Selling on Social Media: Gen-Z Lead Generation through Content Marketing - Alisha Kumar, MPOC Marketing
Have you considered how your brand, agency, or enterprise will capture the Gen-Z audience through social media content in a competitive, highly saturated social space of Instagram and Tik Tok? Have you considered how your value proposition will blend to this audience group to create a champion community of brand advocates that decrease customer acquisition cost? Have you considered how data will play a role in your video-curation content decisions? What are three key takeaways the audience will get from your presentation/panel participation? #1: Qualitative data metrics can predict where you creative-budget marketing spend should be allocated. Using existing social media metrics as a predictive tool can take the ‘guess work’ out of curating viral content and save thousands of dollars on production. #2: Create value in the founder personal story, brand value proposition story, and consumer personal story. Taking the user along for the journey of your brand growth will drive the Gen-Z audience to de-clutter what “authentic” means in a highly saturated landscape and decrease customer acquisition cost. #3: Polarization in content creates unity in users to create a community on platforms like Instagram and Tik Tok. Generating polarity for your brand can predict your next campaign or major initiative for your brand.
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Selling on Social Media: Gen-Z Lead Generation through Content Marketing - Alisha Kumar, MPOC Marketing
- 1. Selling on Social Media: Gen-Z Lead Generation through Content Marketing KEYNOTE Alisha Kumar FOUNDER MPOC MARKETING ATLANTA, GA ~ JUNE 30 - JULY 1, 2022 DIGIMARCONSOUTHEAST.COM | #DigiMarConSoutheast
- 5. 6.8M+ 70+
- 10. Outdated.
- 20. Reach Impressions Viralality Follower Growth Applause Conversion Where everyone thinks you build community
- 21. Reach Impressions Viralality Follower Growth Applause Conversion Where you *actually* build community Where everyone thinks you build community
- 22. Reach Impressions Viralality Follower Growth Applause Conversion Where everyone focuses their time
- 23. Reach Impressions Viralality Follower Growth Applause Conversion Where everyone focuses their time Where you should focus more of your time
- 24. Value.
- 25. Value = selling.
- 26. Value.
- 27. Value.
- 28. "Feelings trump other drivers of brand loyalty, including effort and success" - US Consumer Benchmark study, 9,000 consumers
- 30. "What consumers actually believe or think, as measured by unconscious physical reactions, contradicts what they say when asked directly" - Gerald Zaltman, Harvard Business School professor
- 32. Transparency is how much you share. Authenticity is the truth of your words and actions. Polarization is how far you're willing to stay true to it.
- 36. 2015 2022
- 52. 3,983 115 45,060 350 423
- 53. June 9, 2022 June 12, 2022
- 54. June 9, 2022
- 55. June 12, 2022
- 56. June 12, 2022
- 59. The state of having two opposite or contradictory tendencies, opinions, or aspects.
- 66. Social activism Shocking and unbelievable Against the norm
- 69. As the old saying goes - sell the sizzle, not the steak.
- 71. Transparency, authenticity, and polarization is not just about being honest.
- 77. Brands think.... #1: Polarization will get our brand "hate", let's stay neutral #2: Transparency degrades the value of our product #3: Authenticity takes focus away from our product #3: This method doesn't result in conversion or higher AOV
- 78. You now know.... #1: Polarization draws out your target consumer to be LOUD about your brand #2: Transparency makes it easy for the consumer to follow your journey to success #3: Authenticity makes the user trust your product more, even when you're not talking about it #4: Emotional pull results in higher CLV and AOV