This presentation teaches about social media and local searches for your business. David Jenyns walks you through the strategies to do this right. Want to learn more about internet marketing? Visit http://www.melbourneseoservices.com/seo-products/small-business-internet-marketing/

1. LOCAL SEARCH & SOCIAL MEDIA
Put your business on the cutting edge.

2. GOOGLE PLACES
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!
• Roll the tape
• It’s in prime position
• eg. "dentists south yarra" & "iso consultants melbourne"

3. GETTING DOWNTO BUSINESS
• Claim your listing or add a new one
• Best claimed with your domain email
• Company name: no funny business
• Real address: can be hidden later
• Use their approved categories + keywords
• Hours, photos, videos, additional notes
• Verify your listing - phone / mailer

4. GOOGLE PLACES ALGORITHM
• Address/ service areas
• Data must match yellow pages, yelp, trip advisor
• Get reviews
• Add posts to your places
• Coupons
• Testing getting links

5. WEB2.0THE WAY I SEE IT
• Not for every business
• Meet the clients where they are
• Hard to quantify ROI
• Show you care
• Needs ongoing management
• Must be used productively

6. TWITTER
• Engage with clients
• Keep them informed
• Industry news

7. FOURSQUARE
• List your business
• Mayor discounts
• Count-based specials

8. FACEBOOK PAGES
• Greatest swindle of all time
• Showcase testimonials
• Videos on the rise
• Look at flippingawesome.com

9. FACEBOOK PPC
• Pete’s MCG Story

10. QUESTIONS