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Panel - Digital Marketing in the New Era of Privacy & Data Governance - Ashlea Fortune, OneTrust

As massive shifts change the way people choose to buy from and share data with organizations, digital marketers must transform how they connect and engage with consumers. Consent and preference management can no longer be treated as an afterthought, but should be the building blocks to launching effective, privacy-first campaigns. In this session, Fortune 100 company Bristol Myers Squibb joins OneTrust for a panel discussion to show this technique can be used to enhance the effectiveness of campaigns, build long-term customer relationships, and drive business innovation.

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PANEL Digital Marketing in the
New Era of Privacy & Data
Governance
Ashlea Fortune
PRODUCT MARKETING
MANAGER
ONETRUST
Arshdeep Sood
SENIOR SOLUTIONS
ENGINEER
ONETRUST
Cailin Kelly
DIRECTOR, GLOBAL CONSENT
& DATA PRIVACY STRATEGY
BRISTOL MYERS SQUIBB
Jalpa Dave
OMNICHANNEL DATA
AND CAPABILITY LEAD,
IMMUNOLOGY &
CARDIOVASCULAR
BRISTOL MYERS SQUIBB
Proprietary
This presentation includes statements relating to the business, technology, products, services and development
activities of OneTrust LLC and its affiliates (“OneTrust”). While OneTrust makes these statements based on current
understandings and expectations, there is no guarantee that the statements included in this presentation will remain
true after the date of this presentation, nor does OneTrust make any representation, warranty or guaranty, express or
implied, regarding anticipated or future technology, products, services and development activities.
Digital Marketing in the
New Era of Privacy &
Data Governance
DigiMarCon East
October 30, 2023
Proprietary
© 2023 OneTrust LLC
Speaker Introductions
© 2022 OneTrust, LLC 4
Proprietary/Internal
Market catalysts transforming data-driven digital marketing
High-risk impacts on the business
Shift to
durable identifiers
Disconnected
systems and teams
Customer
expectations
Privacy and
governance at the
forefront
Reduced addressability
without third-party cookies;
need evolution of first-party
data strategies
Data duplications and
disconnected systems
negatively impact activation
and confidence in data
Trust gap due to the rise in
privacy rights and demand for
trusted, personalized
experiences
Puts businesses at risk for
data usage and impacts
data lineage visibility
Name
Email
Preferred channel
Subscription data
Address
© 2023 OneTrust, LLC 5
Proprietary/Internal
How can digital marketers champion
privacy and personalization in 2024?
Proprietary
© 2023 OneTrust LLC
Panel

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Panel - Digital Marketing in the New Era of Privacy & Data Governance - Ashlea Fortune, OneTrust

  • 1. PANEL Digital Marketing in the New Era of Privacy & Data Governance Ashlea Fortune PRODUCT MARKETING MANAGER ONETRUST Arshdeep Sood SENIOR SOLUTIONS ENGINEER ONETRUST Cailin Kelly DIRECTOR, GLOBAL CONSENT & DATA PRIVACY STRATEGY BRISTOL MYERS SQUIBB Jalpa Dave OMNICHANNEL DATA AND CAPABILITY LEAD, IMMUNOLOGY & CARDIOVASCULAR BRISTOL MYERS SQUIBB
  • 2. Proprietary This presentation includes statements relating to the business, technology, products, services and development activities of OneTrust LLC and its affiliates (“OneTrust”). While OneTrust makes these statements based on current understandings and expectations, there is no guarantee that the statements included in this presentation will remain true after the date of this presentation, nor does OneTrust make any representation, warranty or guaranty, express or implied, regarding anticipated or future technology, products, services and development activities. Digital Marketing in the New Era of Privacy & Data Governance DigiMarCon East October 30, 2023
  • 3. Proprietary © 2023 OneTrust LLC Speaker Introductions
  • 4. © 2022 OneTrust, LLC 4 Proprietary/Internal Market catalysts transforming data-driven digital marketing High-risk impacts on the business Shift to durable identifiers Disconnected systems and teams Customer expectations Privacy and governance at the forefront Reduced addressability without third-party cookies; need evolution of first-party data strategies Data duplications and disconnected systems negatively impact activation and confidence in data Trust gap due to the rise in privacy rights and demand for trusted, personalized experiences Puts businesses at risk for data usage and impacts data lineage visibility Name Email Preferred channel Subscription data Address
  • 5. © 2023 OneTrust, LLC 5 Proprietary/Internal How can digital marketers champion privacy and personalization in 2024?