This deck is part of the Email Marketing panel I presented at Evo '11 - http://agenda.evoconference.com/event/18122d1628d02289305be8c2cafe186d - I talk about why email marketing is not dead and how to ensure a high ROI http://socialbutterflyguy.com/

1. Email Marketing is DEAD.
(or is it?)
DJ Waldow
@djwaldow
Social Butterfly Guy

2. Quick. Don’t think. Just respond.
When I hear email
(marketing), I think of…

3. Flickr: janetgalore

5. Flickr: cambodia4kidsorg

6. (Another) Quiz
How many of
you have…

8. Source: Email Marketing Reports

12. THE ROI OF EMAIL MARKETING IS $43.62
IF

13. You set proper
expectations during
the sign-up process

14. You do NOT
purchase email lists

15. You’ve earned the
trust of your
subscribers

16. Your emails
provide value

17. You send timely, targeted,
relevant (valuable) emails
to subscribers who have
asked for them

18. Your subject line is
compelling enough for a
subscriber to open, then read

19. The flow from email to
website to conversion
are seamless

20. Your offer is so valuable and
so compelling that even after
buying, your subscribers
share with their network

21. Flickr: wwworks
DJ Waldow
@djwaldow
Social Butterfly Guy