Organisation profile (Vodafone)


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Organisation profile (Vodafone)

  1. 1. ORGANIZATIONAL PROFILE Media Management on : Vodafone Essar Submitted to: Mr. Sunil Kalai Asst. Professor Department of Journalism & Mass Communication Tripura University.
  2. 2. Vodafone Essar Wherever you go, our network follows It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel, and third largest in terms of customers.
  3. 3. INTRODUCTION › Previously brand was marketed as Hutch, the marketing brand was officially changed to Vodafone on 20 September 2007. › Vodafone under Hutch brand has been named the - most respected telecom company - best mobile service in country - most creative & most effective advertising of the year › It is among the top three GSM mobile operators of India. › It is the second largest mobile phone operator in terms of revenue behind Bharti airtel and third largest in terms of customers. › Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile customer base, with over 34.1 million customers.
  4. 4. MISSION & VISSION › “To enrich our customer's lives through the unique power of mobile communication” › Also its vision is to be the world’s mobile communication leader – enriching customers’ lives, helping individuals, businesses and communities more connected in a mobile world.
  5. 5. PREVIOUS BRANDS › 1995 - MAX TOUCH › 2000 - ORANGE › 2006 - HUTCH › 2007 - VODAFONE
  6. 6. COMPANY PROFILE Vodafone Essar Limited Type Limited Founded 1994 as Hutchison Essar Headquarters Mumbai, Maharashtra, India Industry Mobile telecommunications Products Mobile networks, Telecom services, Etc. Owner(s) Vodafone Group (67%) Essar Group (33%) Employees 10,000 – March 31, 2009 Website Vodafone India Key People Asim Ghosh,MD, Harit Nagpal
  7. 7. Business Description It grows mainly during the year 1992-2005 1992: Hutchison Whampoa and Max Group established Hutchison Max. 2000: Acquisition of Delhi operations Entered Calcutta and Gujarat markets through ESSAR acquisition. 2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai. 2003: Acquired AirCel Digilink (ADIL — ESSAR Subsidiary) which operated in Rajasthan, Uttar Pradesh East and Haryana telecom circles and renamed it under Hutch brand. 2004: Launched in three additional telecom circles of India namely 'Punjab‘, 'Uttar Pradesh West' and 'West Bengal’. 2005: Acquired BPL (Except Mumbai)- 3 Circles, another mobile service provider in India. 2008: Vodafone launched the Apple iPhone 3G . 2009: Vodafone launched Recharge Online.
  8. 8. Though it has chosen many ways to advertise such as through o Newspaper o Internet o Television o Billboards o Magazines Basically you find its advertisement are humorous & emotional. Vodafone works with icons such as David Beckham to communicate its brand values. Vodafone's stores, its products and its staff all project the brand image. It offers various pricing structures to suit different customer groups. Advertisement COMMUNICATION MIX
  9. 9. Vodafone is the world's leading international mobile communications company. Vodafone actively develops good public relations by sending press releases to national newspapers and magazines to explain new products and ideas. Advertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the message very effectively. Vodafone Essar, under the Hutch brand, has been named the 'Most Respected Telecom Company', the 'Best Mobile Service in the country' and the 'Most Creative and Most Effective Advertiser of the Year'. Vodafone's logo is a true representation of that belief - The start of a new conversation, a trigger, a catalyst, a mark of true pioneering. CONCLUSION
  10. 10. PRESENTED By : Joel Lalengliana Darlong JMC 3rd Semester Roll No. 10 / 2010