This document summarizes a panel discussion on digital marketing in the new era of privacy and data governance. The panel discusses how market changes around third-party cookies, disconnected data systems, customer expectations of privacy and data governance are transforming data-driven digital marketing. Specifically, they note the reduced addressability without third-party cookies requires evolving first-party data strategies, data duplications in disconnected systems negatively impact activation and data confidence, and the rise of privacy rights and demand for trusted experiences has increased the focus on privacy and governance while putting businesses at risk for improper data usage and reduced data lineage visibility. The panel explores how digital marketers can champion both privacy and personalization in 2024.

1. PANEL Digital Marketing in the
New Era of Privacy & Data
Governance
Ashlea Fortune
PRODUCT MARKETING
MANAGER
ONETRUST
Arshdeep Sood
SENIOR SOLUTIONS
ENGINEER
ONETRUST
Cailin Kelly
DIRECTOR, GLOBAL CONSENT
& DATA PRIVACY STRATEGY
BRISTOL MYERS SQUIBB
Jalpa Dave
OMNICHANNEL DATA
AND CAPABILITY LEAD,
IMMUNOLOGY &
CARDIOVASCULAR
BRISTOL MYERS SQUIBB

2. Proprietary
This presentation includes statements relating to the business, technology, products, services and development
activities of OneTrust LLC and its affiliates (“OneTrust”). While OneTrust makes these statements based on current
understandings and expectations, there is no guarantee that the statements included in this presentation will remain
true after the date of this presentation, nor does OneTrust make any representation, warranty or guaranty, express or
implied, regarding anticipated or future technology, products, services and development activities.
Digital Marketing in the
New Era of Privacy &
Data Governance
DigiMarCon East
October 30, 2023

3. Proprietary
© 2023 OneTrust LLC
Speaker Introductions

4. © 2022 OneTrust, LLC 4
Proprietary/Internal
Market catalysts transforming data-driven digital marketing
High-risk impacts on the business
Shift to
durable identifiers
Disconnected
systems and teams
Customer
expectations
Privacy and
governance at the
forefront
Reduced addressability
without third-party cookies;
need evolution of first-party
data strategies
Data duplications and
disconnected systems
negatively impact activation
and confidence in data
Trust gap due to the rise in
privacy rights and demand for
trusted, personalized
experiences
Puts businesses at risk for
data usage and impacts
data lineage visibility
Name
Email
Preferred channel
Subscription data
Address

5. © 2023 OneTrust, LLC 5
Proprietary/Internal
How can digital marketers champion
privacy and personalization in 2024?

6. Proprietary
© 2023 OneTrust LLC
Panel

7. Proprietary
© 2023 OneTrust LLC
Q&A