Vodafone is the most preferred cellular network according to a survey of 50 people ages 15-55. The survey examined network coverage, customer service, and billing charges of Vodafone, Airtel, Loop, and MTNL. Secondary data from 2005-2009 showed Vodafone growing the most in subscribers. According to the survey results, 44% of respondents use Vodafone and it received a very good network rating. While some users would switch for better plans, most Vodafone users wish to keep their number even with number portability.

1. RESEARCH
ON
CELLULAR
NETWORKS

3. • OBJECTIVE:
COMPETITION OF CELLULAR NETWORKS.
Today cell phones have become an intergral part of every
individuals lives. The increasing number of simcards is
increasing the competition of these cellular networks. Thus we
are conducting this survey on this topic to see which cellular
network rules the market.
• HYPOTHESIS:
1) Vodafone is the most preffered network
2) airtel has better network as compared to other cellular
networks
3) all the below 4 networks are more popular as compared to
other cellular networks

4. HISTORY OF THE FOLLOWING
NETWORKS

5. VODAFONE
TYPE PUBLIC
LSE: VOD
NASMAQ: VOD
FOUNDED 1983 AS RACAL TELECOM,
INDEPENDENT 1991
Headquarters Newbury, Berkshire, United Kingdom
Key people Sir John Bond
Vittorio Colao
John Buchanan
Andy Halford
WEBSITE VODAFONE.COM
Vodafone Group plc is a British multinational mobile network operator headquartered in Newbury,
Berkshire, United Kingdom. Vodafone is the world's largest mobile telecommunication network company,
based on revenue, and has a market value of about £71.2 billion (November 2009). It currently has
operations in 31 countries and partner networks in a further 40 countries.Based on subscribers, it is the
world's second largest mobile phone operator. The name Vodafone comes from voice data fone, chosen
by the company to "reflect the provision of voice and data services over mobile phones".

6. vodafone call rate scheme is good rather than other communication
service company. at the same time network in city is good but poor in
rural areas.. coupon is available at all recharge spot and customer care
service also good ....all scheme provide properly by customer care officer
if you ask. my many friends use vodafone service and we use scheme
paying per second provide by vodafone company .by this scheme we all
friends can talk for long time freely. some time vodafone company
provide the promotional recharge voucher full talk time and get the
enjoy. Vodafone give the facility to love couple of
free Vodafone to Vodafone by the special recharge voucher as well as
free Vodafone minutes. and also night scheme of 11 pm to 6 am.
CASE STUDY

7. AIRTEL
TYPE PUBLIC
BSE: 532454
FOUNDED July 07, 1995
FOUNDERS SUNIL BHARTI MITTAL
HEADQUATERS NEW DEHLI, INDIA
KEY PEOPLE SUNIL MITTAL
MANOJ KOHLI
WEBSITE BHARTI.COM
AIRTEL.IN
Bharti Airtel formerly known as Bharti Tele-Ventures LTD (BTVL) is the largest cellular service provider in India,
with more than 110 million subscribers as of 2009.With this, Bharti is now the world's third-largest, single-
country mobile operator and sixth-largest integrated telecom operator. The businesses at Bharti Airtel
have always been structured into three individual strategic business units (SBU's) - Mobile Services, Airtel
Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services
using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers
broadband & telephone services in 95 cities and has recently launched a Direct-to-Home (DTH) service,
Airtel Digital TV. Shahrukh Khan is the brand embassador of the mobile company and Kareena Kapoor and
Saif Ali Khan are the brand embassadors of the DTH company

8.
I was a pre-paid customer of Airtel for almost 10 years and never had a problem. When I
moved to post paid a week ago I was told my STD would be un-barred after two days and my
ISD would be un-barred once
verification was over. The verification process was over 6 days ago and till today my ISD and
STD are still barred. I called 121 and they told me that the ISD and STD will be barred
because I am unemployed & still looking for a job. Airtel did not even have the courtesy to
call and inform me about this when the verification was over and THEY DID NOT INFORM
ME ABOUT THIS WHEN I WAS SWITCHING TO POST PAID.
Customer Care told me this when I called today: "We do not provide ISD or STD for post
paid customers who are un-employed. We have certain criteria for postpaid customers."
But all this was not told to me when I signed up for post paid. Instead they were so greedy
for customers that they hide important details and simply push the connection on their
customer.
I am shocked that a mobile company like this discriminates against society. PLEASE DO NOT
TRUST AIRTEL AGAIN FOR THEIR POST PAID CONNECTIONS. THEY DO NOTHING BUT CHEAT
YOU AND THEN MAKE YOU RUN AROUND IN CIRCLES FOR YOUR REQUIREMENTS. THEY ARE
DISCRIMINATORS AND NOT FOR CUSTOMERS
CASE STUDY

9. LOOP
TYPE PRIVATE
FOUNDED 1994 AS BPL MOBILE
2009 AS LOOP MOBILE
HEADQUATER MUMBAI, MAHARASHTRA, INDIA
KEY PEOPLE SANDIP BASU
WEBSITE WWW.LOOPMOBILE.IN
BPL Mobile started its services in 1995. BPL Mobile Communications, the country’s oldest mobile telecom
service provider, has changed its name to Loop Mobile. In an effort to keep the youth ‘looped’ in its fold,
BPL Mobile – which has been operating in Mumbai for a bit over 13 years – has undergone a rebranding.
And for this, the brand looked no further than its own tagline, ‘Get in the Loop’, for inspiration. BPL
Mobile, which claims to cater to over two million subscribers in Mumbai, will now be called Loop Mobile.
According to company officials, this rebranding is the logical next step, after having arrived at ‘Get in the
Loop’ as a brand thought, back in July 2007. “‘Get in the Loop’ was our way of refreshing the brand to
make it contemporary for the youth,” says Arif Ali, head, brand and communications, Loop Mobile. “As we
wanted to transform BPL further to appeal to this segment, we chose a word from our own tagline, as it
generated high recall and popularity, according to our research.”

10. Just last week I got a BPL Mobile Prepaid card on some Utsav offer...It gave me 3 yr Incoming free
with some attracative call rates...but I soon realised attractive fares are no match for a
PATHETIC service...
To start with...PREPAID CUSTOMERS CAN NOT AVAIL GPRS ! Its simply not available for
them !The Network is PATHETIC PATHETIC PATHETIC..None of my calls have stayed
connected for over 4 Minutes...Calls get disconnected almost every two minutes !VOICE
CLARITY is DUMPS !!! Crackling sound...Echo and Voice cuts are a regular feature...You WILL
HAVE TO REPEAT Each sentence TWICE before your message gets through !CUSTOMER CARE
is hard to connect...and even if by fluke you get connected to an operator...its of no use...The
Cust Serv Executives are in a tearing hurry to disconnect your call !Being with Airtel for over
two years...I can say Airtel is MUCH MUCH better in all aspects as compared to BPL...Newtork
and Voice clarity in Airtel (Mumbai) is unmatched.Glad that I did not circulate my BPL
number to all my people...coz I am shifting back to AIRTEL NOW !!!
CASE STUDY

11. MTNL
TYPE STATE OWNED PUBLIC
NSE: MTNL
NYSE: MTE
FOUNDED 1986
HEADQUATERS NEW DEHLI INDIA
KEY PEOPLE KULDIP SINGH
ANITA SONI
S.M.TALWAR
J.GOPAL
WEBSITE MTNL.NET.IN
Mahanagar Telephone Nigam Limited is an Indian Government-owned telephone
service provider in the cities of Mumbai, Thane, New Delhi, and Navi Mumbai in
India. The company was a monopoly until 1992, when the telecom sector was
opened to other service providers.

12. CASE STUDY
MTNL introduced their CDMA Mobile pre-paid service long ago but recently they
have extended lifetime offer (Garuda Jeevan Sathi) similar to its GSM
postpaid/prepaid services having lifetime validity.
The main attraction is the handset which they are offering classic type Huewai or
flip type Hisense for Rs.1,540/- while extending similar amount worth free talk
time i.e., Rs.1,500/- on its own network having a validity of one year. However,
for other networks a talktime of Rs.50/- is being given. Recharge coupons are
available in dominations of Rs.100/- (talktime worth Rs.110/-); Rs.300/- (talktime
worth Rs.350/-) which is another attraction. It has 15 seconds pulse in local
network.
MTNL has licence to operate its CDMA services in Mumbai/Delhi which is 20
years from 1997. That means we can enjoy its incoming facility till 2017
(ofcourse minimum recharge of Rs.100/- is required in every six months). Choice
of handset (i) Huewai bar moder for long battery life, (ii) Hisense flip model for
internet facility or (iii) Curitel flip model for internet facility and CAMERA.

13. Airtel Garuda Mobile Loop - formerly BPL MobileVodafone - formerly Hu
Mouth Shut Product
Rating:
Product
Recommendation:
by Mouth Shut members
28% 64% 29% 23%
Network Coverage:
Customer Service:
Charges and Billing:
Product
Recommendation:
by Mouth Shut members
28% 64% 29% 23%

14. • DATA COLLECTION:
 The Data Collection for the said research is done
through the QUESTIONAIRE.
• RESEARCH EXECUTION:
As far as the execution of research is concerned ,
there were no hurdles faced in the process.
• GENERALIZATION AND INTERPRETATION:
VODAFONE ranks the highest amongst all the
other networks.

15. SAMPLE DESIGN:
TYPE OF SAMPLING:SIMPLE RANDOM SAMPLING.
SAMPLING SIZE :50.
AGE–GROUP:15-55 YEARS.

16. SECONDARY DATA

17. YEAR VADOFONE AIRTEL BPL LOOP MTNL
2005 1778144 1066426 1328447 832431
2006 2383702 1746872 1056282 1270813
2007 3181653 2313840 1239466 1593177
2008 4193726 2736098 1947667 2069241
2009 4931149 2971598 2649730 2401140

18. 0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
5000000
2005 2006 2007 2008 2009
vodafone
airtel
bpl loop
mtnl
BAR GRAPH

19. PIE-DIAGRAM
VODAFONE
AIRTEL
BPL LOOP
MTNL
4931149
2971598
2649730
2401140

20. REF NO: _____
NAME: _______________________________________________
AGE: ______________________________
LOCATION: ___________________________________
SEX: MALE / FEMALE
QUALIFICATION: ________________________________
MOBILE NUMBER: ______________________________
CELLULAR NETWORKS:
VODAFONE
AIRTEL
LOOP
MTNL
OTHERS: _______________________
RATE – O – METER FOR YOUR NETWORK:
POOR, AVERAGE, GOOD, VERY GOOD,
EXCELLENT.
REASON FOR USING THIS NETWORK: ____________________________________
________________________________________________________________________
IF GIVEN AN OPTION OF BETTER SCHEME WOULD YOU PREFER OTHER NETWORK?
YES
NO
SOON NUMBER POTABILITY WILL BE ACCESSIBLE. WILL U LIKE TO CHANGE UR NETWORK
YES
NO
DATE: _________________TIME: __________________
INTERVIEWER: ________________________

21. 0
5
10
15
20
25
30
AGE GROUPS
15-25
25-35
35-45
45-55
NUMBEROFUSERS
AGE GROUPS

22. 44%
20%
6%
10%
20%
PIE DIAGRAM OF USAGE OF NETWORKS

23. SURVEY
NUMBER
OF USERS
RATE-O-
METER
CHANGE
WITH
BETTER
SCHEMES
NUMBER
POTABILIT
Y
VODAFONE 22 V. GOOD 5 7
LOOP 10 GOOD 4 6
AIRTEL 5 GOOD 2 2
MTNL 3 AVERAGE 3 3
OTHERS 10 GOOD 7 6

24. 0
2
4
6
8
10
12
14
YOUTH
WORKING CLASS

25. CONCLUSION
1. VODAFONE IS THE MOST PREFERRED
NETWORK IN YOUTH.
2. THEY ARE SATISFIED WITH THE SERVICES
AND ITS NETWORK AND THUS DON’T WANT
TO CHANGE THEIR NUMBERS OR NETWORK.