1. Textual analysis:<br />Chris Brown – Beautiful People.<br />The camera opens up with a tracking shot, with Chris brown and his friends riding on scooters, which is a creative hobby for someone of that age to have. The sound is the Beautiful People track by Chris brown, which is being played through the whole video, this song is very upbeat and urban, and so it connects with the locations shown in the video. The camera cuts to a kinetic straight shot, which moves backwards while Chris brown rides down the road, the mise en scene is very affective as the road is empty and dark, with natural lighting, suggesting that they are out having fun, which is a typical thing to do at their age. The whole group are wearing distinctive clothes, suggesting their desire to wear flashy clothes, which is a very teenage thing to do. The camera cuts back to the group with a tracking shot of them riding the scooters across the road, the camera shot emphasises freedom within their life, further suggesting the title of the song. The camera cuts to a straight shot of Chris Brown’s colleagues enjoying the sound track while it is being produced, also showing Chris with a lot of different other music producers, expressing his talent and relationship with everyone, further suggesting that this is how it should be throughout society. <br />The camera cuts to a straight shot of Chris brown dancing, showing the audience his dancing talent, which is a general entertainment act to do in a music video. Throughout the video, there are a few areas in which lip syncing is present, which is a very difficult for the editing crew to do, also, the use of lip syncing attracts the audience more as they realise more effort has been put into the video. The camera cuts to a straight shot of Chris Brown in a car, with a distinct colour difference with the car interior and the outside, suggesting that he is looking at a beautiful place, as it is lit up with bright lights, further linking with the title. The camera cuts back to the same scenes as before, showing progression within the video, also emphasising that they are having a good time, which they want the audience to do as well.<br />Throughout the video, the camera is kinetic, which contains continuity with the beat of the song, which is a very good way to keep the audience interested in the video. The video expresses the popularity of the artist Chris Brown by showing the colleagues he works with and the 1000’s of fans who support him. The video uses natural lighting in most scenes, especially the streets, creating a more urban affect to the video, which they like to promote. <br />