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2. Established in 1990, the Arabian Food Industries Co. as a leading
manufacturer of cheese and dairy products in Egypt. Its flagship cheese
brand Domty, has gained the market’s trust and its consumers’ loyalty
through its consistent commitment to quality, offering of a wide variety
of products and flavors and constantly expanding its market reach to be
available on all supermarket shelves.
Initially starting with two distribution branches and a couple of trucks in
1989, Domty has quickly grown to over 10 branches around the country
and a fleet of 100 trucks. By 2007 the company’s products had reached
the export market to several countries in the Middle East and GCC
region.
Overview

3. Established in 1990, the Arabian Food Industries Company had a humble
beginning offering a modicum of products with only two types of white
and mozzarella cheeses, respectively. Since then its flagship cheese brand,
Domty, has grown to hold an unparalleled position amongst market
competitors. This has been made possible through a combination of
strategic endeavors, most notably those that have helped secure market
trust and consumer loyalty owed to the company’s continuous
commitment to quality. Domty now offers a wide range of products and
flavors— , with a family of nearly 200 SKUs— that have helped expand its
market reach and made it available on all supermarket shelves.
History

4. Domty’s success is exemplified in its growth
trajectory. What began with only two distribution
centers and two trucks, at a time when Egyptian
consumers had yet to develop a taste for
packaged cheese and when loose cheese held
90% of the market share, is now a household
brand and leading cheese manufacturer in the
industry.

5. Mission
To Provide our valuable Consumers with a
diversified range of quality, nutritious and
affordable products in the food and
beverages industry.

6. Vision
Domty strives to be and maintain its frontrunner status in the
food and dairy industry and to be viewed as a trusted entity by
all of its stakeholder, including its consumers, employees and
shareholders.
Priding itself on being a consumer-centric business that
encourages teamwork and innovation, Domty aims to provide
superior quality products that consistently exceed consumer
expectations.

7. Key Characters
Omar El Damaty
Chairman & Managing Director

8. Mohamed Abdel Baky Abdelrahrman
Managing Director for Financial Affairs
Mounir Fakhry Abdelnour
Director
Mahmoud El Baroudi
Director

9. competitors
Lee Kum Kee (xinHui) Food
VIGOR
Itambe
Nutrifood