average, more than one
company per week in 2010 and 2011. – In the race to
be relevant!!
List of mergers and acquisitions by Alphabet
https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Alphabet
Google Made Algorithm Updates
Google Panda
• FEB 2011
• On Page filter
to flag poor quality
content
• Mainly to handle
keyword stuffing and
sites with thin
content.
• Outcome is to ensure
relevant results return
that have quality
content on sites.
Google Penguin
• APR 2012
• Off page
penalty to
flag sites with
spammy
links.
Google Pigeon
• JULY 2014
• Local search
update.
• Prominence of
local listings
based on
proximity &
local reference.
Google
Hummingbird
• SEPT 2013
• Conversational
Search.
• Understand
user search
intentions
better.
• Understand
whole
sentences vs
just individual
words.
Google RankBrain
• OCT 2015
• To better handle
never seen before
search queries.
• New Company or
New Property
Launch.
• Machine Learning
(AI) to better
understand user
search intent and
also sentiments.
IS Google All About Keywords?
NOT ALL KEYWORDS ARE MADE EQUAL
• Which Keyword will your buyer search for?
Property Vs Apartment in Manhattan Vs 3 Room Apartment in Manhattan
• Which is a “Buying” Keyword – Keyword with commercial search intent?
• Do not over-optimise keywords; main reason should be readable and
relevant to website visitor.
THE DEPARTMENT STORE ANALOGY
• Keywords & Topical & Contextual Relevancy to your market.
• Is Your site well organised? Does Google know the location
& service area of your Business?
Is Google Page #1 Easy to
Achieve?
How About Multiple
Google Page #1 Listing?
Demo
The Google Search Engine Results Page
Ice Sculpture Singapore
11.7 million results
A Google Search Engine Results Page
has 10 Results per page!
RESULTS ACHIEVED 5 listings on Page #1
for 11.7 million results.
• #2
• #3 – Image Pack Listing
• #4
• #9
• Map Pack Listing
MULTIPLE GOOGLE PAGE #1
LISTING UNLOCKED!
So How Did He
Do IT?
Getting into..
The MIND Of GOOGLE!
TOPICAL
What is the key
Topic / Idea?
1. Keyword & synonyms.
2. Keyword repeat ion
on different pages
stress that site is
about this keyword.
AUTHORITY
Where is Info Seen?
1. Initially volume of
backlinks.
2. PR & Social Media.
3. Quality of backlinks
vs quantity.
4. Don’t go crazy on
backlinks.
CONTEXTUAL
What Type of Info?
For eg. Apple
1. Apple the Fruit
2. Apple the
Company & its
Products
RELEVANCY
Is it Relevant?
1. The moment
Google stops
being relevant in
its search results,
Yahoo takes over.
2. This is a BIG
factor!! Hence
Google Dance.
1. Today Google as a Dominant Force in Search. #1 & #2 Search engines belong to Google.
2. Google boasts an Impressive Market Share and largely overshadows its competition in many of the
world's key markets (except China).
3. No other search engine has its name used as a verb in a sentence
(ie: "I don't know, why don't you Google it"?). www.IMSeoKing.com
Are you barking up the wrong SEO Tree?
Things to do before SEO The SEO Process
1. Market – Everyone??
2. Customer
3. Competitors
4.Leads
Ethical Bribe, Leads Generation, Nurturing then
Sales. Other considerations CRM & PDPA.
Where is their playground? Which
Social Media, Ads – online & offline?
Customer Avatar: Can you map
her to your niece?
Market: Weight Loss
Niche: Weight Loss for Women
Sub Niche: Weight Loss for
Women who just given birth
1. Keywords
2. Structure
3. Content
4. Images
5. Video
6. Backlinks
Its Quality not Quantity that
matters!
YouTube is the #2 Search Engine!
On Website & Google Photos.
Follow On Page SEO.
Imagine Google stepping into
your Website “Department Store”.
Keyword with Commercial Intent
or Buying Keywords eg. Property.
COMMON SENSE
The Anatomy of a Website
You can install Pixels to help gather
information for you: Google Adword
Pixel, Facebook Pixel & LinkedIn Insight
Tag
TRACKING & INFO GATHERING
Tools that can be installed to help you
capture site visitor stats (Google
Analytics) and behaviour (HotJar)
STATISTICS & ANALYTICS
“Hey Google, wave wave, my site has got
new content!!”
Google XML Sitemap & HTML Sitemap
SECRET INFORMANT TO GOOGLE
Small considerations like if your audience
is in Singapore, preferably hosting should
be in Singapore too. Also Secured
Sockets Layer (SSL) should be considered.
DOMAIN & WEB HOSTING
Website content management platform,
functions, theme or skins. Design of
menu structure, category, tags and
internal linking of posts.
INTERNAL OR ON PAGE FACTORS
Submission of Google XML Sitemap. Only
prominent Directory Submissions.
Promotion on key Social Media platforms.
EXTERNAL OR OFF PAGE FACTORS
www.ImSEOKing.com
Main Title: The main title of the article should contain the article
keyword that we wish to rank for. The keyword is usually located
closer towards the left or starting the title.
Sub Titles: For an article minimum is to have at least 2 or 3 subtitles.
Each subtitle will have to contain the keyword in it.
Images: rename images to include keyword as part of image name.
First Paragraph: The first paragraph of the article must contain the
keyword preferable as starting with the keyword or placing the
keyword at the left most possible position, nearer to the starting
sentence of the paragraph.
Content Block: As a tough guide if your content is 3 paragraphs, then
the keyword should at least appear 2 times in that content block. Each
content block must build upon the previous one to tell a story. An
article can contain as many content block as possible so that the total
words meets the article requirement of at least 500 to 800 words per
article.
Last Paragraph: In the last paragraph, the last sentence has to have
the keyword towards the end of the sentence when possible or
closest to it.
BACKLINKS BACKLINKS
BACKLINKS
• LINK POPULARITY
• LINK REPUTATION
• LINK DIVERSITY
• SPEED OF LINK BUILDING
Immediate Tips on Improving SEO for your business!
(The Google Love Google Concept)
DOMAIN & HOSTING
• Hosting in same Country that your main business area is from (Loading
Speed & Location).
• Keyword in Domain Name.
• Buy an SSL secured domain for your site.
WEBSITE PERFORMANCE
• Beautiful Images ( too little text | too large file size)
• Pay attention to Mobile Optimisation of your website (Responsive
Design).
• Take note of Website Load Speed. (big images, un-necessary scripts and
too many plugins)
Immediate Tips on Improving SEO for your business!
(The Google Love Google Concept)
CONTENT OPTIMISATION
• Always write with readers in mind and then the search engines.
• Ensure that you write in Topical Relevance and Contextual Relevance.
• Optimise the image file names with keywords.
LOCAL SEO (LOCATION OPTIMISATION)
• List your business in Google My Business. So that this maps your business
mentioned in your website to a location.
• List in General Directories & Trade Specific Directories using the same
format for Business Name, Address and Phone (NAP).
Immediate Tips on Improving SEO for your business!
(The Google Love Google Concept)
VIDEO OPTIMISATION – YOUTUBE OPTIMISATION
• Are you leaving money on the table by not being in Youtube?
• Youtube is the 2nd Largest Search Engine after Google.com
• Have a presence in Youtube and optimise it for search.
SOCIAL MEDIA, IMAGES & GO LIVE TECHNOLOGY
• Study where your competitors have their presence in!
• Have a presence in Social Media.
• Have branded images in Google Photos.
FREE ONLINE MARKETING
COMMUNITY
MY FREE GIFT TO ALL
The learning continues at:
IMSecrets.IMSeoKing.com
T.ME/SEO4B
ImSEOKing.com
Thank You!!
Be on the Radar of
Google Always.

More Related Content

What's hot

Hands-on Keyword & SEO Research for Content Strategy
Hands-on Keyword & SEO Research for Content StrategyHands-on Keyword & SEO Research for Content Strategy
Hands-on Keyword & SEO Research for Content StrategyJake Aull
 
SEO presentation for marketing summit 2017
SEO presentation for marketing summit 2017SEO presentation for marketing summit 2017
SEO presentation for marketing summit 2017Scott True
 
Digital Marketing SEO-SMO-PPC
Digital Marketing SEO-SMO-PPCDigital Marketing SEO-SMO-PPC
Digital Marketing SEO-SMO-PPCHukum NEGI
 
Integrating Search and Social Media
Integrating Search and Social MediaIntegrating Search and Social Media
Integrating Search and Social MediaNavneet Kaushal
 
SEO 2012 by Navneet Kaushal
SEO 2012 by Navneet KaushalSEO 2012 by Navneet Kaushal
SEO 2012 by Navneet KaushalNavneet Kaushal
 
What are the new developments in digital marketing and how will they affect...
What are the new developments in digital marketing and how will they affect...What are the new developments in digital marketing and how will they affect...
What are the new developments in digital marketing and how will they affect...Anicca Digital Ltd
 
SEO & Content Marketing Talk for Grant Thornton
SEO & Content Marketing Talk for Grant ThorntonSEO & Content Marketing Talk for Grant Thornton
SEO & Content Marketing Talk for Grant ThorntonDave Hazlehurst
 
SEO for Bloggers for SNAP conference
SEO for Bloggers for SNAP conferenceSEO for Bloggers for SNAP conference
SEO for Bloggers for SNAP conferenceDennis Goedegebuure
 
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
 
Best Practices for Mobile Sites
Best Practices for Mobile SitesBest Practices for Mobile Sites
Best Practices for Mobile SitesNavneet Kaushal
 
How to Win With SEO in 2014
How to Win With SEO in 2014How to Win With SEO in 2014
How to Win With SEO in 2014Swoop Digital
 
Adcore_Credentials
Adcore_CredentialsAdcore_Credentials
Adcore_CredentialsHukum NEGI
 
Maine self storage assn seminar june 2012
Maine self storage assn seminar june 2012Maine self storage assn seminar june 2012
Maine self storage assn seminar june 2012Shannon Kinney
 
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
 
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)Vorian Agency
 
How seo became the essential digital marketing channel post covid
How seo became the essential digital marketing channel post covidHow seo became the essential digital marketing channel post covid
How seo became the essential digital marketing channel post covidAnna Rhea Teves
 
How Google Got Binged, and other SEO Stories
How Google Got Binged, and other SEO StoriesHow Google Got Binged, and other SEO Stories
How Google Got Binged, and other SEO StoriesSanky Inc.
 
Content Marketing for B2B: Aligning Storytelling to Lead Generation
Content Marketing for B2B: Aligning Storytelling to Lead GenerationContent Marketing for B2B: Aligning Storytelling to Lead Generation
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
 
Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEO
Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEOChicago SEO 101 Training for Small Business [PDF] by LinchpinSEO
Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEOLinchpin SEO
 
Imta seminar sept 2012
Imta seminar sept 2012Imta seminar sept 2012
Imta seminar sept 2012Shannon Kinney
 

What's hot (20)

Hands-on Keyword & SEO Research for Content Strategy
Hands-on Keyword & SEO Research for Content StrategyHands-on Keyword & SEO Research for Content Strategy
Hands-on Keyword & SEO Research for Content Strategy
 
SEO presentation for marketing summit 2017
SEO presentation for marketing summit 2017SEO presentation for marketing summit 2017
SEO presentation for marketing summit 2017
 
Digital Marketing SEO-SMO-PPC
Digital Marketing SEO-SMO-PPCDigital Marketing SEO-SMO-PPC
Digital Marketing SEO-SMO-PPC
 
Integrating Search and Social Media
Integrating Search and Social MediaIntegrating Search and Social Media
Integrating Search and Social Media
 
SEO 2012 by Navneet Kaushal
SEO 2012 by Navneet KaushalSEO 2012 by Navneet Kaushal
SEO 2012 by Navneet Kaushal
 
What are the new developments in digital marketing and how will they affect...
What are the new developments in digital marketing and how will they affect...What are the new developments in digital marketing and how will they affect...
What are the new developments in digital marketing and how will they affect...
 
SEO & Content Marketing Talk for Grant Thornton
SEO & Content Marketing Talk for Grant ThorntonSEO & Content Marketing Talk for Grant Thornton
SEO & Content Marketing Talk for Grant Thornton
 
SEO for Bloggers for SNAP conference
SEO for Bloggers for SNAP conferenceSEO for Bloggers for SNAP conference
SEO for Bloggers for SNAP conference
 
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...
 
Best Practices for Mobile Sites
Best Practices for Mobile SitesBest Practices for Mobile Sites
Best Practices for Mobile Sites
 
How to Win With SEO in 2014
How to Win With SEO in 2014How to Win With SEO in 2014
How to Win With SEO in 2014
 
Adcore_Credentials
Adcore_CredentialsAdcore_Credentials
Adcore_Credentials
 
Maine self storage assn seminar june 2012
Maine self storage assn seminar june 2012Maine self storage assn seminar june 2012
Maine self storage assn seminar june 2012
 
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
 
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)
 
How seo became the essential digital marketing channel post covid
How seo became the essential digital marketing channel post covidHow seo became the essential digital marketing channel post covid
How seo became the essential digital marketing channel post covid
 
How Google Got Binged, and other SEO Stories
How Google Got Binged, and other SEO StoriesHow Google Got Binged, and other SEO Stories
How Google Got Binged, and other SEO Stories
 
Content Marketing for B2B: Aligning Storytelling to Lead Generation
Content Marketing for B2B: Aligning Storytelling to Lead GenerationContent Marketing for B2B: Aligning Storytelling to Lead Generation
Content Marketing for B2B: Aligning Storytelling to Lead Generation
 
Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEO
Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEOChicago SEO 101 Training for Small Business [PDF] by LinchpinSEO
Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEO
 
Imta seminar sept 2012
Imta seminar sept 2012Imta seminar sept 2012
Imta seminar sept 2012
 

Similar to Instant SEO Hacks to bring clients to you - Getting into the mind of Google

Avente Consulting SEO Training at SMU : Unlocking the secrets to better searc...
Avente Consulting SEO Training at SMU : Unlocking the secrets to better searc...Avente Consulting SEO Training at SMU : Unlocking the secrets to better searc...
Avente Consulting SEO Training at SMU : Unlocking the secrets to better searc...IMSeoKing.com
 
Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Anmol Agrawal
 
Supercharge & Make Your Business Searchable on Google.pptx
Supercharge & Make Your Business Searchable on Google.pptxSupercharge & Make Your Business Searchable on Google.pptx
Supercharge & Make Your Business Searchable on Google.pptxIMSeoKing.com
 
Presentation on Google
Presentation on GooglePresentation on Google
Presentation on GoogleKaran Jaiswal
 
SEO - What is it?
SEO - What is it?SEO - What is it?
SEO - What is it?Woj Kwasi
 
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
 
How to Master SEO in 2017
How to Master SEO in 2017How to Master SEO in 2017
How to Master SEO in 2017Digital Vidya
 
best digital marketing training in Pune
best  digital marketing training in Punebest  digital marketing training in Pune
best digital marketing training in Puneauramarketings
 
Attention: Organic Search
Attention: Organic SearchAttention: Organic Search
Attention: Organic SearchAdido
 
Case 19 Google Is Now Alphabet—But What’s the Corporate
Case 19 Google Is Now Alphabet—But What’s the Corporate Case 19 Google Is Now Alphabet—But What’s the Corporate
Case 19 Google Is Now Alphabet—But What’s the Corporate TawnaDelatorrejs
 
Google assignment
Google assignmentGoogle assignment
Google assignmentdianalaham
 
Strategic Google 2008
Strategic Google 2008Strategic Google 2008
Strategic Google 2008coolpyush
 

Similar to Instant SEO Hacks to bring clients to you - Getting into the mind of Google (20)

Avente Consulting SEO Training at SMU : Unlocking the secrets to better searc...
Avente Consulting SEO Training at SMU : Unlocking the secrets to better searc...Avente Consulting SEO Training at SMU : Unlocking the secrets to better searc...
Avente Consulting SEO Training at SMU : Unlocking the secrets to better searc...
 
Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)
 
Supercharge & Make Your Business Searchable on Google.pptx
Supercharge & Make Your Business Searchable on Google.pptxSupercharge & Make Your Business Searchable on Google.pptx
Supercharge & Make Your Business Searchable on Google.pptx
 
Google
GoogleGoogle
Google
 
Presentation on Google
Presentation on GooglePresentation on Google
Presentation on Google
 
SEO - What is it?
SEO - What is it?SEO - What is it?
SEO - What is it?
 
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
 
Optimizing Your SEO
Optimizing Your SEOOptimizing Your SEO
Optimizing Your SEO
 
How to Master SEO in 2017
How to Master SEO in 2017How to Master SEO in 2017
How to Master SEO in 2017
 
Google
GoogleGoogle
Google
 
Google
GoogleGoogle
Google
 
best digital marketing training in Pune
best  digital marketing training in Punebest  digital marketing training in Pune
best digital marketing training in Pune
 
Google- manendra
Google- manendraGoogle- manendra
Google- manendra
 
Attention: Organic Search
Attention: Organic SearchAttention: Organic Search
Attention: Organic Search
 
A study on Google
A study on GoogleA study on Google
A study on Google
 
Case 19 Google Is Now Alphabet—But What’s the Corporate
Case 19 Google Is Now Alphabet—But What’s the Corporate Case 19 Google Is Now Alphabet—But What’s the Corporate
Case 19 Google Is Now Alphabet—But What’s the Corporate
 
Google
GoogleGoogle
Google
 
Google inc
Google incGoogle inc
Google inc
 
Google assignment
Google assignmentGoogle assignment
Google assignment
 
Strategic Google 2008
Strategic Google 2008Strategic Google 2008
Strategic Google 2008
 

More from IMSeoKing.com

02 SEO For Newbies - Sync Learning.pptx
02 SEO For Newbies - Sync Learning.pptx02 SEO For Newbies - Sync Learning.pptx
02 SEO For Newbies - Sync Learning.pptxIMSeoKing.com
 
02 SEO For Newbies - Sync Learning.pptx
02 SEO For Newbies - Sync Learning.pptx02 SEO For Newbies - Sync Learning.pptx
02 SEO For Newbies - Sync Learning.pptxIMSeoKing.com
 
01 SEO For Newbies - Async Learning.pptx
01 SEO For Newbies - Async Learning.pptx01 SEO For Newbies - Async Learning.pptx
01 SEO For Newbies - Async Learning.pptxIMSeoKing.com
 
FREE LANCER BOOTCAMP Searchability Factor.pptx
FREE LANCER BOOTCAMP Searchability Factor.pptxFREE LANCER BOOTCAMP Searchability Factor.pptx
FREE LANCER BOOTCAMP Searchability Factor.pptxIMSeoKing.com
 
Memory hooks - BNI Matrix NEC 2/3/2022
Memory hooks - BNI Matrix NEC 2/3/2022Memory hooks - BNI Matrix NEC 2/3/2022
Memory hooks - BNI Matrix NEC 2/3/2022IMSeoKing.com
 
Under cover billionaire latest - Eugene NEC Sharing
Under cover billionaire latest - Eugene NEC SharingUnder cover billionaire latest - Eugene NEC Sharing
Under cover billionaire latest - Eugene NEC SharingIMSeoKing.com
 
Discover Your Searchability factor
Discover Your Searchability factorDiscover Your Searchability factor
Discover Your Searchability factorIMSeoKing.com
 
BNI Matrix Nec 27 oct - Getting Visitors
BNI Matrix Nec 27 oct - Getting VisitorsBNI Matrix Nec 27 oct - Getting Visitors
BNI Matrix Nec 27 oct - Getting VisitorsIMSeoKing.com
 
The 5 levels of referral - BNI Matrix Network Education
The 5 levels of referral   - BNI Matrix Network Education The 5 levels of referral   - BNI Matrix Network Education
The 5 levels of referral - BNI Matrix Network Education IMSeoKing.com
 
Social media contentmarketing-seo
Social media contentmarketing-seoSocial media contentmarketing-seo
Social media contentmarketing-seoIMSeoKing.com
 
Effective seo hacks to bring leads for your business - SWA 2020
Effective seo hacks to bring leads for your business - SWA 2020Effective seo hacks to bring leads for your business - SWA 2020
Effective seo hacks to bring leads for your business - SWA 2020IMSeoKing.com
 
Going digital in a post covid 19 world
Going digital in a post covid 19 worldGoing digital in a post covid 19 world
Going digital in a post covid 19 worldIMSeoKing.com
 
Digital Marketing & SEO for Business in the New Normal (YEMG)
Digital Marketing & SEO for Business in the New Normal (YEMG)Digital Marketing & SEO for Business in the New Normal (YEMG)
Digital Marketing & SEO for Business in the New Normal (YEMG)IMSeoKing.com
 
Create customer engagement with digital marketing and engaging your customers...
Create customer engagement with digital marketing and engaging your customers...Create customer engagement with digital marketing and engaging your customers...
Create customer engagement with digital marketing and engaging your customers...IMSeoKing.com
 

More from IMSeoKing.com (15)

02 SEO For Newbies - Sync Learning.pptx
02 SEO For Newbies - Sync Learning.pptx02 SEO For Newbies - Sync Learning.pptx
02 SEO For Newbies - Sync Learning.pptx
 
02 SEO For Newbies - Sync Learning.pptx
02 SEO For Newbies - Sync Learning.pptx02 SEO For Newbies - Sync Learning.pptx
02 SEO For Newbies - Sync Learning.pptx
 
01 SEO For Newbies - Async Learning.pptx
01 SEO For Newbies - Async Learning.pptx01 SEO For Newbies - Async Learning.pptx
01 SEO For Newbies - Async Learning.pptx
 
FREE LANCER BOOTCAMP Searchability Factor.pptx
FREE LANCER BOOTCAMP Searchability Factor.pptxFREE LANCER BOOTCAMP Searchability Factor.pptx
FREE LANCER BOOTCAMP Searchability Factor.pptx
 
Hunter vs farmer
Hunter vs farmerHunter vs farmer
Hunter vs farmer
 
Memory hooks - BNI Matrix NEC 2/3/2022
Memory hooks - BNI Matrix NEC 2/3/2022Memory hooks - BNI Matrix NEC 2/3/2022
Memory hooks - BNI Matrix NEC 2/3/2022
 
Under cover billionaire latest - Eugene NEC Sharing
Under cover billionaire latest - Eugene NEC SharingUnder cover billionaire latest - Eugene NEC Sharing
Under cover billionaire latest - Eugene NEC Sharing
 
Discover Your Searchability factor
Discover Your Searchability factorDiscover Your Searchability factor
Discover Your Searchability factor
 
BNI Matrix Nec 27 oct - Getting Visitors
BNI Matrix Nec 27 oct - Getting VisitorsBNI Matrix Nec 27 oct - Getting Visitors
BNI Matrix Nec 27 oct - Getting Visitors
 
The 5 levels of referral - BNI Matrix Network Education
The 5 levels of referral   - BNI Matrix Network Education The 5 levels of referral   - BNI Matrix Network Education
The 5 levels of referral - BNI Matrix Network Education
 
Social media contentmarketing-seo
Social media contentmarketing-seoSocial media contentmarketing-seo
Social media contentmarketing-seo
 
Effective seo hacks to bring leads for your business - SWA 2020
Effective seo hacks to bring leads for your business - SWA 2020Effective seo hacks to bring leads for your business - SWA 2020
Effective seo hacks to bring leads for your business - SWA 2020
 
Going digital in a post covid 19 world
Going digital in a post covid 19 worldGoing digital in a post covid 19 world
Going digital in a post covid 19 world
 
Digital Marketing & SEO for Business in the New Normal (YEMG)
Digital Marketing & SEO for Business in the New Normal (YEMG)Digital Marketing & SEO for Business in the New Normal (YEMG)
Digital Marketing & SEO for Business in the New Normal (YEMG)
 
Create customer engagement with digital marketing and engaging your customers...
Create customer engagement with digital marketing and engaging your customers...Create customer engagement with digital marketing and engaging your customers...
Create customer engagement with digital marketing and engaging your customers...
 

Recently uploaded

Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky
 
Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)Lviv Startup Club
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Nihal Nishadul
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 

Recently uploaded (20)

Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate Professional
 
Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024Ivey Leveraging Information Technology MBA 2024
Ivey Leveraging Information Technology MBA 2024
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 

Instant SEO Hacks to bring clients to you - Getting into the mind of Google

  • 1. Getting Into the Mind of Google Instant SEO Hacks to Bring Bring Clients to You
  • 2. Eugene The “SEO King” Macarius Thank You!! Think Like A Search Engine Spider !! 1. Former Director of Digital Marketing, Retail Banking Standard Chartered Bank • Eugene was instrumental in the planning, co-ordination and execution of 2 key marketing campaign roll out for Christmas 2018 Promotions and Bonus$aver Relaunch. 2. Eugene is currently an independent Principle SEO, Social Media & Internet Footprint Expert as well as an Internet Marketing Coach & Mentor and has well over 15 years of website and digital marketing experience under his belt. 3. Certified SEO Practitioner as well as an avid Social Media Enthusiast, with a strong passion for Information Technology and All Things Digital. 4. He has the deep passion and is ever ready to coach his peers in the Digital Marketing space, also founded the Internet Marketing Secrets invite-only group; thereby earning his nickname SEO King in the Digital Marketing world. My Digital NameCard Connect me now at www.ImSeoKing.com
  • 3. Thank You!! Think Like A Search Engine Spider !! 1. SEO is the process or Building an Internet Footprint for your business. 2. An Internet Footprint acts as an Online Street Sign for the search engine spider which each have a program known as a “crawler” or a “bot”. 3. Driving Vs Hansel & Gretel. www.IMSeoKing.com What is Search Engine Optimisation (SEO)? WHAT IS SEO? Are you Building your Internet Footprint?
  • 4. Who Came First The Google or the Yahoo?
  • 5. Timeline of Search Engines 1990 - 1991 1993 1998 TODAY1994 Pre-web search engine 1990: The Archie search engine, created by Alan Emtage, Bill Heelan and J. Peter Deutsch, computer science students at McGill University in Montreal, goes live. 1991: The rise of Gopher (created in 1991 by Mark McCahill at the University of Minnesota) leads to two new search programs, Veronica and Jughead. Birth of First web robot Matthew Gray produces the first known web robot, the Perl-based World Wide Web Wanderer, and uses it to generate an index of the web called the Wandex. Yahoo was born Infoseek, World Wide Web Worm, Webcrawler, Lycos engines were born Yahoo! Was born !! Google was born The domain Google.com is registered.[9] Soon, Google Search is available to the public from this domain (around 1998). GOOGLE was born!! Google is Number #1 Why is this so? Timeline of search engines: https://en.wikipedia.org/wiki/Timeline_of_web_search_engines www.ImSEOKing.com
  • 6. Why Google Won the Search Engine Wars? 1. A focus on User Experience: Google started with the idea that users essentially wanted access to the most relevant information in relation to their search queries. 2. Indication of Relevancy: Sergei Brin and Larry Page thought links and clicks as a sort of recommendation, an indication of relevancy and value. No other search engine was doing this at that point in time. 3. Search Result Relevancy: A query typed in Google provided more relevancy than did Excite, Yahoo and other search engines. 4. No Ads: Google initially didn't include any advertisements on their page. 5. Be Radical: A search query in Google, directed users away from their page and towards relevant search results. This was a radical move, as Google did not yet have a business model to monetize. At this time, revenue generation on the web was still being negotiated, all of the competition was still operating by trying to keep users on their pages in order to capture more advertising dollars.
  • 7. Win the War! The Race to be Relevant
  • 8. Google Bought Tech Companies (Google Love Google) THE INTEGRATED GOOGLE CLOUD 1. Google Classroom: On 28 November 2018, Google bought Workbench, an Education technology firm. 2. Google Maps: On 11 June 2013, Google bought Waze, a GPS navigation software 3. Google Sites: On 31 October 2006, Google bought JotSpot, a Web application 4. Blogger: In October 2003, Google bought Genius Labs, a Blogging software company 5. Google Suite: Gmail, Docs, Drive & Hangouts 6. Google Cloud Platform: A new & smarter way to work ADVERTISING & AD SERVING PLATFORM Google Adsense & Adwords 1. In April 2003, Google bought Applied Semantics, an Online advertising company. 2. This technology forms the core technology behind Google Adsense and Google Adwords. PHOTO & VIDEO SERVING PLATFORM Google Photos 1. In July 13, 2004, Google bought Picasa, an online Image organizer, this forms the core technology behind Google Photos today. YouTube 1. In October 9, 2006, Google bought YouTube, for $1,650,000,000 2. Today Youtube.com is the number #2 Search Engine in the world. STATISTICS & ANALYTICS PLATFORM Google Analytics 1. In March 28, 2005, Google bought Urchin Software Corporation, a Web analytics company. 2. This technology forms the core of what is known as Google Analytics today. Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011. – In the race to be relevant!! List of mergers and acquisitions by Alphabet https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Alphabet
  • 9. Google Made Algorithm Updates Google Panda • FEB 2011 • On Page filter to flag poor quality content • Mainly to handle keyword stuffing and sites with thin content. • Outcome is to ensure relevant results return that have quality content on sites. Google Penguin • APR 2012 • Off page penalty to flag sites with spammy links. Google Pigeon • JULY 2014 • Local search update. • Prominence of local listings based on proximity & local reference. Google Hummingbird • SEPT 2013 • Conversational Search. • Understand user search intentions better. • Understand whole sentences vs just individual words. Google RankBrain • OCT 2015 • To better handle never seen before search queries. • New Company or New Property Launch. • Machine Learning (AI) to better understand user search intent and also sentiments.
  • 10. IS Google All About Keywords? NOT ALL KEYWORDS ARE MADE EQUAL • Which Keyword will your buyer search for? Property Vs Apartment in Manhattan Vs 3 Room Apartment in Manhattan • Which is a “Buying” Keyword – Keyword with commercial search intent? • Do not over-optimise keywords; main reason should be readable and relevant to website visitor. THE DEPARTMENT STORE ANALOGY • Keywords & Topical & Contextual Relevancy to your market. • Is Your site well organised? Does Google know the location & service area of your Business?
  • 11. Is Google Page #1 Easy to Achieve? How About Multiple Google Page #1 Listing? Demo
  • 12. The Google Search Engine Results Page Ice Sculpture Singapore 11.7 million results A Google Search Engine Results Page has 10 Results per page! RESULTS ACHIEVED 5 listings on Page #1 for 11.7 million results. • #2 • #3 – Image Pack Listing • #4 • #9 • Map Pack Listing MULTIPLE GOOGLE PAGE #1 LISTING UNLOCKED!
  • 13. So How Did He Do IT?
  • 14. Getting into.. The MIND Of GOOGLE! TOPICAL What is the key Topic / Idea? 1. Keyword & synonyms. 2. Keyword repeat ion on different pages stress that site is about this keyword. AUTHORITY Where is Info Seen? 1. Initially volume of backlinks. 2. PR & Social Media. 3. Quality of backlinks vs quantity. 4. Don’t go crazy on backlinks. CONTEXTUAL What Type of Info? For eg. Apple 1. Apple the Fruit 2. Apple the Company & its Products RELEVANCY Is it Relevant? 1. The moment Google stops being relevant in its search results, Yahoo takes over. 2. This is a BIG factor!! Hence Google Dance. 1. Today Google as a Dominant Force in Search. #1 & #2 Search engines belong to Google. 2. Google boasts an Impressive Market Share and largely overshadows its competition in many of the world's key markets (except China). 3. No other search engine has its name used as a verb in a sentence (ie: "I don't know, why don't you Google it"?). www.IMSeoKing.com
  • 15. Are you barking up the wrong SEO Tree? Things to do before SEO The SEO Process 1. Market – Everyone?? 2. Customer 3. Competitors 4.Leads Ethical Bribe, Leads Generation, Nurturing then Sales. Other considerations CRM & PDPA. Where is their playground? Which Social Media, Ads – online & offline? Customer Avatar: Can you map her to your niece? Market: Weight Loss Niche: Weight Loss for Women Sub Niche: Weight Loss for Women who just given birth 1. Keywords 2. Structure 3. Content 4. Images 5. Video 6. Backlinks Its Quality not Quantity that matters! YouTube is the #2 Search Engine! On Website & Google Photos. Follow On Page SEO. Imagine Google stepping into your Website “Department Store”. Keyword with Commercial Intent or Buying Keywords eg. Property. COMMON SENSE
  • 16. The Anatomy of a Website You can install Pixels to help gather information for you: Google Adword Pixel, Facebook Pixel & LinkedIn Insight Tag TRACKING & INFO GATHERING Tools that can be installed to help you capture site visitor stats (Google Analytics) and behaviour (HotJar) STATISTICS & ANALYTICS “Hey Google, wave wave, my site has got new content!!” Google XML Sitemap & HTML Sitemap SECRET INFORMANT TO GOOGLE Small considerations like if your audience is in Singapore, preferably hosting should be in Singapore too. Also Secured Sockets Layer (SSL) should be considered. DOMAIN & WEB HOSTING Website content management platform, functions, theme or skins. Design of menu structure, category, tags and internal linking of posts. INTERNAL OR ON PAGE FACTORS Submission of Google XML Sitemap. Only prominent Directory Submissions. Promotion on key Social Media platforms. EXTERNAL OR OFF PAGE FACTORS www.ImSEOKing.com
  • 17. Main Title: The main title of the article should contain the article keyword that we wish to rank for. The keyword is usually located closer towards the left or starting the title. Sub Titles: For an article minimum is to have at least 2 or 3 subtitles. Each subtitle will have to contain the keyword in it. Images: rename images to include keyword as part of image name. First Paragraph: The first paragraph of the article must contain the keyword preferable as starting with the keyword or placing the keyword at the left most possible position, nearer to the starting sentence of the paragraph. Content Block: As a tough guide if your content is 3 paragraphs, then the keyword should at least appear 2 times in that content block. Each content block must build upon the previous one to tell a story. An article can contain as many content block as possible so that the total words meets the article requirement of at least 500 to 800 words per article. Last Paragraph: In the last paragraph, the last sentence has to have the keyword towards the end of the sentence when possible or closest to it.
  • 18. BACKLINKS BACKLINKS BACKLINKS • LINK POPULARITY • LINK REPUTATION • LINK DIVERSITY • SPEED OF LINK BUILDING
  • 19. Immediate Tips on Improving SEO for your business! (The Google Love Google Concept) DOMAIN & HOSTING • Hosting in same Country that your main business area is from (Loading Speed & Location). • Keyword in Domain Name. • Buy an SSL secured domain for your site. WEBSITE PERFORMANCE • Beautiful Images ( too little text | too large file size) • Pay attention to Mobile Optimisation of your website (Responsive Design). • Take note of Website Load Speed. (big images, un-necessary scripts and too many plugins)
  • 20. Immediate Tips on Improving SEO for your business! (The Google Love Google Concept) CONTENT OPTIMISATION • Always write with readers in mind and then the search engines. • Ensure that you write in Topical Relevance and Contextual Relevance. • Optimise the image file names with keywords. LOCAL SEO (LOCATION OPTIMISATION) • List your business in Google My Business. So that this maps your business mentioned in your website to a location. • List in General Directories & Trade Specific Directories using the same format for Business Name, Address and Phone (NAP).
  • 21. Immediate Tips on Improving SEO for your business! (The Google Love Google Concept) VIDEO OPTIMISATION – YOUTUBE OPTIMISATION • Are you leaving money on the table by not being in Youtube? • Youtube is the 2nd Largest Search Engine after Google.com • Have a presence in Youtube and optimise it for search. SOCIAL MEDIA, IMAGES & GO LIVE TECHNOLOGY • Study where your competitors have their presence in! • Have a presence in Social Media. • Have branded images in Google Photos.
  • 22. FREE ONLINE MARKETING COMMUNITY MY FREE GIFT TO ALL The learning continues at: IMSecrets.IMSeoKing.com T.ME/SEO4B ImSEOKing.com Thank You!! Be on the Radar of Google Always.