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Instructions for Research Proposal.
1. These instructions explain the rules for the sections of the
Research Proposal. You should submit your Research Proposal
by email to [email protected] by the date on your Assignment
Schedule (posted in ACE Resources). Your Research Proposal
must be your own work and not copied from assignments
submitted in another class or copied from the Web or another
source. If you use information from the Web to support your
descriptions or conclusions, insert a citation to the website.
Each student must submit an individual written Research
Proposal, even though the pilot test data is developed by the
group.
A model for the Research Proposal can be found on Page 118 of
the Business Research Methods textbook, as well as on Page
660 of Appendix A in the textbook.
2. Minimum total pages: 3-4 pages + Appendix (Pilot Test
Results)
3. Sections of the Research Proposal
a. Problem Statement/Literature Search. The problem statement
gives the reader an overview of the proposal. It states the
management dilemma and how the research will address it.
This section serves the same purpose as the Executive Summary
in a business plan, an overview of the project. In the
MindWriter example, the researchers describe the service and
repair program, CompleteCare, in the first paragraph and then
state the management dilemma in the second and third
paragraphs (poor service; customer complaints). The fourth
paragraph describes what the management hopes to do. ¾-1
page
b. Research Objectives. The research objectives section
connects the management dilemma to the research goal. How
will research help solve the dilemma? In MindWriter, the
research demonstrates a connection to 1) Customer satisfaction,
i.e. the complaints and 2) the poor service problem. 1/2 page
c. Importance/Benefits. This section seeks to justify the time
and expense necessary to do the research by giving positive
outcomes expected from the research. The Mindwriter crew
points out how improving customer satisfaction can lead to
higher profits for a longer period of time. You will explain how
your research will help your new business. You may supplement
your writing with citations to authoritative website articles. 1/2
page
d. Research Design. This is the main section of the Proposal. It
describes the methods of date collection. You should describe
how you collected your data and what the purpose was in your
questions. The MindWriter researchers describe their
questionnaire and how it will be administered. 3/4 -1 page
e. Data Analysis. Summarize the data you obtained in your
pilot test. Give the results and comment on them. What did
your research show? 3/4 -1 page
f. Results: Deliverables. This is a brief section describing the
final package that will be delivered to the proposal’s customer.
You will attach the summary of your pilot test as an Appendix.
4. You do not have to write a proposed Budget section.
Introduction:
The objective of this project was to design a solution that can
be used to remove a coffee stain from carpet. Most carpet
cleaners contain harmful chemicals that are toxic to humans and
the environment. It is our job to make a solution that is made of
five simple green ingredients in order to make a cleaner that is
more environmentally friendly. Once the ingredients are
determined the solution will be tested using different
concentrations of the ingredients.
In order to determine what ingredients to use the group had to
evaluate characteristics of a good carpet cleaner. It is important
to think about the pH value of the stain in order to determine
what type of cleaner is to be used. For example, basic cleaners
would be used to clean up acidic spills; such as, coffee or soil.
Acidic cleaners would be used to neutralize alkaline stains such
as dry urine. Most types of stains are acidic and require that
basic solutions in order to clean them.
The idea behind our product was to design a stain remover for
everyday carpet stains, such as blood, egg, coffee, mud, olive
oil, etc. Each component of the product needed to have qualities
that could be marketed as being “green”. The possible qualities
included coming from a sustainable source, being
biodegradable, and not being harmful to the user. We began by
asking “What exactly is a stain?” Most stains consist of some
substance which was spilled onto a material and is physically
trapped by the weave or fibers of that material. Every stain has
some variety of four different components which can be
chemically/physically altered to remove the stain. These
components include lipids (such as fatty acids), proteins,
pigments, and non reactive particles (such as soil). The
alterations occur by putting the appropriate substance in water,
the substance interacting with the stain, and the production of
water soluble particles that will leave the fabric surface.
Lipids can be removed using two unique processes. The
first process is by adding a surfactant. A lipid consists of a long
carbon chain with an acidic head, so it’s nonpolar character
makes it insoluble in water. A surfactant decreases the amount
of hydrogen bonding that occurs between water molecules
allowing the solution to have a lower viscosity and spread out
across the surface area of the stain. This increased amount of
spreading increases the contact between water/cleaning
ingredient and the stain. Surfactants have hydrophilic heads that
will stick to the surface of the water. They also have
hydrophobic tails that will be pushed away from the surface of
the water and into the stain. This allows the stain to be broken
up and the particles leftover from the stain “solvate” into the
water in what is called a micelle. A micelle has all of the
hydrophobic tails and the the stain particles in the center of a
sphere that has the heads of the surfactant at the surface.
Different surfactants are more effective at the different aspects
of this process, so an ideal cleaning agent has multiple kinds of
surfactants. Surfactants do not clean very well in hard water
(water containing metal ions). The reason for this is most
surfactants have an ionic head that is more attracted to the ions
in the water than the nonpolar tail is attracted to the stain. An
ingredient called a builder is needed to attract these metal ions
so that the surfactant can interact with only the stain. The
second way to remove lipids is to make the water more basic,
which will neutralize the acidic lipids to make water soluble
salts. This is called a saponification reaction and is
accomplished by the builder because it gives the water a high
pH. The surfactant we used was Dr. Bronner’s Baby Unscented
Pure-Castille Bar Soap. It is made from coconut oil, palm oil,
and olive oil, each of which are natural, renewable resources.
We used Borax, or sodium borate, as our builder. It is a
naturally occurring mineral that is sourced from mines and
classified by the organization Beyond Pesticides as a “low-
toxicity, non-volatile mineral.” Another potential builder was
sodium carbonate, but we did not use it because when it pairs
with metal ions it comes out of solution and is deposited on the
surface, making the stain worse.
Big, water-insoluble proteins can be broken down into
smaller, water soluble units by adding enzymes. The enzymes,
called proteases, are similar to amylases and lipases, which
catalyze a similar reaction for starches and fats, respectively.
We used a powder meat tenderizer as our enzyme source. It
contains papain and bromelain, which are proteases that come
from papaya and pineapple, respectively. Each of these sources
are renewable and non-toxic. This ingredient contained salt and
seasoning for flavoring meat, so our actual cleaning product
would contain only the enzymes.
The pigments of stains are molecules that absorb light,
which causes our eyes to see those light wavelengths which are
not absorbed. An oxidation agent breaks up these molecules,
called chomophores, which reduces their ability to absorb light
so that we can no longer see the stain. Making the molecules
smaller also increases their solubility in water, which helps to
remove the stain rather than just hide the stain. We used
hydrogen peroxide as our oxidizing agent. Though industrial
processing is required to produce this compound, it is much
more natural and healthy than it’s chlorine counterpart.
Hydrogen peroxide reacts with the pigments to form oxygen and
water, which is a very non-toxic reaction. Chlorine is very toxic
and gives off nasty vapors, while hydrogen peroxide is odorless.
We used liquid H2O2, but this would not be good in an actual
product because it degrades over time and would render the
enzymes, which are very sensitive, ineffective. Our actual
product would contain sodium percarbonate, which reacts with
water to produce hydrogen peroxide and sodium carbonate.
Also, the enzymes and sodium percarbonate would be coated to
protect the enzymes, but in water the coating would dissolve.
Our builder would help to remove non reactive particles
from the surface by imparting negative charge on the particles
and the surface. The repulsion between the two keeps the soil
particle from redepositing on the fabric.
We gave the cleaner a scent to mask any odor leftover
from the stain. The scent would also make using the cleaner a
more pleasurable experience. We used eucalyptus essential oil,
which comes from a green, natural source.
Results:
Mixture 1
Water
3/4 cup
Hydrogen Peroxide
1/8 cup
Borax
1/4 tsp.
Casteel Soap
1/4 tsp.
Tenderizer
1/4 tsp.
Eucalyptus oil
2 drops
Mixture 2
Water
3/4 cup
Hydrogen Peroxide
1/4 cup
Borax
3/4 tsp.
Casteel Soap
1/4 tsp.
Tenderizer
1/4 tsp.
Eucalyptus oil
2 drops
Mixture 3
Water
1/2 cup
Hydrogen Peroxide
1/2 cup
Borax
3/4 tsp.
Casteel Soap
1/4 tsp.
Tenderizer
1/4 tsp.
Eucalyptus oil
2 drops
To begin the testing process we needed to develop a basis
amount of liquid that we wanted to end with. With having a
basis we would be able to layout proportions of each ingredient
in the end mixture. We began with something more water based,
with small amounts of other ingredients, then gradually
decreased water and increased other ingredients as we made
more mixtures. For example, we began with a solution
containing ¾ cup of water and ending with a solution containing
½ cup of water.
To test each solution we began with our coffee stain by
spilling a two inch diameter amount of coffee on approximately
half inch thick pieces of carpet. We let them sit for five minutes
while the coffee set into the carpet pieces. After spraying three
pieces of carpet with each of the three different mixtures we
used a generic piece of cloth to try to remove the stains.
To test our solutions further we tried removing unknown
stains from the carpet of the CHEE lounge. The main reason to
do this was to test our solution on something that was dry,
unlike the coffee tested previously. We found a large stain
approximately one foot by one foot to test the solutions. We
used ten sprays of each mixture on three different areas of the
large carpet stain. This time rather than use a piece of cloth we
used a plastic brush to remove the long dried stain. From these
testing conditions and different mixtures we were able to assess
which mixture seemed to work better and possibly what makes a
good cleaner.
BUSINESS PLAN
PAGE 7
Indy Armor
BUSINESS PLAN
1
Executive Summary
Indy Armor Company has found the best service provider for
their one-year-old business of selling customized cell phone
cases in Amazon. Amazon has granted chance for the
company's growth that tends to over one million dollars. Most
of the sales are derived from the Amazon site. Amazon is
indeed doing great. To get some things from the cell phone
case and accessories, Indy Armor Company has introduced a
unique design to the casing that is increasingly gaining a
competitive edge in Amazon site. By listing the products on
Amazon, we are projecting that we are going to sell one
thousand casings.
Amazon has enhanced their services and customer satisfaction
in return. The consumer reviews and other feedback from
Amazon customers have assisted Indy Armor Company to
develop its product designs. By introducing high-quality cell
phone casings, the company did not realize how crucial such
items were to the consumers until Amazon customer's reviews
from other companies gave them a chance to understand what
the customers were thinking. As a result, Indy Armor Company
has embraced the customer service anthem of Amazon. In the
case of issues relating to the quality about the casings, the
company will replaces the housing or gives a refund to the
consumer.
Company Description
Indy Armor Company LLP. is an enterprise that sells and
creates designs for superior Android smartphones cases. The
casings are made from best quality materials consisting of a
resistant polycarbonate that is applied in bullet resistant glass.
The initial shipments of the commodities were 750 units within
one month. This will attract a profit of $2,450. As the company
learned the Amazon business, Indy Armor managed to build an
impactful reputation with the customers. The company secured a
$25,000 investment and launched face two of their products.
We predict During that period, 10 Million units of phone cases
were sold within two weeks, thanks to Amazon site. The
company has specialized in developing new phone model
casings and selling them on Amazon.
Selling through Amazon has been a great strategy for Indy
Armor Company. Amazon handles orders satisfaction and
payment processing.
The Indy Armor Company uses Amazon to concentrate on its
marketing efforts because Amazon was the initial place where
consumers purchase good- quality cases online. The company
has will sell cases to the buyers through forums and requested
the customers to post their reviews on Amazon hence building
the brand. The organization, however, plans to increase
additional cases with unique designs. The Company will
managed to rent a new office with enough space at the back that
ensures smooth running of activities and a comfortable working
environment for the employees. The Indy Armor Company is
working with the manufacturers to create colorful designs and
creative products that catch the consumer's eye at first glance.
The cases also match the current mobile phones trending in the
global markets.
Market Analysis
Market Analysis the evaluation of traits that are unique to a
particular market and gathering more information that assist an
individual or an enterprise to make sound decisions for the
business. By conducting a market analysis, essential facts are
collected that provide more knowledge about our customers,
appropriate pricing and vulnerability to outside competition
(McKeever, 2014).
Strengths
In conducting a market analysis, Indy Armor Company has
significant advantages that enhance its efficient operations at
the Amazon. First there are barriers to entry in the Amazon
online business that enable Indy Armor Company attain a
competing strategy over its competitors dealing with similar
products. To enter Amazon and do a product listing, there must
be several justifications and procedures to be followed. Indy
Armor Company has a pool of highly knowledgeable market
operators that link with the organization to promote quality
designs and trending phone casings. The direct connection of
Indy Armor Corporation with its manufactures has added to its
efficient service delivery at Amazon. Indy Armor Company
faces a little competition within the Amazon site. The
organization is among the best retailer of strategic phone cases
that suit the customer's tastes and preferences.
The cases sales are accompanied by high-profit margins that
boost the corporation's profits. The Indy Armor Company can
sell its products online creating a broad base of consumers who
view their services and request for delivery. Their visible
website links is a significant factor in their marketing strategy
as the company can connect with the customers online, send
email messages and further market their products in Amazon.
Selling phone cases in Amazon entails little start-up risks.
Weaknesses
The Indy Armor Company is will face a challenge as it does the
online business in Amazon. The major weaknesses encompassed
by the group include a high start up costs. The cost of starting
the company is enormous and the period to reach a break even
may significantly be prolonged due to the procedures involved
in listing commodities at Amazon. Indy Armor Company is
faced with an additional challenge of price inflexibility. It is
tricky to alternate the price of the products already listed at
Amazon site.
Opportunities
Indy Armor Company has a vast room for expansion in the
online sales of the phone cases. The company can increase their
unique designs and add their listings on the Amazon site so that
more consumers can get to see their continuous growth. Since
the firm has a single brand, it can utilize the brand name to
increase their designs of the phone cases.
Threats
What could have a significant impact on the business
performance are any changes of regulations that touch the
Amazon site where the products are listed. Increasing tax for
the commodities listed could reduce the rating of the Indy
Armor firm and result in high price charges that shun
consumers. Another cost that the corporation incurs that might
be a threat to its performance is additional insurance costs
accompanied by listing its goods on the Amazon site.
Organization and management
Indy Armor Company is a limited liability partnership that
ensures the protection of the management in case of any legal
disputes while keeping maximum control of the company
processes. To keep the operation's strategy, the company has a
team of specialists who give an expert-oriented advice to key
areas. The enterprise has an advisory board that makes strategic
decisions to the operations of the company. The board is
composed of engineering, new product design entrepreneurship
and a business planning team.
Mr. Nasser is the engineer who has five years experience in
project management and quality design. The organizational
structure of Indy Armor is flat, and Mr. Nasser serves as the
general manager. He provides governance to the entire company
and ensures coordination of resources. The organization has
hired eight more staff members who handle monitoring the
activities of the production process. Other four members are
devoted to the activities of sales and fulfilling orders on the
company's website.
Service and Product line
This section states an overview of the product offered, how the
product is purchased and plans for the product line.
The phone cases sold by Indy Armor Company are comfortable
and sturdy. The brilliant news is that they case come in a broad
range for the customers to choose. This can be a demerit on the
sense that it becomes more difficult for the buyer to select the
casing that matches their styles. The phone cases are grouped
according to phone type at the Amazon site. Whether a
consumer desires a Galaxy casing, note 4 casing or an HTC
casing, they are sure to find a substantial commodity that
matches their needs. Indy Armor company phone cases are
everywhere. The casings are bright with a TPU bumper offer
grasp.
The cases are slim and fit the unique phone designs. The
products are of intense transparency and allow clear
visualization of the original design to a specified cell phone.
The casings are also easy to press, and their unique cut outs
allow most cables to fit appropriately. The phone cases are also
compatible with Apple IPhones that are currently a major trend
in the market.
The product pricing method is determined by cost- plus and its
competitive pricing. Cost-plus is a pricing strategy that
encompasses cost plus markup to the costs of the overheads. All
orders call for a 50% deposit after getting a final shipment. The
plans of Indy Armor Company phone casing are to expand its
listing on Amazon and match the trending phones arising to
match their cases designs and maintain the consumer trust
(Thomas and Stephanie 2008).
Marketing and Sales
The sales and marketing give explanation to the company's
marketing strategy. It narrates how the organizations will
implement and ultimately gains market sales. A marketing and
sales plan further focuses on how the enterprise can deliver its
services and products so that it increases customer's satisfaction
and uniqueness.
Using Amazon as an intermediary will be a heavy lifter of the
company's marketing strategy. Amazon handles the operational
side of Indy Armor inventory, shipping, and other payments.
This division gives the organization a chance to specialize in
marketing the current line of phone cases and developing future
products the match the current technology and consumer
desires. Indy Armor Company also derives benefits from the
economies of scale by listing more of their product in Amazon.
Consumers will finalize all the aspects of their purchasing and
orders using the Amazon platform. However, custom listings
that give room for the buyer to chat with the sellers before and
after purchase are allowed. This ensures consumers gain the
products they want.
Marketing of the phone cases will entail online forums where
customers order the goods and receive them as per the specified
capacity. Site reviews to comment and appreciate the customers
feedback is also put in place through Amazon. Engaging in
trade shows and exhibitions are not left out. During offers and
promotions, the Company can give discounts to consumers who
purchase the casings and grant them other offers that attract the
loyalty of the customers. Conferences, events, and informal
meeting that engage potential users are part of the evolving
market strategy of Indy Armor Company.
Financial projections
The primary funding will come from the own business
investment and ploughed back profit. As the company advances
the funding will entail borrowing from potential investors and
equity financing. The projected income statement for the
enterprise is outlined below.
Appendix
Category
Year 1
Year 2
Year 3
Sales
720000
864000
1036800
Cost of goods sold
250000
300000
360000
GROSS PROFIT
470000
564000
676800
OPERATING EXPENSES
Salary (office & overhead)
30000
33000
36300
Payroll (taxes, etc.)
0
0
0
Outside services
200
220
242
Supplies (office & operation)
1200
400
300
Repairs & maintenance
500
550
605
Advertising
250
275
302.5
Car, delivery & travel
4000
5500
3200
Accounting & legal
250
275
302.5
Rent
15000
15000
16500
Telephone
500
550
605
Utilities
1000
1100
1210
Insurance
1000
1100
1210
Taxes (real estate, etc.)
0
0
0
Interest
1000
1100
1210
Depreciation
500
500
500
Other expenses
150
165
181.5
TOTAL EXPENSES
55550
59735
62668.5
NET PROFIT BEFORE TAXES
414450
504265
614131.5
Income taxes
29011.5
35298.55
42989.205
NET PROFIT AFTER TAX
385438.5
468966.45
571142.295
Owner draw or dividends
0
0
0
ADJUSTED TO RETAINED
385438.5
468966.45
571142.295
Bibliography
McKeever, M. (2014) How to Write a Business Plan. Nolo:
Business & Economics
Thomas, A and Stephanie, A. (2008) Writing a Convincing
Business Plan. Barron's Educational Series: Business &
Economics
Form Responses 1TimestampHow often do you purchase new
cell phone cases?Do you like thick or thin cases?What kind of
material of cell phone cases do you prefer?What color or case
do you prefer?Do you like protective cases or fashion cases
more?Do you like your cases to have other use? (Credit card
holder, lighter, bottle opener, etc)What other accessories do you
like for your phone?What price do you feel comfortable paying
for a case?What price do you feel comfortable paying for screen
protection?How often do you buy a new screen
protector?10/26/2015 21:06:25NeverThinHard
plasticBlueProtectiveNoNoen011/9/2015 9:25:13Once every
yearThinHard plasticBasic (Black, White)protectiveNoScreen
protectors$20-$25$10-$15Every year11/9/2015 9:55:30Once
every yearThickHard plasticPink, Purple,
BlueprotectiveYesScreen protectors$20-$25$5-$10Every
year11/9/2015 9:59:45Once every 3 monthsThinRubberNeon
(Bright Orange, Bright Yellow, etc.)protectiveNoBluetooth
headsets$15-$20$5-$1011/9/2015 10:04:01Once every
yearThinRubberBasic (Black, White)protectiveNoNone$30-
$35$15-$20Every 6 months11/9/2015 10:17:31Once every
yearThinRubberBasic (Black, White)protectiveNoScreen
protectors$30-$35$10-$15Every year11/9/2015 10:19:16Once
every yearThickRubberBasic (Black, White)protectiveNoScreen
protectors$15-$20$5-$10Every year11/9/2015 10:24:13Once
every 6 monthsThinHard plasticRed, Yellow
OrangeprotectiveNoStyllus$30-$35$10-$15Every 6
months11/9/2015 10:48:30Once every yearThinHard
plasticBasic (Black, White)protectiveYesScreen protectors$15-
$20$15-$20Every year11/9/2015 10:53:25Once every
yearThinHard plasticBasic (Black, White)protectiveNoScreen
protectors$20-$25$15-$20Once every 3 months11/9/2015
11:04:12Once every 6 monthsThickHard plasticBasic (Black,
White)protectiveNoScreen protectors$30-$35$15-$20Every
year11/9/2015 11:19:04Once every 3 monthsThinHard
plasticPink, Purple, BlueprotectiveNoNone$20-$25$10-
$15Every year11/9/2015 11:24:02Once every 6
monthsThinLeatherBasic (Black, White)protectiveNoScreen
protectors$20-$25$5-$10Every 6 months11/9/2015
12:01:00Once every yearThinHard plasticBasic (Black,
White)protectiveNoScreen protectors$15-$20$5-$10Every
year11/9/2015 12:12:30Once every yearThinHard plasticPink,
Purple, BluefashionNoBluetooth headsets$15-$20$5-$10Every
year11/9/2015 12:50:56Once every 6 monthsThinLeatherPink,
Purple, BluefashionYesScreen protectors$20-$25$10-$15Every
6 months11/9/2015 19:06:47Once every yearThinHard
plasticRed, Yellow OrangeprotectiveNoNone$15-$20$10-
$15Every year11/11/2015 16:48:58Once every 3
monthsThinRubberBasic (Black, White)protectiveYesScreen
protectors$20-$25$10-$15Every year
Ima Student
BADM 332
Etsy Group Research Proposal
(Survey)
Qualitative Research for a Jewelry Shelf sold on Etsy.com
Problem Statement/Literature Search
We developed our research proposal for our jewelry shelf
(to be sold on Etsy.com) to answer the most basic question any
entrepreneur must know: will it sell? In addition to this
question, we also asked if a customer would be willing to pay
more for a shelf that was handmade. There are a number of
jewelry shelves on Etsy, ranging from $20 to $145 (etsy.com,
2015). Both of these questions are crucial information that we
must know before we begin production to avoid massive losses
due to having too many finished jewelry shelves stuck in
inventory.
Research Objectives
This research was designed with the intention of giving us
an idea of whether or not we should begin producing these
shelves. If we received a majority of positive answers, then we
would proceed with production, and if we received mostly
negative feedback then we would call off the whole operation.
Our qualitative approach to our research is also important
because it answers our two most important questions: will you
buy it and would you pay extra for a handmade shelf.
Importance/Benefits
If we find that many people are willing to pay extra for
handmade shelves then we could do something other than mass
production. We may still want to mass produce but we could
make the shelves by hand rather than running them off of an
assembly line and making them from cheap materials in a
factory overseas. We would produce the shelves out of high
quality wood and stain it to a color of the customer’s choosing.
But, if the majority does not want to pay extra for a handmade
product, we will have to find a more affordable wood and give
them an inexpensive lacquer to save on costs, while still adding
a polished finish to the shelves.
Research Design: Pilot Test
Web-based Questionnaire: We used a Google survey to
find out what type of products customers are likely to be
interested in purchasing on an online store at Etsy. The survey
collected data electronically through a Google form, linking it
to a spreadsheet. The survey was sent by several channels to get
high volume of responses for better results to use for analyzing
purposes. Potential respondents received an email, requesting
the completion of the survey. After getting the results of the
survey questions, we now know what products and services to
offer the customers.
Our survey was sent to 100 people with only two questions
included. The two questions were, “Would you buy a jewelry
shelf on Etsy.com?” and “Would you pay extra for said shelf to
be handmade from wood and stained?” After we submitted the
surveys and they were returned to us, we compiled all the data
from them to record the responses. The purpose of only having
these two questions was to make sure we did not scare the
survey takers away because we could tell them in advance it is
only two questions. Also, from only asking those two questions
we learned everything we needed to form a consumer-demand
perspective.
Data Analysis
From our research we discovered that 71 people would
actually buy our jewelry shelf and 29 said that they would not.
Out of those 71 people, 46 of them said that they would opt for
the handmade option. This is great news for our company,
because based on these results, we should begin producing the
shelves. The results showed that a majority of people surveyed
would buy the product, and out of that pool enough people said
they would like a handmade shelf to push us in the direction of
making all the shelves by hand and thus charging a higher price
for the finished good.
Results/Deliverables
Our qualitative research did exactly what we were hoping
that it would do. All we wanted to gain from this research was
the knowledge of whether or not we could sell a jewelry shelf
on Etsy.com. Even better than that, though, our research showed
us that we should sell our shelf and all we had to do was ask
two simple questions.
NameNumber of Times Chosen As BestNumber of Times
Chosen as WorstNumber of Times it Appeared as 1st in the list
OrderBestWorstEvolution Fresh14142
Juicey Juice41Liquiteria18121
Pyramid15Juicey Juice17172
Evolution Fresh23Pyramid12182
Liquiteria316161
Pyramid32
Juicey Juice24
Liquiteria31
Evolution Fresh23
Evolution Fresh21
Pyramid12
Juicey Juice02
Liquiteria31
Juicey Juice41
Evolution Fresh33
Liquiteria23
Pyramid13
Pyramid21
Liquiteria41
Evolution Fresh12
Juicey Juice03
Evolution Fresh00
Juicey Juice52
Pyramid22
Liquiteria03
Liquiteria32
Evolution Fresh42
Pyramid23
Juicey Juice24
Raw Data

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  • 1. Instructions for Research Proposal. 1. These instructions explain the rules for the sections of the Research Proposal. You should submit your Research Proposal by email to [email protected] by the date on your Assignment Schedule (posted in ACE Resources). Your Research Proposal must be your own work and not copied from assignments submitted in another class or copied from the Web or another source. If you use information from the Web to support your descriptions or conclusions, insert a citation to the website. Each student must submit an individual written Research Proposal, even though the pilot test data is developed by the group. A model for the Research Proposal can be found on Page 118 of the Business Research Methods textbook, as well as on Page 660 of Appendix A in the textbook. 2. Minimum total pages: 3-4 pages + Appendix (Pilot Test Results) 3. Sections of the Research Proposal a. Problem Statement/Literature Search. The problem statement gives the reader an overview of the proposal. It states the management dilemma and how the research will address it. This section serves the same purpose as the Executive Summary in a business plan, an overview of the project. In the MindWriter example, the researchers describe the service and repair program, CompleteCare, in the first paragraph and then state the management dilemma in the second and third paragraphs (poor service; customer complaints). The fourth paragraph describes what the management hopes to do. ¾-1 page b. Research Objectives. The research objectives section connects the management dilemma to the research goal. How will research help solve the dilemma? In MindWriter, the research demonstrates a connection to 1) Customer satisfaction, i.e. the complaints and 2) the poor service problem. 1/2 page
  • 2. c. Importance/Benefits. This section seeks to justify the time and expense necessary to do the research by giving positive outcomes expected from the research. The Mindwriter crew points out how improving customer satisfaction can lead to higher profits for a longer period of time. You will explain how your research will help your new business. You may supplement your writing with citations to authoritative website articles. 1/2 page d. Research Design. This is the main section of the Proposal. It describes the methods of date collection. You should describe how you collected your data and what the purpose was in your questions. The MindWriter researchers describe their questionnaire and how it will be administered. 3/4 -1 page e. Data Analysis. Summarize the data you obtained in your pilot test. Give the results and comment on them. What did your research show? 3/4 -1 page f. Results: Deliverables. This is a brief section describing the final package that will be delivered to the proposal’s customer. You will attach the summary of your pilot test as an Appendix. 4. You do not have to write a proposed Budget section. Introduction: The objective of this project was to design a solution that can be used to remove a coffee stain from carpet. Most carpet cleaners contain harmful chemicals that are toxic to humans and the environment. It is our job to make a solution that is made of five simple green ingredients in order to make a cleaner that is more environmentally friendly. Once the ingredients are determined the solution will be tested using different concentrations of the ingredients. In order to determine what ingredients to use the group had to evaluate characteristics of a good carpet cleaner. It is important to think about the pH value of the stain in order to determine what type of cleaner is to be used. For example, basic cleaners would be used to clean up acidic spills; such as, coffee or soil.
  • 3. Acidic cleaners would be used to neutralize alkaline stains such as dry urine. Most types of stains are acidic and require that basic solutions in order to clean them. The idea behind our product was to design a stain remover for everyday carpet stains, such as blood, egg, coffee, mud, olive oil, etc. Each component of the product needed to have qualities that could be marketed as being “green”. The possible qualities included coming from a sustainable source, being biodegradable, and not being harmful to the user. We began by asking “What exactly is a stain?” Most stains consist of some substance which was spilled onto a material and is physically trapped by the weave or fibers of that material. Every stain has some variety of four different components which can be chemically/physically altered to remove the stain. These components include lipids (such as fatty acids), proteins, pigments, and non reactive particles (such as soil). The alterations occur by putting the appropriate substance in water, the substance interacting with the stain, and the production of water soluble particles that will leave the fabric surface. Lipids can be removed using two unique processes. The first process is by adding a surfactant. A lipid consists of a long carbon chain with an acidic head, so it’s nonpolar character makes it insoluble in water. A surfactant decreases the amount of hydrogen bonding that occurs between water molecules allowing the solution to have a lower viscosity and spread out across the surface area of the stain. This increased amount of spreading increases the contact between water/cleaning ingredient and the stain. Surfactants have hydrophilic heads that will stick to the surface of the water. They also have hydrophobic tails that will be pushed away from the surface of the water and into the stain. This allows the stain to be broken up and the particles leftover from the stain “solvate” into the water in what is called a micelle. A micelle has all of the hydrophobic tails and the the stain particles in the center of a sphere that has the heads of the surfactant at the surface. Different surfactants are more effective at the different aspects
  • 4. of this process, so an ideal cleaning agent has multiple kinds of surfactants. Surfactants do not clean very well in hard water (water containing metal ions). The reason for this is most surfactants have an ionic head that is more attracted to the ions in the water than the nonpolar tail is attracted to the stain. An ingredient called a builder is needed to attract these metal ions so that the surfactant can interact with only the stain. The second way to remove lipids is to make the water more basic, which will neutralize the acidic lipids to make water soluble salts. This is called a saponification reaction and is accomplished by the builder because it gives the water a high pH. The surfactant we used was Dr. Bronner’s Baby Unscented Pure-Castille Bar Soap. It is made from coconut oil, palm oil, and olive oil, each of which are natural, renewable resources. We used Borax, or sodium borate, as our builder. It is a naturally occurring mineral that is sourced from mines and classified by the organization Beyond Pesticides as a “low- toxicity, non-volatile mineral.” Another potential builder was sodium carbonate, but we did not use it because when it pairs with metal ions it comes out of solution and is deposited on the surface, making the stain worse. Big, water-insoluble proteins can be broken down into smaller, water soluble units by adding enzymes. The enzymes, called proteases, are similar to amylases and lipases, which catalyze a similar reaction for starches and fats, respectively. We used a powder meat tenderizer as our enzyme source. It contains papain and bromelain, which are proteases that come from papaya and pineapple, respectively. Each of these sources are renewable and non-toxic. This ingredient contained salt and seasoning for flavoring meat, so our actual cleaning product would contain only the enzymes. The pigments of stains are molecules that absorb light, which causes our eyes to see those light wavelengths which are not absorbed. An oxidation agent breaks up these molecules, called chomophores, which reduces their ability to absorb light so that we can no longer see the stain. Making the molecules
  • 5. smaller also increases their solubility in water, which helps to remove the stain rather than just hide the stain. We used hydrogen peroxide as our oxidizing agent. Though industrial processing is required to produce this compound, it is much more natural and healthy than it’s chlorine counterpart. Hydrogen peroxide reacts with the pigments to form oxygen and water, which is a very non-toxic reaction. Chlorine is very toxic and gives off nasty vapors, while hydrogen peroxide is odorless. We used liquid H2O2, but this would not be good in an actual product because it degrades over time and would render the enzymes, which are very sensitive, ineffective. Our actual product would contain sodium percarbonate, which reacts with water to produce hydrogen peroxide and sodium carbonate. Also, the enzymes and sodium percarbonate would be coated to protect the enzymes, but in water the coating would dissolve. Our builder would help to remove non reactive particles from the surface by imparting negative charge on the particles and the surface. The repulsion between the two keeps the soil particle from redepositing on the fabric. We gave the cleaner a scent to mask any odor leftover from the stain. The scent would also make using the cleaner a more pleasurable experience. We used eucalyptus essential oil, which comes from a green, natural source. Results: Mixture 1 Water 3/4 cup Hydrogen Peroxide 1/8 cup Borax 1/4 tsp. Casteel Soap 1/4 tsp. Tenderizer 1/4 tsp.
  • 6. Eucalyptus oil 2 drops Mixture 2 Water 3/4 cup Hydrogen Peroxide 1/4 cup Borax 3/4 tsp. Casteel Soap 1/4 tsp. Tenderizer 1/4 tsp. Eucalyptus oil 2 drops Mixture 3 Water 1/2 cup Hydrogen Peroxide 1/2 cup Borax 3/4 tsp. Casteel Soap 1/4 tsp. Tenderizer 1/4 tsp. Eucalyptus oil 2 drops To begin the testing process we needed to develop a basis amount of liquid that we wanted to end with. With having a basis we would be able to layout proportions of each ingredient in the end mixture. We began with something more water based, with small amounts of other ingredients, then gradually decreased water and increased other ingredients as we made more mixtures. For example, we began with a solution
  • 7. containing ¾ cup of water and ending with a solution containing ½ cup of water. To test each solution we began with our coffee stain by spilling a two inch diameter amount of coffee on approximately half inch thick pieces of carpet. We let them sit for five minutes while the coffee set into the carpet pieces. After spraying three pieces of carpet with each of the three different mixtures we used a generic piece of cloth to try to remove the stains. To test our solutions further we tried removing unknown stains from the carpet of the CHEE lounge. The main reason to do this was to test our solution on something that was dry, unlike the coffee tested previously. We found a large stain approximately one foot by one foot to test the solutions. We used ten sprays of each mixture on three different areas of the large carpet stain. This time rather than use a piece of cloth we used a plastic brush to remove the long dried stain. From these testing conditions and different mixtures we were able to assess which mixture seemed to work better and possibly what makes a good cleaner. BUSINESS PLAN PAGE 7 Indy Armor BUSINESS PLAN
  • 8. 1 Executive Summary Indy Armor Company has found the best service provider for their one-year-old business of selling customized cell phone cases in Amazon. Amazon has granted chance for the company's growth that tends to over one million dollars. Most of the sales are derived from the Amazon site. Amazon is indeed doing great. To get some things from the cell phone case and accessories, Indy Armor Company has introduced a unique design to the casing that is increasingly gaining a competitive edge in Amazon site. By listing the products on Amazon, we are projecting that we are going to sell one thousand casings. Amazon has enhanced their services and customer satisfaction in return. The consumer reviews and other feedback from Amazon customers have assisted Indy Armor Company to develop its product designs. By introducing high-quality cell phone casings, the company did not realize how crucial such items were to the consumers until Amazon customer's reviews from other companies gave them a chance to understand what the customers were thinking. As a result, Indy Armor Company has embraced the customer service anthem of Amazon. In the case of issues relating to the quality about the casings, the company will replaces the housing or gives a refund to the consumer. Company Description Indy Armor Company LLP. is an enterprise that sells and creates designs for superior Android smartphones cases. The casings are made from best quality materials consisting of a resistant polycarbonate that is applied in bullet resistant glass. The initial shipments of the commodities were 750 units within one month. This will attract a profit of $2,450. As the company learned the Amazon business, Indy Armor managed to build an
  • 9. impactful reputation with the customers. The company secured a $25,000 investment and launched face two of their products. We predict During that period, 10 Million units of phone cases were sold within two weeks, thanks to Amazon site. The company has specialized in developing new phone model casings and selling them on Amazon. Selling through Amazon has been a great strategy for Indy Armor Company. Amazon handles orders satisfaction and payment processing. The Indy Armor Company uses Amazon to concentrate on its marketing efforts because Amazon was the initial place where consumers purchase good- quality cases online. The company has will sell cases to the buyers through forums and requested the customers to post their reviews on Amazon hence building the brand. The organization, however, plans to increase additional cases with unique designs. The Company will managed to rent a new office with enough space at the back that ensures smooth running of activities and a comfortable working environment for the employees. The Indy Armor Company is working with the manufacturers to create colorful designs and creative products that catch the consumer's eye at first glance. The cases also match the current mobile phones trending in the global markets. Market Analysis Market Analysis the evaluation of traits that are unique to a particular market and gathering more information that assist an individual or an enterprise to make sound decisions for the business. By conducting a market analysis, essential facts are collected that provide more knowledge about our customers, appropriate pricing and vulnerability to outside competition (McKeever, 2014). Strengths In conducting a market analysis, Indy Armor Company has significant advantages that enhance its efficient operations at
  • 10. the Amazon. First there are barriers to entry in the Amazon online business that enable Indy Armor Company attain a competing strategy over its competitors dealing with similar products. To enter Amazon and do a product listing, there must be several justifications and procedures to be followed. Indy Armor Company has a pool of highly knowledgeable market operators that link with the organization to promote quality designs and trending phone casings. The direct connection of Indy Armor Corporation with its manufactures has added to its efficient service delivery at Amazon. Indy Armor Company faces a little competition within the Amazon site. The organization is among the best retailer of strategic phone cases that suit the customer's tastes and preferences. The cases sales are accompanied by high-profit margins that boost the corporation's profits. The Indy Armor Company can sell its products online creating a broad base of consumers who view their services and request for delivery. Their visible website links is a significant factor in their marketing strategy as the company can connect with the customers online, send email messages and further market their products in Amazon. Selling phone cases in Amazon entails little start-up risks. Weaknesses The Indy Armor Company is will face a challenge as it does the online business in Amazon. The major weaknesses encompassed by the group include a high start up costs. The cost of starting the company is enormous and the period to reach a break even may significantly be prolonged due to the procedures involved in listing commodities at Amazon. Indy Armor Company is faced with an additional challenge of price inflexibility. It is tricky to alternate the price of the products already listed at Amazon site. Opportunities Indy Armor Company has a vast room for expansion in the online sales of the phone cases. The company can increase their unique designs and add their listings on the Amazon site so that more consumers can get to see their continuous growth. Since
  • 11. the firm has a single brand, it can utilize the brand name to increase their designs of the phone cases. Threats What could have a significant impact on the business performance are any changes of regulations that touch the Amazon site where the products are listed. Increasing tax for the commodities listed could reduce the rating of the Indy Armor firm and result in high price charges that shun consumers. Another cost that the corporation incurs that might be a threat to its performance is additional insurance costs accompanied by listing its goods on the Amazon site. Organization and management Indy Armor Company is a limited liability partnership that ensures the protection of the management in case of any legal disputes while keeping maximum control of the company processes. To keep the operation's strategy, the company has a team of specialists who give an expert-oriented advice to key areas. The enterprise has an advisory board that makes strategic decisions to the operations of the company. The board is composed of engineering, new product design entrepreneurship and a business planning team. Mr. Nasser is the engineer who has five years experience in project management and quality design. The organizational structure of Indy Armor is flat, and Mr. Nasser serves as the general manager. He provides governance to the entire company and ensures coordination of resources. The organization has hired eight more staff members who handle monitoring the activities of the production process. Other four members are devoted to the activities of sales and fulfilling orders on the company's website. Service and Product line This section states an overview of the product offered, how the product is purchased and plans for the product line. The phone cases sold by Indy Armor Company are comfortable and sturdy. The brilliant news is that they case come in a broad range for the customers to choose. This can be a demerit on the
  • 12. sense that it becomes more difficult for the buyer to select the casing that matches their styles. The phone cases are grouped according to phone type at the Amazon site. Whether a consumer desires a Galaxy casing, note 4 casing or an HTC casing, they are sure to find a substantial commodity that matches their needs. Indy Armor company phone cases are everywhere. The casings are bright with a TPU bumper offer grasp. The cases are slim and fit the unique phone designs. The products are of intense transparency and allow clear visualization of the original design to a specified cell phone. The casings are also easy to press, and their unique cut outs allow most cables to fit appropriately. The phone cases are also compatible with Apple IPhones that are currently a major trend in the market. The product pricing method is determined by cost- plus and its competitive pricing. Cost-plus is a pricing strategy that encompasses cost plus markup to the costs of the overheads. All orders call for a 50% deposit after getting a final shipment. The plans of Indy Armor Company phone casing are to expand its listing on Amazon and match the trending phones arising to match their cases designs and maintain the consumer trust (Thomas and Stephanie 2008). Marketing and Sales The sales and marketing give explanation to the company's marketing strategy. It narrates how the organizations will implement and ultimately gains market sales. A marketing and sales plan further focuses on how the enterprise can deliver its services and products so that it increases customer's satisfaction and uniqueness. Using Amazon as an intermediary will be a heavy lifter of the company's marketing strategy. Amazon handles the operational side of Indy Armor inventory, shipping, and other payments. This division gives the organization a chance to specialize in marketing the current line of phone cases and developing future products the match the current technology and consumer
  • 13. desires. Indy Armor Company also derives benefits from the economies of scale by listing more of their product in Amazon. Consumers will finalize all the aspects of their purchasing and orders using the Amazon platform. However, custom listings that give room for the buyer to chat with the sellers before and after purchase are allowed. This ensures consumers gain the products they want. Marketing of the phone cases will entail online forums where customers order the goods and receive them as per the specified capacity. Site reviews to comment and appreciate the customers feedback is also put in place through Amazon. Engaging in trade shows and exhibitions are not left out. During offers and promotions, the Company can give discounts to consumers who purchase the casings and grant them other offers that attract the loyalty of the customers. Conferences, events, and informal meeting that engage potential users are part of the evolving market strategy of Indy Armor Company. Financial projections The primary funding will come from the own business investment and ploughed back profit. As the company advances the funding will entail borrowing from potential investors and equity financing. The projected income statement for the enterprise is outlined below. Appendix Category Year 1 Year 2 Year 3 Sales 720000
  • 14. 864000 1036800 Cost of goods sold 250000 300000 360000 GROSS PROFIT 470000 564000 676800 OPERATING EXPENSES Salary (office & overhead) 30000 33000 36300 Payroll (taxes, etc.) 0 0 0 Outside services 200 220 242 Supplies (office & operation) 1200 400 300 Repairs & maintenance 500
  • 15. 550 605 Advertising 250 275 302.5 Car, delivery & travel 4000 5500 3200 Accounting & legal 250 275 302.5 Rent 15000 15000 16500 Telephone 500 550 605 Utilities 1000 1100 1210 Insurance 1000 1100 1210 Taxes (real estate, etc.) 0 0 0 Interest 1000
  • 16. 1100 1210 Depreciation 500 500 500 Other expenses 150 165 181.5 TOTAL EXPENSES 55550 59735 62668.5 NET PROFIT BEFORE TAXES 414450 504265 614131.5 Income taxes 29011.5 35298.55 42989.205 NET PROFIT AFTER TAX 385438.5 468966.45 571142.295
  • 17. Owner draw or dividends 0 0 0 ADJUSTED TO RETAINED 385438.5 468966.45 571142.295 Bibliography McKeever, M. (2014) How to Write a Business Plan. Nolo: Business & Economics Thomas, A and Stephanie, A. (2008) Writing a Convincing Business Plan. Barron's Educational Series: Business & Economics Form Responses 1TimestampHow often do you purchase new cell phone cases?Do you like thick or thin cases?What kind of material of cell phone cases do you prefer?What color or case do you prefer?Do you like protective cases or fashion cases more?Do you like your cases to have other use? (Credit card holder, lighter, bottle opener, etc)What other accessories do you like for your phone?What price do you feel comfortable paying for a case?What price do you feel comfortable paying for screen protection?How often do you buy a new screen protector?10/26/2015 21:06:25NeverThinHard plasticBlueProtectiveNoNoen011/9/2015 9:25:13Once every yearThinHard plasticBasic (Black, White)protectiveNoScreen protectors$20-$25$10-$15Every year11/9/2015 9:55:30Once
  • 18. every yearThickHard plasticPink, Purple, BlueprotectiveYesScreen protectors$20-$25$5-$10Every year11/9/2015 9:59:45Once every 3 monthsThinRubberNeon (Bright Orange, Bright Yellow, etc.)protectiveNoBluetooth headsets$15-$20$5-$1011/9/2015 10:04:01Once every yearThinRubberBasic (Black, White)protectiveNoNone$30- $35$15-$20Every 6 months11/9/2015 10:17:31Once every yearThinRubberBasic (Black, White)protectiveNoScreen protectors$30-$35$10-$15Every year11/9/2015 10:19:16Once every yearThickRubberBasic (Black, White)protectiveNoScreen protectors$15-$20$5-$10Every year11/9/2015 10:24:13Once every 6 monthsThinHard plasticRed, Yellow OrangeprotectiveNoStyllus$30-$35$10-$15Every 6 months11/9/2015 10:48:30Once every yearThinHard plasticBasic (Black, White)protectiveYesScreen protectors$15- $20$15-$20Every year11/9/2015 10:53:25Once every yearThinHard plasticBasic (Black, White)protectiveNoScreen protectors$20-$25$15-$20Once every 3 months11/9/2015 11:04:12Once every 6 monthsThickHard plasticBasic (Black, White)protectiveNoScreen protectors$30-$35$15-$20Every year11/9/2015 11:19:04Once every 3 monthsThinHard plasticPink, Purple, BlueprotectiveNoNone$20-$25$10- $15Every year11/9/2015 11:24:02Once every 6 monthsThinLeatherBasic (Black, White)protectiveNoScreen protectors$20-$25$5-$10Every 6 months11/9/2015 12:01:00Once every yearThinHard plasticBasic (Black, White)protectiveNoScreen protectors$15-$20$5-$10Every year11/9/2015 12:12:30Once every yearThinHard plasticPink, Purple, BluefashionNoBluetooth headsets$15-$20$5-$10Every year11/9/2015 12:50:56Once every 6 monthsThinLeatherPink, Purple, BluefashionYesScreen protectors$20-$25$10-$15Every 6 months11/9/2015 19:06:47Once every yearThinHard plasticRed, Yellow OrangeprotectiveNoNone$15-$20$10- $15Every year11/11/2015 16:48:58Once every 3 monthsThinRubberBasic (Black, White)protectiveYesScreen protectors$20-$25$10-$15Every year
  • 19. Ima Student BADM 332 Etsy Group Research Proposal (Survey) Qualitative Research for a Jewelry Shelf sold on Etsy.com Problem Statement/Literature Search We developed our research proposal for our jewelry shelf (to be sold on Etsy.com) to answer the most basic question any entrepreneur must know: will it sell? In addition to this question, we also asked if a customer would be willing to pay more for a shelf that was handmade. There are a number of jewelry shelves on Etsy, ranging from $20 to $145 (etsy.com, 2015). Both of these questions are crucial information that we must know before we begin production to avoid massive losses due to having too many finished jewelry shelves stuck in inventory. Research Objectives This research was designed with the intention of giving us an idea of whether or not we should begin producing these shelves. If we received a majority of positive answers, then we would proceed with production, and if we received mostly negative feedback then we would call off the whole operation. Our qualitative approach to our research is also important because it answers our two most important questions: will you buy it and would you pay extra for a handmade shelf. Importance/Benefits If we find that many people are willing to pay extra for handmade shelves then we could do something other than mass production. We may still want to mass produce but we could make the shelves by hand rather than running them off of an assembly line and making them from cheap materials in a factory overseas. We would produce the shelves out of high quality wood and stain it to a color of the customer’s choosing. But, if the majority does not want to pay extra for a handmade
  • 20. product, we will have to find a more affordable wood and give them an inexpensive lacquer to save on costs, while still adding a polished finish to the shelves. Research Design: Pilot Test Web-based Questionnaire: We used a Google survey to find out what type of products customers are likely to be interested in purchasing on an online store at Etsy. The survey collected data electronically through a Google form, linking it to a spreadsheet. The survey was sent by several channels to get high volume of responses for better results to use for analyzing purposes. Potential respondents received an email, requesting the completion of the survey. After getting the results of the survey questions, we now know what products and services to offer the customers. Our survey was sent to 100 people with only two questions included. The two questions were, “Would you buy a jewelry shelf on Etsy.com?” and “Would you pay extra for said shelf to be handmade from wood and stained?” After we submitted the surveys and they were returned to us, we compiled all the data from them to record the responses. The purpose of only having these two questions was to make sure we did not scare the survey takers away because we could tell them in advance it is only two questions. Also, from only asking those two questions we learned everything we needed to form a consumer-demand perspective. Data Analysis From our research we discovered that 71 people would actually buy our jewelry shelf and 29 said that they would not. Out of those 71 people, 46 of them said that they would opt for the handmade option. This is great news for our company, because based on these results, we should begin producing the shelves. The results showed that a majority of people surveyed would buy the product, and out of that pool enough people said they would like a handmade shelf to push us in the direction of making all the shelves by hand and thus charging a higher price for the finished good.
  • 21. Results/Deliverables Our qualitative research did exactly what we were hoping that it would do. All we wanted to gain from this research was the knowledge of whether or not we could sell a jewelry shelf on Etsy.com. Even better than that, though, our research showed us that we should sell our shelf and all we had to do was ask two simple questions. NameNumber of Times Chosen As BestNumber of Times Chosen as WorstNumber of Times it Appeared as 1st in the list OrderBestWorstEvolution Fresh14142 Juicey Juice41Liquiteria18121 Pyramid15Juicey Juice17172 Evolution Fresh23Pyramid12182 Liquiteria316161 Pyramid32 Juicey Juice24 Liquiteria31 Evolution Fresh23 Evolution Fresh21 Pyramid12 Juicey Juice02 Liquiteria31 Juicey Juice41 Evolution Fresh33 Liquiteria23 Pyramid13 Pyramid21 Liquiteria41 Evolution Fresh12 Juicey Juice03 Evolution Fresh00 Juicey Juice52 Pyramid22 Liquiteria03 Liquiteria32