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How social movements
   around the world organize    Albiano d’Ivrea
themselves for the revolution   #besocial12
Internet and social
movements
Internet and social
movements

    Digital activism
Internet and social
movements

    Digital activism
  all social and political
 campaigning practices
that use digital network
      infrastructure -
   including the use of
    mobile phones and
    other offline digital
  devices in activism—
    distributing digital
    content on thumb
           drives
Internet and social
movements


    Online Activism
Internet and social
movements


    Online Activism



   1. Cyberactivism = refers to the
                Internet
 2. Social media for social change =
     social software applications
       3. E-activism = electronic
                devices.
Internet and social
movements             Info-activism
Internet and social
movements                         Info-activism
    the use of “information and
    communications technology
     to enhance advocacy work
How do you turn
information into action?

• Information is power 


• Communication tools for
  positive social change


• Raise awareness (We are all
  Khaled Said)
How do you turn
information into action?

    

   • Personal stories 


   • Create a place where to
     collect data
How do you turn
information into action?
 

• Witness and record (abuses)


• Visualize and geotag
  information
How to mobilize
people:

• Strong message


• Clear goal = simplify data


• Good plan
1. THE LADDER OF
    ENGAGEMENT
ORGANIZE           I GIVE MY MONEY AND TIME
 EVENTS




 LISTEN, OBSERVE
                                      CREATIVI
                         SHARING        TY
BEST PRACTICE: we are 99%’
http://www.youtube.com/watch?v=3s3sUbtxSxY
http://www.youtube.com/watch?v=_S606NwyNOg
BEST PRACTICE AVAAZ.ORG
SUCCESS STORIES:
HOW:
Avaaz—meaning "voice" in several European, Middle
Eastern and Asian languages—launched in 2007 with
a simple democratic mission: organize citizens of all
nations to close the gap between the world we have
and the world most people everywhere want.
                                                        Avaaz staff don't set an agenda and try to convince members to
                                                        go along with it. It's closer to the opposite: staff listen to
                                                        members and suggest actions they can take in order to affect
                                                        the broader world.




                                                                                POLLS
                                                                                EMAILS
                                                                           SOCIAL NETWORKS
                                                                             FLASH MOBS
                                                                              LOBBYING
ARAB ‘SPRING’
VIDEO: Social media &   VIDEO: Social Media
                        and Revolution in the
the arab spring         Arab World
MAY WE TALK
ABOUT A...

• TWITTER
  REVOLUTION?

• FACEBOOK
  REVOLUTION?
THE RISKS =
  slacktivism
THE RISKS =
  slacktivism
THE RISKS = slacktivism
THE RISKS = slacktivism
Online VS Offline?
Alert!
Alert!
ONLINE ACTIVISM = FAST FOOD
         ACTIVISM
QUESTIONS?

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How social movements around the world organize for the revolution 2.0