1. A.M. AJMAL
Contact No. 050-6916935
e-mail:amajmaal@gmail.com
Objective:
In pursuit of a responsible position in a competitive, challenging and performance
oriented environment leading to professional satisfaction through proper utilization of my
initiatives and abilities.
Experience:
Operations Manager – M/s, KRC International – Dubai- 5 years
Job Responsibilities:
 Reporting directly to Executive Director
 Independent charges of setting up an entire Sales and Marketing department with more
30 sales executives, across various market segments and channels.
 Successful setup production unit with various packaging machineries of various products.
 Launched and introduced various products (food grains, spice, tuna, milk powder,
ketchup, mayonnaise and various types of Dates and edible Oil-Sunflower, Vegetable,
Coconut and palm.
 Setup and Handled complete purchasing department, procurement from various parts of
world
 Single handed handled and registered with Carre Four and achieved a distinction of A
grade supplier
 Launched the premium brand “Kaula” in various products range with more 125 SKU’s
 Introduced and launched various fighter brands like, Edimate, Taj and Azwa.
 Attended various food exhibitions across G.C.C and African Countries and Europe.

Manager Sales & Marketing for UAE & Qatar region.
M/s. Matco Rice Processing & Fine way International LLC-5 Years
Job Responsibilities:
 Independent charge for sales and marketing and launching new products in the market.
 Successfully launched the following products throughout UAE & Qatar
 a) Falak basmati Rice
 b) Malabar Taste Masala and Pickle
 c) Sunbul brand basmati rice
 d) Mashaal brand rice
 e) Fine & Kwality brand salt
 f) Kwality brand Rice , oil . Pickle. ,masala and spices
 g) Milma brand Ghee
 h) Young style brand garments & inner wares.
 i) Golden Chef Rice and Pulses Range
 j) Taste of Malabar Brand Range
 k) Non Food items (Different brands)

2.  Introduced 2 new product brands
 A) GOLDEN CHEF (All range of south Indian non-basmati rice, which has
collected huge response from customers of multiple nationalities throughout UAE
& Qatar.
 B) KWALITY – under this brand all the FMCG (Fast Moving consumer goods)
from A – Z was covered and as usual the response from the consumers were
highly positive.
 With the above achievements M/s. Fineway international LLC’ s profit and market value
has increased to a high level.
 My responsibility was added to look after the complete management of M/s. Talal food
stuff packing Division (a sister concern of M/s. Fine way International LLC Co.). Initially
Packing stuffs were outsourced with a company, who supplied the printed packing’s
according to the requirement.
 With the approval from the concerned responsible authorities of M/s. Fine way
International LLC Co. Total packing division was taken over and introduced in-house
facility for printing and packing of all the products of company. For this all the required
equipment’s were arranged.
 This achievement was a milestone for the company, where a huge amount was spend for
the packing division earlier has been saved increasing the profit turn over.
 Presently I am concentrating UAE & Qatar region and in Qatar also M/s.Fineway
products has taken the stands of major business group outlets.
 Working as Sales Supervisor with M/s. United Kaipara Dairies Co.
PSC (UNIKAI), Abu Dhabi & Al Ain, UAE (One of the leaders in food
products) for the last 9 years.
Job Responsibilities:
 Canvassing and Marketing various products in the local markets
 Introduction of new products in the markets
 Managing of sales team (Van sales team & merchandisers)
 Placing and listing new products in A, B & C class Super markets
 Looking after business promotion activities
 Price negotiation
 Special Consumer Sales promotion in A & B class supermarkets
 Listing of products in Hyper and Supermarkets
 Advertising & sampling of new products in A & B class Super markets
 Orders collections
 Delivery schedule follow up
 Payment collection
 Dealing with wholesale vendors
 Daily delivery schedule maintenance
 Co-ordination with Sales team for smooth dispatches of goods in time
 Study of daily reports
 Controlling Merchandisers, Salesmen, Drivers and Assistants
 Attending customers complaint and trouble shooting.
 Studying market trends and improving sales accordingly.
 Implementing new system and procedures to achieve sales promotion.
 Market evaluation of various products and implementing new strategies to
improve sales
 Comparative studies of the market trends and acting accordingly
 Giving proper training to sales team
 Reporting to Top Management of various competitors activities

3. ACHIEVEMENTS:
Selected and Awarded BEST SALES SUPERVISOR/EMPLOYEE by the Management of
UNIKAI-UAE & MATCO RICE (Pakistan) in the year- 2002, 2003 & 2004
Marketed A-Z new products in the market and expanded the business in short span of
time. Bagged 100% order from the market with high profit margin.
Also, introduced, marketed & branded the following products in UAE market:
 MUMTAZ Basmati Rice
 AL MAROUJ Milk Powder Range
 SHAN Masala Range
 UHT drink, Juice & Milk Range
 SHEZAN Pickles & Jams
 PUCK Brand Glass Cheese
 UNIKAI Brand Triangle & Glass Cheese
 Al Morouj Glass Cheese
 Frozen Products
 Dairy Products
Worked as Sales Executive with M/s. Al Haythem Trading Co., Muscat, Oman from August 1992
to August 1998.
Job Responsibilities:
 Sales and supply of Auto Lubricants & Accessories, Marketing, Invoicing, recovery.
 Looking after Oil field items & industrial items.
Driving skill
 Holding valid UAE driving license
 Holding valid Oman driving license
 Holding valid Indian driving license
Computer Knowledge:
 MS Windows and MS Office Packages.
 Tally business accounting and inventory
Languages known:
 English, Hindi, Arabic and Malayalam